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Google is always on the lookout for sites that use spammy, unnatural and low quality backlinks to boost rankings, and it regularly evolves its core algorithm to keep on top of those spammers. Any changes to this aspect of their algorithm are called Penguin updates. In October 2012, Google launched the disavow tool, which gave webmasters the ability to filter low quality links.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tk, as well as tk, and tk. We’re also looking at tk, as well as tk. Why It’s A Bad Idea to Only Create Content for Your Target Audience Image Source How Social Proof Can Boost SEO Image Source Bizzare Won’t Make You Profitab ...
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most compelling and informative articles from across the web. We’re looking at reasons why you should limit your ads per page, as well as how to create an effective social media marketing strategy, and debunking some common myths about keywords.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most informative and thought-provoking articles from across the web. We’re looking at tips to save money on your PPC ads, as well as how to write personalized and customer-focused content, and tactics to boost Facebook ad conversions.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most informative articles from across the web. We’re looking at how to properly audit your AdWords campaign, as well as how to create an effective content strategy, and SEO and social media tips for small businesses.
Pigeon, Penguin, Panda, Hummingbird and, now, Possum. Google’s latest algorithm update is a change to local search, with seemingly positive results for local businesses and for users. The update has put a lot more emphasis on the user’s location, which means users are getting more accurate results.
Selecting a web analytics tool for your business is a critical process: depending on what you choose, you will be stuck with the platform for a while. It’s definitely a long-term project, with high human and financial costs. That’s why it’s good to pause and reflect before making any commitment. There are many tools available on the market, but which one should you choose? Whi ...
Your website’s speed can have major influence on your search rankings. In turn, it can also be a big part of your overall SEO success. If visitors are having trouble navigating or even reaching a website or any of its assets due to speed issues, the website is bound to lose new or loyal visitors and won’t gain any from search, due to its lack of high-quality user experience.
Today’s social media manager must be a master of many domains. They own multiple platforms with a variety of rules, guidelines and best practices for each. They must keep in mind the different brand voice and tone for each client and they have to make sure not to overlap. The social media manager must also be attentive to the communities he or she presides over, ready to answer ...
One of the key KPI’s that should be tracked in order to maximize the results of your paid search campaign, is your cost per click (CPC). Your cost per click is the actual dollar amount you spend per click on AdWords. AdWords provides you with an actual CPC for each keyword you are targeting, as well as an average CPC for your entire campaign.
Over the last month rumors are suggesting that Google might revoke free access to their most important tool: the Keyword Planner. What makes this so important? It helps qualify a PPC campaign. Without free access to this tool, you wouldn’t know if you should even try a PPC campaign. It helps identify SEO opportunities.
A customer’s online experience with your company is a journey that needs to be consistent. From the first point of contact to the last purchase, inquiry or call, customers expect to navigate the online process with ease and transparency. A critical checkpoint in the online journey is the landing page.
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