• 5 Things To Know About Invalid Clicks on AdWords Campaigns

      Invalid clicks cost marketers millions in lost revenue and opportunity every year. If you're running AdWords campaigns it's imperative to plug this potential drain of your marketing resources ASAP. Google considers invalid click activity as “any clicks or impressions that artificially inflate an advertiser's costs, or a publisher's earnings.

      ROI Factor Blogin Paid Search Google- 25 readers -
    • Brands With The Best Email Marketing Campaigns: Summer 2016

      It’s no secret we appreciate a strong email marketing campaign, we also happen to be big fans of summer, so it only made sense to combine our love for the two and present what we think are the best email marketing campaigns of summer 2016...so far. In a day and age where people recall their email address easier than their physical home address, it’s vital that the content you’ ...

      ROI Factor Blogin EMail Content- 14 readers -
    • The 2016 Summer Reading List for Digital Marketers

      For many, the summer is a time to take a break (even if only for a few hours on the weekend) from the usual chaos you experience the rest of the year. While those in the marketing industry may not have all the time in the world to sit back and relax each day, hopefully there is SOME time to unplug so that the other 10 months of the year don’t feel quite as tiresome or draining! ...

      ROI Factor Blog- 20 readers -
  • Influencer Marketing: Rules, Regulations, and ROI

    Influencer Marketing is not a new concept. In fact, in 1940, a study on political communication came out stating that “people are influenced by secondhand information and opinion leaders.” Now, in the age of social media, Influencer Marketing continues to evolve and become a vital part of social media advertising, especially for fashion and cosmetic companies.

    ROI Factor Blog- 15 readers -
  • The Essential Messaging Every Brand Needs to Get Right

    Of the handful of foundational elements that go into creating a successful marketing strategy, brand messaging is not only among them, it’s one of the most critical pieces to get right. You only have a few seconds to catch a customer’s attention, after all, so it’s important to make every second they’re on your website count.

    ROI Factor Blogin Content- 15 readers -
  • 4 Digital Marketing Trends That Can Drive Sales For Your Brand

    Over the past few months, we’ve been taking a close look at many of the digital marketing trends that are predicted to have the biggest impact in 2017. There are a many, many trends that are poised to shake up the industry and provide avenues for experimentation and innovation within the digital space.

    ROI Factor Blog- 14 readers -
  • Is Social Media How Users Are Finding Your Brand Online?

    Search, both paid and organic, is an indispensable digital marketing channel. Search signals substantial user intent. Someone who searches for “women’s hiking boots” is probably in the process of looking for a pair of hiking boots to buy. Someone who searches for “web design company” is most likely trying to find a web design company to do work for them.

    ROI Factor Blogin Social How To's- 22 readers -
  • The Marketer’s Introductory Guide To Artificial Intelligence

    Artificial Intelligence (AI) is an enormous field -- both in terms of size and complexity. And though the technology to put AI to use is available, the implementation of these technologies has lagged somewhat. Indeed, learning about AI, its many varied implementations, and its broader implications and use cases is enough to quickly overwhelm any marketer who doesn’t have a ful ...

    ROI Factor Blog- 16 readers -
  • The 2017 Technical SEO Audit: A Marketer’s Essential Guide

    As a digital marketer, it’s probable that you’ll be tasked with making technical recommendations for a client’s website, most likely at the start of the campaign. The cornerstone of this process will be the SEO Technical Audit. Identifying and drawing insights for the many technical elements will inform next steps in terms of what will allow the valuable pages of a website to b ...

    ROI Factor Blogin SEO- 14 readers -
  • Compelling UX Design: Who’s Doing it Right

    Every website is unique in that it exists to serve a specific audience of users. If it’s been created thoughtfully, it will be designed around meeting the needs of those users and helping them accomplish their tasks or goals with ease. Still, there’s much to be learned from the UX innovations of other companies.

    ROI Factor Blog- 16 readers -
  • Desktop vs. Mobile: Three Key Website Design Differences

    By now most of us know that the experience of browsing a website on mobile is very different from the experience of browsing a website on desktop. Screen orientations are different, we’re using thumbs instead of a mouse or trackpad, and certain tasks are a lot more difficult or cumbersome. That’s why designing a website experience to meet the needs of mobile users is so important.

    ROI Factor Blog- 17 readers -
  • The State of Mobile Marketing in 2017

    We’re not here to tell you that 2017 is the year of mobile. We’re sure you’ve probably heard something to that effect many, many times before. What we will say is that mobile is already here and has been for quite some time. There are certain mobile tactics and strategies that all brands in the digital space should certainly be aligned on investing in, and others that are key c ...

    ROI Factor Blogin Mobile- 19 readers -
  • The Road To Conversion: Defining User Pathways In The Education Space

    As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products.

    ROI Factor Blog- 17 readers -
  • What Your Brand Needs To Know About Podcast Advertising

    You often hear people refer to our current cultural moment as “the golden age of television”, but we think that we also happening to be living in the golden age of podcasting. Podcasting has changed the way we consume audio by helping to democratize the airwaves. Broadcast networks used to the sole gatekeepers to audio storytelling and news, but now, with a small investment in ...

    ROI Factor Blog- 18 readers -
  • The Importance of a Content Strategy: What Your Brand Needs

    Every year around this time we (marketers, that is) create and consume a lot of content about the year that was and about the year to come. Over the past few weeks we’ve looked back at what made digital marketing news in 2016, and offered some marketing “don’ts” for 2017. But there’s also one big takeaway to focus on in the year ahead, and that’s the importance of having a docu ...

    ROI Factor Blogin Content- 37 readers -
  • 2017: Why Paid Media is More Important Than Ever This Year

    Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...

    ROI Factor Blogin Paid Search- 19 readers -

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