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Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today.
Anyone who knows me knows that I’m a big fan of reading Google patents — or, when I’m feeling lazy, reading Bill Slawski’s analysis of them over on his blog, SEO By The Sea. I also have a particular interest in those involving entities, as they are (to me at least) the ones that are defining the problems Google is trying to solve.
In its annual “Bad Ads” report, Google says it took down more than double the number of ads in 2016 than it did in 2015 by removing 1.7 billion ads compared to the 780 million removed in 2015. Google several changes for the big increase in removed ads. The new policy of removing pay day loan ads that don’t meet certain criteria went into effect in July.
A Google search for “Holism” yields no ads, but the following definition: “the theory that parts of a whole are in intimate interconnection, such that they cannot exist independently of the whole, or cannot be understood without reference to the whole, which is thus regarded as greater than the sum of its parts.
As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with Google’s search results, in ...
Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that has been going on for the past 24+ hours. This update has been named the Fred update and it seems to target more of the link quality aspects of the overall algorithm. We’ve seen more chatter and changes from within the “black hat” SEO community versus the “white hat” SEO com ...
SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...
In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number”, started going out on Monday evening. A copy of the full email is below. Click to enlarge.
Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in multiple places that, without care, they could be violating Google’s rules against link schemes.
Where is Santa Claus? When will Father Christmas arrive? Millions of children around the world are asking these questions on Christmas Eve. To help, two there are two great services that stand ready: NORAD Tracks Santa and Google Santa Tracker. As usual, Search Engine Land stands ready with its own tradition, to guide you to get the best from the services.
Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of Google’s senior eng ...
The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions. Recovering from that blow isn’t easy.
Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search listing over all others as if that’s the very best answer. It’s a problem because sometimes these answers are spectacularly wrong. When Google gets facts wrong At the end of last month, it was spotted that Google was listing several US presi ...
Google may have made some tweaks to their algorithms around February 1st on how they target link spam and other forms of spam. Google would not confirm or deny there was an algorithm change but based on the signals I am tracking, there appears to have been an algorithm update that has hit those who undergo more aggressive link building.
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