Search Engine Land - Posts from September 2017

  • SEO 101: Which URL versions to add to Google Search Console

    Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage. Let’s assume the domain name of the website is https://example.com/.

    Search Engine Landin SEO Google- 22 readers -
  • Compare 13 leading SEO platform vendors

    SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’ ...

    Search Engine Landin SEO- 12 readers -
  • Compare 16 local marketing automation platforms

    Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally.

    Search Engine Landin SEO- 19 readers -
  • SMX East early bird rates expire Saturday. Register now!

    The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics on paid search advertising, SEO, analytics, mobile, and social media Panel discussi ...

    Search Engine Land- 14 readers -
  • Report: Google to appeal $2.7 billion EU fine

    According to The Telegraph, Google is planning to file an appeal against the roughly $2.7 billion (€2.4 billion) antitrust fine imposed by the European Commission in June for abuse of market position in shopping search. The fine was the largest in EU history; the previous record fine was $1.3 billion against Intel.

    Greg Sterling/ Search Engine Landin SEO Google- 16 readers -
  • 20 of Google’s limits you may not know exist

    Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps) to your Search Console account.” 2.

    Search Engine Landin SEO Google- 23 readers -
  • What SEOs need to know about Baidu in 2017

    The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you.

    Search Engine Landin Paid Search SEO- 18 readers -
  • Announcing: the shortlist of 2017 Search Engine Land Awards nominees

    For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly appointed SVP of Content an Editor-in-Chief of Search Engine Land, was incredib ...

    Search Engine Landin SEO- 21 readers -
  • Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

    Are you looking to give your website an SEO boost but think you have exhausted most optimizations or are looking for a quick win? Consider working on improving the organic click-through rate (CTR) of your search listings. One of the ways I like to tackle this task is to start by examining the true outliers. Here I’ll outline my process to accomplish this automatically across our SEO clients.

    Search Engine Landin SEO- 17 readers -
  • The rise of personal assistants

    Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift.

    Eric Enge/ Search Engine Landin SEO- 14 readers -
  • Optimize your GDN accounts with more hidden gems

    In last month’s column, I talked about taking advantage of the summer months to optimize your SEM account. Using the summer slowdown (if it exists for you!) to examine your settings, review your ads and take a closer look at location options won’t transform your PPC account, but these small actions can add up to significant improvements.

    Pauline Jakober/ Search Engine Landin SEO Google- 13 readers -
  • Critical tips for navigating difficult client relationships

    At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding how to navigate the choppy waters of managing difficult c ...

    Jeff Baum/ Search Engine Land- 13 readers -
  • 6 things you need to know about Google’s Q&A feature on Google Maps

    In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t see the feature, you might need to update the app I’ve spoken to many users who don’ ...

    Search Engine Landin SEO Google- 19 readers -
  • 5 steps to creating a more efficient link-building campaign

    Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve ru ...

    Search Engine Landin SEO- 24 readers -
  • 5 easy-to-miss SEO mistakes blogs make

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 24 readers -
  • Maximizing the potential and value of your SEO team

    The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today.

    Search Engine Landin SEO- 17 readers -
  • Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

    Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing things right.

    Search Engine Landin SEO- 15 readers -
  • Google adds trending searches and instant answers to iOS app

    With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches that are trending around you when ...

    Greg Sterling/ Search Engine Landin SEO- 23 readers -
  • Expand your search marketing knowledge with an SMX Workshop

    SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full day of in-depth instruction from respected search marketing leaders, an intimat ...

    Search Engine Landin SEO- 19 readers -
  • A search marketer’s view of Facebook’s advertising platform

    I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid search guy, but amidst a pretty chaotic week, I’ve found myself helping out running paid social campaigns on a variety of platforms, including Facebook Ads. As the old saying goes, “When the enemy comes over the hill, even the cook picks up a rifle.

    Search Engine Landin Social SEO Facebook- 13 readers -
  • Fake news! How to recognize bad advice in link building and SEO

    I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without backup sources.

    Julie Joyce/ Search Engine Landin SEO- 14 readers -
  • Accelerated Mobile Pages: Is faster better?

    Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption.

    Search Engine Landin SEO- 16 readers -
  • New goodies for online retailers at SMX East

    If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets ad ...

    Chris Sherman/ Search Engine Land- 18 readers -
  • AMP links at large: What’s a publisher to do?

    AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP). Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been asking Apple and others to make the change.

    Search Engine Landin SEO- 14 readers -
  • The limitations of Google AdWords demographic targeting

    Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as for improving the performance of particula ...

    Andy Taylor/ Search Engine Landin Paid Search SEO Google- 11 readers -
  • How to conduct an SEO content audit

    Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.

    Search Engine Landin SEO Content How To's- 23 readers -
  • Here’s your preview of what to expect next month at SMX East

    Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your company)! Constant change, constant ...

    Search Engine Landin SEO- 19 readers -
  • Competitive analysis: Making your auction insights work for you

    Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately useful. Don’t throw in the towel too soon, though — with auction insights, there’s more than meets the eye.

    Amy Bishop/ Search Engine Landin Google- 13 readers -
  • 3 reasons SEO is the account-based marketer’s secret weapon

    Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, targeted brand interactions, and account-based strategies deliver, aligning marketing and sales to close bigger accounts with better outbound communications. But what happens when your proposal gets passed from its intended audience to another decision-maker? ...

    Nate Dame/ Search Engine Landin SEO- 11 readers -
  • The YouTube Ads perk you didn’t know existed

    It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of all internet users around the world.

    Search Engine Landin Social SEO Google- 16 readers -
  • An integrated approach: From SEO to PPC and beyond

    For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like to run over themes that stoo ...

    Chris Liversidge/ Search Engine Landin SEO- 13 readers -
  • Customizable, collaborative dashboards to arrive within AdWords

    In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already exists within the ‘home’ tab of an account. The difference with customization ‘Home’ modules and ‘dashboard’ information is that instead of enabling stand ...

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 16 readers -
  • Google is making strides with Google My Business

    If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that lingering concern that potential customers will be misled, eithe ...

    Search Engine Landin SEO Google- 16 readers -
  • Canonical tags gone wild

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 9 readers -
  • Anatomy of a Google search listing

    Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet often-ignored aspect of SEO.

    Stephan Spencer/ Search Engine Landin SEO Google- 20 readers -
  • Keys to Driving Webinar Registration and Attendance

    Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.

    Search Engine Landin SEO- 17 readers -
  • Bing says links are still a very important ranking factor

    A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.

    Barry Schwartz/ Search Engine Landin SEO- 16 readers -
  • Account-level ad extensions now available in Bing Ads

    Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group levels.

    Ginny Marvin/ Search Engine Landin SEO- 15 readers -
  • SEO content strategy: How to grow visits by 300% in one year

    Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to create content that stands out and earns worthwhile links. This is where the strategy part comes into play.

    Search Engine Landin SEO- 21 readers -
  • Google kills test of second description in search ads

    A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords alerting them, “Starting this Sep ...

    Ginny Marvin/ Search Engine Landin Google- 17 readers -

Search Engine Land

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