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Originally codenamed “Android L” Android Lollipop made its debut during the Google I/O developers’ conference on June 25, 2014, and was officially released on November 3, 2014 on the Nexus 6 and Nexus 9. Every Nexus from 4 to 10 now includes the Lollipop update. As for devices like the HTC One M8, Samsung Galaxy Note 3, Note 4, Galaxy S4, Galaxy S5 and entire Sony Xperia Z Se ...
Facebook announced its Q4 2014 earnings today, revealing that 1.39 billion users now use the social network every month, which marks a 13% year over year growth. Monthly active users on mobile grew even more at 26% year over year, now sitting at 1.19 billion in total. Breaking it down even further, 890 million users access the service each day, which is up 18% from last year.
The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s second SEJ Summit, hosted by Searchmetrics, to be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. We are excited to share these names with you, and now that everything is confirmed, we can finally unveil the first round of speakers! In case you ...
Yahoo’s desktop search market share has been steadily growing in the months following the company’s deal with Firefox, which saw Yahoo become the browser’s new default search engine. The latest data from comScore shows that this trend continued in the month of December — Yahoo has gained 1.6% search market share while Google’s share fell by 1.6%.
As a businessperson, you probably get excited when it comes to meeting a new client. Getting to plan out the development and implementation of new strategies designed to increase their brand awareness, provide value to a certain audience, attract attention, boost sales, or generate traffic can be very rewarding.
If you’re looking for a new tool to dive into this New Year, social media is a good way to go. The goal of marketers today is earning natural links as opposed to building links for SEO purposes (Matt Cutts would not be happy), and social media is a great way to make it happen. The more you can build your brand through social, the better chance you have to earn those natural links.
When it comes to LinkedIn, you know you need to complete your profile, participate in groups, create company pages, and create showcase pages to get results. So, this post is going to skip over the basics and dive right into the tips, tools and resources you need to take your LinkedIn experience to the next level.
There is a lot of talk about private blog networks and whether they are an SEO goldmine or a high risk that should be avoided. After all, SEO is all about “quality content” these days right? Wrong. I am here to tell you that private blog networks still produce amazing results when done correctly (emphasis on correctly).
The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for your products and services, but because your website only caters to one region of the world, you’re missing out on the opportunity. You need to figure out a way to get your content in front of all those eyeballs and ...
Mobile isn’t the future of marketing, it’s our current reality. With more than 160 million consumers using smartphones in the U.S., it’s no surprise that mobile ad spending will hit nearly $18 billion this year, according to Gartner. Mobile search is the door to discovery, but what happens beyond browsing? Today’s consumers want a straightforward path — and that doesn’t mean ...
Google’s AdWords Editor 11 is said to be the biggest update since the tool first launched in 2006. With such an extensive update new features are going to end up getting missed if you’re not aware of them. Larry Kim of WordStream has gone through and highlighted everything that’s new in AdWords Editor version 11.
Mobile native video advertising has transformed content marketing world in a big way. Brands are clamoring to get their video storytelling in high gear following brands who jumped on the video bandwagon long ago. Today, we are undergoing a forced feeding of video on Facebook with their autoplay strategy, and many of the posts in our feed consisting of video.
Directing people to your site is one thing, but getting them to actually take action is much more difficult. Business owners only have so much control over which customers sign up for a newsletter, for example. But there are certain ways to increase your chances for a higher customer conversion rate.
Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS. I interviewed Peter Farago, former CMO of Acompli, to discuss his marketing strategy that assisted in getting Acompli acquired. Peter covers why having a “dream team” is important and what aspects of startups and Silicon Valley culture could be ...
Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business. It’s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn’t optimized, you’ll find yourself gaining little to no traction from it.
No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all of us… including me. What should you do when this happens? Throw in the towel and quit? Of course, not! Just follow the steps below, and you’ll start generating tons of new ideas and concepts for your blog.
