Search Engine Watch - Posts from May 2016

  • Why fighting mobile click fraud is a waste of time

    Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market. That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing stack embrace the techniques and ...

    Search Engine Watchin Mobile- 26 readers -
  • Why are SEOs slow to implement Accelerated Mobile Pages?

    It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages.

    Search Engine Watch- 20 readers -
  • How to use site search to improve conversion

    Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website.

    Search Engine Watchin Paid Search EMail How To's- 18 readers -
  • Do bounce rates affect a site’s search engine ranking?

    The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.

    Adam Stetzer/ Search Engine Watch- 23 readers -
  • Google Ad 4-pack now shown for 23% of all online search topics

    Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics. It’s been an interesting time for search marketers, with lot of early research indicating various different trends and anoma ...

    Christopher Ratcliff/ Search Engine Watch- 26 readers -
  • Local SEO: Key challenges and tips from #ClickZChat

    In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions.

    Matt Owen/ Search Engine Watchin SEO- 4 readers -
  • Understanding the mobile customer journey

    This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions.

    Search Engine Watchin Social- 55 readers -
  • Google launches Firebase Analytics for mobile apps

    Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference. Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Realtime Database, User Authentication and Hosting.

    Search Engine Watchin Google- 28 readers -
  • Does Google look at anchor text in internal links?

    Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part of SEO that I can control, and I’ve ...

    Graham Charlton/ Search Engine Watchin Google- 21 readers -
  • Google Search Console: a complete overview

    The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search.

    Christopher Ratcliff/ Search Engine Watchin SEO Google- 42 readers -
  • How mobile has changed our present and future search behaviour

    Well, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%. Button tapping accuracy is reduced by 30% because we walk vertically. This is one of the reasons why voice search exists in the first place. Voice search is going to diminish the use of incorrect spellings which will eventually mean that PPC teams will, ...

    Search Engine Watchin Paid Search How To's- 21 readers -
  • Why ecommerce sites should use both SEM and SEO for acquisition

    It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach. Despite being similar in that SEM and SEO both aim to improve visibility through rankings on search engines, they do ha ...

    Search Engine Watchin Paid Search SEO- 13 readers -
  • Winners and losers of Google’s latest mobile friendly update: USA

    Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016 This update is supposed to give an even more powerful boost to mobile-friendly pages.

    Search Engine Watch- 12 readers -
  • Is it game over for PRs when it comes to link building?

    Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links. The results show that bloggers are increasingly savvy about the value of linking out to other sites.

    Chris Lake/ Search Engine Watchin SEO- 24 readers -
  • Google AdWords launches new features for mobile ads and maps

    Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which allow ...

    Search Engine Watchin Paid Search Google- 27 readers -
  • Food Tube: How video storytelling led to 2m YouTube subscribers

    What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and it was launched in 2013, as a new way to present food recipes, both in an informative and entertaining angle, hoping to transform the traditional format that we’ve known from Jamie Oliver since then.

    Search Engine Watchin Social How To's- 8 readers -
  • Everything you always wanted to know about programmatic but were too afraid to ask

    One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference. “In programmatic we have a tendency to use a lot of jargon, which creates a lot of fear, ...

    Search Engine Watch- 13 readers -
  • Search marketing in China: the rise of so.com

    Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market. An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers.

    Jim Yu/ Search Engine Watchin Paid Search- 16 readers -
  • “Content is not a conceit or a vanity project, it makes people money”

    Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right? Amy Nicholson, managing editor at content strategy agency Sticky Content, says it’s time for businesses to install their own great content leaders, who can bring together expertise from every division i.

    Search Engine Watchin Content- 19 readers -
  • How Nordstrom strategically beat Zappos in Google Search

    Five years ago, in April 2011, Zappos’ market share on Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.

    Search Engine Watchin Google How To's- 16 readers -
  • Seven most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a bountiful collection of news, a heaving trove of stats and a swollen haul of insight from the last seven days. These adjectives will make more sense in about one headline’s time. Google AI is improving its conversational skills with… romance novels Yep.

