Search Engine Watch - Posts from August 2014

  • 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. However, globally, there are stark contrasts in the type of ad formats driving revenue.

    Jessica Lee/ Search Engine Watch- 5 readers -
  • Google’s Singhal Reflects on the Top Search Milestones Since 2004

    Late Show host David Letterman may dominate searching rankings when you look for "Top Ten List," but that hasn't stopped Amit Singhal, Google's senior vice president of search, from coming up with one of his own. In fact, as he reflects on the years since Google's 2004 IPO, Singhal ranks universal search, which blends different types of results to deliver the most relevant in ...

    Lisa Lacy/ Search Engine Watch- 2 readers -
  • Is SEO Dead? NOOOOOOO!

    What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters Follow ...

    Kristine Schachinger/ Search Engine Watchin SEO- 8 readers -
  • Link Building: The Art of Persuasion

    I've long said that link building boils down to two steps. Step one: find a site you want a link from. Step two: get a link on that site. Realistically, that's all there is to actually building links. Everything else that is discussed, argued, implied, utilized, implemented, etc. - it's all to aid those two fundamental processes.

    Jon Ball/ Search Engine Watch- 3 readers -
  • Survey Says: Stop Making Assumptions About Your Content

    Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. A panelist shared a story about her husband's recent weight loss. Despite her husband's belief that his time at the gym was paying off, the couple soon discovered the actua ...

    Kelly Wrather/ Search Engine Watchin Content- 5 readers -
  • Yahoo Recovers From Search Share Low in June

    Yahoo is gaining incremental search share, with July showing a 0.2 percent increase from the month prior at 10 percent share, according to comScore U.S. search engine rankings. This is a recovery for Yahoo, as June showed its lowest ever search share falling to 9.8 percent. Still, Yahoo is down more than a percentage point year-over-year (YoY), with July 2013 showing search share at 11.

    Jessica Lee/ Search Engine Watch- 34 readers -
  • What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what's less clear is the types of content and the velocity with which they should be releasing it. At Conductor (I am Conductor's director of research), we are in the final stages of a research study ...

    Nathan Safran/ Search Engine Watchin Content- 5 readers -
  • Sneak Peek at Google Stars: If Pinterest Met Google Drive

    As we all know, Google is secretly working on hundreds of skunkworks projects as we speak. One of these undercover projects is called Google Stars. It's a social bookmarking tool that works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button. Google is still "dogfooding" it internally and it's not yet public, but thanks to a sleuthing prog ...

    Dan Cristo/ Search Engine Watchin Social Google- 13 readers -
  • Google Wages War on European Link Scheme Networks

    Google announced on Google+ on Monday that it took action on two link scheme networks. One German and one European network were affected, although Google did not specify who or what they are. The German post also links to the statement on the decay of guest blogging by Google's Matt Cutts. And did you know that Google help files now include "low-quality guest blog posts" as ...

    Jessica Lee/ Search Engine Watchin Google- 9 readers -
  • How to Properly Analyze Ad Text Performance

    When setting up a paid search campaign, proper structure is essential for success. Creating tight ad groups with specific ad text that matches searcher intent can boost your results. Not only should you be optimizing for the user's experience, but also for Quality Score. From the outside looking in, simply looking at an ad text report generated from AdWords, Bing Ads, or your ...

    Justin Freid/ Search Engine Watchin Paid Search How To's- 9 readers -
  • Google Tests Search Results Format Minus Carousel

    According to reports, Google has been testing specific search terms that display desktop results in an updated format. Instead of seeing a Google carousel atop desktop search results, users are now seeing a display that more closely mirrors mobile results. What Is the Difference Between the Desktop and Mobile Experience? Google's carousel of results for desktop searches espec ...

    Ashley Zeckman/ Search Engine Watchin Google- 5 readers -
  • Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    When shoppers on your e-commerce site are looking for something, how do you help them find it? A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Baymard Institute studied and ranked 50 top-grossing U.S. e-commerce websites in terms of search experience and found that when it comes to findi ...

    Jessica Lee/ Search Engine Watchin How To's- 4 readers -
  • What to Include (& Leave Off) Your Homepage

    Your website homepage! It's often the first encounter visitors and potential customers have with your brand, yet, for some reason, it's treated as the also-ran of your website. With so much attention devoted to interior, big-money pages like your Products, your Features, and your Resources, the average site homepage is either too cluttered to be effective or too barren for a c ...

