Search Engine Watch - Posts from March 2016

  • Six ways to improve your micro-targeted long-tail keyword strategy

    Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for. Long-tail keyword targeting is nothing new.

    Search Engine Watch- 23 readers -
  • Going over to the duck side: a week with DuckDuckGo

    I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.” As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google.

    Search Engine Watchin Social- 50 readers -
  • A comprehensive guide to advertising on Facebook

    Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by la ...

    Search Engine Watchin Social- 24 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear’ was inevitable.

    Search Engine Watchin How To's- 18 readers -
  • A quick guide to time-saving keyword optimization techniques

    If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant… there’s not enough time in the day. The developers are busy, the designers are busy, the content team is busy, and you can’t wrangle a moment with the top brass or legal team to gain approval for the site section addition you desperately need.

    Josh Mccoy/ Search Engine Watch- 28 readers -
  • Can artificial intelligence save social?

    There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy? It’s a complicated question, but not one without precedent. One only has to look at the fortunes of MySpace to realise that no social platform is too big to fail.

    Matt Owen/ Search Engine Watchin Social- 21 readers -
  • Digital transformation: are you asking the right questions?

    Twitter turned 10 last week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (it’ll be nine years next week). I’m reasonably convinced I got my first social role because I just happened to be doing social when the whole thing became popular. This happens a lot in marketing.

    Matt Owen/ Search Engine Watch- 26 readers -
  • What is customer retention?

    Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. It’s all very well acquiring new customers, but the real value is in keeping them over time. Which brings us to… Customer lifetime value (CLV) This is a metric all companies should b ...

    Graham Charlton/ Search Engine Watch- 27 readers -
  • The pros, cons and politics of hybrid mobile apps

    A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of the political battle between aficionados of the web/browser-based app and the native app.

    Search Engine Watch- 20 readers -
  • 20 excellent examples of on-site search

    In this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on Twitter. For the uninitiated, #ecomchat is a weekly Twitter chat hosted by ecommerce luminaries James Gurd and Dan Barker. If you haven’t followed it this far, it’s well worth joining in.

    Graham Charlton/ Search Engine Watch- 28 readers -
  • Google has redesigned AdWords: what does this mean for you?

    Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. They were also possibly listening to ‘Bootylicious’ (but not on their phones). The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that ...

    Matt Owen/ Search Engine Watchin Paid Search Google- 24 readers -
  • What is Digital Leadership?

    I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 – 25 May, I have to define what it means to be a digital leader. Why ‘difficult’? Well if you’ve noticed our own editorial shift over the past 6 months on SEW and ClickZ, then you’ll be aware what a dislike we’ve taken towards buzzwords.

    Christopher Ratcliff/ Search Engine Watch- 27 readers -
  • Are rising follower numbers devaluing your social audiences?

    If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law of averages would provide you with some n ...

    Matt Owen/ Search Engine Watchin Social- 18 readers -
  • How are businesses using Google Posts?

    Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has indicated that the feature does not have an official name yet – the new platform appears as a carousel of ‘card’ style updates within a search engine results page.

    Search Engine Watchin Social SEO Google How To's- 19 readers -
  • 10 tips for writing effective headlines for the web

    The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks an ...

    Graham Charlton/ Search Engine Watchin SEO- 16 readers -
  • Presidential candidates, here’s how to win (at search marketing)

    It’s the season of primaries, which means there’s a mad scramble by the American people to find answers to the following queries… If they’re registered to vote Where the nearest polling place is What time the polling place is open There’s nothing like a heated presidential election to spur some patriotic search behavior.

    Search Engine Watchin How To's- 32 readers -
  • 29 most interesting SEM stats from March 2016

    As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen and revisit the most interesting online stats of the last four weeks because it’s probably going to rain today anyway. Grumpy weather humour! Let it not be in any doubt that the editor of this website is British.

    Christopher Ratcliff/ Search Engine Watchin Social Paid Search- 17 readers -
  • 10 brilliant UX features from the Airbnb website

    Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. While travel brands have. in general, been slow to adapt to the web, brands like airbnb (and have shown the way in terms of UX.

    Graham Charlton/ Search Engine Watch- 16 readers -
  • Are search engines ‘semantic’?

    Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A simple definition of semantic search We often talk of semantic search as if it’s something new. Semantic search goes back years, even centuries. Here is a simple definition of semantic search… Let’s take a village.

    Search Engine Watchin Paid Search- 28 readers -
  • How to compete on the new Google SERP

    Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots available for organic results above the fold.

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 31 readers -
  • Is blogging still key to search engine ranking?

    A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing. How else are you going to bombard customers with a steady stream of content without scaring them away? According to Neil Patel, “Companies with blogs typically receive 97% more ...

    Matt Morgan/ Search Engine Watchin SEO- 11 readers -
  • Content marketing: nine tips for herding your stakeholder cats

    As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process. Check out these tips for herding your stakeholder cats… Marketing professionals cite ‘chasing feedback’ as the biggest barrier to getting content live, according to our ...

    Dan Brotzel/ Search Engine Watchin Content- 19 readers -
  • Six tips on measurement from the IAB Programmatic Marketplace

    Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.

    Mike O'brien/ Search Engine Watch- 22 readers -
  • Remembering Klout: how ‘influence’ has changed over the years

    I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout is still out there, although I haven’t visited it for years. What is Klout? It was back in 2008 when Klout was introduced to everyone as an online platform measuring social media influence.

    Search Engine Watchin Social How To's- 14 readers -
  • Google reveals its three most important ranking signals

    We’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well. During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, SEO expert Ammon Johns suggest ...

