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It's no secret that small businesses are volatile. Though the belief that "90 percent of businesses fail in the first two years" is a bit of an exaggeration, it's grounded in reality. More than half of small businesses end up failing after only a few years. As if the general trend weren't stressful enough for small business owners, the economy is on a gradual decline, startup ...
Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines. In fact, Google recently confirmed that inbound links are one of the top two ranking factors in the algorithm.
If you want to be successful in SEO, climbing the ranks of search engines and earning more visibility and traffic for your brand, then you need more inbound links from high-authority sources. Yes, it's more complicated than that, but on a basic level, getting more links for your site is the only way to build domain authority.
Search engine optimization (SEO) can be intimidating if you're a newbie. Even the concept -- making changes to your website to increase its visibility in search engines for specific keyword searches -- sounds complicated, and once you dig into the technical details, it all seems even harder to grasp. But in reality, SEO is much simpler than it appears on the surface.
Search Marketing Newsletter Read by over 18,000 small business people, our free monthly newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about: getting better Google rankings search engine optimization link popularity pay per click advertising viral marketing in ...
by Todd Bailey A multi site migration can result in a better user experience, increased organic metrics and a simpler long-term management solution. But many SEO's get hung up or miss the most critical pieces to a successful transfer. Having done many migrations I can say there is more to it than you may have previously thought. Let's start with the fun part, research.
Link building is one of the most effective ways to improve your rankings in search engines, passing authority to your domain and making your site seem more trustworthy to Google. But link building isn't nearly as simple as it used to be, and if you want any hope of earning top rankings in search engines, you'll need a solid strategy directing your efforts.
Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it's not as simple as "writing lots of content." There are dozens of factors you'll need to carefully consider if you want to be effective, including the content's topic, appropriateness for your brand and audience, practicality, length, and entertainment value.
When most entrepreneurs and marketers think about refining their SEO strategies, they focus on the conventional best practices that constitute a successful optimization approach, such as their on-site optimization, ongoing content marketing strategy, and link building campaign. However, there are also more collaborative, qualitative, and personal factors to weigh when it come ...
More pages in the search index means more chances to be found. So maybe you never really have enough pages--since every extra page is a lottery ticket in the search sweepstakes. You've gotta be in it to win it. But this does not really offer us any answers. There are obviously some amount of pages that seem OK and other amounts that are probably Bad, like, zero would be bad.
In an ideal world, your SEO strategy would be on a constant, steadily forward-moving trajectory. As you invest more time and effort into your online presence, your rankings would gradually increase--with no interruptions. However, this is almost never the case. Eventually, no matter how careful or experienced you are, you'll run into a ranking drop that leaves you frustrated and confused.
Local SEO holds tremendous potential for almost any business with a physical location (and even some without). Because local SEO functions on an algorithm separate from Google's national search, you'll face less competition, higher relevance among your local audience, and even higher visibility, thanks to Google's local 3-pack listings.
Search engine optimization (SEO) is more popular than ever as a marketing strategy these days, and one of the biggest reasons for its mass appeal is its scale and sheer potential. There are billions of searches per day, performed by people all over the world, so optimizing your site to rank higher for these searches has practically unlimited potential.
It's almost impossible to run an SEO campaign by yourself - at least if you want to grow beyond the initial setup phase. However, at the same time, you may be reluctant to hire an SEO agency. After all, you know that there are a number of agencies that do shoddy work, putting you at higher risk for manual or algorithmic penalties. Furthermore, many agencies are prohibitively expensive.
A little while back I was riding the Washington Metro when I noticed something new. The station name read "NoMa-Gallaudet." I'd never heard of "NoMa", but all it took was a quick googling to learn it's short for "North of Massachusetts Ave." At first I was a little confused why a Metro map would be changed just because a new neighborhood was making an effort to try and look hip.
When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. This leads to more sales (or leads), which then translates to bottom-line dollars for the company.
So, you are responsible for digital marketing for a big company? You're probably not the CMO, however. That whole big website isn't your problem. You are just responsible for one product line. Or one country. Or one product line within one country. Or maybe even something smaller than that. But have you ever sat down and really decided which pages on the website are exactly y ...
It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion rate, or they may be indirectly in ...
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