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  • Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor

    Bing Ads is rolling out a new update for Bing Ads Editor that includes editing support for native ad bidding. First announced in February 2015, Bing native ads are in beta, but are becoming more widely available to more accounts in the US. The fact that Editor is now getting support is a good signal that the rollout is speeding up. Native ads extend Bing search ads to content on MSN.com.

    Ginny Marvin/ Search Engine Landin SEO- 17 readers -
  • How To Grow Online Market Share Without Increasing Your PPC Budget

    Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business, and you pay to show up in that search. It’s a great model, provided that those impressions actually turn into sales. Unfortunately, even if your PPC efforts are producing profitable sales, most business owners and account managers live with ...

    Search Engine Landin Paid Search SEO How To's- 36 readers -
  • Google’s Take On The Recent Changes To The Results Page

    As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same time, it’s now possible for four ads to show above the organic results, albeit on a very small percentage of highly commercially relevant queries. Combined with the ads that appear below the results (which are unaffected by this change), a m ...

    Matt Lawson/ Search Engine Landin SEO Google- 33 readers -
  • The Local SEO Playbook To Increased Visibility And Customer Acquisition

    As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to obtain digital visibility and acquire customers. Millions of new devices such as phones, wearable tech and integrated mobile devices are connecting each day — and changing how users search and discover.

    Search Engine Landin SEO- 31 readers -
  • Google Takes Action On 65% Of User Generated Spam Reports

    At SMX West, Juan Felipe Rincon from Google in the “Google Manual Actions” panel said that of the 35,000 user generated spam reports submitted to Google monthly, 65% of them Google takes action on. Google has a lot of ways of finding spam, of that, 35,000 of them are submitted by users. Juan Felipe Rincon gave that figure minutes ago in the panel.

    Barry Schwartz/ Search Engine Landin SEO Google- 15 readers -
  • The Importance Of Second-Tier Links

    I’ve always been a big fan of trying to have a broad range of inroads to a site. Over the last few years, I’ve seen so many sites with penalties that crushed their traffic that I place a high value on building secondary sources of traffic. Wouldn’t it be nice to still get some relevant traffic, even if (heaven forbid) your main site weren’t showing up in the SERPs? This is w ...

    Julie Joyce/ Search Engine Landin SEO- 27 readers -
  • Customer Match: Common Questions & How To Answer Them

    When Google released Customer Match last year, PPCers got very excited. For years we’ve been seeing a noticeable shift in focus from keywords to audiences, and this audience-focused tool promised to revolutionize the way we’re able to communicate with customers. All that customer data locked away in CRM databases for years could now be tapped as a way to create highly target ...

    Search Engine Landin SEO Google How To's- 23 readers -

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