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If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty, how can this be done while demonstrating ROI for each distinct marketing channel as well as showing the influence both channels have on each other? The solution is two-fold: Evaluate the in.
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step.
As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM was limi ...
The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. Here are the new Google search features that we spotted in August 2017 and what it coul ...
As mentioned in my previous blog post, Data Storytelling is becoming a necessary skill in an analyst’s repertoire. As companies invest more time and money into data, they want to see the return on their investment. In other words, they want useful insights! But, more importantly, insights they understand and can use to enhance their business.
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating SEO, PPC and Analytics and driving success for our Clients.
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful marketing efforts. But even companies who are completely on the campaign tagging train, miss spots to put links.
The battle for top talent in the US is becoming increasingly competitive, costly, and time-consuming. Today, the average job opening takes 52 days to fill and costs the company $4K. Clearly, companies are willing to invest both time and money into Recruiting the best-of-the-best for their organization.
If you work in Paid Search, it’s safe to assume that you’ve heard about the importance of creating PPC landing pages for your campaigns. Some of the top reasons might include: Relevancy Landing page content and ad copy should be relevant to each other to positively impact Quality Score. Advertiser Control By reducing options, like removing the navigation header, you are helpi ...
At Seer, we’re the first to admit that we aren’t perfect. While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing clients is just the nature of being in the business. When we do lose clients, regardless of our ability to control the outcome, it hurts. But, with hurt comes reflection, and with reflection comes growth.
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore, they are showing up ahead of your organic results in the SERP.
You’ve Been Sampled. Data sampling is a technique used in statistical modelling that allows analysts to utilize a smaller portion of data to represent a larger portion of that data. While it’s not always a bad idea, it’s something that you should always note when analyzing data from Google Analytics.
Google Data Studio is a fantastic, free alternative to the Google Analytics Dashboards that are actually useful! One of the nicest things about Data Studio is the ability to customize the look and make visually appealing dashboards – which also can help with the absorption of information. But analysts aren’t graphic designers.
Ready, Set, Go! Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way. Having completed the internship, I think that if someone were to ask me, “Tim, what’s it like to intern with Seer?”, ...
PR and SEO Are Completely Different…Right? Not quite. Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem. You might be asking yourself, “Aren’t public relations and SEO completely different ...
The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. Here are the new Google search features that we spotted in July and what it could mean for your brand.
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has gone viral on social media, making th ...
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