Imagine taking a week off at the beach while your social media profiles hummed along without missing a beat. One of the greatest social media superpowers you hold—as an individual, a brand, or an agency—is the ability to control time. With the right tool, you can post into the future so that the next two days, two weeks, or even two months are taken care of, no matter where you happen to be.
Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has c ...
Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find. Each major change to the algorithm presents a challenge for search-engine profession ...
Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media? How would you prioritize your tasks so you make the absolute most of your valuable time? I tend to find pockets of ...
Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability.
What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick.
You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into I’m the type to always plug our Buffer blog URL into a tool to get feedback. If it’s free and simple, count me in.
There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right? Is it hurting your brand? In this article I point out some of the big risks with content marketing that are hurting many large brands today.
If you’re looking for a new paid advertising channel to explore in 2015, consider testing Gmail Sponsored Promotion (GSP). With our clients, we’ve found GSP is a great channel to reach awareness and lead generation goals. In this introductory article, we explain best practices when implementing your first GSP campaign.
No company is perfect, but when there are millions of people watching, making a mistake could seriously hurt your brand. For outsiders, these blunders can be great learning opportunities of what not to do. We asked eight entrepreneurs from the Young Entrepreneur Council (YEC) which big brands made a major faux pas this year, and what we can learn from it. Their best answers are below.
The importance of individual location pages continues to grow for all franchise and multi-unit businesses. In my last article, I discussed the details of why and how ranking matters for long-term visibility and success. There is a natural extension between local listing management and SEO service offerings that can be leveraged to grow existing clients.
It seems like the EU is going out of its way to make Google align with what they think is the correct way to do internet search. It started when the EU asked Google to add competitors to their results whenever they promote their own search products. Then the EU continued with the Right to be Forgotten and the most recent demand with what is referred to as ‘the Google tax’, ba ...
Measuring social media ROI has always been a huge topic for a lot of entrepreneurs and marketers. Some argue that no ROI can be measured from social media, because it’s not only about the tool, but the team behind it. While those are valid points, I still like to think that as marketers, it is crucial to measure the returns – especially given that we’re putting in effort and ...
Simply put, UpCity.com has created an easy and effective way to navigate the online marketing world. That is UpCity.com summed up. On the landing page of Upcity.com, it says, SEO is Hard. UpCity makes it easy. I couldn’t agree more. We are going to discuss how they accomplish this feat in a detailed review.
We’ve finally reached a point in business where SEOs are viewed as unnecessary. Business owners either think “SEO is dead” or “SEO is common knowledge,” so they don’t go through the effort of sourcing and hiring quality SEO consultants or agencies. There are times, however, when you absolutely must hire an SEO. Whether you go the agency or the consultant route is up to you.
The holiday season has ended and, it’s time to think about your web content and gear up for the new year. The first step is to reassess and address the changing needs of your audience. As time goes on people’s needs change, and in order to remain relevant, your content must also change to keep up with the times. Understand that last year’s content cannot be this year’s content.
Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being profitable or a waste of money. Some shopping campaigns are already profitable but are missing out on optimization opportunities simply because of the way they are set up.
I read a lot of content every day, but regardless who the author is or the topic, there is one thing that always results in me either bookmarking the article for later, or just closing it and moving on – long and intimidating paragraphs. I, like many others, have a lot on my plate, very little time in the day, and hundreds of articles to skim through every week.
When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going to catch their attention? If not, I highly recommend you continue reading. Without being the insight mentioned above, you are randomly shooting an arrow into open space, hoping it pierces something, somehow.
Unless your podcast is a passion project, making revenue should be your number two priority, the first being production of a podcast worth listening to. If you’re not podcasting for the straight “love” of the topic, or your podcast isn’t generating revenue for your business, why waste your time blabbing away into a microphone? If you don’t have a plan or any real goals to sp ...
