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Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...
It’s no secret we appreciate a strong email marketing campaign, we also happen to be big fans of summer, so it only made sense to combine our love for the two and present what we think are the best email marketing campaigns of summer 2016...so far. In a day and age where people recall their email address easier than their physical home address, it’s vital that the content you’ ...
At the start of any website design project, it should come as no surprise that focusing on usability and the user-experience should be at the forefront of your focus. A website can only achieve its objectives and be considered a success if it’s used by customers in a way that fulfils their needs. For that very reason, it’s critical that you think about your audience when you’re ...
Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions. Digital marketers know the power of email marketing to deliver results at lower costs than most other channels. But because most of us have been doing email marketing for so long, it can be difficult, at times ...
Wholesome Sweeteners, the nation’s leader in fair trade, organic, and non-GMO sweeteners recently teamed up with our team here at Blue Fountain Media to redesign and relaunch their website. The website offers an innovative ecommerce experience, and a user-friendly interface, making it simple for customers to browse content and navigate the site across all platforms, including ...
Design trends come and go, and every year has its defining trends. A few years ago it was parallax scroll. Before that, rotating homepage banners were a must have for every website, regardless of whether or not they were helpful in communicating the brand’s message. There are a handful of trends we’ve seen taking root in 2017 or being carried over from last year.
The power of storytelling is not a revolutionary idea -- people have been using storytelling to impart information and convey meaning since the dawn of humanity. But even though storytelling has a long history as a valuable communication technique, brands are recognizing that its potential as a marketing tool is magnified in the digital age.
Service King Collision Repair Centers, one of the fastest-growing automotive collision repair organizations nationwide, is the proud recipient of a Hermes award after collaborating with our team at Blue Fountain Media to help design and develop a new website. The award-winning site recently earned Gold-level recognition in the ‘Business to Consumer’ website category.
If you’re investing in digital marketing, chances are you’re running some type of digital advertising campaign or campaigns. So you probably already know that digital advertising is an effective way to improve brand awareness and, in the case of paid search, to drive instant traffic that can be turned into sales and leads. It’s relatively easy to get started with digital advertising.
These days most companies are making substantial investments of time and money into their content marketing efforts. Content, in many ways, is the lynchpin of a successful digital marketing strategy. How will you gain traction with social media marketing if you don’t have anything interesting to say? Who will read your emails if the content is boring? Will anyone click on your ...
Everyone’s favorite photo and video sharing platform, Instagram, just announced that they’ve surpassed 1 million active advertisers. That’s a big accomplishment, especially given that at this time last year the platform had only roughly 200 thousand active advertisers. Instagram also noted that 8 million businesses globally are using the platform.
Influencer Marketing is not a new concept. In fact, in 1940, a study on political communication came out stating that “people are influenced by secondhand information and opinion leaders.” Now, in the age of social media, Influencer Marketing continues to evolve and become a vital part of social media advertising, especially for fashion and cosmetic companies.
An effective marketing strategy is contingent on adapting to current trends in order to best reach consumers and have them better engage with your brand. Today’s consumer is bombarded with advertisements and sponsored content everywhere they turn and they’re becoming more aware of when they’re being marketed to.
Of the handful of foundational elements that go into creating a successful marketing strategy, brand messaging is not only among them, it’s one of the most critical pieces to get right. You only have a few seconds to catch a customer’s attention, after all, so it’s important to make every second they’re on your website count.
Over the past few months, we’ve been taking a close look at many of the digital marketing trends that are predicted to have the biggest impact in 2017. There are a many, many trends that are poised to shake up the industry and provide avenues for experimentation and innovation within the digital space.
Search, both paid and organic, is an indispensable digital marketing channel. Search signals substantial user intent. Someone who searches for “women’s hiking boots” is probably in the process of looking for a pair of hiking boots to buy. Someone who searches for “web design company” is most likely trying to find a web design company to do work for them.
Artificial Intelligence (AI) is an enormous field -- both in terms of size and complexity. And though the technology to put AI to use is available, the implementation of these technologies has lagged somewhat. Indeed, learning about AI, its many varied implementations, and its broader implications and use cases is enough to quickly overwhelm any marketer who doesn’t have a ful ...
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