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Writing an effective blog post that targets the correct keywords can be a real struggle for many online businesses. Trying to balance the context of your content between your users’ needs and the ability to rank for a particular word can lead to stale content that is ineffective for your business in the long term.
Invalid clicks cost marketers millions in lost revenue and opportunity every year. If you're running AdWords campaigns it's imperative to plug this potential drain of your marketing resources ASAP. Google considers invalid click activity as “any clicks or impressions that artificially inflate an advertiser's costs, or a publisher's earnings.
There are a few things to think about when deciding to optimize your email campaigns for mobile devices. How often do you check email on your smartphone? How about on your desktop? If you prefer to read emails on your mobile device, then you should know that you are a part of the majority. Over 61.6% of US internet users frequently check their email on smartphones more than any other device.
With the second quarter of 2017 upon us, and great speculation over what the year has in store for SEO, I have decided to write an article focused on the most important game changers in search engine optimization for the year. In part 1 of 2, we will talk about “User Intent & RankBrain”, “Structured Data & Google My Business” and “Local SEO”.
By now most of us know that the experience of browsing a website on mobile is very different from the experience of browsing a website on desktop. Screen orientations are different, we’re using thumbs instead of a mouse or trackpad, and certain tasks are a lot more difficult or cumbersome. That’s why designing a website experience to meet the needs of mobile users is so important.
We’re not here to tell you that 2017 is the year of mobile. We’re sure you’ve probably heard something to that effect many, many times before. What we will say is that mobile is already here and has been for quite some time. There are certain mobile tactics and strategies that all brands in the digital space should certainly be aligned on investing in, and others that are key c ...
As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products.
You often hear people refer to our current cultural moment as “the golden age of television”, but we think that we also happening to be living in the golden age of podcasting. Podcasting has changed the way we consume audio by helping to democratize the airwaves. Broadcast networks used to the sole gatekeepers to audio storytelling and news, but now, with a small investment in ...
Every year around this time we (marketers, that is) create and consume a lot of content about the year that was and about the year to come. Over the past few weeks we’ve looked back at what made digital marketing news in 2016, and offered some marketing “don’ts” for 2017. But there’s also one big takeaway to focus on in the year ahead, and that’s the importance of having a docu ...
Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...
As all digital marketers are well-aware, the field is constantly evolving as new technologies and needs arise. Just ten years ago, ‘Social Media Coordinator’ wasn’t a job title, the retargeting ads that follow you around as you browse the internet didn’t exist, and abandoned cart emails didn’t miraculously pop into your inbox when you left an item in your shopping cart.
The road to conversion for an educational institution is a long one. There are countless factors that will influence whether someone takes an action on the site -- and, depending on which user type we’re talking about, there are likely countless different actions you might want them to take. For the most part this post will focus on what is usually the most important user group ...
This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience will be limited.
As most of us begin to looking toward to 2017 and innovations to come, we’re looking back at the changes that happened in digital marketing in 2016. These changes and updates will help set the stage for the trends that will dominate the digital landscape in the year to come. As we prepare to ring in the new year, let’s take a look back at everything that happened in 2016: Good ...
It’s a great moment in history to be a customer because of the sheer variety of choices available - whether it’s in-store or digital, on a mobile phone or on a desktop device -- there are many different ways to shop. As marketers though, our jobs are more difficult precisely because of the variety of options available to consumers.
It’s difficult to overstate the value of social media marketing in today’s digital landscape. As an ecommerce brand you can use social media to achieve many of your marketing goals. Social media can increase brand recognition and loyalty, improve your organic presence in search engine rankings, and create an engaged customer-base.
Have you ever visited a car manufacturing plant? There are a variety of different assembly lines, such as the engine shop, the transaxle shop, the weld shop, the press shop, etc. Perhaps it’s where the engine is fitted or the sheet metal is crafted into a door. Regardless, all of these shops and products ultimately head to one place: final testing and quality control.
Increasingly, the initial stages of the real estate search are taking place online and real estate companies and websites are stepping up to meet the needs of users. Here are some of the best real estate websites and apps making names for themselves in the digital space. 1. Trulia Trulia’s homepage makes it easy for users to find the home of their dreams with a simple search ba ...
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