I’ve had the honor, over the past few years years, of working with a wide range of businesses. Some are on the ball, only in need of a little guidance to reach the next phase of their operations. Others are on the cusp of complete insolvency, leaving it up to me to save them. It’s not easy to pull a dying business back from the brink, but let me tell you, when you pull it of ...
As SEOs, we need to know a lot of stuff. It can be absolutely overwhelming. Many SEOs experience the impostor syndrome — the feeling that we’re in our industry or job by virtue of luck or chance, and certainly not on account of the knowledge that is necessary. It’s kind of like this: When we feel that way, we do ourselves a serious disservice, and erode our own effectiveness as SEOs.
SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website is succeeding or failing.
Every year, Google pushes out major and minor updates to its algorithm in its attempt to weed out spam in various forms from content, links, and ads. Google’s ongoing fight against spammy links that impact the quality of search results has seen plenty of websites lose their traffic and rankings.
In this podcast, I had the chance to discuss many aspects of technical SEO with Prashant Puri, CEO & Co-Founder of AdLift.com. In this episode of Marketing Nerds, we cover: An overview of technical SEO Working with your development team to fix technical issues How you can use data you already have to move past Not Provided Basic knowledg ...
In 2015, web content will surround us (I think it might even drown us). There will be more content than ever on the web, since the Internet is only growing: so what do we do with this content? How do we find our own great ideas, make our own stamp, and come out with content that matters? One word, with many ideas to come from it: curation.
Google’s search algorithm is always being improved. That being said, Google only releases updates and changes to their algorithm every so often. Last year, they released an improvement known as Pigeon, which sought to improve search ratings on local sites. Why bother with improving local searches? A couple of reasons include: Boosting local chains over corporate ones (such as ...
The SEO landscape has undergone quite a few changes over the last few years. You don’t need me to elaborate much here. Google has reshaped the SEO landscape and, like it or not, where Google goes others follow. Well, most do. Search engines have increasingly emphasized user experience, relegating many of the traditional SEO techniques and strategies to a merely supportive role.
Google released a list of the top 3 tech trends marketers should watch in 2015, which are predictions based on information about consumer intentions gather by analyzing search data. Here are the top 3 tech trends Google found, and what they mean for your business in 2015. The Emergence of “Connected Life Platforms” Connected life platforms is a phrase Google has coined for d ...
Wit.ai, a Y combinator startup founded 18 months ago, has been acquired by Facebook with the intent for the company to help the social network create an API for building voice-controlled interfaces. Facebook could potentially work together with Wit.ai’s development team to create voice controlled tools, such as a voice-to-text input for Messenger.
More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads, advertisers have less control when it comes to PLAs. If I’m running a text ad for my product Nike Air running shoes, I can enter keywords into my ad groups and use match types to control exactly when my ads will show.
TorrentFreak took the liberty of processing all of Google’s weekly transparency reports from last year to find that the company fielded more link takedown requests from copyright holders in 2014 than ever before. In total Google was asked to remove over 345 million links that were allegedly pointing to pirated content, representing a 75% increase in requests compared to the previous year.
Facebook has announced starting January, they will be ramping up efforts to inflict even harsher punishments on brands for posting too much promotional content. Facebook’s raising the bar by including posts pushing users to enter contests or sweepstakes under the umbrella of practices worth penalizing.
Content marketing is constantly evolving, and new ways to deliver your message crop up every day. But no matter how cluttered the marketplace, one thing remains constant: the power and glory of visuals. With every website scrambling to add quality content with the goal of appeasing the SERP gods, why do so many waste time and money on terrible infographics? Infographics allo ...
I would like to announce that John Rampton, Editor-At-Large, is leaving Search Engine Journal. John worked for us for about 2 years, and during that time, he helped us complete many of our long-term goals, which included creating a podcast, doing great video interviews at conferences, and creating long-form guides for our readers.
Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post: Content marketing costs 62% less than traditional marketing and generates about three times as many leads.
