• Google Maps ad traffic steadily growing

    Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google see ...

    Andy Taylor/ Search Engine Landin SEO Google- 9 readers -
  • How to decide ‘Should I bid?’

    One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great deal because PPC search budgets are generally constrained — and now, with other enticing options available from Facebook and other programmat ...

    Search Engine Landin Paid Search SEO How To's- 11 readers -
  • Google says it has now tracked 4 billion store visits from ads

    Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number. In September, Google extended the now two-year old store visits measurement program to ...

    Ginny Marvin/ Search Engine Landin SEO Google- 20 readers -
  • Google quietly expands rich cards worldwide

    Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded over the months, both in terms the types of websites that are su ...

    Barry Schwartz/ Search Engine Landin SEO Google- 11 readers -
  • Why Google’s SEO advice is NOT (always) in your best interest

    Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine? The advice in the video is useful, but it’s biased and incomplete — like so much of t ...

    Nate Dame/ Search Engine Landin SEO Google- 23 readers -

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