Search Engine Watch - Posts from November 2017

  • What is keyword clustering, and who cares? (Hint: you should!)

    Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for every tiny variation of a keyword? At that time we’d optimize ...

    Ann Smarty/ Search Engine Watch- 16 readers -
  • What do you need to know about Chinese search engine Sogou?

    A few days ago, the news emerged that Chinese search engine Sogou (搜狗) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday. The news has caused a stir among those keeping an eye on the Chinese tech space, as Sogou is backed by Chinese tech giant Tencen ...

    Search Engine Watchin Paid Search- 7 readers -
  • Evolving past last-click attribution in paid search

    “Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we surveyed 800 marketers on their greatest challenges.

    Mike O'brien/ Search Engine Watchin Paid Search- 11 readers -
  • Beyond Google Analytics: 10 SEO analytics and reporting tools

    Analytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available data, countless online tracking tools and making sure that the client a ...

    Search Engine Watch- 10 readers -
  • How to stop Google AdWords campaigns from failing

    Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords accounts. They found the following causes of failure: Incomplete conversion tracking Poor conversion rates Ad spend inefficiency Wasted ad spend Looking at these reasons, it became clear to us that they all have one thing in ...

    Search Engine Watch- 13 readers -
  • The ultimate guide to choosing keywords for ROI

    Let me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely. This is not supposed to be just another keyword research post. This post is about going beyond raw search volume data, using metrics which will help you choose keywords which deliver the best ROI for you right now.

    Search Engine Watchin Paid Search- 15 readers -
  • Google Shopping: What do marketers need to know about the latest updates?

    In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market share back from Amazon? Google has announced a variety ...

    Search Engine Watchin Google- 7 readers -
  • Image optimization 101: How to rank higher in image search

    SEO is not only about optimizing written content. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Optimizing your images gives your website an additional chance to be found via image search, and a good logo or some eye-catching graphics can be just as effective at a ...

    Search Engine Watch- 13 readers -
  • What factors should you consider before choosing a web crawler tool?

    The goal of any business serious about SEO is for prospective customers to find them through search. The reason is simple: these leads are more qualified, and are already looking for what the business has to offer. But SEO is a many-headed beast. There are just too many rules, guidelines and things to look out for.

    Search Engine Watch- 18 readers -
  • What are sitelinks and how can I get them?

    Back in 2015, we published an article entitled ‘How do I get sitelinks to appear in my site’s search results?’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information.

    Search Engine Watch- 11 readers -
  • Killer demand gen strategy, Part 2: Google Display Network targeting

    This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting capabilities that allow you to get in front of y ...

    Search Engine Watchin Google- 11 readers -
  • How to get started with Twitter advertising

    Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote their presence.

    Search Engine Watchin Social How To's- 14 readers -
  • Here’s how to get executives excited about SEO

    As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than not, including a few convincing facts a ...

    Search Engine Watch- 5 readers -
  • A search marketer’s guide to using paid social media

    The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable. It is understandable. We all need to make a living.

    Search Engine Watch- 6 readers -
  • How to get the best visibility for your PPC ads in the run-up to Black Friday

    In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to Black Friday 2017, indexing more than 15,000 ad ...

    Search Engine Watchin Paid Search- 29 readers -
  • 6 innovative new search engines to keep an eye on

    Plain and simple, Google isn’t the be-all-and-end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other search engines besides Google, how many can you name? Bing? Yahoo? Maybe DuckDuckGo, if you’re privacy-conscious (or a bit of a tech hipster)? Believe it or not, there are a n ...

    Amanda Disilvestro/ Search Engine Watchin Paid Search- 9 readers -
  • How to use your data to supercharge paid search

    In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017). The challenge lies in being able to harness this data to optimize marketing activities. After all, without an understanding of what your customers are doing, it is almost impossible ...

    Search Engine Watchin Paid Search How To's- 12 readers -
  • How to hire the right SEO agency

    Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select ...

    Search Engine Watch- 15 readers -
  • How to optimize your videos for YouTube: Best-practice tips

    So you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem.

    Search Engine Watchin Social How To's- 20 readers -

Search Engine Watch

Latest News

IMGlance Facts
  1. listed
  2. #34 in our ranking
  3. 1,095 posts, read by 24,507 readers
  4. 22 readers per post
  5. 24 Posts per month
Facts last updated: (2018-02-19 23:11:44 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!