Search Engine Watch - Posts from January 2016

  • Twitter’s mooted 10,000 character tweet limit reflects its personality crisis

    Twitter is “considering” a move towards a 10,000 character limit for tweets, according to an article by Kurt Wagner on Re:code. The post cited ‘multiple sources’ but is somewhat speculative. The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read more’ button, and that none of this has been finalised so it might never happen.

    Chris Lake/ Search Engine Watch- 20 readers -
  • How to use Facebook’s new Audience Optimization Targeting

    This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. While this is partly a rod we’ve made for our own backs due to our ravenous search for ever-increasing ‘Likes’, ...

    Matt Owen/ Search Engine Watchin How To's- 24 readers -
  • The hidden social media dangers for all businesses

    Everyone is telling you to use social media – but who’s telling you to be careful? Despite what some may suggest, social media is not all that new. As far as I’m concerned, it’s old – very old. News groups, email boards, forums, shout-out and guest boxes, rating, review and comment systems etc. You can see where today’s social media originates from.

    Search Engine Watchin Social- 19 readers -
  • How to plan and create evergreen content

    Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time. This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a range of sources, but here a few places to look for inspiration… Matching your produc ...

    Graham Charlton/ Search Engine Watchin Content How To's- 17 readers -
  • 10 reasons why you should definitely come to Connect

    Please excuse the rather self-serving article, but we are running a new search event called Connect on 4th & 5th February that we’re very proud of and we think you should come. We’re aware that you have a choice of many different digital marketing events throughout the year, and you may be wondering what makes ours so special… well. I’ll tell you… 1) It’s in Miami.

    Christopher Ratcliff/ Search Engine Watch- 22 readers -
  • 14 most important SEO tasks in order of priority

    SEO can be overwhelming for any number of reasons. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials. What makes things even more difficult is that you can’t just start anywhere and chip away at your work.

    Amanda Disilvestro/ Search Engine Watchin SEO- 38 readers -
  • Are SEOs focusing on the wrong target?

    I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take the term ‘SEO’, for instance. Search engine optimization is defined by Wikipedia as “the process of affecting the visibility of a website or a web page ...

    Dave Lloyd/ Search Engine Watchin Social- 14 readers -
  • What you need to know about Yahoo Product Ads

    Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe. I’ve been working specifically with the Search Product Ads unit, which appears on Yahoo.com search results properties with feed driven product ad units. You might be saying, “Wait, those were there before!” and you would be right.

    Elizabeth Marsten/ Search Engine Watchin Paid Search How To's- 11 readers -
  • Announcing the winners of our Connect contest!

    Last week we ran a contest on Twitter and Facebook in order to giveaway a bunch of free tickets to our new search event Connect, taking place in Miami next week on 4-5 February. Connect will bring together all the best and brightest of the search marketing industry to discuss how to thrive in the new customer-centric landscape, as well as have a big party on the beach.

    Christopher Ratcliff/ Search Engine Watch- 7 readers -
  • Which UK domains gained the highest increase in Google visibility?

    In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience and the dominance of the Knowledge Graph, let’s see who the eventual winners were in 2015. IndexWatch has just published its annual visibility index showing which domains were the most successful in riding out the various algorithm storms. Here are the top five: 1) Quora.

    Christopher Ratcliff/ Search Engine Watchin Google- 11 readers -
  • How hub pages and internal links are paying off for Mail Online

    Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy. It helps to ensure that, when you are creating content around a topic regularly, that you can rank consistently for the relevant keywords. I’m going to use examples from Mail Online which, by some accounts, is the most visited English-language newspaper site on the web.

    Graham Charlton/ Search Engine Watchin How To's- 19 readers -
  • Why do brands pay lip service to social media?

    I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders. Let’s jump to the kicker: “82% of social media messages to retailers go unanswered in within 72 hours.

    Chris Lake/ Search Engine Watchin Social- 16 readers -
  • What do you need to know about Voice Search?

    Câu hỏi khởi nguồn đam mê. Cùng theo dõi hành trình theo đuổi đam mê của nhóm quái xế thông qua việc họ chuẩn bị cho chuyến đi phượt bằng Vespa. Câu hỏi sẽ dẫn bạn đến đâu? Hỏi Google app để có câu trả lời, tìm các địa điểm xung quanh và hòan thành điều mình muốn. Google App đã có phiên bản cho iOS và Android. Truy cập http://g.co/googleapp trê ...

