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As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly. There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too! 1.
For the past several years, the entire Google team has been pretty tight-lipped about the value and importance of social signals for SEO. We just can’t seem to get a straight answer from them! In early 2014 they opened up enough to admit that social signals are NOT an active part of their ranking algorithms. Which was the complete opposite of what Google said in 2010.
46% of full-time working men and women reported that their job demands interfered with their family life, according to a survey conducted in 2010 from the 2015 Economic Report of the President. Work-life balance is what many professionals aim to achieve. It is tough to juggle a successful career, a happy family life, and a strong physical well-being, while maintaining good s ...
A recent survey by Profoundry, reported that only 8% of startups outsource their marketing to a consultant or an agency and 65% of startups have never received nor considered any formal digital marketing training. With the added pressure of being funded, startups have to find the right balance between what makes sense from a digital marketing point of view and what will pleas ...
“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form of content marketing. Theirs is a complicated relationship that can take some work. One partner is a pleaser and the other is a doer.
Everybody is raving about content marketing but research, released annually, by Content Marketing Institute (CMI) and MarketingProfs is showing a consistent drop in the effectiveness of content marketing for B2B companies every year. Content marketing is no doubt effective, but some companies just can’t seem to make it work for them.
Content marketing is an integral part of any business plan. But what do you do when you’re just starting out—or perhaps encountering some areas you’re not feeling like a “guru” in? Don’t worry. I’m here to help! 20 Simple, Useful Content Marketing Tips That Often Go Overlooked (But Shouldn’t) Go from content marketing schmo to content marketing pro in no time with these twen ...
According to this definition, the sole purpose of marketing is to develop satisfying relationships with customers that benefit both the organization and its customers. But that is hard to do unless you truly understand what makes your audience tick, isn’t it? Enter psychology. Fact: psychology and marketing have always gone hand in hand.
Digital marketing works like traditional marketing; there are trends that need to be watched, and savvy marketers need to stay ahead of the curve. As we start 2015, there are trends emerging which will become incredibly important in the next 12 months. Identifying these trends, understanding how they work for your business, and implementing them before you get too far into th ...
SEOs have a tough job. They’re expected to swoosh into a site, save the day, boost the traffic, raise rankings, and make the company prosper. The problem is, SEOs have their hands tied on so many issues. What should the SEO do, for example, if the site isn’t responsive? Or the site was made in 1999 and needs to be updated? Or the server keeps breaking? Or any other number of ...
Content marketing is a powerful form of marketing that can help your business reach out to a big audience: the one that’s online. Today, more than 3.5 billion searches happen each day, and a staggering 3.1 million people are using the Internet, almost a 1 million increase from last year. So, it’s no surprise that big content marketers are trying to vie for the best content strategy possible.
Video marketing is being revolutionized by fast data, machine learning, and artificial intelligence. The dawn of data-driven video is upon us. Video takes the lion’s share of marketing spend and fast-growing mobile video is surpassing all other marketing methods. Video industry leaders who embrace these advanced technologies will establish a formidable competitive advantage.
Long-form content can provide a great amount of detail and knowledge, but sometimes you just want a quick injection of smarts to help you on your way. Thankfully, the marketing industry is packed with experts who generously share their best advice on Twitter. Having to distil their advice into 140 characters or less means these experts are getting to the heart of the matter with laser focus.
When it comes to digital marketing in this day and age, content means everything. Today’s content isn’t a standard five hundred word blog post with stock photos and a call to action. In order to come close to the golden viral numbers, you have to stand out from the crowd. Let’s walk through some of the most recent game changers in the digital marketing world.
You have reached the point where another cup of coffee won’t make a difference. In fact, a whole pot wouldn’t give you the energy you need to complete all of your digital marketing tasks. You are mentally tired in ways you have never experienced in your life and there is still so much to do. Even after writing the blog, designing banner ads, writing the weekly email update, ...
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