Search Engine Land - Posts from January 2016

  • Six Trends Shaping Location Marketing In 2016

    How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile devices, I believe location marketing is on the cusp of exploding into something new: Becoming the foundation for all marketing. The increasingly strategic value of location data and the strength of mobile will make local marketing more of ...

    Adam Dorfman/ Search Engine Landin SEO Google Facebook- 34 readers -
  • Not Another Post About The Future Of SEO In 2016

    Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the SEO world. What really changed? Mobilegeddon, another Panda, local became a 3-pack, referral spam became a bigger issue, local became partially paid and Google+ was stripped down. If you had to change your strategy in 2015, it’s because you learned something new, you were d ...

    Search Engine Landin SEO- 18 readers -
  • Wanted: Session Ideas For SMX Advanced 2016

    We want your input to help us plan our upcoming SMX Advanced 2016 conference, which will be taking place in Seattle on June 22-23, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to ge ...

    Chris Sherman/ Search Engine Landin Paid Search SEO- 22 readers -
  • 7 Traits That Will Make You A Great SEO

    It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long years. If you’re reading this, you’re probably “in the industry,” or at least aspire to be — so you don’t need me to tell you how difficult it can be to attract and retain quality employees in an ever-evolving, high-stakes and fast-paced work environment.

    Will Scott/ Search Engine Landin SEO- 28 readers -
  • What Is Your SEO Learning Program?

    I’m fond of saying that no single detail of SEO is that complex. The problem is that there are hundreds of details you must learn, and you must learn how they all work together. Then there is the fact that much of how SEO works is simply not common public domain knowledge, so there is no way to learn large parts of it except through experience.

    Eric Enge/ Search Engine Landin SEO- 17 readers -
  • How To Ensure Your SEO Recommendations Get Implemented

    One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then they complain when they don’t get the results they expect from their SEO campaign (i.e., increases in visibility, traffic and conversions). There are several reasons clients do not implement SEO recommendations, including: Not having the a ...

    Search Engine Landin SEO How To's- 16 readers -
  • 6 Big Mistakes That SEO Rookies Make

    When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work, and you really cannot be good until you have significant experience. Often, you won’t even know that you are making a mistake when you make it. There is just so much to know in the field and so much history.

    John E Lincoln/ Search Engine Landin SEO- 20 readers -
  • Test Your Knowledge Of SEO

    Attend Our Conferences The largest search marketing conference and expo returns to San Jose March 1-3. Learn more about SMX West! Or attend an SMX near you. See all the dates and locations. L ...

    Eric Enge/ Search Engine Landin SEO- 18 readers -
  • Why Grave Misconceptions About SEO Still Persist

    SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have remained in constant flux since the beginning. Nevertheless, most of the fundamentals of SEO have remained consistent. Despite this consistency and the relatively predictable nature of gradual, iterative Google algorithm releases, misconcepti ...

    Jayson Demers/ Search Engine Landin SEO- 24 readers -
  • Making the Most Of Google Analytics Audiences Within Your Search Campaigns

    Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to remember what our campaigns looked like without them. Did we just… use the same bid for everyone? Madness. Things got even more exciting in June 2015, when Google announced they were allowing Google Analytics remarketing lists to be used in s ...

    Search Engine Landin SEO Google- 26 readers -
  • 9 Examples Of Link-Worthy Resources For E-Commerce Sites

    It’s tough to get links to product pages for an e-commerce site. That problem is one of the main reasons companies contact us. While you do see some great links to a product page here and there, it seems that most of these pages simply don’t give us enough of a reason to link to them. The same can be true for category pages, too — and all of this means that clients struggle ...

    Julie Joyce/ Search Engine Landin SEO- 20 readers -
  • Is Your Account Leaking Money? The Importance Of Query Mapping

    There’s never a bad time to look for efficiencies within your account. Of course, there are the obvious things to look for: keyword bids, dayparting, geography and device performance and so on, but sometimes inefficiencies stem from issues below the surface. One of the ways I like to dig into an account’s structural and economic health is by taking a look at query mapping.

