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Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step.
In Google’s New York City office is a wall that lists some of the company’s most important mottos. Among these phrases, one sticks out: “Focus on the user and all else will follow.” Why is this saying so important for digital marketers to remember? In short, search engines are getting smarter. Platforms like Google and Bing are transitioning away from misguided keywords and ...
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this post, I’ll share how answer boxes first came about, why formatting is cr ...
Wanna skip right to the tools? Check em’ out here. Recently, at Mozcon I presented a session on how to scrape reviews and run word clouds or Ngram analyzers. This was part of a larger presentation on understanding the “why” or the intent behind the searcher. I recommended scraping reviews from Amazon using the tools below, and then using word clouds / Ngram analyzers (you c ...
One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you definitely don’t want it to fall on deaf ears.
3 Steps Every Digital Marketer with a Dynamic Serving or Mobile Site Needs to Take Remind me: What is this Mobile First Index all about, again? In October 2016, Gary Illyes announced that Google will be creating a new mobile index that will become their primary index. (source: Search Engine Land) While this is a step towards a more mobile-friendly internet and designed to imp ...
Google Data Studio provides a way to turn god-awful data tables, data puking, and boring charts into beautiful data visualizations. We at Seer really love the product, but, in our use, have recognized it’s missing one key functionality – the ability to PDF your new beautiful creation(s)! To me, this dilemma is the definition of irony: Google makes an awesome, free tool to cr ...
Welcome to The Definitive Guide to Analysis Workspace for Adobe Analytics, here’s what we’ll be covering in the post below! Table of Contents The Mystery of Digital Analytics The Role of Analysis Workspace for Adobe Analysis Workspace Landing Page The Basics of Analysis Workspace Left Sidebar Navigation and Top Menu The Freeform Table 20 Analysis Workspace Tips Date Range Comparisons & Rol.
When you’re in the car, what do you use for navigation? What about music? With accessible and user-friendly mobile apps such as Google Maps, Waze, Spotify, Pandora, and much more, you most likely answered “phone” for both of the questions above. You probably are able to connect your phone to your car to play music or access navigational apps through your car’s audio system.
Google has finally released Google Posts to the masses! Now that we all have access, we have been diving in to figure out how to use them, how to best utilize them, and where they are appearing in the SERPs. We will update this post with any new insights in the coming weeks as we continue to test.
Campaign tagging is an important aspect of your analytics setup. It’s one of the critical elements in reducing your dark traffic. But sometimes, the tags on the url don’t pull into Google Analytics perfectly, and require a little finesse on the back end to populate your reports properly. For example: You want to promote a Facebook post that you previously tagged as unpromote ...
What is Google Data Studio? For those of you who don’t already know, Google Data Studio is a dashboard and reporting tool that is easy to use, customize, and share. It allows you to transform your data into appealing and informative reports for your audience. It’s a great tool to track KPIs that support business objectives and generate periodic reports.
They say a picture is worth a thousand words. But successful marketing campaigns can be worth thousands to millions of dollars. And bad marketing campaigns…well, let’s just say companies really need to take a step back and evaluate the power and play of their intentions before broadcasting their message into the real world.
Applying for any analytics role is daunting. Chances are, unless you have directly worked in the industry before (and not just tinkered around with the platform in your non-analytics specific role), you have a lot to learn. All you really need, however, is the drive and resources to master these skills — that’s what my own experiences taught me.
While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension and metric differences between Google Analytics and Adobe.
If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance.
For the last few months, Google has had an exclusive beta kept underwraps for select accounts at Seer. The beta is a new bidding strategy called Maximize Conversions. The beta was initially only available to run as a 4-week experiment within a select number of campaigns that Google chose based on a specific set of criteria.
A project strategy that is set in stone is destined to crumble. You need fluidity and flexibility because it’s inevitable that you will work on a strategy that doesn’t live up to expectations. And when you find yourself in that situation, you need to be able to pivot before you get too far down the wrong path and spend way too much money.
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