Search Engine Land - Posts from May 2016

  • Google updates the Google My Business API to version 3.0

    Google has released version 3.0 of the Google My Business API. This has not yet been announced by Google but you can see version 3.0 marked as new in the changelog and the new features page, it documents the new API. The original Google My Business API was released in December of last year bringing the ability for businesses to automate managing their business listings. Version 3.

    Barry Schwartz/ Search Engine Land- 18 readers -
  • Google now handles at least 2 trillion searches per year

    How many searches per year happen on Google? After nearly four years, the company has finally released an updated figure today of “trillions” per year. How many trillions exactly, Google wouldn’t say. Consider two trillion the starting point. At least 2 trillion and less than a quadrillion Google did confirm to Search Engine Land that because it said it handles “trillions” of ...

    Danny Sullivan/ Search Engine Landin SEO Google- 28 readers -
  • The 5 strangest search terms in 2,000+ AdWords accounts

    Over the past two years, my team and I have audited more than 2,000 AdWords accounts. While auditing all of those accounts, we saw a lot of search term reports. Some search terms were good, some were a waste of money and some… were simply strange. These search terms are a perfect example of how a poor keyword strategy can result in your ads showing up for unpredictable sear ...

    Search Engine Land- 32 readers -
  • Enterprise SEO Platforms Marketer’s Guide- Updated for 2016

    Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers.

    Search Engine Landin SEO- 18 readers -
  • Content and SEO: Optimization from creation to conversion

    By 2019, it is predicted that content marketing will become a $300-billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical to the succes ...

    Jim Yu/ Search Engine Landin SEO Content- 27 readers -
  • What Kobe Bryant can teach you about succeeding with AdWords

    April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career will most likely be remembered for three things: the contents of his trophy case, the rings on his fingers and the color of his jersey. His achievements should be applauded, but it’s important to keep in mind what it took for him to reach “legend” status.

    Search Engine Landin Paid Search SEO Google- 15 readers -
  • The benefits of creating a purpose-driven SEO strategy

    With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.

    Search Engine Landin SEO- 33 readers -
  • Printing your way to SEO success

    I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over the years, we’ve come across all manner of clients. All shapes and sizes. Local businesses. National businesses. E-commerce businesses. Online and offline (or “bricks and clicks,” as we like to call it).

    Search Engine Landin SEO- 25 readers -
  • The power of “Anchor Influencers”

    We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right relationships helps you accelerate the progress towards your goals. It’s also important to understand that some influencer relationships will be more important to you than others. I call these people “Anchor Influencers.

    Eric Enge/ Search Engine Landin SEO- 29 readers -
  • Global SEO: A huge opportunity + 5 tips for success

    Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset. If you sell a product or service that’s available worldwide, localizing your content online can be a massive oppo ...

    Search Engine Landin SEO- 18 readers -
  • Performing a manual backlink audit, step by step

    It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble. Whether you’re reading this article because you’re an SEO looking at new strategies or a site owner that has received a link-based ...

    Dave Davies/ Search Engine Landin SEO- 30 readers -
  • Branded query optimization for SEO

    In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases.

    Search Engine Landin Paid Search SEO- 19 readers -
  • 5 ways SEO and PR should be working together

    With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos.

    Erin Everhart/ Search Engine Landin SEO- 21 readers -
  • 5 super-common SEO mistakes content marketers make

    Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your content marketing efforts, the needle just isn’t moving in the Google SERPs, then you’re probably making one of these five avoidable SEO mistakes: 1. Hustling for likes instead of links Your social strategy is completely misaligned if you aren ...

    Stephan Spencer/ Search Engine Landin SEO- 27 readers -
  • Beyond authority: guiding metrics for lasting links

    I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO backgrounds and experiences. After many interesting and engaging conversations, a common takeaway stood out to me: People are hung up on technical SEO metrics.

    Search Engine Landin SEO- 34 readers -
  • Learn from top social media marketing experts at SocialPro this June in Seattle

    If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies. See the agenda! Get one-on-one facetime with these expert practitioners: This year’s line up will he ...

    Search Engine Landin Social SEO- 9 readers -
  • Bing app for iOS brings image-based searching to iPhones

    Bing has updated its iPhone app to enable image-based search. The feature allows users to take a picture or use an existing image as the basis of a search. While convenient and potentially useful, it’s a bit hit and miss right now. To access image search, touch the search icon on the home screen and then the camera icon in the lower right of the following screen (pictured below).

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
  • Google penalizes mobile sites using sneaky redirects

    In October 2015, Google warned webmasters not to trick mobile users by redirecting them to an unsuspecting web site. Well, today, Google announced on Google+ and Twitter that they have been “taking action on sites that sneakily redirect mobile users to spammy domains.” Google wrote, “As mentioned in Webspam Report 2015, spam reports from users are an important part of our sp ...

    Barry Schwartz/ Search Engine Landin SEO- 20 readers -
  • How to make SEO a company-wide habit

    A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session. I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own.

    Casie Gillette/ Search Engine Landin SEO How To's- 30 readers -
  • Son of Siri: Viv aims to go way beyond today’s digital assistants

    There’s a confluence of technology advancements that are dramatically changing “search”: mobile, artificial intelligence, big data and natural language processing. From Siri and Alexa to Facebook M and Jibo, voice UIs and virtual assistants are the future. Ahead of its public unveiling on Monday, the WashingtonPost ran a story on next-generation virtual assistant Viv.

