Search Engine Journal - Posts from January 2015

  • Here Are The Speakers For #SEJSummit Dallas! (Part 1)

    The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s second SEJ Summit, hosted by Searchmetrics, to be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. We are excited to share these names with you, and now that everything is confirmed, we can finally unveil the first round of speakers! In case you ...

    Kelsey Jones/ Search Engine Journal- 8 readers -
  • 10 IFTTT Recipes to Make You a Better Marketer

    If you’re looking for a new tool to dive into this New Year, social media is a good way to go. The goal of marketers today is earning natural links as opposed to building links for SEO purposes (Matt Cutts would not be happy), and social media is a great way to make it happen. The more you can build your brand through social, the better chance you have to earn those natural links.

    Amanda Disilvestro/ Search Engine Journalin Social SEO- 22 readers -
  • PPC 101: How to Make Calls Part of Your Paid Mobile Search Strategy

    Mobile isn’t the future of marketing, it’s our current reality. With more than 160 million consumers using smartphones in the U.S., it’s no surprise that mobile ad spending will hit nearly $18 billion this year, according to Gartner. Mobile search is the door to discovery, but what happens beyond browsing? Today’s consumers want a straightforward path — and that doesn’t mean ...

    Search Engine Journalin Paid Search How To's- 13 readers -
  • 5 Hypnotic Mobile Native Video Content Marketing Methods

    Mobile native video advertising has transformed content marketing world in a big way. Brands are clamoring to get their video storytelling in high gear following brands who jumped on the video bandwagon long ago. Today, we are undergoing a forced feeding of video on Facebook with their autoplay strategy, and many of the posts in our feed consisting of video.

    Chase McMichael/ Search Engine Journalin Content- 25 readers -
  • 12 Tweaks to Increase Customer Conversion Rates

    Directing people to your site is one thing, but getting them to actually take action is much more difficult. Business owners only have so much control over which customers sign up for a newsletter, for example. But there are certain ways to increase your chances for a higher customer conversion rate.

    Scott Gerber/ Search Engine Journal- 9 readers -
  • How to Structure a Perfect LinkedIn Profile

    Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business. It’s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn’t optimized, you’ll find yourself gaining little to no traction from it.

    Neil Patel/ Search Engine Journalin Social How To's- 6 readers -
  • How to Choose the Perfect Focus Keyword

    Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability.

    Search Engine Journalin How To's- 20 readers -
  • Making Your Brand and Keyword Strategy Work Together

    What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick.

    Search Engine Journal- 12 readers -
  • The Risks of Content Marketing

    There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right? Is it hurting your brand? In this article I point out some of the big risks with content marketing that are hurting many large brands today.

    Search Engine Journalin Content- 11 readers -
  • 8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

    No company is perfect, but when there are millions of people watching, making a mistake could seriously hurt your brand. For outsiders, these blunders can be great learning opportunities of what not to do. We asked eight entrepreneurs from the Young Entrepreneur Council (YEC) which big brands made a major faux pas this year, and what we can learn from it. Their best answers are below.

    Scott Gerber/ Search Engine Journal- 10 readers -
  • You Have Location Pages! Now What?

    The importance of individual location pages continues to grow for all franchise and multi-unit businesses. In my last article, I discussed the details of why and how ranking matters for long-term visibility and success. There is a natural extension between local listing management and SEO service offerings that can be leveraged to grow existing clients.

    Search Engine Journalin SEO SaaS- 10 readers -
  • How Significant is the Removal of Google News for Spanish News Sites?

    It seems like the EU is going out of its way to make Google align with what they think is the correct way to do internet search. It started when the EU asked Google to add competitors to their results whenever they promote their own search products. Then the EU continued with the Right to be Forgotten and the most recent demand with what is referred to as ‘the Google tax’, ba ...

    Search Engine Journalin Google How To's- 9 readers -
  • How to Determine the ROI of Paid Social Media Campaigns

    Measuring social media ROI has always been a huge topic for a lot of entrepreneurs and marketers. Some argue that no ROI can be measured from social media, because it’s not only about the tool, but the team behind it. While those are valid points, I still like to think that as marketers, it is crucial to measure the returns – especially given that we’re putting in effort and ...

