• Bing Ads releases Expanded Text Ads globally

    After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the Bing Ads web interface or Bing Ads Editor.

    Ginny Marvin/ Search Engine Landin SEO- 9 readers -
  • New MarTech Intelligence Report: Digital Analytics Platforms

    With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management and m ...

    Search Engine Landin SEO- 11 readers -
  • Long-term SEO: Proving the value now

    Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations.

    Casie Gillette/ Search Engine Landin SEO- 9 readers -
  • Penguin 4.0: Necessary and positive improvement

    Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms: The algorithm now de ...

    Search Engine Landin SEO Google- 8 readers -
  • Don’t miss MarTech Europe next week. Hope to see you there!

    I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: leading brands will share how they’ve integrated marketing technologies to help solve problems within their organisation, meet the demands of their ...

    Scott Brinker/ Search Engine Landin SEO- 6 readers -
  • Bing Ads rolls out a new, more comprehensive campaign setup process

    Bing Ads has updated the campaign creation workflow designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are also built in along the way to help inform your settings from the outset.

    Ginny Marvin/ Search Engine Landin SEO- 5 readers -
  • Using PPC brand protection to decrease campaign costs by 51%

    Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC market allowed savvy marketers to boost PPC revenue a ton using simple tweaks to keywords or bidding strategies. I recently completed a series here on Search Engine Land that made the case that th ...

    Search Engine Landin Paid Search SEO- 11 readers -

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