• Can Your SEO Campaign Be Effective in Other Countries?

    Most search optimizers end up getting tunnel vision--understandably. Google still gets the vast majority of all search queries, so most optimizers focus exclusively on Google rankings, and if most of your customers are in the United States, you're also likely focusing on domestic results. But have you ever thought about spending effort optimizing your website for another coun ...

    Search Engine Guidein SEO- 10 readers -
  • 6 Ways Nonprofits Should Be Using SEO

    Nonprofit organizations need to raise awareness of their brands just like ordinary corporations, but they face unique challenges in the marketing world. For example, nonprofits rely on donations to keep their organizations alive, and that often creates a catch-22: relying on donations limits the budget, which means you'll have less available to fund your marketing strategies, ...

    Search Engine Guidein Social SEO- 10 readers -
  • We're Optimizing in a Post-Penguin Era: Here's What That Means

    Link building has always been an important part of search engine optimization; links indicate authority, which in turn dictates how sites can rank in SERPs for relevant keyword terms. The Penguin update, which was originally released in 2012, overhauled how optimizers viewed link quality, and subsequent iterations of Penguin helped to shape the "Penguin era," demanding intelli ...

    Search Engine Guidein SEO- 17 readers -
  • How to Optimize Your Online Product Catalog for Search

    Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.

    Search Engine Guidein SEO How To's- 10 readers -
  • How to Write Better Content for a Mobile Workforce

    by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, p ...

    Search Engine Guidein Content How To's- 12 readers -
  • Which Is More Important: Technical SEO or Reputation Management?

    There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else.

    Search Engine Guidein SEO- 11 readers -
  • The 4 Types of Website Traffic to Watch in Google Analytics

    Creating and managing a website is a big step for a business, but just having a website isn't enough. Establishing a web presence on the web is equivalent to constructing a building for your business in the real world; you can make it pretty on the outside and pretty on the inside, but that doesn't guarantee any foot traffic, and it certainly doesn't guarantee any patronage.

    Search Engine Guidein Google- 21 readers -
  • 9 Tips for Artists Looking for More Search Visibility

    by Jayson DeMers Most artists these days maintain a website to sell their services, or at least a blog to show their work. But it's hard to earn new commissions and work opportunities -- whether in the form of a music gig or audience at an art show -- unless you can generate a steady stream of traffic to your site. There are many viable ways to earn such traffic.

    Search Engine Guidein SEO- 11 readers -
  • The Relationship Between Marketing Automation and SEO

    by Jayson DeMers Marketing automation platforms and SEO are often discussed in the same breath, but they have somewhat of a tumultuous relationship. Some say marketing automation platforms can hurt SEO if you aren't careful, while others believe it's complementary. What's the real answer? Understanding the Relationship "Your business is like a bar stool," digital marketing c ...

    Search Engine Guidein Paid Search SEO- 14 readers -
  • 6 Ways to Optimize for Searches Other Than Google

    When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use, and it's not the only one wort ...

    Search Engine Guidein Google- 12 readers -
  • 5 SEO Strategies You Can Implement in Real Life

    For the most part, everything you need for search engine optimization (SEO) can be completed online. There are two main areas of optimization to worry about: on-site optimization, which is the ongoing publication of content that introduces new material to your site, and off-site optimization, which involves building relationships and links that point inward to your domain.

    Search Engine Guidein SEO- 15 readers -
  • 6 Ways to Make Seasonal Content Effective in SEO

    by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term investment.

    Search Engine Guide- 1 readers -
  • How to Use Competitors to Your Advantage in SEO

    Search engine optimization (SEO) is a powerful strategy, enabling you to get your website in front of thousands of monthly searchers--but it's also a sensitive one. Because users often go with the first thing they see in search engine results pages (SERPs), all it takes is one competitor outranking you to completely stifle your potential.

    Search Engine Guidein SEO- 11 readers -

Search Engine Guide

Search engine marketing news and information you can use to grow your business.

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