• 2017: Why Paid Media is More Important Than Ever This Year

      Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...

      ROI Factor Blogin Paid Search- 33 readers -
    • The Importance of a Content Strategy: What Your Brand Needs

      Every year around this time we (marketers, that is) create and consume a lot of content about the year that was and about the year to come. Over the past few weeks we’ve looked back at what made digital marketing news in 2016, and offered some marketing “don’ts” for 2017. But there’s also one big takeaway to focus on in the year ahead, and that’s the importance of having a docu ...

      ROI Factor Blogin Content- 46 readers -
  • How An Effective Logo Design Can Elevate Your Brand

    Ah logos and brands: you simply can’t have one without the other. A strong logo is critical to strong branding, and you can’t have strong branding without a strong logo. But before diving further into this paramount partnership, there’s one more piece of the puzzle that needs to be addressed: brand identity.

    ROI Factor Blogin How To's- 15 readers -
  • What’s New In The World Of Web Development: Trends To Pay Attention To

    Staying afloat in today’s digital marketplace requires your website to make good use of technology and design trends. But you can’t consider design trends without development. Website development—the coding and the programming behind the design—is what brings a site’s design elements to life. And in 2017, it’s equally as important that your team is keeping an eye on the latest ...

    ROI Factor Blog- 15 readers -
  • Top UX Web Design Trends Your Business Should Focus On

    The user experience is critical for your website design. It provides the cognitive framework for the visual elements of design. It’s what ensures that all elements of the site not only appeal to, but also work well for the user. What is the process of discovery that users go through on the site? What is the sequence of actions they take to interact with the interface? How do th ...

    ROI Factor Blog- 17 readers -
  • 10 Logo Designs To Inspire Your Rebranding

    Establishing a strong logo design is key to building a visual identity for your company and developing your brand. But in today’s ever-changing and increasingly connected global marketplace, making sure that your logo works on a multitude of platforms is essential. This means taking a hard look at mobile app and web design elements to ensure that your brand is honing in on new interfaces—i.e.

    ROI Factor Blog- 20 readers -
  • How Stronger SEO Helps Your Website Convert Better

    The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks. Most people think that’s all SEO can do, but actually there’s a pretty powerful interplay ...

    ROI Factor Blogin SEO How To's- 20 readers -
  • 5 Examples of Great Homepage Messaging For Your Website

    If you want to captivate a website visitor who comes to your site knowing little or nothing about your brand, nothing is more important than nailing your homepage messaging. You have just seconds to convince the user not to abandon your site. The main message is one of the most prominent elements on the homepage, and if it doesn’t appeal to users within those precious few secon ...

    ROI Factor Blog- 12 readers -
  • How To Integrate Holidays Into Your Social Strategy: Fourth Of July Edition

    Any experienced social media marketer knows the holidays are a time to get creative with content. Throughout the calendar year it can be challenging to constantly create new and interesting content that your followers will appreciate. Holidays – both big and small – can provide a creative break from the monotony of your usual content, allow you to promote seasonal products and ...

    ROI Factor Blogin How To's- 18 readers -
  • Here Are 10 Ideas For Your Next Email Marketing Campaign

    Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions. Digital marketers know the power of email marketing to deliver results at lower costs than most other channels. But because most of us have been doing email marketing for so long, it can be difficult, at times ...

    ROI Factor Blogin EMail- 13 readers -
  • Wholesome Sweeteners Collaborates With Blue Fountain Media To Redesign Website

    Wholesome Sweeteners, the nation’s leader in fair trade, organic, and non-GMO sweeteners recently teamed up with our team here at Blue Fountain Media to redesign and relaunch their website. The website offers an innovative ecommerce experience, and a user-friendly interface, making it simple for customers to browse content and navigate the site across all platforms, including ...

    ROI Factor Blog- 20 readers -
  • The Best and Worst Web Design Trends We’ve Seen This Year

    Design trends come and go, and every year has its defining trends. A few years ago it was parallax scroll. Before that, rotating homepage banners were a must have for every website, regardless of whether or not they were helpful in communicating the brand’s message. There are a handful of trends we’ve seen taking root in 2017 or being carried over from last year.

    ROI Factor Blog- 19 readers -
  • Using Storytelling As a Marketing Tool

    The power of storytelling is not a revolutionary idea -- people have been using storytelling to impart information and convey meaning since the dawn of humanity. But even though storytelling has a long history as a valuable communication technique, brands are recognizing that its potential as a marketing tool is magnified in the digital age.

    ROI Factor Blog- 14 readers -
  • Creative Website Design Earns Service King A Gold Hermes Award

    Service King Collision Repair Centers, one of the fastest-growing automotive collision repair organizations nationwide, is the proud recipient of a Hermes award after collaborating with our team at Blue Fountain Media to help design and develop a new website. The award-winning site recently earned Gold-level recognition in the ‘Business to Consumer’ website category.

    ROI Factor Blog- 21 readers -
  • Analyzing the Performance of Your Digital Advertising Campaigns

    If you’re investing in digital marketing, chances are you’re running some type of digital advertising campaign or campaigns. So you probably already know that digital advertising is an effective way to improve brand awareness and, in the case of paid search, to drive instant traffic that can be turned into sales and leads. It’s relatively easy to get started with digital advertising.

    ROI Factor Blogin Paid Search- 14 readers -
  • Simple SEO Mistakes Killing Your Content Marketing Efforts

    These days most companies are making substantial investments of time and money into their content marketing efforts. Content, in many ways, is the lynchpin of a successful digital marketing strategy. How will you gain traction with social media marketing if you don’t have anything interesting to say? Who will read your emails if the content is boring? Will anyone click on your ...

    ROI Factor Blogin Social SEO Content- 19 readers -

ROI Factor Blog

Get the latest web design, development and marketing news from New York City website design company Blue Fountain Media.

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