• 3 ROI-positive ways to segment your remarketing audiences

    Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a huge part of the picture. In other words, don’t just dump everyone who has visited your site and remarket to them; think about how you can segment visitors into gr ...

    Search Engine Watch- 9 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction to this is that the new labels fit in quite seamlessly with the rest of the paid placement, perhaps c ...

    Search Engine Watchin Paid Search How To's- 15 readers -
  • How to get started with 360-degree content for VR

    Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years. The advent of mobile apps that can take 360-degree photographs, or ‘photo spheres’, has made creating 360-degree images accessible to those without specialized equipment.

    Search Engine Watchin Content How To's- 9 readers -
  • So what is growth hacking, really?

    In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s pretty vague, right? Check out the Google Trends graph below. Lots of people are searching for this term, so let’s dig into what it really means.

    Amanda Disilvestro/ Search Engine Watchin Paid Search- 10 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its least popular ad format, Google ...

    Search Engine Watchin SEO- 19 readers -
  • Hotel SEO: Five steps to optimizing hotel deals and listings

    Effective SEO is important to the visibility of any hotel online. To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs). SEO allows your hotel to improve in search engine rankings and display your website higher up in the SERPs.

    Search Engine Watchin Paid Search SEO- 9 readers -
  • Six stats on the importance of trust in influencer marketing

    Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust. Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively.

    Search Engine Watch- 19 readers -
  • How marketers can dive into growth marketing

    Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.

    Search Engine Watchin Social How To's- 13 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s long-term prospects.

    Search Engine Watchin Social SEO- 13 readers -
  • Does your website suffer from one of these five content gaps?

    In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings. Google ultimately does not want us to understand how its ranking algorithm works, because there ...

    Search Engine Watchin SEO Content- 18 readers -
  • The psychology of search intent: Converting moments that matter

    Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its myriad features are concerned.

    Jim Yu/ Search Engine Watch- 12 readers -
  • What we can learn from the latest trends in voice search

    Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win ground in daily use. Digital marketing agency Stonetemple has recently published a study on how Americans us ...

    Search Engine Watch- 16 readers -

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