Search Engine Land - Posts from September 2016

  • 2016 Doodle 4 Google contest asks students to look to the future

    This year’s annual Doodle 4 Google contest opened today, asking students in grades kindergarten through twelve to submit artwork based on the theme: “What I see for the future…” Artwork can include whatever medium the artist chooses, and must incorporate Google’s letters to depict their vision of the future. Entries will be accepted through December 2, 2016. We like to think about what’s next.

    Amy Gesenhues/ Search Engine Landin SEO Google- 59 readers -
  • Start of the 2016 Paralympics gets a Google doodle

    Google is marking the start of the 2016 Paralympics today with an animated image on its homepage. Hosted in Rio this year, Google says this is the first time the Paralympics has been held in a Latin American city. Among the 500 athletic events, canoeing and paratriathlon have been added to the games which will run through September 18.

    Amy Gesenhues/ Search Engine Landin SEO- 20 readers -
  • Prepping SEO for 2017: it’s all about the ROI

    Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now.

    Janet Driscoll Miller/ Search Engine Landin SEO- 32 readers -
  • Local SEO in 2017 and beyond: managed strategy vs. automation

    Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different value propositions for brands with physical store locations. Generally speaking, these platforms allow companies to store business location data (Name, Address, Phone Number) in one central location, and then subsequently ...

    Search Engine Landin SEO- 26 readers -
  • The dust has settled on AdWords expanded text ads. What now?

    In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time, Google had recently eliminated right-rail ads, and it was making people nervous. When the expanded text ads announcement was released, it sent the SEM world into a frenzy. People panicked.

    Search Engine Landin Google- 20 readers -
  • 5 ways ads are killing your site (& SEO)

    Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven by a “mobile first” strategy, as mobile sites don’t have the same limitations as desktop in terms of space and user interaction. Scrolling is not as likely a deterrent on mobile sites. This leaves more space for ads inside the “page.

    Kristine Schachinger/ Search Engine Landin SEO- 32 readers -
  • Fixing historical redirects using Wayback Machine APIs

    If you had to tell an established company to do just one thing to improve their SEO, what would it be? What would you tell them is the one thing that would have the most impact in the least amount of time and would really move the needle for them? Personally, I would tell them to fix their historical redirects.

    Search Engine Landin SEO- 16 readers -
  • SEO request for proposal (RFP) questions: what to expect

    Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a foundational part of enterprise-level SEO. While each RFP should include a few questions that are unique to the business at hand, there are also some “standard” questions that can help the enterprise SEO manager or procurement department qual ...

    Search Engine Landin SEO- 18 readers -
  • 6 reasons why SEO fails, and how you can succeed at it

    Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground! You come home and decide to try it. But even with two balls, it doesn’t work the same way. You fail. And fail again. “Juggling is tough,” you tell yourself.

    Trond Lyngbø/ Search Engine Landin SEO How To's- 31 readers -
  • Is SEO right for your business?

    This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe th ...

    Search Engine Landin SEO- 13 readers -
  • SEO Six Sigma: 5 ways to scale your enterprise operation

    From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more from brands online, including personalized experiences.

    Jim Yu/ Search Engine Landin SEO- 8 readers -
  • Should you still be using an SEO enterprise platform?

    Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Recently, I’ve noticed clients challenging whether these enterprise platforms are truly necessary.

    Search Engine Landin SEO- 11 readers -
  • Is Google filtering your business in the local search results?

    It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google and in the Local Finder (when you click “More Places”), then filters some based on their spam score. Bill Slawski wrote about this in July and referenced the patent that was granted June 21, 2016, about it.

    Search Engine Landin SEO Google- 27 readers -
  • Don’t get duped by duplicate content: 8 quick checks for every SEO

    You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you? Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget.

    Search Engine Landin SEO- 25 readers -
  • Sustainable competitive advantages in digital marketing

    It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of course, but the problem is that every single one of your competitors is likely chasing that same $3, so finding these opportunities and successfully executing them is far more difficult than it seems.

