Search Engine Watch - Posts from August 2014

  • Close Variant Matching – 3 Important Points to Keep in Mind

    The AdWords community was once again hit by a new change - Google announced last Thursday that in September, you could no longer disable close variant matching to all phrase and exact match keywords. And there is no longer going to be an opt-out option as before. I've been reading a lot of blogs and posts about this over the last few days.

    Diane Pease/ Search Engine Watch- 8 readers -

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