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Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...
Every year around this time we (marketers, that is) create and consume a lot of content about the year that was and about the year to come. Over the past few weeks we’ve looked back at what made digital marketing news in 2016, and offered some marketing “don’ts” for 2017. But there’s also one big takeaway to focus on in the year ahead, and that’s the importance of having a docu ...
As most of us begin to looking toward to 2017 and innovations to come, we’re looking back at the changes that happened in digital marketing in 2016. These changes and updates will help set the stage for the trends that will dominate the digital landscape in the year to come. As we prepare to ring in the new year, let’s take a look back at everything that happened in 2016: Good ...
The holiday shopping season is in full swing with only a little more than two weeks to go until Christmas day. As always, the shopping season officially kicked off on November 24th or more commonly known as Black Friday. Special deals ran through the weekend with promotions and discounts beginning on Thanksgiving night and continuing until the end of the day on Cyber Monday.
Anyone who keeps up with the latest developments in technology will likely be familiar with the struggle for dominance in the smart home device space. Amazon’s Echo device, which came to the market first, has managed to secure a dominant market share (roughly 70%), but Google is making strides in competition with its Google Home device.
Nearly everyone who works in an office is familiar with the feeling of being overwhelmed by daily tasks and internal communication demands. Most employees in modern workplaces are constantly swamped with emails, meeting requests, texts, and instant messages - even when they’re out of the office. The result? We’ve all become expert multitaskers.
If we look at the way most of us buy products today, it is evident that we are living in the dawn of a new era of commerce. Once upon a time, our choices were limited to the products stocked in local Main Street shops. Catalog Commerce came along and If you wanted to wait 4-6 weeks, Sears, LL Bean or Woolworth could be contacted via USPS or telephone and your long wait began.
It used to be the case that if you wanted to design a website or mobile app, you were at the mercy of Adobe, whose Photoshop and Illustrator tools were the only options for serious designers. But, as all designers well know, these products have their limitations. Photoshop, notably, was designed for photo editing first and evolved over time to become a screen design tool, with ...
Much of the chatter around the phenomenon that is the Internet of Things (IoT) focuses on how these connected devices can improve the lives of consumers. And while it’s true that connected devices will change the way most of us interact with the objects in our homes over the next few years, it’s also true that the IoT has major implications for the business world as well.
Augmented Reality may seem like it’s all fun and games, but IKEA’s new AR app, IKEA Place, is proving that this technology has practical business applications as well. IKEA Place was launched in September 2017 with the release of iOS 11. The app was built on Apple’s ARKit, a framework that allows developers to create augmented reality apps for iPhone and iPad.
First off, what is user generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example, your business can create a #hashtag that can be used by consumers to post their own content using your product/service onto their social media.
In today’s World, people have access to more information than ever before and it’s all because of the Internet. But, people are no longer just searching the web on a desktop - they are using laptops, smartphones, tablets, and even smart TVs. Do you know what that means? It means that your website will be viewed from all different mediums and therefore you need to ensure that th ...
In a market where a brand’s values and philosophy continue to gain importance in the eyes of consumers, companies should be prepared to “open up” to their audience at any chance they get. Be it an origins story or a mission statement, showing off the moral, ethical and ideological fabric of a brand has become as important as the exchange of services, and can often be a deciding ...
Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Over the years this platform has become a crucial way to build businesses online; in fact, over 40 million small businesses have active pages to advertise themselves digitally.
In June 2016, Instagram changed. Whether for the better or the worse, it’s a controversial topic. Instagram introduced the algorithmic timeline that favors popular posts over chronology. As a result, instead of the latest post, the social media network will show you the content that got the most likes and comments.
Co-branding is the alliance of two companies that are working together to create 'Marketing Synergy.' This marketing strategy can result in sponsorships or ad placements and can benefit both brands by expanding their audience. When co-branding is executed properly, both brands should benefit from the partnership, but it’s risky because it will directly impact each partners own brand strategy.
Ah logos and brands: you simply can’t have one without the other. A strong logo is critical to strong branding, and you can’t have strong branding without a strong logo. But before diving further into this paramount partnership, there’s one more piece of the puzzle that needs to be addressed: brand identity.
Staying afloat in today’s digital marketplace requires your website to make good use of technology and design trends. But you can’t consider design trends without development. Website development—the coding and the programming behind the design—is what brings a site’s design elements to life. And in 2017, it’s equally as important that your team is keeping an eye on the latest ...
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