    Eric Enge/ Search Engine Landin SEO- 13 readers -
  • The unexpected impact of Google automated ad extensions

    When was the last time you reviewed your Google Account settings? I mean really took a deep look under the hood? I know that it’s not something I check often. Recently while analyzing account performance, I noticed a discrepancy in the number of leads obtained at the campaign level and keyword level.

    Search Engine Landin Google- 15 readers -
  • Is a big Google search update happening? Chatter thinks so.

    Have you checked your Google organic search traffic this morning? If not, you may want to. It seems Google may have tweaked their search ranking algorithm, your site may be ranking higher or lower or the same depending on if this update has impacted your web pages. Google has not yet confirmed the update but based on a lot of chatter in the search community, it seems like an ...

    Barry Schwartz/ Search Engine Landin SEO- 30 readers -
  • Labor Day Google doodle marks holiday honoring the American workforce

    Google has switched out its usual logo on the U.S. homepage with a Labor Day doodle honoring the American workforce. The artwork depicts men and women performing industrial trade work and includes a sharing icon. Clicking the doodle leads to a search for “Labor Day.” Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social ...

    Amy Gesenhues/ Search Engine Land- 21 readers -
  • When to end your client/link provider relationship

    It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that they know they need links, but they don’t have enough time to devote to the process. That is true for business owners, webmasters, marketing managers, SEOs, and even link builders! Because of my extensive experience, I feel that I’ve finally ...

    Julie Joyce/ Search Engine Landin SEO- 20 readers -
  • Common PPC mistakes and how to avoid them

    I was once asked to list my favorite PPC mistakes. To me, this seemed like a contradiction in terms; I don’t hold any of the mistakes I’ve made in particularly high regard. Perhaps a better phrase to use would have been common PPC mistakes. Because mistakes, no matter how hard we try, are common. We’re all human and therefore capable of human error.

    Search Engine Landin Paid Search SEO Google How To's- 18 readers -
  • Amp up your skills with an SEO or SEM workshop

    Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City. Here’s a preview: Advanced AdWords Training: Paid search continues to be an important factor in companies’ revenues, so digital marketers need ...

    Search Engine Land- 13 readers -
  • The immediate results of link building

    In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here.

    Conrad Saam/ Search Engine Landin SEO- 17 readers -
  • Google rolls out Campaign Groups in AdWords

    A few weeks ago, we reported that Google appeared to be testing or slowly starting to roll out a new AdWords feature called Campaign Groups. On Tuesday, Google officially announced the release of Campaign Groups, which lets advertisers group campaigns with common targets to monitor performance against those goals.

    Ginny Marvin/ Search Engine Landin Google- 28 readers -
  • Google Search Console improves Security Issues reports

    Google announced they have improved the Search Issues report in the Google Search Console. Specifically, the reports now provide more specific explanations of the security issues detected by Safe Browsing. The types of security issues that can show include malware, deceptive pages, harmful downloads, and uncommon downloads. The new explanations promise ...

    Barry Schwartz/ Search Engine Landin SEO- 15 readers -
  • Digitizing traditional marketing methods to compete in local search

    For local brands and companies, it can be hard to initially bridge the gap between traditional and digital marketing. Many local companies, even very successful ones, see more value in traditional marketing methods than inbound digital engagement. Recently, we’ve seen brands increase local search performance by digitizing traditional marketing methods, translating offline to online marketing.

    Search Engine Landin SEO- 14 readers -
  • SearchCap: Google web reviews, security reports & Penguin update

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google adds ‘Reviews from the web’ to critic reviews in local search resultsSep 7, 2016 by Greg Sterling To be considered for inclusion, sites will need to use review snippet markup. How many days has it been since the last Google Penguin Update?Sep 6, 2016 by Danny ...

    Barry Schwartz/ Search Engine Landin SEO Google- 12 readers -
  • Search takes to the cloud as users engage with new actions

    Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more natural language on a mobile device. A far cry from its early days, search is now pervasive, always with us no matter where we are: on our phones, in our cars, on our game consoles and on our TVs.