    Amy Bishop/ Search Engine Landin Paid Search SEO- 31 readers -
  • How Apple Could Play Spoiler For The Search Ad Business

    With the start of a new year, it’s a fitting time to reflect on all that happened in the previous year and look ahead to what this next one might have in store for us. Thinking about what developments could have the greatest impact on paid search in 2016, for better or worse, a few possibilities jump to mind: Google significantly expanding its foray into audience-based targe ...

    Mark Ballard/ Search Engine Landin SEO How To's- 21 readers -
  • Bing Now Powers AOL Search: What Advertisers Need To Know

    The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal effects all AOL search traffic worldwide and on all devices. For more details on what this means in terms of market share, be sure to read Greg Sterling’s coverage on Search Engine Land.

    Ginny Marvin/ Search Engine Landin SEO- 20 readers -
  • SEO Sentenced To 37 Months In Federal Prison For Extortion

    U.S. Attorney John Parker of the Northern District of Texas announced an SEO named William Stanley has been sentenced to 37 months to federal prison and ordered to pay $174,888 in restitution to a dozen identified victims for attempting to extort money from a business in Dallas. According to the announcement, Stanley extorted individuals and companies by threatening to engag ...

    Barry Schwartz/ Search Engine Landin SEO- 21 readers -
  • How To Localize Google Search Results

    In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients’ search results as returned within ...

    Search Engine Landin SEO Google How To's- 14 readers -
  • How TV (And Video) Influences Search Behavior

    We idealize that picturesque Friday night family time where Mom, Dad and their 2.5 kids fire up NBC on the one television in the house and snuggle in on the couch for 30 minutes or an hour of uninterrupted entertainment. But that was when we only had access to one form of entertainment at a time. Multi-tasking wasn’t a thing.

    Erin Everhart/ Search Engine Landin SEO How To's- 30 readers -
  • Why Local Rank Trackers Fail

    Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all. I’ve got nothing against any of you, but I am hoping this rant will spur some of you on to solve this problem. Hey, maybe you already have, and I just don’t know about it.

    Andrew Shotland/ Search Engine Landin SEO- 15 readers -
  • What Time Is The Super Bowl? Google & Bing Are Confused

    As Super Bowl 50 approaches, people will begin searching more and more for the starting time (kickoff is 3:30pm PT on Sunday, Feb. 7). But right now, both Google and Bing live in the past, depending on how you ask. “What Time Is The Super Bowl?” Madness So many people search for the start time of the Super Bowl each year that news publications have vied against each other for ...

    Danny Sullivan/ Search Engine Landin SEO Google- 23 readers -
  • Link Wars: The Force Awakens

    Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and impactful as the almighty link. When I first started in SEO more than 10 years ago, the link was the most powerful factor in improving your search engine rankings, especially if you secured links from high-quality, trusted domains with keyword-r ...

    Search Engine Landin SEO- 15 readers -
  • Automate Your Way To SEM Success

    As it’s the time for New Year’s resolutions — high ideals for which we aim in order to improve our lives in any number of ways — my advice to you is to resolve to increase the amount of automation used within your SEM campaigns. Why? Well, my philosophy has always been that an account manager’s strategy will be the making or breaking of a client campaign.

    Search Engine Landin Paid Search SEO Google- 23 readers -
  • Obsessed with SEO and SEM? Supercharge Your Search Skills at SMX West.

    Join us at Search Engine Land’s SMX West on March 1-3 for dynamic paid and organic search content and opportunities to make career-defining professional connections. Build your own agenda from 50+ powerful sessions led by industry giants who are redefining #Search marketing. Learn to dominate search from leading experts who will share their SEO and SEM genius with you throug ...

    Search Engine Landin Paid Search SEO- 12 readers -
  • Evaluating Link Quality For SEO Campaigns

    Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that showed organic search directs the majority of traffic online. And links drive rankings in organic search. If search is important to your business — and it should be — links need to be a marketing KPI in 2016. But not every link is created equal.

