• Using Primary & Secondary Dimensions in Google Analytics

      Premade reports in Google Analytics show you a ton of information about who comes to your website. But what if you’re trying to answer a more specific question, such as “In this specific region of the country, what specific areas are driving the most users to my website?” What should you do when Google Analytics doesn’t have a premade report for that? You’re in luck, because ...

      SEER Interactivein Google- 28 readers -
    • Cross Device Remarketing for Google Analytics Audiences

      As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM was limi ...

      SEER Interactivein Google- 27 readers -
  • The Benefits of Using Google Analytics 360 vs Google Analytics

    Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google). Chances are you are considering an enterprise analytics solution because you are experiencing limitations with your current solution or there is particular Google Analytics 360 (GA 360) ...

    SEER Interactive- 10 readers -
  • How to Clean Up Query Parameters in Google Analytics

    Query parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are usually added to URLs when you land on specific website’s page, navigate more deeply through the site, or come to the site through a specific campaign. Query String Example: www.testwebsite.

    SEER Interactive- 13 readers -
  • Top 5 Analytics Add-Ons for Google Chrome

    Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: If we look at digital analysts specifically: Surveys have confirmed what most people believe: Google Chrome users tend to be younger, and digital analytics jobs tend to skew towards a younger age group as well Digital analysts typically use multiple brows ...

    SEER Interactivein Google- 8 readers -
  • New Google Search Features from October: Personalized Search Results & More

    The Seer team keeps a running doc of Google search features and oddities, which we collectively update anytime we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. If you’re in a highly visual industry or are a local-focused brand, October brought a lot ...

    SEER Interactivein Google- 12 readers -
  • Turning ‘Time on Site’ from a Vanity Metric to an Actionable One

    Time is the most sought after resource on the web, short of an actual sale. But why? Time is a proxy that’s representative of attention. If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast. In this post, I’ll break down how time on site is calculated and why trying to figure out what a good time on site is may be misleading.

    SEER Interactive- 6 readers -
  • Let’s Get ASIC: Taking an Audience-First Analytics Approach

    What do you picture when we say, “measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way. Sure, having clearly defined metrics relating to bigger picture KPIs is critical to measuring th ...

    SEER Interactive- 14 readers -
  • How to Calculate Google Analytics Goal Values

    While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website.

    SEER Interactive- 8 readers -
  • New Google Search Features: SOS Alerts, Gmail Parsing, and … QR Codes?

    The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. We toss the acronym “SERP” around quite a bit, which stands for Search Engine Results Page.

    SEER Interactivein Google- 12 readers -
  • Seer Joins Bing’s Elite Partner Program

    Microsoft selected Seer to join their Bing Elite Partners program. The humble hustle of our PPC team delivering hard hitting client results on Bing helped the world’s second largest search advertising provider see the true value Seer provides clients through their platform. So what is this Bing Elite Partner stuff really mean?! Simply put, it means we get access to some reall ...

    SEER Interactivein Paid Search- 15 readers -
  • Get to the Point: How to Turn Analytics Reports into Billboards

    As mentioned in my previous blog post, Data Storytelling is becoming a necessary skill in an analyst’s repertoire. As companies invest more time and money into data, they want to see the return on their investment. In other words, they want useful insights! But, more importantly, insights they understand and can use to enhance their business.

    SEER Interactivein How To's- 16 readers -
  • 10 Ways to Use PPC, SEO and Analytics Together

    One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating SEO, PPC and Analytics and driving success for our Clients.

    SEER Interactivein Paid Search SEO- 15 readers -
  • Where to Add Campaign Tags: A Comprehensive Checklist

    Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful marketing efforts. But even companies who are completely on the campaign tagging train, miss spots to put links.

    SEER Interactive- 13 readers -
  • 10 Game-Changing Quick Fixes to Improve your Interview Process

    The battle for top talent in the US is becoming increasingly competitive, costly, and time-consuming. Today, the average job opening takes 52 days to fill and costs the company $4K. Clearly, companies are willing to invest both time and money into Recruiting the best-of-the-best for their organization.

    SEER Interactive- 13 readers -
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