    Marcus Ho/ Search Engine Journalin Social Twitter How To's- 16 readers -
  • Five Times When You Absolutely MUST Hire an SEO

    We’ve finally reached a point in business where SEOs are viewed as unnecessary. Business owners either think “SEO is dead” or “SEO is common knowledge,” so they don’t go through the effort of sourcing and hiring quality SEO consultants or agencies. There are times, however, when you absolutely must hire an SEO. Whether you go the agency or the consultant route is up to you.

    Neil Patel/ Search Engine Journalin SEO Content- 12 readers -
  • 5 Ways to Prepare Your Web Content to Succeed in 2015

    The holiday season has ended and, it’s time to think about your web content and gear up for the new year. The first step is to reassess and address the changing needs of your audience. As time goes on people’s needs change, and in order to remain relevant, your content must also change to keep up with the times. Understand that last year’s content cannot be this year’s content.

    Julia Mccoy/ Search Engine Journalin Content- 5 readers -
  • The Logic Behind One Thought, One Paragraph

    I read a lot of content every day, but regardless who the author is or the topic, there is one thing that always results in me either bookmarking the article for later, or just closing it and moving on – long and intimidating paragraphs. I, like many others, have a lot on my plate, very little time in the day, and hundreds of articles to skim through every week.

    Brent Csutoras/ Search Engine Journalin Blogging- 8 readers -
  • How to Measure the ROI of Your Podcast

    Unless your podcast is a passion project, making revenue should be your number two priority, the first being production of a podcast worth listening to. If you’re not podcasting for the straight “love” of the topic, or your podcast isn’t generating revenue for your business, why waste your time blabbing away into a microphone? If you don’t have a plan or any real goals to sp ...

    Ryan Hanley/ Search Engine Journalin How To's- 13 readers -
  • How to Revive Your Social Media Campaign

    I’ve had the honor, over the past few years years, of working with a wide range of businesses. Some are on the ball, only in need of a little guidance to reach the next phase of their operations. Others are on the cusp of complete insolvency, leaving it up to me to save them. It’s not easy to pull a dying business back from the brink, but let me tell you, when you pull it of ...

    Eric Sornoso/ Search Engine Journalin Social How To's- 14 readers -
  • 18 Areas of Knowledge Every SEO Must Possess

    As SEOs, we need to know a lot of stuff. It can be absolutely overwhelming. Many SEOs experience the impostor syndrome — the feeling that we’re in our industry or job by virtue of luck or chance, and certainly not on account of the knowledge that is necessary. It’s kind of like this: When we feel that way, we do ourselves a serious disservice, and erode our own effectiveness as SEOs.

    Neil Patel/ Search Engine Journalin SEO- 15 readers -
  • Six Actionable SEO Tips You Can Discover From Every SERP

    SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website is succeeding or failing.

    Neil Patel/ Search Engine Journalin SEO- 21 readers -
  • Why You Must Curate Content in 2015

    In 2015, web content will surround us (I think it might even drown us). There will be more content than ever on the web, since the Internet is only growing: so what do we do with this content? How do we find our own great ideas, make our own stamp, and come out with content that matters? One word, with many ideas to come from it: curation.

    Julia Mccoy/ Search Engine Journalin Content- 50 readers -
  • This Could Be Why Your Local Listing Isn’t Ranking

    Google’s search algorithm is always being improved. That being said, Google only releases updates and changes to their algorithm every so often. Last year, they released an improvement known as Pigeon, which sought to improve search ratings on local sites. Why bother with improving local searches? A couple of reasons include: Boosting local chains over corporate ones (such as ...

    Bernadette Coleman/ Search Engine Journalin SEO- 20 readers -
  • Up Your Content Game With Engaging Infographics

    Content marketing is constantly evolving, and new ways to deliver your message crop up every day. But no matter how cluttered the marketplace, one thing remains constant: the power and glory of visuals. With every website scrambling to add quality content with the goal of appeasing the SERP gods, why do so many waste time and money on terrible infographics? Infographics allo ...

