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As a marketer I understand the importance of capturing as many “micro moments” as possible – however, it isn’t always easy capturing your audience throughout every journey they have online. With the beta release of Google’s real-time ads, this might get a whole lot easier. The idea behind real-time ads is to plug your adverts into live events and capitalise on the ripple effect ...
As you may have noticed there has been a pretty significant update in the world of Google AdWords this week – blogs are being posted in their hundreds, everyone’s worrying about their CPCs and no-one quite knows how it will all pan out. What is going on? In a nutshell Google has removed the paid search ads from the right-hand side of the search results for desktop users.
Expanded Text Ads, announced at Google’s Performance Summit back in May, have gone live within the last couple of weeks. We wanted to break down what they’re all about and see what impact they will have on ad campaigns. Higher Character Limit The whole point of the Expanded Text Ads (ETAs) update is that the character limit is much higher than before.
Back in Don Draper’s day agencies were primarily full service. They made a lot of revenue carrying out media planning and buying activities, and in some cases they even threw the creative in as added value. Remember, this was the day of the macho Marlboro man on horseback – simple creative that made its way to billboards and press to build brands.
Mobile is a key part of any modern marketing strategy – search advertisers have witnessed explosive growth in mobile queries over the last few years, even though 90% of time on mobile is spent in an app, compared to just 10% in a browser. Thinking about how you approach mobile, specifically apps, is key, even if the answer is “We don’t need an app”.
Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point w ...
Christmas can be a very exciting period for internet retailers. Online sales are growing and for some businesses the festive season can make or break their entire financial year. Even if you don’t sell Christmas trees online, we have 10 tips for your PPC strategy to take advantage of the end-of-year shopping madness. 1.
Following hot on the heels of our article about Vogue’s recent spat with fashion bloggers and how this might indicate a growing split between long-established brands and the new generation of social media influencers is another fashion-oriented article – this time, Abercrombie & Fitch is under the spotlight.
If you’re not using data to influence your marketing (and general business) decisions, you should be. Analysing data can uncover all sorts of insights into your business and activities which can then be used to fuel new actions and strategies designed to improve performance. It’s the equivalent of choosing where to go on holiday by reading reviews and talking to people, rather ...
Google has recently released responsive display ads (RDAs) for everyone to use, which has opened up a new world of possibilities as far as advertisers are concerned. Those who regularly have to create different ads for desktop and mobile devices will benefit the most here, as responsive ads are designed to resize automatically depending on the screen size they’re being viewed o ...
Milan Fashion Week has just wrapped up. If you’ve missed it, that’s understandable – I’d be the first to admit I like my clothes, but one can become jaded when “Insert City Here” Fashion Week comes around practically every month. However, this specific Milan Fashion Week has caused a bit of a furore in the fashion and marketing worlds., and it’s worth writing about here.
Over the past few years, the number of voice searches has more than doubled and makes up around 20% of mobile searches. Tools such as Apple’s ‘Siri’, Windows’ ‘Cortana’ and ‘Okay Google’ have made the medium of voice search more accessible to smartphone users worldwide and may have an influence on ad campaigns and even the SEO industry as a whole.
If you’ve been paying attention to our blog (and frankly, if you haven’t been, you’ve missed out in a big way), you’ll know that in February we ran a couple of articles about the consequences of not upgrading your website to HTTPS, which secures visitors against communications monitoring and data theft. While it was recommended then, it looks like it will soon become essential.
Back in November last year we brought you news about Google’s Accelerated Mobile Pages (AMP) project, which was designed to strip down websites so they load much faster when viewed on mobile devices. While we cautioned against jumping straight in at the time, we did predict that AMP would ultimately have an effect on website rankings.
Laura Durrant is currently studying Creative and Professional Writing at the University of Winchester, and has spent the last six weeks as an intern on RocketMill’s Content team. As our resident Young Person, we asked her to take a look at how digital marketing agencies fail to connect with younger audiences. Digital marketing moves really fast, and the people who drive it are young.
“Nostalgia – it’s delicate, but potent…in Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone…it’s a time machine. It goes backwards and forwards. It takes us to a place where we ache to go again.” – Don Draper, Mad Men If there is one emotion that has encapsulated summer 2016 as it draws to a close, it is nostalgia.
There’s been a large and not-particularly-helpful change to Google’s indispensable Keyword Planner in the last few weeks. Accounts that aren’t spending much are now seeing vague search volumes, whereas big spenders are still getting the full data. Here’s what the same report looks like in Keyword Planner with and without the new limits in place: As you can see you’re losing ...
September is the month of Brighton Digital Festival and you can get involved by coming along to the Creative, Design & IT Open Studios, running from the 5th-9th September. All this week, companies will be opening their doors for people to find out what happens behind the scenes of some of the most innovative businesses in Brighton.
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