• 2017: Why Paid Media is More Important Than Ever This Year

      Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...

      ROI Factor Blogin Paid Search- 34 readers -
    • The Importance of a Content Strategy: What Your Brand Needs

      Every year around this time we (marketers, that is) create and consume a lot of content about the year that was and about the year to come. Over the past few weeks we’ve looked back at what made digital marketing news in 2016, and offered some marketing “don’ts” for 2017. But there’s also one big takeaway to focus on in the year ahead, and that’s the importance of having a docu ...

      ROI Factor Blogin Content- 50 readers -
    • Digital Marketing in 2016: The Good, The Bad, and The Ugly

      As most of us begin to looking toward to 2017 and innovations to come, we’re looking back at the changes that happened in digital marketing in 2016. These changes and updates will help set the stage for the trends that will dominate the digital landscape in the year to come. As we prepare to ring in the new year, let’s take a look back at everything that happened in 2016: Good ...

      ROI Factor Blogin Social Paid Search Facebook- 40 readers -
  • IKEA Place Is Revolutionizing Retail Through Augmented Reality

    Augmented Reality may seem like it’s all fun and games, but IKEA’s new AR app, IKEA Place, is proving that this technology has practical business applications as well. IKEA Place was launched in September 2017 with the release of iOS 11. The app was built on Apple’s ARKit, a framework that allows developers to create augmented reality apps for iPhone and iPad.

    ROI Factor Blog- 28 readers -
  • Here’s Why User Generated Content Is So Successful

    First off, what is user generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example, your business can create a #hashtag that can be used by consumers to post their own content using your product/service onto their social media.

    ROI Factor Blogin Content- 11 readers -
  • Website Development: Why Your Site Needs To Be Responsive

    In today’s World, people have access to more information than ever before and it’s all because of the Internet. But, people are no longer just searching the web on a desktop - they are using laptops, smartphones, tablets, and even smart TVs. Do you know what that means? It means that your website will be viewed from all different mediums and therefore you need to ensure that th ...

    ROI Factor Blog- 14 readers -
  • Hone Your Branded Content with These 6 Tips

    In a market where a brand’s values and philosophy continue to gain importance in the eyes of consumers, companies should be prepared to “open up” to their audience at any chance they get. Be it an origins story or a mission statement, showing off the moral, ethical and ideological fabric of a brand has become as important as the exchange of services, and can often be a deciding ...

    ROI Factor Blogin Content- 13 readers -
  • Track These Five Metrics To Optimize Your Facebook Campaigns

    Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Over the years this platform has become a crucial way to build businesses online; in fact, over 40 million small businesses have active pages to advertise themselves digitally.

    ROI Factor Blogin Social- 19 readers -
  • Do Instagram Pods Really Help? 5 Factors to Consider for Your Brand

    In June 2016, Instagram changed. Whether for the better or the worse, it’s a controversial topic. Instagram introduced the algorithmic timeline that favors popular posts over chronology. As a result, instead of the latest post, the social media network will show you the content that got the most likes and comments.

    ROI Factor Blogin Social- 14 readers -
  • The Official Business Guide To Nailing Co-Branding

    Co-branding is the alliance of two companies that are working together to create 'Marketing Synergy.' This marketing strategy can result in sponsorships or ad placements and can benefit both brands by expanding their audience. When co-branding is executed properly, both brands should benefit from the partnership, but it’s risky because it will directly impact each partners own brand strategy.

    ROI Factor Blog- 17 readers -
  • How An Effective Logo Design Can Elevate Your Brand

    Ah logos and brands: you simply can’t have one without the other. A strong logo is critical to strong branding, and you can’t have strong branding without a strong logo. But before diving further into this paramount partnership, there’s one more piece of the puzzle that needs to be addressed: brand identity.

    ROI Factor Blogin How To's- 19 readers -
  • What’s New In The World Of Web Development: Trends To Pay Attention To

    Staying afloat in today’s digital marketplace requires your website to make good use of technology and design trends. But you can’t consider design trends without development. Website development—the coding and the programming behind the design—is what brings a site’s design elements to life. And in 2017, it’s equally as important that your team is keeping an eye on the latest ...

    ROI Factor Blog- 16 readers -
  • Top UX Web Design Trends Your Business Should Focus On

    The user experience is critical for your website design. It provides the cognitive framework for the visual elements of design. It’s what ensures that all elements of the site not only appeal to, but also work well for the user. What is the process of discovery that users go through on the site? What is the sequence of actions they take to interact with the interface? How do th ...

    ROI Factor Blog- 17 readers -
  • 10 Logo Designs To Inspire Your Rebranding

    Establishing a strong logo design is key to building a visual identity for your company and developing your brand. But in today’s ever-changing and increasingly connected global marketplace, making sure that your logo works on a multitude of platforms is essential. This means taking a hard look at mobile app and web design elements to ensure that your brand is honing in on new interfaces—i.e.

    ROI Factor Blog- 23 readers -
  • How Stronger SEO Helps Your Website Convert Better

    The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks. Most people think that’s all SEO can do, but actually there’s a pretty powerful interplay ...

    ROI Factor Blogin SEO How To's- 23 readers -
  • 5 Examples of Great Homepage Messaging For Your Website

    If you want to captivate a website visitor who comes to your site knowing little or nothing about your brand, nothing is more important than nailing your homepage messaging. You have just seconds to convince the user not to abandon your site. The main message is one of the most prominent elements on the homepage, and if it doesn’t appeal to users within those precious few secon ...

    ROI Factor Blog- 15 readers -
  • How To Integrate Holidays Into Your Social Strategy: Fourth Of July Edition

    Any experienced social media marketer knows the holidays are a time to get creative with content. Throughout the calendar year it can be challenging to constantly create new and interesting content that your followers will appreciate. Holidays – both big and small – can provide a creative break from the monotony of your usual content, allow you to promote seasonal products and ...

    ROI Factor Blogin How To's- 22 readers -

ROI Factor Blog

Get the latest web design, development and marketing news from New York City website design company Blue Fountain Media.

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