Matt Cutts, Google’s head of web spam, has remained relatively low key since taking his leave of absence. Cutts is back in the headlines this week with news about a public appearance he’s scheduled to make on January 8th. As part of an alumni speakers series, Cutts is scheduled to speak at the University of North Carolina at Chapel Hill this Thursday.
Two popular features that Reddit Gold users enjoy will now be available to all users, VentureBeat reports. All Reddit users will now receive a notification when their account is linked to by another Reddit user, like when they’re mentioned in a thread or a post. Another feature being rolled out to all users is the ability to send anonymous replies when gifted Reddit Gold by another user.
Go big or go home. It sounds like a mantra made just for sports, but it also applies to Google. That’s because those websites who hit the top SERP spots tend to get more attention than those who appear down below. Consider this study profiled on Marketing Land: A little more than 71 percent of searches ended with a page one click.
Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren’t getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day.
Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding. Nowadays, you don’t have to go back to college (and take on the huge loan or remortgage your house) to get up to speed. The ability to code (and to participate in conversations around programming) is indispensab ...
Video on Facebook is growing at an alarmingly rapid pace. Last year alone video views on the world’s leading social network grew by 94% in the US, and 75% worldwide. The amount of videos published last year increased by 360% compared to the year before, which led to an average of more than 1 billion video views every day.
LinkedIn’s publishing platform, previously only accessible to US users, has now been rolled out to more than 130 million English-speaking users outside of the United States. The company announced the expansion of its publishing tool yesterday, which now brings the total amount of people that could potentially publish content on LinkedIn to 230 million.
While you are reading these lines, SEO’s death is probably chronicled in hundreds of articles all over the internet. A simple search on Google for “SEO is dead” generates no less than 42,600,000 results. Before we decide whether SEO is dead or not, we need to clarify what SEO really means. There are a lot of misunderstandings surrounding what SEO is about, which leads people on the wrong track.
“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with him. To be fair, they had a good thing going: a few weapons, some food, and even beer. For them, movement was the unknown. Staying put kept them in their comfort zone, where they felt protected.
Google will soon let advertisers and publishers know whether or not their video ads delivered via the DoubleClick ad services are actually being watched by customers, Bloomberg reports. This news was announced by Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show (CES) in Las Vegas this week.
New data from Pew Research Internet Project finds that while Facebook is still the most popular social media site, Instagram is by far the fastest growing. When it comes to attracting new users, no one can touch Instagram right now. The amount U.S. adults using Instagram grew nine percent over 2014 — mean that 26 percent of all US adults are now on Instagram.
This is part 1 of 2 in a series of articles where I will layout a vision to bring more objectivity to SEO by applying a search engine engineer’s perspective to the field. I will present a step-by-step way to statistically model any search engine. This method can be, among many things, used to reveal specific courses of action that marketers can take to intelligently improve o ...
One month after Microsoft announced its real-time translation service for Skype, reports are emerging that Google intends to announce plans to update it’s translation app with similar features. The Google Translate app, which already offers translation of text in 90 different languages, will soon be able to recognize which language a user is speaking and translate it into w ...
Our inaugural one-day conference will be held at the JW Marriott Le Merigot in Santa Monica on Tuesday, February 24, 2015. You’ll notice that, compared to other conferences, the sessions are shorter than what you may be used to. We’re avoiding information overload by keeping the sessions moving at an optimal pace. SEJ Summit contains no pitches, no product demos, and no sponsored content.
Each year at the North American International Auto Show, Ford invites about 200-300 bloggers and digital influencers to partake in exclusive sessions, product demonstrations, and more. This year, I was on hand to listen to Snapchat‘s COO, Emily White, DigitTour Co-Founder and CEO Meredith Valiando Rojas, and 12-year-old entrepreneur (and Gen Z’er) Davis Barrow.
