• The 7 deadly sins of content marketers

      Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization.

      Trond Lyngbø/ Search Engine Landin SEO Content- 40 readers -
    • 7 essential Google Analytics reports every marketer must know

      For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers.

      Search Engine Land- 33 readers -
  • Organic traffic & link building for small businesses

    When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful.

    Search Engine Landin SEO- 16 readers -
  • Yandex reports 22% YoY increase in revenue for Q4 2016

    Yandex earned $364.7 million – or, 22.1 billion Rubels – during the last quarter of 2016. According to its recently released Q4 2016 earnings report, the Russian search engine saw a 22 percent year-over-year increase in revenue compared to Q4 2015. For the year, Yandex brought in $1.2 billion in revenue (RUB 75.9B), up 27 percent over 2017 – but, net income was down 30 percent at $111.

    Amy Gesenhues/ Search Engine Landin SEO- 16 readers -
  • Broken link building made easy

    I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

    Search Engine Landin SEO- 12 readers -
  • Missed link-building opportunities: Reclaiming broken links

    It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they were linking to on your website. Certainly, 404 errors aren’t great for search engine indexing, but they also represent potential inbound ...

    Janet Driscoll Miller/ Search Engine Landin SEO- 12 readers -

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