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Available now in limited beta, Google’s Analytics 360 Suite announces itself as an enterprise analytics/advertising solution for a multi-screen world. But it’s the potential it brings for digital user experiences that’s got my mind racing. Here’s the recap on what’s happened. Google’s enterprise ‘stack’ (Google Tag Manager, Google Analytics Premium, DoubleClick, Adometry) is ...
Companies of all kinds have long given independent bloggers free samples of their products so they can be reviewed (hopefully positively) and increase their audience and ultimately their customer base. As a marketing investment, it’s relatively low-risk for a company confident in its product – the cost of a single unit is nothing when you compare it to the potential impact a po ...
As a marketer I understand the importance of capturing as many “micro moments” as possible – however, it isn’t always easy capturing your audience throughout every journey they have online. With the beta release of Google’s real-time ads, this might get a whole lot easier. The idea behind real-time ads is to plug your adverts into live events and capitalise on the ripple effect ...
For years marketing, both online and offline, has been directed towards ever more sophisticated targeting and segmentation to the point of personalisation. Greater relevancy of the content to the customer means that they are more likely to convert and/or engage. There is a conundrum, though, in terms of gathering the data in the first place to shape and inform the content, ad o ...
Camp Digital is a conference that focuses on design and user experience. It considers how technology is changing, its impact on the digital world and how we can utilise it. Team RocketMill attended this year’s conference, which had a strong moral message running through it: “Digital for good.” Out of this theme there are a few key takeaways that we can all use in our day-to-day work. 1.
Being told VR and AR are ‘the next big things’ that we should getting on board with isn’t the most helpful advice you’ll ever hear. Where should you start? What about the cost of the technology? What about the technical capabilities and coding needed to make it a worthwhile exercise? However, this has just changed and actually now is the time. And here’s why.
When the Google search engine launched in 1998, its biggest rivals were human beings. At a time when web search was primitive, directories determined our dial-up downloads. Today, advanced algorithms know what we want to see before we’ve even finished typing it. For many search terms, the answer is on the results page, or even in the search bar. Search engines have become answer engines.
Last month Google announced the beta release of Google Cloud Vision API. This allows anyone to submit images and access a number of features that provide information regarding the content on those images. The following API features can be applied to an image in any combination: Label/Entity Detection – This highlights the main entity within in an image.
Facebook is the latest platform to address the mobile user experience with its Instant Articles product. As with the Accelerated Mobile Pages (AMP) project by Google, the aim is to speed up the experience for audiences who consume content on their mobile devices. Available to all from 12th April Facebook’s mission is give publishers a “new way to create fast, interactive articles on Facebook”.
Facebook have released a new organic tool to help publishers improve the reach and engagement of their ads. Available on all English language pages, the new Audience Optimisation tool uses three features to improve the organic reach of Facebook advertising: Preferred Audiences, Audience Restrictions, and Audience Insights.
Anyone that’s worked in marketing for more than about a week will be familiar with the notion of a configurator. They come with many names and in many guises, but the configurator tool is a must-have for any business selling a product or service with multiple extra options. The configurator’s job is to ask a series of questions to help a user narrow the potential choices down ...
Google is synonymous with “search”, but a forthcoming product closure highlights a rare weakness. Google Compare, the search giant’s price comparison service, will close later this month. Certainly, when I’ve shopped around for financial products, Google Compare hasn’t come to mind. It seems there is a type of search where Google is not the answer.
Internet Marketing Agency | Progressive Digital/Online Marketing Agency