• Long Live Expanded Text Ads: How to Embrace Long-Form Ad Copy

    The sun has set on Standard Text Ads (STAs), and we’re waving goodbye to the days of 25/35/35 length ads. Advertisers are now only able to create longer Expanded Text Ads (ETAs, or now just “text ads”). As it stands any existing STAs will still show, but any advertisers who have yet to embrace ETAs should be on top of it ASAP. The writing is on the wall and longer ads are the new standard.

    RocketMill- 20 readers -
  • Why We’re Excited About Price Extensions

    As a platform AdWords is always developing, most visibly through the launch of different types of ad extensions. From long-time stalwarts like sitelinks to alphas and betas that may never see the light of day, there’s plenty on offer. This post looks at one newer extension available to advertisers: Price Extensions.

    RocketMill- 20 readers -
  • How We Used Mental Health Awareness Week to Make Our Culture Even Better

    Working in dynamic sectors can be challenging. All industries have different pressure points – deadlines, workloads and targets can lead to stress, burnout and in some cases – various mental health issues. A study, commissioned by Mental Health Foundation, found that only 13% of people report living with high levels of mental health.

    RocketMillin How To's- 19 readers -
  • Advertising funding ISIS and agencies side stepping responsibility

    Advertisers have been funding terror groups such as ISIS and this has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and theguardian, have been quick to pounce on Google. This is fair in part, however publishers have also chosen to specifically attack Google because it suits public opinion (think of the rece ...

    RocketMill- 16 readers -
  • How to Optimise your Instagram Presence

    Boasting over 400 million users worldwide, Instagram is a highly influential social media platform. With a range of active users who engage with images and videos, Instagram provides an opportunity for your brand to reach new audiences. But how can you utilise this platform to the best of your ability to build an audience and make sure they are engaged? And why should you do i ...

    RocketMillin Social How To's- 16 readers -
  • A Historic Day for AdWords Quality Score Reporting

    Despite being something advertisers are keen to track over time – to show the benefits of landing page or ad copy tweaks – Quality Score has always remained particularly difficult to monitor. AdWords has historically classed Quality Score as an attribute rather than a metric, only allowing you to see the current value with no historic reporting.

    RocketMillin Paid Search- 15 readers -
  • RocketMill Supports Mental Health Awareness Week

    May 8th-14th marks Mental Health Awareness Week in the UK. 1 in 4 people in the UK will suffer from a mental health-related problem each year, from anxiety to depression to post-traumatic stress disorder. That means that all of us knows somebody who is struggling with their mental health, whether or not they freely admit it to themselves or their friends and family.

    RocketMill- 13 readers -

RocketMill

Internet Marketing Agency | Progressive Digital/Online Marketing Agency

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