• How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt)

      Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We think of it as a recent development because only recently have algorithms begun to solve the biggest problems with voice search, including accurately detecting spoken syllables, ...

      Search Engine Guidein SEO How To's- 20 readers -
    • How to Use SEO to Market a Property

      Whether you're attempting to sell the home you reside in, or you're trying to attract new tenants for your rental property, one of the keys to your success is going to be marketing your property. If you're working with a real estate agent, they'll do at least some of the work for you, but you'll still want to make some extra effort if you want to sell or fill your property fas ...

      Search Engine Guidein SEO- 20 readers -
    • 7 Optimization Strategies to Use on Every Product Page

      If you have an online store or a website with purchasing opportunities for your visitors, you probably have a host of different product pages at your disposal. These product pages are some of your greatest opportunities to turn site visitors into paying customers, and they're perfect fodder for search engine optimization--if you know what you're doing.

      Search Engine Guidein SEO- 16 readers -
  • Are There Any Search Optimization Strategies That Are Illegal?

    by Jayson DeMers In SEO, if you use a strategy that violates Google's terms of service, or if you make a move that harms the average user's experience, you could see a decline in your rankings or even face a strict "penalty" that harms your chances of ranking in the future. Fortunately, despite Google's tendency to keep the nature of its algorithm a secret from users, the com ...

    Search Engine Guidein SEO- 8 readers -
  • The 7 Biggest Time Losses in SEO (and How to Fix Them)

    Search engine optimization is popular for its cost and time effectiveness; because all the assets you create and changes you make are semi-permanent, and because your domain and page-level authority will grow consistently over time, there's no upper bound to the results you can see. The flip side, of course, is the time factor; many newcomers are reluctant to approach SEO, an ...

    Search Engine Guidein SEO- 6 readers -
  • Can Your SEO Campaign Be Effective in Other Countries?

    Most search optimizers end up getting tunnel vision--understandably. Google still gets the vast majority of all search queries, so most optimizers focus exclusively on Google rankings, and if most of your customers are in the United States, you're also likely focusing on domestic results. But have you ever thought about spending effort optimizing your website for another coun ...

    Search Engine Guidein SEO- 11 readers -
  • 6 Ways Nonprofits Should Be Using SEO

    Nonprofit organizations need to raise awareness of their brands just like ordinary corporations, but they face unique challenges in the marketing world. For example, nonprofits rely on donations to keep their organizations alive, and that often creates a catch-22: relying on donations limits the budget, which means you'll have less available to fund your marketing strategies, ...

    Search Engine Guidein Social SEO- 10 readers -
  • We're Optimizing in a Post-Penguin Era: Here's What That Means

    Link building has always been an important part of search engine optimization; links indicate authority, which in turn dictates how sites can rank in SERPs for relevant keyword terms. The Penguin update, which was originally released in 2012, overhauled how optimizers viewed link quality, and subsequent iterations of Penguin helped to shape the "Penguin era," demanding intelli ...

    Search Engine Guidein SEO- 17 readers -
  • How to Optimize Your Online Product Catalog for Search

    Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.

    Search Engine Guidein SEO How To's- 10 readers -
  • How to Write Better Content for a Mobile Workforce

    by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, p ...

    Search Engine Guidein Content How To's- 12 readers -
  • Which Is More Important: Technical SEO or Reputation Management?

    There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else.

    Search Engine Guidein SEO- 11 readers -
  • The 4 Types of Website Traffic to Watch in Google Analytics

    Creating and managing a website is a big step for a business, but just having a website isn't enough. Establishing a web presence on the web is equivalent to constructing a building for your business in the real world; you can make it pretty on the outside and pretty on the inside, but that doesn't guarantee any foot traffic, and it certainly doesn't guarantee any patronage.

    Search Engine Guidein Google- 21 readers -
  • 9 Tips for Artists Looking for More Search Visibility

    by Jayson DeMers Most artists these days maintain a website to sell their services, or at least a blog to show their work. But it's hard to earn new commissions and work opportunities -- whether in the form of a music gig or audience at an art show -- unless you can generate a steady stream of traffic to your site. There are many viable ways to earn such traffic.

    Search Engine Guidein SEO- 11 readers -
  • The Relationship Between Marketing Automation and SEO

    by Jayson DeMers Marketing automation platforms and SEO are often discussed in the same breath, but they have somewhat of a tumultuous relationship. Some say marketing automation platforms can hurt SEO if you aren't careful, while others believe it's complementary. What's the real answer? Understanding the Relationship "Your business is like a bar stool," digital marketing c ...

    Search Engine Guidein Paid Search SEO- 14 readers -
  • 6 Ways to Optimize for Searches Other Than Google

    When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use, and it's not the only one wort ...

    Search Engine Guidein Google- 13 readers -
  • 5 SEO Strategies You Can Implement in Real Life

    For the most part, everything you need for search engine optimization (SEO) can be completed online. There are two main areas of optimization to worry about: on-site optimization, which is the ongoing publication of content that introduces new material to your site, and off-site optimization, which involves building relationships and links that point inward to your domain.

    Search Engine Guidein SEO- 15 readers -
  • 7 Ways to Coordinate Your SEO Team's Efforts

    Search engine optimization (SEO) demands input from many different teams and individuals at once; on the surface, it may seem like a straightforward strategy, but it's actually an amalgamation of efforts from multiple different areas. For example, your strategic directors will be busy delving into keyword research and new competitive opportunities, while your writers work on ...

    Search Engine Guidein SEO- 8 readers -

Search Engine Guide

Search engine marketing news and information you can use to grow your business.

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