    Christopher Ratcliff/ Search Engine Watch- 10 readers -
  • The power of evergreen content for SEO

    Creating evergreen content is a great strategy for improving your search rankings, as well as improving the quality of your content. As I said before when looking at ways in which content marketing and SEO work together, content shouldn't be created purely to improve search rankings, but SEO should be considered.

    Graham Charlton/ Search Engine Watchin SEO Content- 19 readers -
  • Q&A: Avinash Kaushik - a Connect sneak preview

    Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2.0, has the ability to convey genuinely enlightening, yet complex technical guidance in the most approachable and entertaining manner possible. Avinash’s blog Occam’s Razor is a must-read for every digital marketer at every level, and his keynote speaking gigs are equally as unmissable.

    Christopher Ratcliff/ Search Engine Watch- 7 readers -
  • International domain structures and SEO: what works best?

    Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of each? In this post we'll look at the different approaches using selected major corporations to show what type of domain structure strategy they use across their family of international sites.

    Graham Charlton/ Search Engine Watchin SEO- 23 readers -
  • International domain structures and SEO: what works best?

    Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of each? In this post we’ll look at the different approaches using selected major corporations to show what type of domain structure strategy they use across their family of international sites.

    Graham Charlton/ Search Engine Watchin SEO- 21 readers -
  • Should you be paying more attention to DuckDuckGo?

    The Goliath in any industry will always have their version of David. Sometimes they may have more than one. Right now Google has their standard competitors and a recent upstart called DuckDuckGo. Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of digital media outlets to cover this challenging newcomer.

    Jason Tabeling/ Search Engine Watch- 6 readers -
    Earlier about the same topic:
  • Should you be paying more attention to DuckDuckGo?

    The Goliath in any industry will always have their version of David. Sometimes they may have more than one. Right now Google has their standard competitors and a recent upstart called DuckDuckGo. Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of digital media outlets to cover this challenging newcomer.

    Jason Tabeling/ Search Engine Watch- 23 readers -
  • Google integrates Panda into the core ranking algorithm

    You may have followed the various murmurings on Twitter and beyond about a possible algorithm update from Google. Certainly the data seemed to suggest that something was happening. It was rumoured to be the much anticipated Penguin 4.0 update, but it turns out that there has been a new roll-out of Panda, and it’s a biggie.

    Chris Lake/ Search Engine Watchin SEO Google- 29 readers -
  • What do you need to know about 'responsive content marketing'?

    When content marries with mobile, mobile will truly excel. At the moment, content is universal. You do some research, get the lightbulb moment and then write an article. You publish this to the web and, hey presto, it's available on desktop, tablet and smartphone. The content itself will soon be responsive though. Text will actually change depending upon the device.

    Search Engine Watchin SEO Content- 12 readers -
  • What do you need to know about ‘responsive content marketing’?

    When content marries with mobile, mobile will truly excel. At the moment, content is universal. You do some research, get the lightbulb moment and then write an article. You publish this to the web and, hey presto, it’s available on desktop, tablet and smartphone. The content itself will soon be responsive though. Text will actually change depending upon the device.

    Search Engine Watchin SEO Content- 27 readers -
  • Competition time: win tickets to Connect, our two day search event

    As you’ll hopefully already be aware, Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami. To celebrate our 20th anniversary, we’re bringing together all the best and brightest of the search marketing industry to discuss how to thrive in the new customer-centric landsc ...

    Christopher Ratcliff/ Search Engine Watch- 11 readers -
  • Competition time: win tickets to Connect, our two day search event

    As you’ll hopefully already be aware, Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami. To celebrate our 20th anniversary, we’re bringing together all the best and brightest of the search marketing industry to discuss how to thrive in the new customer-centric lands ...

    Christopher Ratcliff/ Search Engine Watch- 8 readers -
  • Does native advertising really work?

    I’ll set out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel my own confirmation bias. I would love nothing more than to rant endlessly about an advertising practice I’ve described before as no better than “autoplay video, Spotify ads and downloading spyware onto your browser” or, horror of horr ...

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • Does native advertising really work?

    I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel my own confirmation bias. I would love nothing more than to rant endlessly about an advertising practice I’ve described before as no better than “autoplay video, Spotify ads and downloading spyware onto your browser” or, horror of ho ...

    Christopher Ratcliff/ Search Engine Watch- 10 readers -

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