• The key challenge for digital marketing in 2017

    Back in Don Draper’s day agencies were primarily full service. They made a lot of revenue carrying out media planning and buying activities, and in some cases they even threw the creative in as added value. Remember, this was the day of the macho Marlboro man on horseback – simple creative that made its way to billboards and press to build brands.

    RocketMill- 38 readers -
  • How Should You Promote An App On Search?

    Mobile is a key part of any modern marketing strategy – search advertisers have witnessed explosive growth in mobile queries over the last few years, even though 90% of time on mobile is spent in an app, compared to just 10% in a browser. Thinking about how you approach mobile, specifically apps, is key, even if the answer is “We don’t need an app”.

    RocketMillin Affiliate Social Paid Search How To's- 34 readers -
  • What to expect in digital in 2017

    Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point w ...

    RocketMill- 33 readers -
  • Long Live Expanded Text Ads: How to Embrace Long-Form Ad Copy

    The sun has set on Standard Text Ads (STAs), and we’re waving goodbye to the days of 25/35/35 length ads. Advertisers are now only able to create longer Expanded Text Ads (ETAs, or now just “text ads”). As it stands any existing STAs will still show, but any advertisers who have yet to embrace ETAs should be on top of it ASAP. The writing is on the wall and longer ads are the new standard.

    RocketMill- 20 readers -
  • Why We’re Excited About Price Extensions

    As a platform AdWords is always developing, most visibly through the launch of different types of ad extensions. From long-time stalwarts like sitelinks to alphas and betas that may never see the light of day, there’s plenty on offer. This post looks at one newer extension available to advertisers: Price Extensions.

    RocketMill- 19 readers -
  • How We Used Mental Health Awareness Week to Make Our Culture Even Better

    Working in dynamic sectors can be challenging. All industries have different pressure points – deadlines, workloads and targets can lead to stress, burnout and in some cases – various mental health issues. A study, commissioned by Mental Health Foundation, found that only 13% of people report living with high levels of mental health.

    RocketMillin How To's- 18 readers -
  • Advertising funding ISIS and agencies side stepping responsibility

    Advertisers have been funding terror groups such as ISIS and this has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and theguardian, have been quick to pounce on Google. This is fair in part, however publishers have also chosen to specifically attack Google because it suits public opinion (think of the rece ...

    RocketMill- 16 readers -
  • RocketMill’s 10 Top Tips for Christmas Paid Search Campaigns

    Christmas can be a very exciting period for internet retailers. Online sales are growing and for some businesses the festive season can make or break their entire financial year. Even if you don’t sell Christmas trees online, we have 10 tips for your PPC strategy to take advantage of the end-of-year shopping madness. 1.

    RocketMillin Paid Search- 16 readers -
  • A Historic Day for AdWords Quality Score Reporting

    Despite being something advertisers are keen to track over time – to show the benefits of landing page or ad copy tweaks – Quality Score has always remained particularly difficult to monitor. AdWords has historically classed Quality Score as an attribute rather than a metric, only allowing you to see the current value with no historic reporting.

    RocketMillin Paid Search- 15 readers -