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  • Fake news! How to recognize bad advice in link building and SEO

    I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without backup sources.

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • Here’s your preview of what to expect next month at SMX East

    Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your company)! Constant change, constant ...

    Search Engine Landin SEO- 15 readers -
  • The rise of personal assistants

    Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift.

    Eric Enge/ Search Engine Landin SEO- 12 readers -
  • Announcing: the shortlist of 2017 Search Engine Land Awards nominees

    For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly appointed SVP of Content an Editor-in-Chief of Search Engine Land, was incredib ...

    Search Engine Landin SEO- 19 readers -
  • Report: Google to appeal $2.7 billion EU fine

    According to The Telegraph, Google is planning to file an appeal against the roughly $2.7 billion (€2.4 billion) antitrust fine imposed by the European Commission in June for abuse of market position in shopping search. The fine was the largest in EU history; the previous record fine was $1.3 billion against Intel.

    Greg Sterling/ Search Engine Landin SEO Google- 16 readers -
  • Maximizing the potential and value of your SEO team

    The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today.

    Search Engine Landin SEO- 15 readers -

Search Engine Land

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

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