    Search Engine Landin SEO Google- 17 readers -
  • Bing improves autocomplete suggestions for academic papers & movie titles

    Today, Bing announced improvements to its autocomplete technology for queries associated with academic papers and movies. According to the announcement, Bing originally launched its new autocomplete features around academic paper queries earlier this year. Using technology designed by Microsoft’s Cognitive Services and Academic Search team, Bing’s new autocomplete suggestion ...

    Amy Gesenhues/ Search Engine Landin SEO- 13 readers -
  • How to manage local listings for enterprise brands

    When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming.

    Search Engine Landin SEO How To's- 16 readers -
  • What Netflix can teach us about long-tail keyword research

    Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional Family TV Animated Comedies” may seem outrageous on the surface, but their purpose is actually right on. Netflix is obsessed with trying to learn exactly what their individual users want to see.

    Search Engine Landin SEO Google- 21 readers -
  • 9 tools to help you succeed with Google SERP features

    It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing.

    Jordan Kasteler/ Search Engine Landin SEO Google- 28 readers -
  • Using word vectors and applying them in SEO

    Today, the SEO world is abuzz with the term “relevancy.” Google has gone well past keywords and their frequency to looking at the meaning imparted by the words and how they relate to the query at hand. In fact, for years, the common term used for working with text and language had been natural language processing (NLP). The new focus, though, is natural language understanding (NLU).

    Search Engine Landin SEO- 16 readers -
  • Seeing Google Keyword Planner down? You’re not alone

    If you’re trying to access Google Keyword Planner in AdWords today and seeing this error, you’re not alone. Users with active campaigns in their accounts are getting an error message message saying “you need to have at least one active campaign” to use Keyword Planner. Trying to immediately reload the tool as the error message suggests does not work to fix the problem.

    Ginny Marvin/ Search Engine Landin SEO Google- 17 readers -
  • New: Access up to 5 AdWords accounts with one login

    Google announced a couple of updates for accessing AdWords accounts on Tuesday. Now, instead of needing to have multiple email logins to access different AdWords accounts, you can use one login for up to five accounts. This works for manager (MCC) accounts as well. I’m not seeing it, yet, but according to the support page, there will be a new “Manage AdWords accounts” optio ...

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 17 readers -
  • Two weeks to SMX East – Register now!

    In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can use immediately: SMX East offers 50+ sessions covering proven tactics in search advertising, SEO, mobile, social, analytics, and more.

    Search Engine Landin SEO- 16 readers -
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  • Bing Ads apps keep getting more useful, now with bulk editing

    The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items one at a time.

    Ginny Marvin/ Search Engine Landin SEO- 24 readers -
  • SearchCap: Google images, mobile shopping & election hub

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Is Google showing fewer image boxes in its search results?Sep 15, 2016 by Barry Schwartz You are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature? 7 advanced tips for Google Shopping adsSep 15, 2016 by Dav ...

    Barry Schwartz/ Search Engine Landin SEO Google- 15 readers -
  • What is Google Data Studio and how can you use it?

    Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics because they’re just not sure where to start — partly because of information overload and difficult-to-understand data.

    Search Engine Landin SEO Google How To's- 29 readers -
  • 4 ways to improve your value as a strategic SEO partner

    We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire week is spent executing on behalf of this organizati ...

    Derek Edmond/ Search Engine Landin Affiliate SEO- 21 readers -
  • New EU copyright rules: basic fairness or punitive media subsidy?

    Years ago the internet effectively destroyed the once mighty business model of newspapers. It has also put considerable pressure on other traditional media and entertainment, which often argue their work is being pirated and distributed online without fair compensation. There can be little dispute that journalism is critical to democratic societies.

    Greg Sterling/ Search Engine Landin SEO- 18 readers -
  • Bing partners with CBS Interactive in syndication deal

    Microsoft has struck a syndication deal with CBS Interactive for the Bing search network. The partnership makes Bing Ads the exclusive search provider for some CBS Interactive sites, including Findarticles.com, Searchnow.com, Store.com, and ZDsearch.com. Bing will also provide search solutions for properties like CNET.com, MySimon.com and Search.com.

    Ginny Marvin/ Search Engine Landin SEO- 13 readers -

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