• Yahoo introduces ‘Answers Now’ app but will users respond?

    There was a time that “answer engines” or “social search” appeared poised to be a viable alternative to traditional Google search. That never happened. Some sites faded and a few have soldiered on, offering occasional value (and entertainment) to users with esoteric or specific questions. Somewhat ironically, discovery of that answers content typically comes through search results and SEO.

    Greg Sterling/ Search Engine Landin SEO- 5 readers -
  • Why good SEO is strategic

    From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line between White Hat and Black Hat SEO).

    Search Engine Landin SEO- 12 readers -
  • Get answers to your marketing automation questions

    Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of 13 leading vendors, pricing charts, capabilities comparisons and recommended step ...

    Search Engine Landin SEO- 11 readers -
  • More content, less traffic: part I

    “Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates. But a widespread misconception perpetuated by the SEO industry persists: you need to continue to feed the content beast — ot ...

    Conrad Saam/ Search Engine Landin SEO Content- 7 readers -

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