LinkedIn announced its team has been working to reengineer its search engine to help users find what they’re looking for faster. The company claims that its new search engine, which is now available, can save its members more than a year of collective time spent searching. Here is a run down of some of the changes made: Results Based On Connections: LinkedIn will now popul ...
Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? In an ideal world, you want people to spend hours on your blog, but sadly that won’t happen. What you can do instead is get people to come back more frequently and spend minutes, instead of seconds, on your blog during each session. How? you may ask.
One of the ways Google has been working towards providing a better search experience for users (and a headache for search marketers) is through the Knowledge Graph. But is the Knowledge Graph hurting your SEO efforts? Here is a rundown on the Knowledge Graph, how it’s affected a site’s branded search query traffic, and steps that can be taken to attribute Knowledge Graph dri ...
I am thrilled to announce the date and venue for our third event in the conference series SEJ Summit “3Takeaways”, presented by Searchmetrics. The inaugural one-day conference for enterprise marketers will be held at the Hard Rock Hotel in Chicago on Wednesday, April 15, 2015. What is SEJ Summit? SEJ Summit 2015 is a series of one-day marketing conferences in the US and London.
Exciting news! As part of our Marketing ThinkTank webinar series, we’d like to invite you to learn how to get your site up to speed for 2015 with SEJ’s site audit webinar, scheduled for February 4th at 1 pm Eastern, 10 am Pacific. Join Us and You May Get Your Site Audited For Free! Members of our team will audit three pre-submitted sites and choose one from the webinar audien ...
Not every major brand has jumped on the responsive design bandwagon yet — take MTV for example. MTV recently redesigned several of its web properties with responsive design, and is seeing tremendous results so far. Luke Wroblewski, a product manager at Google, published the impact of MTV’s redesign on his personal blog, documenting the effect it has had on mobile traffic and social referrals.
Google’s domain registration service, launched in public beta this past June, is now open to all US residents. When first launched, the service was only available to people in the US through an invite system. The service includes the registration of a domain name as well as extras like private registration, email forwarding to Gmail, support for up to 100 sub-domains, and domain forwarding.
Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today.
Do your landing pages provide delightful experiences for your users regardless of which device they’re using? If you didn’t answer “yes,” then you could be leaving conversions on the table. With up to 60% of users browsing on a mobile device, neglecting your mobile users means driving away potential customers.
Just days ago it was reported that Google was working on a fairly major update to its Translate app. It has now been confirmed that the company is working on some powerful new features, which will be rolled out sooner than expected. Instant translation of voice, as well as the instant translation of text captured in your camera’s view finder, will be coming within the next ...
Though we may try to hide it, it’s no secret that we browse Facebook at work. Now the social network wants to make it so we no longer have to hide it with a new product its working on to make social media more work-friendly. Simply titled ‘Work’, the new product will reportedly allow businesses to create self-contained social networks exclusively for employees.
On Thursday, January 8th, SEJ hosted our very first webinar. We’d like to send a huge “Thank You!” to all the attendees who took time out of their busy day to join us. The webinar was hosted by SEJ founder Loren Baker and included a fantastic presentation by our Managing Editor, Kelsey Jones, titled “Managing the Online Editorial Process”.
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review the inbound links coming into your site. It’s always better to be proactive because by the time you realize you have a penalty it’s too late.
SEJ Summit Santa Monica is right around the corner and we have exciting news — one hundred additional spots just opened up! Initially we were limited to 100 attendees, but due to popular demand we increased our capacity to 200. The one-day conference will be held at the JW Marriott Le Merigot in Santa Monica on Tuesday, February 24, 2015.
There are plenty of reasons why businesses blog. Business blogging is one of the fundamental aspects of inbound strategy and if you are not doing it, there is something seriously wrong with your inbound marketing strategy. Marketers swear by blogging as a marketing tactic because it helps drive traffic to a website, converts this traffic into leads, and keeps delivering long ...