    Lisa Barone/ Search Engine Watch- 4 readers -
  • Product Listing Ads – An Evaluation

    By the end of this month product listing ads (PLAs) will transition to "Google Shopping Campaigns," featuring different campaign functionality for advertisers but the same essential end product for consumers using Google to shop: a box with images and prices for various products. Whether that means the industry starts referring to PLAs as "Shopping Campaigns" remains to be seen.

    Richard Stokes/ Search Engine Watchin Paid Search- 6 readers -
  • Greggs Falls Victim to Google Search Image Gaffe

    Greggs The Bakers is the latest to fall victim to a dodgy Google algorithm, as a search for the British pastry shop chain on the search engine this week retrieved an altered version of the company logo. In fact, Google users who searched for "Greggs" found the company profile was accompanied by a logo that reads, "Greggs. Providing sh*t to scum for over 70 years.

    Carly Page/ Search Engine Watchin Google- 2 readers -
  • The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

    For some, it will be tears of joy. Tens of thousands, if not hundreds of thousands of webmasters have performed meticulous link audits after being impacted by Penguin. Specifically, they have gone to great lengths to remove or disavow EVERY link that could be interpreted by Google as being part of a link scheme.

    Chuck Price/ Search Engine Watch- 31 readers -
  • Want to Control Your Fate? Own Your Measurement Plan

    Data is dangerous. More specifically, the amount of data to which we now have access to is dangerous. Beyond the obvious analysis paralysis challenges and other big data pitfalls, the abundance of data creates a world in which we are led to believe that there are hidden silver bullets that we can find to magically solve all of our problems.

    Uri Bar Joseph/ Search Engine Watch- 8 readers -
  • Why We Need Control in PPC

    Last week, Google announced that the option to exclude close variant match types was going away in September. The PPC community, predictably, went ballistic. But then some began to question why we are all going so crazy – after all, how many of us actually exclude close variants anyway? That’s beside the point, though. The point is that we want, and need, the choice.

    Melissa Mackey/ Search Engine Watchin Paid Search- 6 readers -
  • Bing Releases Image Search Widget

    Bing has made the process of displaying images and slideshows on websites a lot easier by providing access to the code necessary to display its search result images. Once users copy the code, they simply insert it into the source code and, voila: Bing images will appear on the Web page in question.

    Ashley Zeckman/ Search Engine Watch- 5 readers -
  • The NSA Has a Hush-Hush Google-Like Search Engine

    The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S. intelligence outfits. Website The Intercept was first to report this and attributes its news to information provided by whistleblowers. It says that the search engine is shared with a number of other U.S. organizations and institutions.

    Dave Neal/ Search Engine Watchin Google- 2 readers -
  • Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. But by spending so much time analyzing their websites via a desktop computer, they might be miss ...

    Glenn Gabe/ Search Engine Watchin SEO- 12 readers -
  • Move Over Google Knowledge Graph, Here Comes Knowledge Vault

    The Knowledge Graph is well known throughout the SEO community as a knowledge base that collects data from a variety of sources across the Web to enhance its search results. But will its technology be "old news" soon? Enter the Knowledge Vault, the brainchild of Google and a sort-of "Knowledge Graph on steroids" that could soon be a reality for search.

    Jessica Lee/ Search Engine Watchin Google- 8 readers -
  • Choosing Your Agency: It’s About the Team

    Bear with me if you will, and take a trip back down memory lane to elementary school during recess as a big group of children get together to play a team game. For me it was kickball. All the kids would get together, line up, and two team captains would take turns picking teammates until there were no more left. There were politics involved, of course.

    David Cato/ Search Engine Watch- 3 readers -
  • The Art of 6 Simple Questions

    Content and conversations are everywhere. They are the linchpin of our digital marketing lives. Be that as it may, how often do you run into a road block when creating that killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? For more than three years I have co-hosted a weekly social media marketing Twitter chat.

    Michelle Stinson Ross/ Search Engine Watch- 5 readers -
  • The PPC Search Network Campaign Launch Checklist

    Even if you can launch a PPC campaign in your sleep, sometimes, things get overlooked; items slip through the cracks, and months later, you’re scratching your head wondering how a scarf ad landed users on a hat page. It happens to the best of us. No matter how focused and experienced a PPC manager, there are endless details that go into a streamlined campaign launch.

    Pauline Jakober/ Search Engine Watchin Paid Search- 8 readers -

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