Search Engine Land - Posts from June 2016

  • Here’s my exclusive look into SMX Advanced, only 1 week away

    Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. View available pass options here.

    Chris Sherman/ Search Engine Land- 24 readers -
  • The definitive SEO audit part 1 of 3: Technical

    Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ.

    Dave Davies/ Search Engine Landin SEO- 27 readers -
  • 10 ways to get ready for the new AdWords

    After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined AdWords and Analytics launch event. I had the good fortune of getting invited to a press event where I could ask questions of Sridhar Ramaswamy and Jerry Dischler, my former colleagues at Google, and now the top AdWords engineering and prod ...

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 38 readers -
  • 12 things successful PPC managers do in the morning

    There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like to do when you first clock in for the day in order to stay organized. For PPC agencies and high-level in-house PPC managers, brief morning check-ins with your team can be essential to your clients’ or company’s PPC success.

    Pauline Jakober/ Search Engine Land- 27 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ.

    Dave Davies/ Search Engine Landin SEO- 32 readers -
  • Ask The SEOs at SMX Advanced

    Covering the “Ask The SEOs” session at SMX Advanced is like covering a geek version of a late night talk show with your host, Danny Sullivan. I’ll try to keep up. On the panel we have: Greg Boser, Foundation Digital Todd Friesen, Director of Digital Strategy & SEO, Salesforce Laura Lippay, Organic Search & Technical Optimization Lead, Netflix Adria Kyne, SEO Manager ...

    Andrew Shotland/ Search Engine Landin Paid Search SEO- 28 readers -
  • 2 strategic opportunities for local service area businesses

    “There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.” The above is taken from a Google support page. However, as the following two techniques will highlight, a smart marketing strategy can improve local rankings and increase website leads.

    Search Engine Landin SEO Google- 22 readers -
  • Get an exclusive look into SocialPro, only 2 weeks away

    We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied, but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those users, whether they’re on Facebook, Twitter, Pinterest or any of the other popular social media networks.

    Chris Sherman/ Search Engine Land- 25 readers -
  • Announcing the 2016 Landy Awards sponsors and supporting partners…

    After the smashing success of our inaugural search marketing awards program in 2015, we are excited to announce several early supporters in the second annual Landy Awards presented by Search Engine Land. Their participation means they’ll be helping us Celebrate the Power of Search in a very big way at this year’s Awards Ceremony and Gala happening during our annual SMX East ...

    Search Engine Land- 19 readers -
  • Why should you enter the 2016 Search Engine Land Awards?

    Perhaps the real question is, why wouldn’t you enter? For the second annual “Landy Awards”, we’ve added additional categories to highlight campaigns in various sectors of SEO and SEM, plus new team awards for both agencies and in-house search marketers. Upon hearing that we were planning to add two new categories for In-House SEO and SEM Team of the Year in the 2016 Landy A ...

    Search Engine Landin SEO- 21 readers -
  • Final call for entries: 2016 Landy Awards

    We’re just a few days away from the final entry deadline in this year’s Search Engine Land Awards competition! There are 21 categories dedicated to recognizing the best search marketing initiatives, in-house and agency teams and individual honors for achieving excellence in SEO & SEM, including special honors for mobile, local, retail, B2B and B2C.

    Search Engine Land- 26 readers -
  • SEMPO announces its newly elected Board of Directors & Officers

    SEMPO has announced its newly elected Board of Directors and Officers for 2016 through 2018. Mike Grehan, CMO at the digital marketing agency Acronym, was re-elected as Chairman, and Mike Gullaskin who serves as iProspect’s COO, was named President. “Congratulations to the new SEMPO Directors,” said Grehan in the release announcing the search marketing association’s new boa ...

    Amy Gesenhues/ Search Engine Land- 23 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general) is always evolving.

    Jayson Demers/ Search Engine Landin SEO- 33 readers -
  • Can you manage your inventory with Google Shopping?

    We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they h ...

    Search Engine Landin Google- 35 readers -
  • Infographic: The ultimate guide to SEO-friendly URLs

    When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice. From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in this infographic. We hope you enjoy this resource.

    John E Lincoln/ Search Engine Landin SEO- 34 readers -
  • Are we making SEO too complicated?

    As I was looking over reports the other day, I realized I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. You get the picture. I am all for data and tools that make my life easier, but how much is too much? At my agency, we place a lot of significance on the data that matters to ensure that we are delivering what we a ...

    Search Engine Landin SEO- 18 readers -
  • Decision trees for SEM segmentation

    One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search manager worth his or her salt knows that segmentation is key to PPC optimization, but what’s the best rule for how granular you should get? There are a few different camps on this.