    Christopher Ratcliff/ Search Engine Watch- 18 readers -
  • How do I make sure my site is mobile friendly? A checklist

    As we reported in our SEM news round-up on Friday, Google’s Webmaster Trends Analyst John Mueller confirmed that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out. Ever since the initial ‘Mobilegeddon’ update which debuted on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results.

    Search Engine Watchin How To's- 21 readers -
  • Adopting a consumer mindset for your SEO strategy

    Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts? Consumers aren’t born in a vacuum, nor do they live in one. They’re inundated with a brand’s messages, ideas, discussions, and controversy across all of their digital and offline encounters.

    Search Engine Watchin SEO- 54 readers -
  • Google has banned payday loan PPC ads, but who benefits?

    Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms. I’ve been talking to a payday loan provider, and we’ll also look at this decision from Google, made seemingly for moral reasons. According to Google: “Today we’re sharing an update that will go into effect on July 13, 2016: we’r ...

    Graham Charlton/ Search Engine Watchin Paid Search Google- 36 readers -
  • The most expensive 100 Google Adwords keywords in the US

    Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, though they must be worth it, from the advertiser’s perspective.

    Chris Lake/ Search Engine Watchin Paid Search Google- 41 readers -
  • BBC Food website closure: what have we lost and who stands to benefit?

    Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many taken from the BBC’s food programming over the years and written by Rick Stein, Nigella Lawson and among others. In short, it’s an excellent resource for home cooks which would seem to perfectly fit with Lord Reith’s original miss ...

    Graham Charlton/ Search Engine Watch- 17 readers -
  • Six fictional search engines we wish existed

    With every new development in search technology, search engines are becoming more and more futuristic. With voice search and digital assistants letting you talk to search engines, and natural language search turning searching into a conversation, real-life search engines increasingly resemble something we used to only see in sci-fi films.

    Search Engine Watch- 10 readers -
  • What people search for: most popular trends, keywords, topics

    People love using search engines, but what do they search for? Here are the best ways to discover the most popular topics, keywords and trending stories. Google Trends: Allows you to discover the most popular topics on Google’s database, along with the latest trending news worldwide or by regions and subregions.

    Search Engine Watch- 13 readers -
  • The continuing rise of voice search and how you can adapt to it

    Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how important voice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of i ...

    Search Engine Watchin How To's- 19 readers -
  • Q&A: The Prince’s Trust’s Rebecca Galambos on digital transformation

    Rebecca Galambos is senior digital transformation director at the Prince’s Trust, with some valuable insights into the ‘millennial generation’ through her work. Rebecca will be speaking about this at our upcoming Shift event in London on May 24/25th. I’ve been asking Rebecca about what digital transformation means to her… Can you give us a sneak preview of your presentation at ...

    Graham Charlton/ Search Engine Watch- 16 readers -
  • Five ways UX blends with SEO to improve a site’s performance

    For many years there has been a debate on whether UX and SEO can really go hand in hand, but this is not the case anymore. Today we’re examining how UX and SEO can make the perfect match. There’s no need to question nowadays the need to blend UX with SEO when building a website, as none of these two can stand on its own.

    Search Engine Watchin SEO- 18 readers -
  • Beginner’s guide to server response codes

    Each time you visit a web page, a bureaucratic exchange takes place between your computer’s web browser and a distant web server. Your web browser (called the “client”) begins the exchange by submitting a request to the web server for code, images, and other information. The web server, always on the alert, returns a tiny message that says, “I received your request and here i ...

    Search Engine Watch- 14 readers -
  • 10 tips for marketing success on LinkedIn

    Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,” Reed told delegates.

    Search Engine Watch- 23 readers -
  • Five SEM trends ecommerce retailers should expect for the rest of 2016

    With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd. Although it comes at a price, this form of marketing can provide relevant, high-quality traffic and help with brand exposure, two qualities of many which can be highly ...

    Search Engine Watchin Paid Search- 21 readers -

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