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Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, though they must be worth it, from the advertiser’s perspective.
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced recently – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x! So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads.
It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking.
Video has become an important tool in the marketers’ tool box. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and techies alike.
It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month.
Have you heard of Google’s “Project Owl” yet? If not, then you’re in for some fun, because this is a hoot. Let’s start at the beginning. Fall of 2016: Trump gets nominated to the presidency. Still in fall of 2016: All around the world, people are asking “WHO? WHAT? HOW?” That’s when researchers found that American voters were influenced by misinformation on the internet.
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy, but the chances of it working wou ...
At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP). Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps a ...
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call that he sees video as “a megatrend on the same order as mobile” – which makes mobile video, the intersection between the two, the ultimate sweet spot of engaging content to draw in n ...
Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that GS ads accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few ye ...
The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of the population — leaving plenty of room for growth.
PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach.
Generation Z, the current 13-17-year-olds, have been mobile since middle school. Compared to millennials, who were mobile pioneers, Gen Z teens are mobile natives, according to Think with Google. This group is one of the only groups affected by advertising on the basis of whether the product is “cool” or not.
Mobile video is great. When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well. Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, particularly ...
There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP). Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box. Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that ...
The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t left behind when it comes to local search? Produced in collaboration with Brandify.
Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had? In addition to boosting your online reputation, reviews can also be used to boost your visibility and authority online.