• The Role of A Digital Agency While Growing Your Business

      The digital world and the customers in it are changing, and no one knows this more than a company’s marketing department. Marketers now require solidified skills and understanding of the digital world more than ever before, and senior managers in growing companies need to surround themselves with advanced digital expertise.

      ROI Factor Blogin Social- 30 readers -
    • How to Start Using Instagram for Your Business: A Checklist

      It’s no surprise that Instagram is quickly becoming one of the most impactful social media channels out there. In just over 5 years, Instagram has built a community of 400M+ active monthly users, posting 80M+ photos every day and generating 3.5B daily likes. Needless to say, the numbers are quite impressive! Instagram has done a great job in creating a clean, well-designed app ...

      ROI Factor Blogin Social How To's- 13 readers -
  • Real Estate Design: The 5 Best Websites and Mobile Apps

    Increasingly, the initial stages of the real estate search are taking place online and real estate companies and websites are stepping up to meet the needs of users. Here are some of the best real estate websites and apps making names for themselves in the digital space. 1. Trulia Trulia’s homepage makes it easy for users to find the home of their dreams with a simple search ba ...

    ROI Factor Blog- 11 readers -
  • Cyber Weekend: The Best Email Marketing Campaigns of 2016

    The week of Thanksgiving is the official kickoff to the holiday season, and for retailers, that means increasing their digital marketing game. Through some people choose to avoid offline shopping on Black Friday, the entire time period between Thanksgiving night through Cyber Monday, has now been named "Cyber Weekend.

    ROI Factor Blogin EMail- 15 readers -
  • Entering the Digital Space: How to Build Your Internal Team

    I received a phone call from one of my clients recently, unrelated to the website development project we were wrapping up the information architecture documentation for. My client is the Chief Marketing Officer of a product retailer and she wanted to know, if I were her, what kind of background I would look for in a new hire to head up the digital marketing efforts at her compa ...

    ROI Factor Blog- 11 readers -
  • The Advantages of Building a User Persona

    It is extremely important for businesses to connect to their audience when creating an online presence. The creation of a user persona will do just that for your business. If a business just guesses on who their audience is and what their audience wants to hear, they may be completely off-base and lose some customers as a result.

    Austin Paley/ ROI Factor Blog- 13 readers -
  • Location-Based Marketing: How Your Brand Can Utilize the Trend

    With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. For those new to the term, or still struggling to full grasp the concept, here is a quick rundown of the technology, and how some brands are utilizing it.

    ROI Factor Blogin How To's- 13 readers -
  • PR Strategy: Why You Need It And How To Build A Strong One

    In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two channels to work more closely together.

    ROI Factor Blogin How To's- 11 readers -
  • How to Drive Revenue in 2017 With Intelligent Marketing

    Over the past year, we have seen marketers relying on our tactics to be “programmatic.” Meaning they have become more customizable when it comes to targeting audiences – from ads on social, to even mobile-only advertising options like SnapChat and Instagram. Year after year marketers have become more and more responsible for the tracking and analyzing results.

    ROI Factor Blogin How To's- 11 readers -
  • Hefty Takes Over Ad Space to Clean Up the 2016 Election

    As the presidential election rapidly approaches, we’ve been bombarded (to say the least) with a surplus of digital ads, social media posts, emotional commercials, and sponsored material surrounding the candidates and their campaigns. Regardless of which candidate you support, it’s fair to say that this year, the negative banter surrounding both parties, and the media that has b ...

    ROI Factor Blog- 15 readers -
  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    Every major holiday presents advertisers with a new opportunity to market their products and services in a unique way that fits that festive season. With Halloween marking the unofficial kickoff to “The Holidays,” we have seen some digital advertisers come up with a variety of unique and creative approaches to getting their name in front of customers online.

    ROI Factor Blogin Social- 19 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” With brought together a diverse panel of industry though-leaders and discussed how evolving technologies are shaping the different ways in which brands engage with their customers online, and what the future could hold due to these advancements.

    ROI Factor Blog- 12 readers -
  • Website Content: What We Can Learn From Retail Shopping

    Have you ever walked into a retail store and longed for the simplicity of an online shopping experience? You’re not alone. According to a study performed on multi-channel retailers, most shoppers are not only searching for products they need online exclusively, but of those that do, 42 percent end up making the purchase there as well.

    ROI Factor Blogin Content- 9 readers -
  • User Interface: Adding the Human Component to Website Design

    An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can be reduced, even eliminated if w ...

    ROI Factor Blog- 12 readers -
  • Branding Strategy: So You Want to Hire a Digital Agency?

    You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity? If not, there’s no reason to panic.

    ROI Factor Blog- 15 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest improvements can come from the smallest of edits.

    ROI Factor Blogin EMail How To's- 15 readers -
  • SEO Tactics: The Guide to Today’s On-Page Quality Content

    In the ever-evolving industry that is digital marketing, this era has ushered in a stricter set of guidelines at the hands of Google, which forces webmasters and digital marketers to stay on their nimble toes. As best practices are updated, Google’s aim is to create a level playing field for all parties involved.

    ROI Factor Blogin SEO Content Google- 13 readers -

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