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  • Competitive analysis: Making your auction insights work for you

    Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately useful. Don’t throw in the towel too soon, though — with auction insights, there’s more than meets the eye.

    Amy Bishop/ Search Engine Landin Google- 12 readers -
  • Compare 16 local marketing automation platforms

    Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally.

    Search Engine Landin SEO- 15 readers -
  • AMP links at large: What’s a publisher to do?

    AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP). Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been asking Apple and others to make the change.

    Search Engine Landin SEO- 14 readers -
  • The limitations of Google AdWords demographic targeting

    Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as for improving the performance of particula ...

    Andy Taylor/ Search Engine Landin Paid Search SEO Google- 10 readers -
  • Customizable, collaborative dashboards to arrive within AdWords

    In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already exists within the ‘home’ tab of an account. The difference with customization ‘Home’ modules and ‘dashboard’ information is that instead of enabling stand ...

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 16 readers -
  • How to conduct an SEO content audit

    Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.

    Search Engine Landin SEO Content How To's- 21 readers -
  • A search marketer’s view of Facebook’s advertising platform

    I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid search guy, but amidst a pretty chaotic week, I’ve found myself helping out running paid social campaigns on a variety of platforms, including Facebook Ads. As the old saying goes, “When the enemy comes over the hill, even the cook picks up a rifle.

    Search Engine Landin Social SEO Facebook- 11 readers -

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