    Search Engine Journalin Content- 9 readers -
  • Thank You and Farewell to John Rampton

    I would like to announce that John Rampton, Editor-At-Large, is leaving Search Engine Journal. John worked for us for about 2 years, and during that time, he helped us complete many of our long-term goals, which included creating a podcast, doing great video interviews at conferences, and creating long-form guides for our readers.

    Kelsey Jones/ Search Engine Journalin Twitter- 6 readers -
  • 7 of The Best Content Marketing Tools to Use in 2015

    Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent blog post: Content marketing costs 62% less than traditional marketing and generates about three times as many leads.

    Sujan Patel/ Search Engine Journalin Content- 10 readers -
  • Reddit Makes A Couple Of Premium Features Available To All Users

    Two popular features that Reddit Gold users enjoy will now be available to all users, VentureBeat reports. All Reddit users will now receive a notification when their account is linked to by another Reddit user, like when they’re mentioned in a thread or a post. Another feature being rolled out to all users is the ability to send anonymous replies when gifted Reddit Gold by another user.

    Matt Southern/ Search Engine Journalin Social- 6 readers -
  • Can’t Rule Google? Focus on Yelp

    Go big or go home. It sounds like a mantra made just for sports, but it also applies to Google. That’s because those websites who hit the top SERP spots tend to get more attention than those who appear down below. Consider this study profiled on Marketing Land: A little more than 71 percent of searches ended with a page one click.

    Jean Dion/ Search Engine Journalin Google- 11 readers -
  • 7 Places to Learn to Code – for Free!

    Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding. Nowadays, you don’t have to go back to college (and take on the huge loan or remortgage your house) to get up to speed. The ability to code (and to participate in conversations around programming) is indispensab ...

    Larry Kim/ Search Engine Journal- 11 readers -
  • The Many “Deaths” of #SEO Before 2015

    While you are reading these lines, SEO’s death is probably chronicled in hundreds of articles all over the internet. A simple search on Google for “SEO is dead” generates no less than 42,600,000 results. Before we decide whether SEO is dead or not, we need to clarify what SEO really means. There are a lot of misunderstandings surrounding what SEO is about, which leads people on the wrong track.

    Razvan Gavrilas/ Search Engine Journalin SEO- 17 readers -
  • Is Your SEO Killing It or Getting Killed?

    “Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with him. To be fair, they had a good thing going: a few weapons, some food, and even beer. For them, movement was the unknown. Staying put kept them in their comfort zone, where they felt protected.

    Stoney G Degeyter/ Search Engine Journalin SEO- 10 readers -
  • The (Technical) Future of #SEO

    This is part 1 of 2 in a series of articles where I will layout a vision to bring more objectivity to SEO by applying a search engine engineer’s perspective to the field. I will present a step-by-step way to statistically model any search engine. This method can be, among many things, used to reveal specific courses of action that marketers can take to intelligently improve o ...

    Search Engine Journalin SEO- 8 readers -
  • Unveiling the Agenda For #SEJSummit Santa Monica

    Our inaugural one-day conference will be held at the JW Marriott Le Merigot in Santa Monica on Tuesday, February 24, 2015. You’ll notice that, compared to other conferences, the sessions are shorter than what you may be used to. We’re avoiding information overload by keeping the sessions moving at an optimal pace. SEJ Summit contains no pitches, no product demos, and no sponsored content.

    Loren Baker/ Search Engine Journalin SEO- 9 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    Each year at the North American International Auto Show, Ford invites about 200-300 bloggers and digital influencers to partake in exclusive sessions, product demonstrations, and more. This year, I was on hand to listen to Snapchat‘s COO, Emily White, DigitTour Co-Founder and CEO Meredith Valiando Rojas, and 12-year-old entrepreneur (and Gen Z’er) Davis Barrow.