    Greg Sterling/ Search Engine Land- 12 readers -
  • 5 ways to maintain your SEO ranking

    Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries.

    Daniel Faggella/ Search Engine Landin SEO EMail- 42 readers -
  • The SEO risks & rewards of buying multi-location companies

    Sports Authority, the US sporting goods retailer with 450+ locations, recently announced it was seeking a buyer after filing for bankruptcy. When it comes to acquisition deals like this, the buyer looks at a number of factors to help determine the value of the asset; however, they often do not consider the SEO benefits and risks as part of the equation.

    Andrew Shotland/ Search Engine Landin SEO- 12 readers -
  • SearchCap: Google APIs, global SEO & public relations

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google updates the Google My Business API to version 3.0May 6, 2016 by Barry Schwartz The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update.

    Barry Schwartz/ Search Engine Landin SEO Google- 13 readers -
  • Got spam? Google My Business doesn’t care.

    Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team handed out more than 4.3 million manual penalties last year, which must have been pretty labor-intensive. If only they applied the same efforts when it comes to Google My Business (GMB).

    Search Engine Landin SEO Google- 19 readers -
  • Local SEO: Become the voice online for your market

    When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction on social media.

    Search Engine Landin SEO- 16 readers -
  • Act now: SMX Advanced early bird rates expire next week

    Nearly 75% of the tickets for Search Engine Land’s SMX Advanced are sold and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates. Here’s what you get: Tactic-rich and fast-paced sessions that don’t slow down to explain the basics ...

    Search Engine Land- 15 readers -
  • AdWords Express now shows Google Analytics goal results

    Small businesses using AdWords Express to advertise on Google, can now see goal tracking data in their Express dashboards. Businesses can set up a new Google Analytics account, if needed, from AdWords Express. After setting up goal tracking in Google Analytics and linking it to the AdWords Express account, goal completion data as well as behavior metrics like new visits driv ...

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 8 readers -
  • PPC skeptics: Are you one of these 6 types?

    There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one survey showed that small businesses are only spending 3 percent of their total ad budgets on Web ads. I’ve talked to a lot of companies over the years and found some of them to be apprehensive about pay per click.

    Pauline Jakober/ Search Engine Landin Paid Search SEO- 26 readers -
  • 4 effective local positioning strategies you’re overlooking

    As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a local business’s conversions. After all, getting in front of your customers when, where and how they want to interact with your brand is a leading concept behind inbound marketing.

    Search Engine Landin SEO EMail- 9 readers -
  • The SEM agency is dying (and what to do about it)

    Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the prominence of SEM in general. SEM agencies that fail to pivot into broad-based digital agencies will either need to focus exclusively on small business SEM or cease to exist.

    David Rodnitzky/ Search Engine Landin Paid Search SEO- 35 readers -
  • Copy & paste comes to Bing Ads UI

    Bing Ads has rolled out a handy update, bringing the ability to copy and paste keywords and ads within the web interface. You’ll now be able to add keywords and ads to new campaigns and ad groups without having to either use Bing Ads Editor or enter everything in manually in the UI. Just as in Google AdWords, there are now new copy and past options under the “Edit” tab on the Campaigns tab.

    Ginny Marvin/ Search Engine Land- 16 readers -
  • The true value of technical SEOs

    Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months ago. Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am ama ...

    Search Engine Landin SEO- 17 readers -
  • Google bans ads for payday and high interest loans

    Google announced it will no longer accept and display ads promoting payday loans requiring repayment within 60 days. The update to the AdWords policy also includes a ban on ads for high interest loans with an APR of 36 percent or higher in the US. David Graff, director of global product policy at Google, made the announcement in a blog post Wednesday.

    Ginny Marvin/ Search Engine Landin SEO Google- 23 readers -
  • Bing Ads bans ads from third-party tech support services

    Microsoft’s Bing Ads has announced it will no longer accept advertising from third-party tech support companies. The change to the company’s ad policies affects all markets where Bing Ads is available. In a blog post, Liz Walsh, demand quality project manager for Bing Ads, said, “This policy change reflects Microsoft’s commitment to lead the industry in providing a safer exp ...

    Ginny Marvin/ Search Engine Landin SEO- 14 readers -
  • Google testing a carousel of Sitelink cards in search ads

    Just when things were starting to feel a little stale in mobile search after the big desktop shake up with the removal of right rail ads, Google is testing a new look for sitelinks on mobile. Meh, a sitelinks test, you say? But this one is actually an interesting new use for a cards in paid search ads. Conrad O’Connell posted screenshots of the new test on Serptests.

    Ginny Marvin/ Search Engine Landin SEO Google- 12 readers -
  • Google: No “current plans” for ads in Gboard

    Google launched Gboard, its keyboard app for iOS, on Thursday and it is currently sitting in the top spot in the App Store’s chart of free apps. Among other things, Gboard brings Google search into any app with the press of the “G” icon. This, of course, could also mean bringing Google search ads to any app.

    Ginny Marvin/ Search Engine Landin SEO Google- 16 readers -
  • 5 essential skills that great link builders know

    Awhile back, I wrote an article about how link builders need to do more than just build links. It’s not a novel concept at all, at least not among people who understand that nothing should exist in a bubble in SEO or marketing. However, no matter how hard Google cracks down on poor linking practices, linking itself is still essential.

    Julie Joyce/ Search Engine Landin SEO- 15 readers -

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