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Google is hiring an SEO based on a recent job posting on the Google Careers portal. The job listing is for a “Program Manager, Search Engine Optimization.” The description of the job makes it clear that this is about marketing: As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more ...
Google has pushed out a Google Panda refresh this weekend, many of you may not have noticed, but this roll out is happening incredibly slowly. Google said the update can take months to fully roll out because it will slowly roll out through your site. The Panda algorithm is still indeed a site-wide algorithm but some of your web pages might not see a change immediately.
Bing has generally been great to SEOs and webmasters, and nowhere is this more apparent than with Bing Webmaster Tools. In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause.
Google has just released the full version of their Search Quality Rating Guidelines, a 160 page PDF document, aimed at helping Google search quality raters understand how to rate the search results they are testing. Earlier this week, the October version of the document was leaked, as it was in 2008, 2001, 2012 and other times.
Yesterday, news emerged that Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain. The information covered below comes from three sources.
The deal between Google and Twitter to bring more tweets into Google’s search results announced earlier this year is finally delivering on its promise. Google will be showing tweets in a new and more graphical way on mobile devices, with desktop promised soon. Twitter shared the news in blog post today, showing an example of how tweets appear at the top of the search results ...
Move over Google search algorithm, hand-crafted by hard-working Google engineers. RankBrain has moved in, a machine-learning artificial intelligence that Google’s been using to process 15% of search results per day. Bloomberg has the scoop, a long interview with Greg Corrado, a senior research scientist at Google involved with RankBrain.
The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table. The Table’s Goal & Philosophy Our goal with the Periodic Table Of SEO is to help publishers foc ...
In February, Google tested display red slow labels on their mobile search results. That test died out, that is until today. The Android Soul blog posted screen shots of Google now testing “Slow to load” labels, with little yellow warning signs next to the slow to load results. Here is a picture: Yes, YouTube videos can be slow to load, so Google here is labeling them as su ...
After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup.
Google is on the cusp of rolling out an anticipated and in-demand product feature in AdWords: the ability to upload and target audiences built from advertiser email lists. The company is announcing the new capability during Advertising Week in New York City on Monday afternoon. Customer Match will let advertisers bid and create ads tailored to customer segments in search as ...
Earlier this year, Google announced that it was seeing more search activity on mobile than desktop, for the first time. The caveat was that was for 10 countries, including the US. Today, Google’s now said this is the case worldwide. It was last May when Google said that more searches were happening on mobile devices than desktop, in the US, Japan and eight other countries that weren’t named.
Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content. To put it succinctly, long-form content can make you look like more of an expert in your field, increase the likelihood of e ...
The term “content marketing” means different things to different people. I continually run into people who get the general idea, but they’re missing some of the fundamental pieces of how it works, and hence they don’t execute it as effectively as they should. The purpose of this post is to offer a primer on how to properly implement a content marketing plan.
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