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Since Google bought Urchin in 2005 and rebranded it Google Analytics (GA) it has been transformed from a ‘great free tool’ for smaller websites into a class-leading enterprise solution. It is s ...
Data and technology. There isn't an agency in the land that doesn't have a slide deck about how they are using data to create integrated cross-channel campaigns, build analytics and attribution models, devise multi-device strategies, calculate cu ...