    Search Engine Landin SEO- 26 readers -
  • Meet Marketing Technologist And MarTech Program Chair Scott Brinker

    Scott Brinker wears many hats. He’s the CTO at a leading marketing tech firm, author of the blog and forthcoming book “Hacking Marketing” and program chair of MarTech: The Marketing Tech Conference. It doesn’t take the pattern recognition capabilities of IBM’s Watson to conclude that Scott is immersed in marketing technology.

    Search Engine Landin SEO- 22 readers -
  • Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color

    Bing has updated its logo, changing the “B” to uppercase and switching out the color from yellow to a teal blue. A Microsoft representative told Search Engine Land that it felt like the right time to freshen things up. “Bing is a successful standalone business and also a key component of many experiences inside and outside of Microsoft,” said the Microsoft representative, “ ...

    Amy Gesenhues/ Search Engine Landin SEO- 10 readers -
  • Create A Killer PPC Strategy With This 3-Step Process

    Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process for creating winning strategy t ...

    Jeff Baum/ Search Engine Landin Paid Search SEO- 23 readers -
  • 3 Methods For Defining Your SEO Content Needs

    At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear. As we’ve heard many times, creating content for the sake of creating content is just a bad strategy and a waste of time. So how do we figure out what content we actually need? The answer isn’t simple, but in order to create content your au ...

    Casie Gillette/ Search Engine Landin SEO Content- 23 readers -
  • Survey: Under 40 Percent Start A “Local Search” With A Search Engine

    What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The report is called “Local Search Unleashing Opportunities for National Advertisers” and based on a ...

    Greg Sterling/ Search Engine Landin SEO- 17 readers -
  • PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?

    We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they ov ...

    Pauline Jakober/ Search Engine Landin Paid Search SEO- 16 readers -
  • Preserve Your Content Ecosystem By Fixing Link Rot

    Fixing link rot in your vertical positions your brand as the custodian of a content ecosystem, as a passionate contributor to those in “informational need,” including not just your target consumers, but future writers and thinkers to come. If you’re cultivating a topic area (not just a keyword), and you’re working to be a steward of the important work done in this vertical, ...

    Search Engine Landin SEO Content- 14 readers -
  • Want To Speak At SMX London? Here’s How

    The agenda for our upcoming SMX London show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on May 18-19, 2016. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session.

    Chris Sherman/ Search Engine Landin SEO How To's- 15 readers -
  • Local SEO For WordPress Websites

    If you run a small or local business, there is a good chance that your site is built in WordPress. In fact, statistics from would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active sites or 58.9 percent of sites where CMS is known.

    Search Engine Landin SEO Blogging- 14 readers -
  • PPC Geo-Bidding, Simplified

    Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand of ketchup. “I’d need 50 percent off to give it a try,” opined the timid tomato tester. “If I turn out not to like the product, it’s just a whole lot of wasted time, and a waste of food .

    Andrew Goodman/ Search Engine Landin Affiliate Paid Search SEO- 25 readers -
  • Bing Boasts Continous Updates To Their Search Engine Daily

    Dr. Jan Pedersen, Chief Scientist, Bing and Information Platform R&D wrote this morning on the Bing blog that Bing is continuously updating their search engine, “multiple times per day.” Some may think that Microsoft is a big and slow company to make changes but the blog post explains that is at least not the case when it comes to Bing, their search engine.

    Barry Schwartz/ Search Engine Landin SEO- 13 readers -
  • Google Explains What It Means To Be Part Of The “Core” Algorithm

    Andrey Lipattsev – Search Quality Senior Strategist at Google (Ireland). Andrey has been with Google since August 2010, starting as Search Quality Associate. He graduated from King’s St. Joseph’s Hall College, Oxford, UK/Universidad de Oviedo, Spain/Hull University, UK/Grenoble Graduate School of Business, France. He speaks 5 languages: Russian, English, Spanish, German and French.

    Barry Schwartz/ Search Engine Landin SEO Google- 27 readers -
  • When You Rank High Organically But Not Locally (Case Study)

    I always enjoy solving Local SEO puzzles, but there’s one that has baffled me for the last couple of years. I’ve had many other professionals in the Local SEO community look at it, and they were equally stumped. It was one of those cases that seemed to make no sense at all, until it finally hit me a week ago.

    Search Engine Landin SEO- 30 readers -

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