    Christopher Ratcliff/ Search Engine Watchin Google- 64 readers -
  • How understanding psychology can help increase ecommerce sales

    There is a constant struggle for ecommerce brands to identify the consumers’ needs and fill them in the most appropriate way, therefore any strategies to achieve it are always welcome. It’s not a new method to turn to human psychology to create a better design and user experience, as it offers valuable insights about a brand’s target audience, its thinking and its criteria for ...

    Search Engine Watchin How To's- 19 readers -
  • Three ways to protect your business from ad-blockers

    New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising. As is the case with any new regulation, there are some who are opposed to the restrictions. The Interactive Advertising Bureau says it is “concerned” about some of the wording in the new guidelines and has asked the FTC for clarification.

    Search Engine Watchin Paid Search- 26 readers -
  • What should I do when my site has been hit with a Google penalty?

    Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, the scale of the problem and your ability to sort things out.

    Chris Lake/ Search Engine Watchin SEO Google- 33 readers -
  • Dictionary of ad buying: key terms and acronyms

    For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin. There are a lot of terms; some, like targeting, are fairly obvious, while others just seem like an alphabet soup of acronyms. If you’re like, “AMP, CPC, DSP, what?” fear not.

    Mike O'brien/ Search Engine Watchin Display- 23 readers -
  • Blenheim Chalcot acquires analytics firm iJento

    Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento? Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years and is excited about the opportun ...

    Graham Charlton/ Search Engine Watch- 15 readers -
  • Introducing the Content Strategy Canvas

    A couple of years ago I created the Periodic Table of Content Marketing, to help people create the right kind of content for their brands. That visualisation was very much tactical, in terms of its scope. I wanted to combine a brainstorming tool with a checklist, to help with the content creation process. My Periodic Table of Content Marketing is proving ridiculously popular. Meta! http://t.

    Chris Lake/ Search Engine Watchin Content- 25 readers -
  • The winners and losers of ‘mobilegeddon’ in the USA

    In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at. For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site. In the USA, many website operators just made sure their homepages, and maybe a few conte ...

    Search Engine Watch- 25 readers -
  • Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far

    If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine project that was supposedly going to take on Google. The idea of a “transparent search engine” created by the Wikimedia Foundation has definitely been nixed, as we reported in our round-up of key SEM news stories last Friday week.

    Search Engine Watch- 15 readers -
  • Google gives presidential candidates a prime slot in search results

    Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results. It allows the candidates to ‘communicate with text, images and videos directly on Google’. It’s a feature which is currently available only to candidates, though there are plans to expand its use to ‘other prominent figures and organisations’.

    Graham Charlton/ Search Engine Watchin Google- 15 readers -
  • 2016 guide to free online SEO training courses

    All of the SEO knowledge with NONE of the expense. Online education is big business. That includes the digital marketing space. Scores of people are pushing online training programs promising to turn students into ‘SEO Rockstars’. Here’s the good news. You can learn most, if not everything, taught in these courses for FREE. I’ll even share the ‘secret sauce’ that nobody ever tells you about.

    Chuck Price/ Search Engine Watchin SEO- 41 readers -
  • Five tips to achieve content marketing success

    Content marketing has seen an impressive growth during the past few years and this has made an increasing number of brands examine the best tactics to invest in content and boost sales. We attended Ayima’s Insights Conference in London this week, and here’s what we learned from Danny Chadburn, Head of SEO at Ayima and SEW contributor, on how to create a successful content marketing strategy.

    Search Engine Watchin Content- 9 readers -
  • Rob Kerry on the future of search: 2016 and beyond

    At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond. Things were simpler back in the early days of online search. Or so I’m told – I wasn’t actually there, but Rob Kerry painted a vivid picture during his presentation a ...

    Search Engine Watch- 19 readers -
  • Is a brutal approach to content migration best for SEO?

    I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content. Notably, the reorganising of content in a way where lots of mismatches occur, breaking ...

    Chris Lake/ Search Engine Watchin SEO Content- 8 readers -
  • The winners and losers of ‘mobilegeddon’ in the UK

    Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawning of AMP (Accelerated Mobile Pages) firmly on the agenda, and this coupled with the following evaluation of 200 domains, really hits home that one of the largest mistakes you can make is not ...

    Christopher Ratcliff/ Search Engine Watchin Social- 15 readers -
  • A first look at Plonked, the new search engine for business

    Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its name? Plonked. In the world of search, even dominated as it is by giants like Google and Bing, there’s still room for a small organisation to do something new, and do it well. Enter Plonked, a niche search engine focused on providing information about businesses.

    Search Engine Watchin Social- 22 readers -
  • 22 useful IFTTT recipes for content marketing and SEO

    Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake. Blissful huh? Well we’re not far off that in digital terms, thanks to IFTTT, a tool that can help you automate thousands of time consuming tasks, by connecting all your online channels and trigg ...

    Christopher Ratcliff/ Search Engine Watchin SEO Content- 25 readers -
  • Seth Godin on titles, transformation and Trump [video]

    The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat. With ClickZ Live New York just a month away – you’ll be there, right? – we invited our keynote speaker to come hang out with us. And we filmed it, just because we weren’t sure if you’d believe us when we told you who we got this year.

    Mike O'brien/ Search Engine Watch- 28 readers -
  • Seven ways publishers have reacted to ad blockers

    There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them. According to a report by Adobe and Page Fair, the loss reached $21.8 billion during 2015 and this has created an imperative need to tackle this increasing threat before it has any furt ...

    Search Engine Watch- 13 readers -

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