Jayson Demers, Founder of Audience Bloom, is our featured guest on Marketing Nerds this week. Jayson is a well-writer for Search Engine Journal, Forbes, Entrepreneur, Inc., and many other outlets. Jayson regularly tweaks his content based on what he’s found gets the most exposure, and he’s sharing some of his insight with us today.
Facebook CEO Mark Zuckerberg held another public Q&A yesterday and discussed, among other topics, what he believes the future looks like for social networking. An audience member asked Zuckerberg what Facebook would look like in 10 years, to which he answered by speaking about three key trends he seeks happening in social media: Zuckerberg predicts that there will be a ...
Structured data can give you that edge you need when it comes to getting content discovered and clicked on in search results, and other Google properties. Google’s structured data testing tool has always been the best way to ensure your markup code has been implemented correctly. Several updates released for that tool today will make it even more useful.
When people think of search engines, the first name that comes to mind is often Google. It’s one of the most enduring brand names, and it has even worked its way into mainstream vernacular, and today many people substitute the phrase “searched online” for “Googled”. According to comScore, Inc., Google and its affiliated websites comprise 67.
FacebookTwitterGoogleLinkedin JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world. JP has since discovered how to reach all kinds of audiences online and moved in in-house with RedHat, where he focuses on internal and onsite search.
New on #MarketingNerds: Joe Hall on How To Switch Your E-Commerce Site to a New URL Joe Hall, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as well as a trusted individual in the SEO industry. Today, Joe teaches us about the common pitfalls and problems when switching your website or e-commerce site from one url to another.
The Google Glass experiment as we know it is coming to a close, as reports surface that the company will no longer be selling the current iteration of its smart glasses. However, future versions of the product may be developed by a different division — Google says its still committed to getting a model of smart glasses out there as a consumer product.
Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets. One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen.
Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more about top influencers and their sentiments, trending topics, and which countries are leading the discussion on Twitter. The infographic below highlights some key findings, including: Over 50% of marketing discuss ...
It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers.
For the first time in history, search engines are considered the most trusted source of news an general information, even being trusted over traditional publications according to a new report by Quartz. A global survey of 27,000 people by PR firm Edelman reveals that 72% of those surveyed trust online search engines, while 64% trust traditional media. Social media fell behind both at 59%.
Facebook announced today it’s launching an update to its news feed algorithm designed to reduce the appearance of hoaxes. This includes scams, as well as deliberately false or misleading news. Facebook is using the feedback received from users to identify these types of posts and filter them out of the news feed.
Twitter announced today that its introducing a new feature on everyone’s home timeline where you’ll be shown an overview of popular tweets you may have missed from accounts you follow. The announcement states: “A lot can happen while you’re on the go. To fill in some of those gaps, we will surface a few of the best Tweets you probably wouldn’t have seen otherwise, determine ...
The SEJ team has been working diligently behind the scenes to assemble A-list speakers for 2015’s second SEJ Summit, hosted by Searchmetrics, to be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. We have been excitedly waiting to share these names with you, and now that everything is confirmed we can announce our second set of speakers.
Is Google threatened by Yahoo’s recent gains in search market share? A report was released just yesterday detailing how Yahoo is slowing eroding Google’s search market share, most likely as a result of the company’s recent deal with Firefox. Yahoo has been steadily gaining search market share since becoming Firefox’s default browser, a fact that is not going unnoticed by t ...
The SEJ team has been working hard to bring you the absolute best speakers for for 2015’s second SEJ Summit, hosted by Searchmetrics, to be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. We have been enjoying sharing these names with you all week. In case you missed it, earlier this week we announced the first and second parts of Dal ...
Twitter announced today it is bringing back project it terminated in 2013, which is the ability for users to view tweets in multiple languages. Now the company is teaming up with Bing and its translation engine to make translated tweets a reality once again. You can manually enable the translations by logging in to your account on a desktop or laptop computer, going to your ...
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