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Writing an effective blog post that targets the correct keywords can be a real struggle for many online businesses. Trying to balance the context of your content between your users’ needs and the ability to rank for a particular word can lead to stale content that is ineffective for your business in the long term.
The digital world and the customers in it are changing, and no one knows this more than a company’s marketing department. Marketers now require solidified skills and understanding of the digital world more than ever before, and senior managers in growing companies need to surround themselves with advanced digital expertise.
Invalid clicks cost marketers millions in lost revenue and opportunity every year. If you're running AdWords campaigns it's imperative to plug this potential drain of your marketing resources ASAP. Google considers invalid click activity as “any clicks or impressions that artificially inflate an advertiser's costs, or a publisher's earnings.
As all digital marketers are well-aware, the field is constantly evolving as new technologies and needs arise. Just ten years ago, ‘Social Media Coordinator’ wasn’t a job title, the retargeting ads that follow you around as you browse the internet didn’t exist, and abandoned cart emails didn’t miraculously pop into your inbox when you left an item in your shopping cart.
The road to conversion for an educational institution is a long one. There are countless factors that will influence whether someone takes an action on the site -- and, depending on which user type we’re talking about, there are likely countless different actions you might want them to take. For the most part this post will focus on what is usually the most important user group ...
This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience will be limited.
As most of us begin to looking toward to 2017 and innovations to come, we’re looking back at the changes that happened in digital marketing in 2016. These changes and updates will help set the stage for the trends that will dominate the digital landscape in the year to come. As we prepare to ring in the new year, let’s take a look back at everything that happened in 2016: Good ...
It’s a great moment in history to be a customer because of the sheer variety of choices available - whether it’s in-store or digital, on a mobile phone or on a desktop device -- there are many different ways to shop. As marketers though, our jobs are more difficult precisely because of the variety of options available to consumers.
It’s difficult to overstate the value of social media marketing in today’s digital landscape. As an ecommerce brand you can use social media to achieve many of your marketing goals. Social media can increase brand recognition and loyalty, improve your organic presence in search engine rankings, and create an engaged customer-base.
Have you ever visited a car manufacturing plant? There are a variety of different assembly lines, such as the engine shop, the transaxle shop, the weld shop, the press shop, etc. Perhaps it’s where the engine is fitted or the sheet metal is crafted into a door. Regardless, all of these shops and products ultimately head to one place: final testing and quality control.
Increasingly, the initial stages of the real estate search are taking place online and real estate companies and websites are stepping up to meet the needs of users. Here are some of the best real estate websites and apps making names for themselves in the digital space. 1. Trulia Trulia’s homepage makes it easy for users to find the home of their dreams with a simple search ba ...
The week of Thanksgiving is the official kickoff to the holiday season, and for retailers, that means increasing their digital marketing game. Through some people choose to avoid offline shopping on Black Friday, the entire time period between Thanksgiving night through Cyber Monday, has now been named "Cyber Weekend.
I received a phone call from one of my clients recently, unrelated to the website development project we were wrapping up the information architecture documentation for. My client is the Chief Marketing Officer of a product retailer and she wanted to know, if I were her, what kind of background I would look for in a new hire to head up the digital marketing efforts at her compa ...
It is extremely important for businesses to connect to their audience when creating an online presence. The creation of a user persona will do just that for your business. If a business just guesses on who their audience is and what their audience wants to hear, they may be completely off-base and lose some customers as a result.
With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. For those new to the term, or still struggling to full grasp the concept, here is a quick rundown of the technology, and how some brands are utilizing it.
In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two channels to work more closely together.
Over the past year, we have seen marketers relying on our tactics to be “programmatic.” Meaning they have become more customizable when it comes to targeting audiences – from ads on social, to even mobile-only advertising options like SnapChat and Instagram. Year after year marketers have become more and more responsible for the tracking and analyzing results.
As the presidential election rapidly approaches, we’ve been bombarded (to say the least) with a surplus of digital ads, social media posts, emotional commercials, and sponsored material surrounding the candidates and their campaigns. Regardless of which candidate you support, it’s fair to say that this year, the negative banter surrounding both parties, and the media that has b ...
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