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  • What Time Is The Super Bowl? Google & Bing Are Confused

    As Super Bowl 50 approaches, people will begin searching more and more for the starting time (kickoff is 3:30pm PT on Sunday, Feb. 7). But right now, both Google and Bing live in the past, depending on how you ask. “What Time Is The Super Bowl?” Madness So many people search for the start time of the Super Bowl each year that news publications have vied against each other for ...

    Danny Sullivan/ Search Engine Landin SEO Google- 24 readers -
  • How To Ensure Your SEO Recommendations Get Implemented

    One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then they complain when they don’t get the results they expect from their SEO campaign (i.e., increases in visibility, traffic and conversions). There are several reasons clients do not implement SEO recommendations, including: Not having the a ...

    Search Engine Landin SEO How To's- 16 readers -
  • Is Your Account Leaking Money? The Importance Of Query Mapping

    There’s never a bad time to look for efficiencies within your account. Of course, there are the obvious things to look for: keyword bids, dayparting, geography and device performance and so on, but sometimes inefficiencies stem from issues below the surface. One of the ways I like to dig into an account’s structural and economic health is by taking a look at query mapping.

    Amy Bishop/ Search Engine Landin Paid Search SEO- 31 readers -

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