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Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it's not as simple as "writing lots of content." There are dozens of factors you'll need to carefully consider if you want to be effective, including the content's topic, appropriateness for your brand and audience, practicality, length, and entertainment value.
In an ideal world, your SEO strategy would be on a constant, steadily forward-moving trajectory. As you invest more time and effort into your online presence, your rankings would gradually increase--with no interruptions. However, this is almost never the case. Eventually, no matter how careful or experienced you are, you'll run into a ranking drop that leaves you frustrated and confused.
Search engine optimization (SEO) demands input from many different teams and individuals at once; on the surface, it may seem like a straightforward strategy, but it's actually an amalgamation of efforts from multiple different areas. For example, your strategic directors will be busy delving into keyword research and new competitive opportunities, while your writers work on ...
Nonprofit organizations need to raise awareness of their brands just like ordinary corporations, but they face unique challenges in the marketing world. For example, nonprofits rely on donations to keep their organizations alive, and that often creates a catch-22: relying on donations limits the budget, which means you'll have less available to fund your marketing strategies, ...
Link building has always been an important part of search engine optimization; links indicate authority, which in turn dictates how sites can rank in SERPs for relevant keyword terms. The Penguin update, which was originally released in 2012, overhauled how optimizers viewed link quality, and subsequent iterations of Penguin helped to shape the "Penguin era," demanding intelli ...
Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.
by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, p ...
by Jayson DeMers If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point.
There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else.
Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We think of it as a recent development because only recently have algorithms begun to solve the biggest problems with voice search, including accurately detecting spoken syllables, ...
Creating and managing a website is a big step for a business, but just having a website isn't enough. Establishing a web presence on the web is equivalent to constructing a building for your business in the real world; you can make it pretty on the outside and pretty on the inside, but that doesn't guarantee any foot traffic, and it certainly doesn't guarantee any patronage.
by Jayson DeMers Most artists these days maintain a website to sell their services, or at least a blog to show their work. But it's hard to earn new commissions and work opportunities -- whether in the form of a music gig or audience at an art show -- unless you can generate a steady stream of traffic to your site. There are many viable ways to earn such traffic.
by Jayson DeMers Marketing automation platforms and SEO are often discussed in the same breath, but they have somewhat of a tumultuous relationship. Some say marketing automation platforms can hurt SEO if you aren't careful, while others believe it's complementary. What's the real answer? Understanding the Relationship "Your business is like a bar stool," digital marketing c ...
When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use, and it's not the only one wort ...
For the most part, everything you need for search engine optimization (SEO) can be completed online. There are two main areas of optimization to worry about: on-site optimization, which is the ongoing publication of content that introduces new material to your site, and off-site optimization, which involves building relationships and links that point inward to your domain.
by Jayson DeMers Search engine optimization (SEO) is an effective and cost-efficient strategy, so long as you can get past the biggest obstacle to success: competition. Even if you work tirelessly to rank for a valuable keyword, one strong competitor is all it takes to knock you out of the top position and compromise what you've built.
by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term investment.
Search engine optimization (SEO) is a powerful strategy, enabling you to get your website in front of thousands of monthly searchers--but it's also a sensitive one. Because users often go with the first thing they see in search engine results pages (SERPs), all it takes is one competitor outranking you to completely stifle your potential.
Search engine marketing news and information you can use to grow your business.