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Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines. In fact, Google recently confirmed that inbound links are one of the top two ranking factors in the algorithm.
If you want to be successful in SEO, climbing the ranks of search engines and earning more visibility and traffic for your brand, then you need more inbound links from high-authority sources. Yes, it's more complicated than that, but on a basic level, getting more links for your site is the only way to build domain authority.
It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion rate, or they may be indirectly in ...
by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, p ...
by Jayson DeMers If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point.
There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else.
Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We think of it as a recent development because only recently have algorithms begun to solve the biggest problems with voice search, including accurately detecting spoken syllables, ...
Creating and managing a website is a big step for a business, but just having a website isn't enough. Establishing a web presence on the web is equivalent to constructing a building for your business in the real world; you can make it pretty on the outside and pretty on the inside, but that doesn't guarantee any foot traffic, and it certainly doesn't guarantee any patronage.
by Jayson DeMers Most artists these days maintain a website to sell their services, or at least a blog to show their work. But it's hard to earn new commissions and work opportunities -- whether in the form of a music gig or audience at an art show -- unless you can generate a steady stream of traffic to your site. There are many viable ways to earn such traffic.
by Jayson DeMers Marketing automation platforms and SEO are often discussed in the same breath, but they have somewhat of a tumultuous relationship. Some say marketing automation platforms can hurt SEO if you aren't careful, while others believe it's complementary. What's the real answer? Understanding the Relationship "Your business is like a bar stool," digital marketing c ...
When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use, and it's not the only one wort ...
For the most part, everything you need for search engine optimization (SEO) can be completed online. There are two main areas of optimization to worry about: on-site optimization, which is the ongoing publication of content that introduces new material to your site, and off-site optimization, which involves building relationships and links that point inward to your domain.
Search engine optimization (SEO) demands input from many different teams and individuals at once; on the surface, it may seem like a straightforward strategy, but it's actually an amalgamation of efforts from multiple different areas. For example, your strategic directors will be busy delving into keyword research and new competitive opportunities, while your writers work on ...
by Jayson DeMers Search engine optimization (SEO) is an effective and cost-efficient strategy, so long as you can get past the biggest obstacle to success: competition. Even if you work tirelessly to rank for a valuable keyword, one strong competitor is all it takes to knock you out of the top position and compromise what you've built.
by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term investment.
Search engine optimization (SEO) is a powerful strategy, enabling you to get your website in front of thousands of monthly searchers--but it's also a sensitive one. Because users often go with the first thing they see in search engine results pages (SERPs), all it takes is one competitor outranking you to completely stifle your potential.
Search engine optimization (SEO) can be intimidating if you're a newbie. Even the concept -- making changes to your website to increase its visibility in search engines for specific keyword searches -- sounds complicated, and once you dig into the technical details, it all seems even harder to grasp. But in reality, SEO is much simpler than it appears on the surface.
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