• What makes social videos so effective?

    As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing in just a few seconds? IPG Media ...

    Search Engine Watch- 6 readers -
  • ‘Creepy data’: how to avoid spooking your customers

    Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won’t come, and I’ll have to eat all of the leftovers myself. But, for marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data” problem.

    Search Engine Watchin How To's- 6 readers -
  • Why are high-consideration customers becoming more decisive?

    The following article is sponsored content produced in collaboration with IgnitionOne. Click here to read our collaborative content guidelines. If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Unlike lower-cost goods, sellers of high-consideration items can expect the customer jo ...

    Search Engine Watch- 8 readers -
  • Nine excellent examples of web form design

    Filling in forms online can be a pain, but good design can make a lot of difference to the user experience. To coincide with our new Marketer’s Guide to Form Optimisation, produced in association with Fospha, I’ve collated some examples of great form design, or aspects of forms that are worth learning from.

    Graham Charlton/ Search Engine Watch- 10 readers -
  • How to use buyer intent to write better copy

    Understanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantly create content that converts. In the end, without a loyal audience, there is no reason for you to write in the first place. It is even harder to write for websites that are purely profit driven.

    Search Engine Watchin How To's- 8 readers -
  • 11 ways to raise your SEO click-through rate (infographic)

    It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.

    Larry Kim/ Search Engine Watchin SEO- 12 readers -
  • Seven ways to avoid content cannibalization

    There’s currently a lot of discussion about how to improve your domain’s SEO. Many issues are labeled as dramatically influential and people are always sharing tips on how to deal with them. However, one topic is seldom discussed within SEO circles: internal content cannibalization. Why should we care? SEO experts and digital marketers have long been contemplating whether or n ...

    Search Engine Watchin SEO Content- 8 readers -
  • Google Index set to go ‘mobile-first’ within months

    As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop. Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google will create a separate mobile ind ...

    Christopher Ratcliff/ Search Engine Watchin Google- 23 readers -
  • Five mobile must-haves to impact the customer journey this holiday season

    According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming holiday. With a stable economy, low unemployment and more disposable income, sales are expected to exceed $1 trillion, or a 3.6%-4% increase in sales over the same period last year (November-January).

    Search Engine Watchin Mobile- 10 readers -
  • “Can machines think?” What humans need to learn about artificial intelligence

    One of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give ‘them’ too much power and control, and they will take over through either benevolence or malevolence. The root of many of these science fiction horror stories is the ability for the machines to think for themselves and come to a reasoned logical conclusion.

    Search Engine Watch- 5 readers -
  • 10 marketing metrics to master for first-time startup owners

    When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business. However, the problem with following a lot of metrics is that it can become very easy to not pay close attention to any of them, and isn’t the whole point of following metri ...

    Amanda Disilvestro/ Search Engine Watch- 9 readers -

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