    Search Engine Landin Paid Search SEO Google- 23 readers -
  • The role technical SEO should play: It’s makeup

    Being attractive is a nice advantage. People are more inclined to like you if you’re attractive. And makeup can make anyone look better. It can touch up blemishes and smooth out your skin. It can outline your eyes and make them stand out. While using makeup right can make you more attractive, applying more makeup doesn’t always make you more attractive. At some point, you’re done.

    Search Engine Landin SEO- 12 readers -
  • Advice to those considering SEO as a career

    “In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!” I was recently asked by a colleague to present on “How to break into a career in SEO” to students in her college-level advertising course. As I planned my presentation, I actually found it a difficult topic to advise on because, as I like to sa ...

    Search Engine Landin SEO- 30 readers -
  • My SEO optimized & UI-friendly e-commerce Frankenstein

    I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle.

    Search Engine Landin SEO- 10 readers -
  • Is your SEO data steering you wrong?

    With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance? As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set u ...

    Search Engine Landin SEO- 11 readers -
  • Can moving to a new TLD boost search rankings?

    One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY, are affecting search engine rankings. While some believe that .COM domains are the only safe option, Google has insisted that generic top-level domains aren’t at any disadvantage in their search rankings’ algorithm.

    Search Engine Land- 18 readers -
  • Back to basics: Why you need to stop stressing over backlinks

    Backlinks are important — there’s no argument on that fact. The emphasis that has been placed on backlinks in the past decade, however, has caused SEOs to hyper-focus on something that was never meant to be a marketing strategy. I cannot count the number of times I have had conversations with clients, trying to impress upon them how they hurt their digital marketing efforts ...

    Search Engine Landin SEO- 19 readers -
  • Link building outreach: preparation meets persuasion

    Securing real links requires outreach. No matter the site, industry, or audience, the only way to earn worthwhile links is through some form of human-to-human communication. Google is continuously improving its ability to detect spammy tactics, reducing the efficacy of manipulation and increasing the power of editorially given links.

    Search Engine Landin SEO- 19 readers -
  • 7 great reasons to attend SMX Advanced in 3 weeks

    Search Engine Land’s SMX Advanced is just 3 weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! Here are 7 reasons you should attend: 7. Obsessed with SEO and SEM. Take a deep dive into local search, SEO, advanced AdWords, international search, or in-house SEO with a pre-conference workshop. See the schedule. 6.

    Search Engine Landin Paid Search SEO- 18 readers -
  • 5 contemporary strategies that help improve your rankings

    Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google penalty.

    Pratik Dholakiya/ Search Engine Landin SEO- 24 readers -
  • Broad match: What is it good for?

    Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types available when adding keywords into your campaigns. None of them are inherently wrong — ultimately, it’s the results that matter.

    Search Engine Land- 17 readers -
  • How to use social media to create SEO success

    Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used.

    Search Engine Landin Social SEO Twitter- 16 readers -
  • DuckDuckGo adds date filters & sitelinks to search features

    DuckDuckGo announced they have added two new features to their search engine. Searchers can now filter the search results by date and searchers will now also see sitelinks for some of the top search results. The date filters let you filter results from the last day, week and month, so that filters or limits the search results you s ...

    Barry Schwartz/ Search Engine Landin SEO- 12 readers -
  • What is quality content?

    We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently. Ask SEOs what Google considers to be quality content, and you will get a lot of blank stares.

    Search Engine Landin SEO Content Google- 28 readers -
  • Brief change suggests local SEO ranking factors are different for branded queries

    I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones. Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs. non-branded), and my conclusion is that the ranking factors for these are not the same.

    Search Engine Landin SEO Google- 9 readers -
  • Do you have the right local SEO tools for the job?

    Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a ritual sacrifice to the SEO gods in order to recover lost rankings. Somehow, that one never took off.

    Andrew Shotland/ Search Engine Landin SEO- 17 readers -
  • SearchCap: SEO e-commerce, Google shopping & more

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Can you manage your inventory with Google Shopping?Jun 3, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.

    Barry Schwartz/ Search Engine Land- 9 readers -
  • Big changes to device bidding In AdWords: What could they mean for your accounts?

    Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need only to think about yourself as a user (and what device you turn to for which actions) to appreciate the difference between mobile and desktop behavior. Acknowledging these differences and adjusting your strategy and bids for mobile devices is ...

    Search Engine Landin Google- 19 readers -
  • The importance of micro-moments: The mobile customer journey

    According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has changed the game for advertisers and consumers alike. Mobile is now not just about the device; it’s a lifestyle.

    Jim Yu/ Search Engine Landin SEO- 26 readers -
  • Bing Ads now accepting sign-ups for Shared Budgets pilot

    Bing Ads announced Tuesday that it is developing the ability to share a budget across multiple campaigns. As in AdWords, advertisers will be able to apply a single budget to some or all campaigns in an account. Shared Budgets can be helpful for optimizing spend by automatically redistributing unused daily budget from low-spending campaigns to ones that have the ability to ga ...

