Search Engine Land - Posts from August 2017

  • How to rank #1 on YouTube search in 30 days [case study]

    Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know that ranking number one in Google search is very, very difficult. But as for ranking number one on YouTube search? Maybe not so much. In fact, we’ve developed a process at Siege Media for achieving first-page rankings on YouTube search in less than a month.

    Search Engine Landin SEO- 16 readers -
  • Buying a pre-owned domain? Check these 10 things first

    With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so it is important to approach such a purchase with caution.

    Search Engine Landin SEO- 17 readers -
  • 10 tips for choosing the perfect domain

    Your domain name and URL play a big role when it comes to search. Not only is this the destination where your visitors will find you and your content, but the domain you choose also can and does impact your search visibility. While there are more domain options than ever before, there are still some best practices you should adhere to if you want to see optimal results.

    Search Engine Landin SEO- 24 readers -
  • 16 common on-site SEO mistakes you might be making right now

    SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes.

    Pratik Dholakiya/ Search Engine Landin SEO- 19 readers -
  • Best Practices for Building an On-Demand Content Strategy

    We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Content is king, but only if people can find it.

    Search Engine Landin SEO Content- 25 readers -
  • How to test and perfect nearly everything in PPC

    Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target audience. You can test anything and everything with your campaigns, and you should.

    Chris Sherman/ Search Engine Landin Paid Search SEO How To's- 18 readers -
  • Evaluating PPC talent, part 2: The test

    Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It comes down to this: You’ve held dozens of interviews with candidates almost impossible to tell apart. They all have similar credentials. They’ve worked in the right industry or environment, have used similar tools to what your paid media te ...

    Search Engine Landin Paid Search SEO- 16 readers -
  • Proof that no ranking boost for responsive sites exists in 2017

    Let’s put the mobile configuration debate to bed. For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings. Because responsive web design is Google’s stated preference, many SEOs assume that it is alway ...

    Bryson Meunier/ Search Engine Landin SEO- 17 readers -
  • 2017 growth hacks: Use affiliates to improve PPC reach

    Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone is 2 percent, removing one competitor and replacing it ...

    Search Engine Landin Affiliate Paid Search SEO- 22 readers -
  • Disclosure and transparency: The agency/client relationship twins

    There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we structure our marketing campaigns, either alone or as a well-oiled team, the last thing we want is for someone .

    Search Engine Landin SEO- 21 readers -
  • 5 mindset mistakes you may be making when it comes to SEO

    Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got to the comment section, I remembered how intently SEOs used to read Matt Cutts’s blog.

    Tom Demers/ Search Engine Landin SEO- 18 readers -
  • Phrase match is dead. Long live phrase match!

    When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match keywords. And others did not. Let’s consider why we did this.

    Search Engine Landin SEO- 16 readers -
  • 3 ways to use search query data from Google Search Console

    In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website.

    Search Engine Landin SEO Google- 20 readers -
  • How to do advanced page-level keyword research

    Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. You should be thinking about links and search opportunities during the ideation phase, before yo ...

    Search Engine Landin SEO How To's- 18 readers -
  • Top 6 tips for SEO for SaaS

    As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey.

    Janet Driscoll Miller/ Search Engine Landin SEO- 17 readers -
  • The 4 Ps of SEO & digital marketing

    It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the right time.

    Search Engine Landin SEO- 18 readers -
  • Breaking down silos in e-commerce retail

    In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products.

    Search Engine Landin SEO- 16 readers -
  • Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic

    Most people new to SEO are looking for a silver bullet — that one magical tactic that solves all of their problems. The bad news is that it doesn’t exist. The good news is that there are many tactics that, while not magical, are relatively simple to execute and offer a high return on investment. We all want to get the most out of the time, effort and money we invest into SEO ...

    Search Engine Landin SEO- 23 readers -
  • Apple Search Ads: Still tapping after 6 months of testing

    It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand and Australia). After its initial, US-only launch in October 2016, I was really excited to finally get to test out this brand-new platform when it finally launched in the UK.

