Search Engine Watch - Posts from April 2016

  • Paid search rules for ROI on mobile: report

    Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according to our new ClickZ Intelligence report on the State of Mobile Advertising 2016, produced in partnership with Search Optics and based on a global survey of more than 400 marketers and ...

    Christopher Ratcliff/ Search Engine Watchin Paid Search Display Mobile- 23 readers -
  • Google Analytics: a guide to confusing terms

    Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities users carry out on it – especially when ...

    Search Engine Watchin Social Paid Search Google- 41 readers -
  • Five useful ways to create content for service and product pages

    Content development knows no bounds! As you’re likely aware, every bit of your website or blog needs content development at one point or another. However, I find that many people get stuck when it comes to developing content for their business’s service and product pages. It’s easy to get creative when writing a blog or creating a guest blogging strategy, but product and serv ...

    Amanda Disilvestro/ Search Engine Watchin Content- 32 readers -
  • How to fix discrepancies in your web analytics data

    Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end systems.

    Search Engine Watchin How To's- 20 readers -
  • Best practice tips for developing an enterprise mobile app

    Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest in business mobility driven by employees ...

    Search Engine Watch- 20 readers -
  • How organic search might influence the 2016 US election

    Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections.

    Search Engine Watchin EMail How To's- 24 readers -
  • 11 extraordinary uses of Augmented Reality (AR)

    Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR. Put simply, AR is the technology that superimposes computer generated imagery onto the real world when looked at through a portable device.

    Christopher Ratcliff/ Search Engine Watch- 20 readers -
  • 10 secret ingredients of a 10x marketer

    What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost.

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 27 readers -
  • The dangers of ‘Googlizing’ your site

    By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to optimize search for Google.

    Motoko Hunt/ Search Engine Watchin Paid Search- 41 readers -
  • Taking your analytics practice to the next level

    As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at Nielsen and Pierce Crosby, business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their analytics practice to the next level.

    Search Engine Watch- 10 readers -
  • 11 tips on how to optimise Pinterest pins for SEO

    Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users. With more than 100 million users who keep searching and pinning new content depending on their interests, Pinterest is probably an underrated platform, when it com ...

    Search Engine Watchin Social SEO How To's- 30 readers -
  • How mobile transformed an 80 year-old catalogue retailer

    In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web. British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72% of sales came from catalogues. In 2016 it will be 0%.

    Search Engine Watchin Display How To's- 23 readers -
  • How to optimise your page images to increase site speed

    Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.” We’ve written about site-speed in the past, and there’s no doubt of its importance (if there is, stick around for the stats section of this post) but for content marketers, improvin ...

    Matt Owen/ Search Engine Watchin How To's- 26 readers -
  • 23 stats and facts about Instagram

    Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about Instagram and its rise in value for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 20 April.

    Christopher Ratcliff/ Search Engine Watchin Social- 10 readers -
  • 12 valuable marketing lessons from Snapchat’s success

    Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and n ...

    Search Engine Watchin Social- 14 readers -
  • Is Google testing out green labels for PPC ads?

    Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK. Looks like Google is testing green Ads. Anyone else seeing this? #Adwords #ppc — James Whitelock (@jaywhitelock) April 14, 2016 It appears to b ...

    Graham Charlton/ Search Engine Watchin Paid Search Google- 20 readers -
  • Google manual action penalties were due to links for freebies

    A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month. Google advised bloggers reviewing goods they’d received free of charge to nofollow any links pointing readers to sites where they c ...

    Graham Charlton/ Search Engine Watchin SEO Google- 18 readers -
  • The Joy of Micro UX: 18 delightful examples

    What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, more engaging and ultimately human. Providing a good user experience is so vital to keeping visitors glued to your sites and products, and many of these animations or simple pieces of copy can really help engender ...

    Christopher Ratcliff/ Search Engine Watch- 28 readers -
  • Do 50% of adults really not recognise ads in search results?

    Around half of adults are unable to recognise ads in Google’s search results, according to a survey. This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report, released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and st ...

    Graham Charlton/ Search Engine Watchin Paid Search- 20 readers -
  • WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]

    As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google. These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from WebPromo, whi ...

    Christopher Ratcliff/ Search Engine Watch- 20 readers -
  • Is Twitter dying? Insight and opinion from #ClickZChat

    It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand recognition, mainstream usage has proven elusive. So, can Twitter survive, or is it set to join the likes of MySpace in social network purgatory? We decided to take to (where else?) Twitter for this week’s #ClickZChat to ask ou ...