    Ginny Marvin/ Search Engine Land- 10 readers -
  • Bing Ads to support Expanded Text Ads: Shows new ads creator UI

    Bing is embracing Expanded Text Ads, the longer text ad format that Google is currently testing and plans to roll out in the coming months. On its quarterly API call, Bing Ads program managers announced Tuesday, that it will be supporting ETAs, which means advertisers that advertise on both Bing and Google won’t have to straddle the new and old world of text ads for long.

    Ginny Marvin/ Search Engine Landin SEO- 17 readers -
  • Influencing with ad copy: how to truly drive action

    Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear to be a lot we can do to actively influence our search audience. Short of a screaming headline (not allowed), all we have is a limited set of characters.

    Purna Virji/ Search Engine Landin SEO How To's- 14 readers -
  • How to quickly find and export all subdomains indexed by Google

    An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start with “site:” and the root domain.

    Search Engine Landin SEO Google How To's- 24 readers -
  • Common misconceptions when measuring SEO content performance

    Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search results. Historically, the link graph has been the primary mechanism for Google and other search engines to determine what content is best and most worthy of returning to users. However, the link graph does heavily favor desktop experiences, as a lot fewer people link to mobile sites.

    Search Engine Landin SEO- 22 readers -
  • Google Maps brings faster, smoother scrolling to Street View

    Google is replacing the clunky “arrow navigation” in Street View with a smoother “blue line” that allows users to swipe and scroll through images more quickly. I discovered it last night by accident. Here’s an example of the old navigation from the desktop version of Maps: Here’s what it now looks like on Google Maps for the iPhone: Images resolve more quickly and smoothl ...

    Greg Sterling/ Search Engine Land- 8 readers -
  • 3 digital marketing opportunities for franchises

    Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business listings, proactive management of Google My Busin ...

    Search Engine Landin SEO- 14 readers -
  • SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google: Autocomplete does not favor any candidate or causeJun 10, 2016 by Barry Schwartz Google public relations and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false.

    Barry Schwartz/ Search Engine Land- 15 readers -
  • The most important question to ask in local SEO

    Last month, I talked about the importance of setting client expectations for Local SEO efforts. If you were paying attention, that advice should have gotten you in the door and landed you the gig. Now that you’ve got a new client, what the heck are you actually supposed to do? We’ve all seen the Local Search Ranking Factors study from Moz.

    Greg Gifford/ Search Engine Landin SEO- 28 readers -
  • Fishing for B2B success: How to use AdWords to “land a big one”

    I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so much as a nibble in reward. On those days, it can be pretty tempting to give up and assume, “There are no fish in this river!” Of course, it’s harder to make that accusation stick when the guy 100 yards downstream seems to have fis ...

    Search Engine Landin Google- 15 readers -
  • The voice search explosion and how it will change local search

    Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal.

    Wesley Young/ Search Engine Land- 27 readers -
  • In case you missed it…

    More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach, Bing Network helps advertisers reach ...

    Search Engine Landin SEO- 21 readers -
    Earlier about the same topic:
  • What your boss actually wants from your local search reports

    Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual reports to your boss or clients is a challenge. People’s eyes tend to glaze over, especially if they’re looking at the same metrics every month. It’s easy to succumb to “Broken Record Syndrome” when local search reports cover the same territ ...

    Search Engine Land- 11 readers -
  • The role of technical SEO is “makeup?” Really?

    I was appalled by the main message of Clayburn Griffin‘s column the other day, “The role technical SEO should play: It’s makeup,” and I made my feelings towards the post pretty clear on Twitter. Many others shared my sentiments. So when Search Engine Land’s Executive Features Editor, Pamela Parker, reached out to see if I wanted to write a reaction piece to express some of t ...

    Search Engine Landin SEO- 26 readers -
  • Take this link and shove it

    When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored post or a text link. Now, everyone knows that I don’t have any problem with paid links, so why should I care? I care because these sites are a big risk, and I wouldn’t want a link on any of them.

    Julie Joyce/ Search Engine Landin SEO- 18 readers -
  • Official: Google is rolling out green “Ad” label globally

    In April, Google users in many countries began seeing green “Ad” labels instead of yellow ones next to text ads in Google search results. In the last week, more and more users have reported seeing the green labels. On Wednesday, Google confirmed with Search Engine Land that the switch is officially no longer a test and the green labels are rolling out to all users.

    Ginny Marvin/ Search Engine Landin SEO Google- 23 readers -
  • Bridging the gaps in the Google My Business API

    Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas came early. Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability to match locations between Google Ma ...

    Search Engine Landin SEO Google- 19 readers -

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