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
  • LinkedIn Revamps Its Search Engine For Speed And Relevancy

    LinkedIn announced its team has been working to reengineer its search engine to help users find what they’re looking for faster. The company claims that its new search engine, which is now available, can save its members more than a year of collective time spent searching. Here is a run down of some of the changes made: Results Based On Connections: LinkedIn will now popul ...

    Matt Southern/ Search Engine Journal- 6 readers -
  • How to Keep Your Readers on Your Blog Longer

    Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? In an ideal world, you want people to spend hours on your blog, but sadly that won’t happen. What you can do instead is get people to come back more frequently and spend minutes, instead of seconds, on your blog during each session. How? you may ask.

    Neil Patel/ Search Engine Journalin Blogging How To's- 10 readers -
  • Join the SEJ Team For a Live Site Audit Webinar February 4th

    Exciting news! As part of our Marketing ThinkTank webinar series, we’d like to invite you to learn how to get your site up to speed for 2015 with SEJ’s site audit webinar, scheduled for February 4th at 1 pm Eastern, 10 am Pacific. Join Us and You May Get Your Site Audited For Free! Members of our team will audit three pre-submitted sites and choose one from the webinar audien ...

    Matt Southern/ Search Engine Journal- 8 readers -
  • MTV Increased Mobile Traffic By 92% With A Responsive Redesign [REPORT]

    Not every major brand has jumped on the responsive design bandwagon yet — take MTV for example. MTV recently redesigned several of its web properties with responsive design, and is seeing tremendous results so far. Luke Wroblewski, a product manager at Google, published the impact of MTV’s redesign on his personal blog, documenting the effect it has had on mobile traffic and social referrals.

    Matt Southern/ Search Engine Journal- 13 readers -
  • Google’s Domain Registration Service Now Open To All US Residents

    Google’s domain registration service, launched in public beta this past June, is now open to all US residents. When first launched, the service was only available to people in the US through an invite system. The service includes the registration of a domain name as well as extras like private registration, email forwarding to Gmail, support for up to 100 sub-domains, and domain forwarding.

    Matt Southern/ Search Engine Journalin Google- 7 readers -
  • 8 Mobile Landing Pages Get Spanked for Conversion’s Sake

    Do your landing pages provide delightful experiences for your users regardless of which device they’re using? If you didn’t answer “yes,” then you could be leaving conversions on the table. With up to 60% of users browsing on a mobile device, neglecting your mobile users means driving away potential customers.

    Search Engine Journal- 19 readers -
  • A 2015 Process to Removing a Google Link Penalty

    If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review the inbound links coming into your site. It’s always better to be proactive because by the time you realize you have a penalty it’s too late.

    Jordan Kasteler/ Search Engine Journalin SEO Google- 15 readers -
  • 4 Ways to Get the Most Out of Your Business Blogging Efforts

    There are plenty of reasons why businesses blog. Business blogging is one of the fundamental aspects of inbound strategy and if you are not doing it, there is something seriously wrong with your inbound marketing strategy. Marketers swear by blogging as a marketing tactic because it helps drive traffic to a website, converts this traffic into leads, and keeps delivering long ...

    Pratik Dholakiya/ Search Engine Journalin Blogging- 8 readers -
  • Google Officially Stops Sales Of Google Glass

    The Google Glass experiment as we know it is coming to a close, as reports surface that the company will no longer be selling the current iteration of its smart glasses. However, future versions of the product may be developed by a different division — Google says its still committed to getting a model of smart glasses out there as a consumer product.

    Matt Southern/ Search Engine Journalin Google- 8 readers -
  • Social Media Fails: How Not to Ruin Your Campaign

    It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers.

    Christian Arno/ Search Engine Journalin Social How To's- 17 readers -
  • Twitter Teams Up With Bing To Offer Translated Tweets

    Twitter announced today it is bringing back project it terminated in 2013, which is the ability for users to view tweets in multiple languages. Now the company is teaming up with Bing and its translation engine to make translated tweets a reality once again. You can manually enable the translations by logging in to your account on a desktop or laptop computer, going to your ...

    Matt Southern/ Search Engine Journalin Social Twitter- 7 readers -

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