    Matt Owen/ Search Engine Watchin Social- 5 readers -
  • 21 quick ways to find inspiration for creating content

    There is an increasing need for online content, and both content writers and content marketers know the struggle of constantly seeking the next great post. It’s not always easy to come up with a content idea that will lead to an interesting post, especially when there’s time pressure or, simply, lack of inspiration.

    Search Engine Watchin Social Content- 22 readers -
  • Mobile marketers are missing out on hyperlocal: report

    Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced in association with Search Optics.

    Graham Charlton/ Search Engine Watchin Mobile- 9 readers -
  • Improve your PPC in just 25 minutes this week

    Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you… In just 25 minutes, you can start mending the health of any PPC account, starting this week. These tips will help you save wasted ad spend and boost efficiencies immediately while you work on a long-term plan in the background to r ...

    Pauline Jakober/ Search Engine Watchin Affiliate Paid Search- 26 readers -
  • Does the web really need any more content recommendations?

    It has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Clickbait articles which will lead your viewers to some very low quality sites. News I noticed this week suggests it may become worse. The Taboola and Disqus deal Disqus, which provides the comments functionality on this and many other we ...

    Graham Charlton/ Search Engine Watchin Content- 16 readers -
  • What are featured snippets and how do I get them?

    Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them.

    Search Engine Watchin How To's- 16 readers -
  • 24 slightly depressing stats on the fall of Twitter

    Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been the adoption of a dreaded algorithm, a mooted 10,000 character increase, the killing of its share counts, the pointlessness of ‘Moments’, heck even changing its ‘favourite’ button from a star to a heart was a massive thing, there’s ...

    Christopher Ratcliff/ Search Engine Watchin Social- 22 readers -
  • Five tips for low-risk Google Display Network testing

    So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing. You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic.

    Search Engine Watchin Google- 11 readers -
  • The convergence of SEO and UI goals for mobile users

    One year after Google put an algorithmic premium on mobile experience, the so-called “Mobilegeddon,” Google is at it again. New tools are coming in late spring to help webmasters make their websites work better on mobile devices. Mobilegeddon was the consequence of businesses not making their websites easier to use on smartphones and other mobile devices.

    Search Engine Watchin SEO- 16 readers -
  • Shift London: Are you ready to join the #Digirevolution?

    What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change? On May 24th and 25th, we’ll be hosting our new Shift event in London, and we want to find the biggest influencers online to be help us drive digital change.

    Matt Owen/ Search Engine Watch- 14 readers -
  • 24 key skills for SEO professionals (and wannabes) in 2016

    Search engine optimisation is one of the biggest games worth playing in business. The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.

    Chris Lake/ Search Engine Watchin SEO- 25 readers -
  • The key ingredients of mobile design and UX methodology

    Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital design process at the UK mapping agency, Ordinance Survey (OS). While mobile development is rooted in methodologies inherited from web and software development – Waterfall or Agile; Scrum and Kanban – there is no industry-standard met ...

    Search Engine Watch- 12 readers -
  • 17 ways to improve your site search results pages

    As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In this post I’ll look at the presentation of site search results, and what retailers can do to ensure that users’ searches are successful. Filtered navigation An absolute must.

    Graham Charlton/ Search Engine Watch- 8 readers -
  • 17 fascinating stats about beacons and location marketing

    Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 27 April.

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
  • The top 100 most expensive keywords in the UK

    Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad.

    Chris Lake/ Search Engine Watchin Paid Search- 35 readers -
  • Beyond local SEO: Greg Gifford on how to win the visibility race

    Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO. In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can massively improve your business’s loc ...

    Search Engine Watchin Social SEO EMail How To's- 26 readers -
  • 2016 link building survey: five important takeaways

    Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a Senior Quality Senior Strategist at Google, revealed links, content, and RankBrain as the top three most important ranking factors. This wasn’t surprising information (at least to SEOs), but it was an important confirmation.

    Search Engine Watch- 35 readers -
  • Understanding our love of visual content

    We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Whether it’s an image, or a video, people prefer consuming information in a visual form, as it’s more appealing, which leads to an increased engagement. Human beings are naturally drawn to visual content and any type of it may enhance ...

    Search Engine Watchin Social Content- 21 readers -
  • Understanding intent through voice search

    It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech at the SMX West Keynote to Satya ...

    Search Engine Watch- 15 readers -

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