    Search Engine Land- 24 readers -
  • 5 ways to balance technical & non-technical SEO

    In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results.

    Jim Yu/ Search Engine Landin SEO- 21 readers -
  • Designing content for the mobile-first index

    Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to di ...

    Search Engine Landin SEO Content- 30 readers -
  • Best Practices for Building an On-Demand Content Strategy

    We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Content is king, but only if people can find it.

    Search Engine Landin SEO Content- 21 readers -
  • Apple reportedly hiring dozens of new mapping experts and engineers

    According to a CNBC report, Apple is on a hiring spree. The company is seeking to add scores of mapping experts and engineers. According to the report: More than 70 job listings went live in the past month on the company’s site relating to its maps team, or requiring skills around things like: “geospatial information services,” “navigational aids” and “fleet management.

    Greg Sterling/ Search Engine Landin SEO- 22 readers -
  • Breaking news: When AMP goes through the roof

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO Google- 13 readers -
  • How to get developers to implement SEO recommendations

    The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all walk into projects hoping to discover an internal champion that can take t ...

    Search Engine Landin SEO How To's- 27 readers -
  • Optimized store landing pages: An important part of local search strategy

    If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. Most business owners are aware that building a local search presence requires having profiles on Google My Business, Yelp, Bing Places, Yellow Pages, etc., so that you may show up for local search queries and build local search relevance.

    Search Engine Landin SEO- 21 readers -
  • 6 tips for using location information to boost conversion

    While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a study that demonstrated very little correlation between usage or traffic and influence. In other words, just because people frequently find your business doesn’t mean they choose your business or buy from your business.

    Wesley Young/ Search Engine Landin SEO- 23 readers -
  • Developing YOUR audience targeting strategy

    We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last several years that every campaign could and should be an RLSA campaign.

    Search Engine Landin SEO Google- 15 readers -
  • Accelerated Mobile Pages (AMP): IS faster better?

    Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption.

    Search Engine Landin SEO- 34 readers -
  • Site optimization or traffic optimization: Which delivers better results?

    You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design! No argument here. But, while I’ve been a big fan of testing and conversion rate optimization (CRO) for almost a decade, I’m also a ...

    Search Engine Landin SEO- 14 readers -
  • How important is Google Shopping for retailers?

    With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC determined that Google’s placement of Shopping Ads, also known as Product Listing Ad ...

    Andy Taylor/ Search Engine Landin SEO Google How To's- 29 readers -
  • Is your marketing organization ready for martech?

    If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation.

    Scott Brinker/ Search Engine Land- 19 readers -
  • Bridging data and action: How to create killer reports

    Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret that formalized recurring repor ...

    Amy Bishop/ Search Engine Landin SEO How To's- 17 readers -
  • What teen fiction can teach you about writing ad copy

    What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though.

    Search Engine Landin SEO- 18 readers -
  • Search marketers save $400 on SMX East until this Saturday!

    Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates! You’ll get the total SMX experience: P.S.

    Search Engine Landin SEO- 12 readers -
  • How to improve your SEO with user-friendly interlinking

    At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with no central internal linking strategy in place had limi ...

    Search Engine Landin SEO How To's- 28 readers -
  • Google Search Console’s 7/13/17 update: What really changed?

    Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are reported in the Google Search Console interface. Quite a few of our clients at Merkle saw significant drops in average position after the update, like this one: Once Google confirmed the July 13 update and added it to their Search Console Data An ...

    Search Engine Landin SEO Google- 16 readers -
  • 4 local SEO tips for restaurants

    Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. So today we’re going to take a look one of my favorite sectors (to be a consumer of)… restaurants.

    Dave Davies/ Search Engine Landin SEO- 20 readers -
  • Augmented Reality: Where are we now, and what does it mean for marketers?

    Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories to come out of last year was the meteoric rise of Pokémon Go.

    Search Engine Landin SEO Facebook- 19 readers -

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