• Google Is Hiring An SEO To Improve Their Ranking In Google

    Google is hiring an SEO based on a recent job posting on the Google Careers portal. The job listing is for a “Program Manager, Search Engine Optimization.” The description of the job makes it clear that this is about marketing: As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more ...

    Barry Schwartz/ Search Engine Landin SEO Google- 84 readers -
  • The Ultimate Guide To Bing Webmaster Tools

    Bing has generally been great to SEOs and webmasters, and nowhere is this more apparent than with Bing Webmaster Tools. In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause.

    John E Lincoln/ Search Engine Landin SEO- 69 readers -
  • The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

    The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table. The Table’s Goal & Philosophy Our goal with the Periodic Table Of SEO is to help publishers foc ...

    Danny Sullivan/ Search Engine Landin SEO- 66 readers -
  • Official: Google Kills Authorship

    After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup.

    Eric Enge/ Search Engine Landin SEO Google- 42 readers -
  • More Than Half Of Google’s Searches Happen On Mobile, Worldwide

    Earlier this year, Google announced that it was seeing more search activity on mobile than desktop, for the first time. The caveat was that was for 10 countries, including the US. Today, Google’s now said this is the case worldwide. It was last May when Google said that more searches were happening on mobile devices than desktop, in the US, Japan and eight other countries that weren’t named.

    Danny Sullivan/ Search Engine Landin SEO- 44 readers -
  • The SEO And User Science Behind Long-Form Content

    Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content. To put it succinctly, long-form content can make you look like more of an expert in your field, increase the likelihood of e ...

    John E Lincoln/ Search Engine Landin SEO Content- 45 readers -
  • How And Why Content Marketing Works

    The term “content marketing” means different things to different people. I continually run into people who get the general idea, but they’re missing some of the fundamental pieces of how it works, and hence they don’t execute it as effectively as they should. The purpose of this post is to offer a primer on how to properly implement a content marketing plan.

    Eric Enge/ Search Engine Landin SEO Content How To's- 83 readers -

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