Search Engine Watch - Posts from February 2018

  • The best tools for automating your SEO

    Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. Not only do you need to carefully plan and execute your strategies, you also need to be on the lookout for changes in algorithms and other tweaks.

    Search Engine Watchin Paid Search SEO- 8 readers -
  • Everything you need to know about the Google Chrome ad blocker

    Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know? Google announced last year that certain ad types would be b ...

    Search Engine Watchin Google- 6 readers -
  • How to set up ecommerce tracking in Google Analytics

    Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the path to maximum ROI.

    Search Engine Watchin Google How To's- 11 readers -
  • 4 local SEO strategies for small and medium businesses

    For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility ...

    Search Engine Watchin Paid Search SEO- 7 readers -
  • Does “search satisfaction” matter more than click-through rate in SEO?

    Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called Time-To-Long-Click (TTLC), first noted in 2013 by AJ Kohn in this wonderful article. Since then, Google has released several research papers that elaborate on the complexity o ...

    Search Engine Watchin SEO- 7 readers -
  • Pricesearcher: The biggest search engine you’ve never heard of

    “Hey Siri, what is the cost of an iPad near me?” In today’s internet, a number of specialist search engines exist to help consumers search for and compare things within a specific niche. As well as search engines like Google and Bing which crawl the entire web, we have powerful vertical-specific search engines like Skyscanner, Moneysupermarket and Indeed that specialize in su ...

    Search Engine Watchin Paid Search- 7 readers -
  • The 2018 guide to free SEO training courses online

    Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best ...

    Search Engine Watchin SEO- 8 readers -
  • How to check your Domain Authority: 4 tools to use

    Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we round up some of the most accurate and intuitive ways to see a site’s SEO equity.

    Search Engine Watchin How To's- 8 readers -
  • The SEO’s essential guide to web technology

    As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and IT professi ...

    David Portney/ Search Engine Watch- 9 readers -
  • 8 tips for boosting the speed of your WordPress site

    Chances are you’d not have waited for this page to load had it taken a second or two longer. That’s the truth – users expect web pages to load pretty much as soon as they click on a hyperlink. Slow loading web pages can become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. Here are some numbers to put things in perspective.

    Search Engine Watch- 8 readers -
  • The rise of Answer Engine Optimization: Why voice search matters

    Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – right? According to Chee Lo, Head of SEO at Trustpilot, and Jason Barnard, SEO con ...

    Search Engine Watch- 10 readers -
  • The 2018 guide to rich results in search

    Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent. Rich results are essentially a way of highlighting your website’s content in the SERPs.

    Search Engine Watchin SEO- 7 readers -
  • 8 key Google Analytics reports for SEO

    Any stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon. Google Analytics is a treasure trove of insightful data. And it’s free! However, with so much data available at our fingertips, it can be a bit of a minefield, and most ...

    Search Engine Watchin SEO Google- 11 readers -
  • Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

    Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to build on it, and the steps you can take to drive seasonal traffic all year round.

    Search Engine Watch- 8 readers -
  • How to deliver a data-driven search marketing strategy using customer intent trends

    Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on ...

    Search Engine Watch- 9 readers -
  • Pinterest Lens one year on: Where is Pinterest’s visual search tool now?

    It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there was great potential to blend its “inspiration”-focused online ...

    Search Engine Watchin Social- 6 readers -
  • How videos generate quick SEO results

    In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you won’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online space: video. Videos have a hegemonic online presence. But, why video? People are more inclined to watch a video.

    Search Engine Watchin SEO How To's- 8 readers -

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