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Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech at Advertising Week in New York City.
Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage. Let’s assume the domain name of the website is https://example.com/.
Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet often-ignored aspect of SEO.
Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display these ad extensions, but starting today, call-only ads will be eligible for three extension types.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4Sep 19, 2017 by Greg Sterling The device is Google’s answer to the low-cost Amazon Echo Dot. SMX East early bird rates expire Saturday.
If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that lingering concern that potential customers will be misled, eithe ...
AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together.
A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.
The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you.
Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped running Content Network ads and took away the ability to create new content ads. This has, however, left many accounts with legacy “content” ads that were made before July 31.
Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.
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A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords alerting them, “Starting this Sep ...
Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group levels.
SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...
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