• The Smart SEO’s Guide to Effective Outreach

      This is where we as SEOs have a competitive advantage over other marketers. Now that you understand what you’re really selling, it should be pretty easy to figure out who will care about it. Maybe your answer is “young moms.” If you were an advertiser, you’d find a list of shows moms watch or websites they visit. If you were a PR person, you’d grab a list of family publications.

      SEER Interactivein SEO- 22 readers -
    • Why You Need Snapchat in Your 2016 Marketing Plan

      Since its launch four years ago, Snapchat has been adored by millennials and has perpetually bemused marketers. With an app that is so incredibly popular, and perhaps even synonymous with today’s teens, marketers have been hoping for an opportunity to connect with the app’s audience. This February, Snapchat announced paid on demand geofilters, which is a low-stakes point of ...

      SEER Interactivein Social- 31 readers -
    • Why Beyonce is the Queen of SEO

      When you think of authority and influence in SEO, who comes to mind? Rand Fishkin? Matt Cutts? Beyoncé? Those first two are pretty typical responses. SEO consultants live and die by the information they share and rightfully so – they’re two of the top experts in the field. The truth remains however, that Beyoncé wields more SEO power than either of them.

      SEER Interactivein SEO- 16 readers -
  • User Testing the SERPs: How Do Your Customers Really Search?

    How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). The correct answer is: Ask your users! Historically, SEO recommendations are full of assumptions ba ...

    SEER Interactivein How To's- 18 readers -
  • What Happened When We “Un-optimized” Our Meta Data

    Here at Seer, we take a human-first approach to pretty much everything we do: from the way we market our clients, to the benefits we offer to our own team members, and with the advice we share in the marketing community at conferences and on our blog. We’ve operated that way for years, but have invested very little in how that all plays out with our own marketing efforts.

    SEER Interactivein SEO- 14 readers -
  • 30 Proven Tips For Building Trust & Rapport With Clients

    Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via a Net Promoter Score Survey. In our most recent survey, clients rated us 186% (or 41 points) higher than industry average. There’s no better feeling than seeing feedback like this: As consultants, trust is vital to the success of our projects, but often tim ...

    SEER Interactive- 12 readers -
  • How to Optimize Your Content for Google Answer Boxes

    Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this post, I’ll share how answer boxes first came about, why formatting is cr ...

    SEER Interactivein SEO Content Google How To's- 17 readers -
  • How to Turn your Internship into a Job: Tips from a Hiring Manager

    You just landed a killer Internship at your Dream Company — Congrats! While that’s definitely reason to celebrate, it’s actually only step-one in the process. Whether you realize it or not, you’re about to embark on the longest, most important interview of your life. Why? Every Internship is essentially a semester-long working interview.

    SEER Interactivein How To's- 15 readers -
  • Google Carousel: Expansion, Explanations, & Examples

    Almost overnight, Google rolled out an update to add carousel results to the top of numerous queries. Carousels at the top of search results were expanded largely for queries containing the word “best,” but also could be found for other adjectives like “top”, “great”, and “amazing.” There could be a handful of reasons (speculation incoming): To ensure Google is recommendin ...

    SEER Interactivein Google- 18 readers -
  • A complete list of the most hilarious searches in 2016

    Seer presents our second annual list of the funniest, strangest, and all-around most interesting searches over the last year. People around the world turn to search engines to help them solve their everyday problems and questions, from relationship troubles to self-improvement tips. Looking ahead to 2017, remember – never stop utilizing the impactful, yet underrated search q ...

    Laura Kane/ SEER Interactive- 18 readers -
  • Connecting the In-Store & Online Experience Using Audience-First Marketing

    If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty, how can this be done while demonstrating ROI for each distinct marketing channel as well as showing the influence both channels have on each other? The solution is two-fold: Evaluate the in.

    SEER Interactive- 40 readers -
  • How to Measure Offline Advertising With Google Analytics

    Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics”, though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more than just web or digital efforts.

    Brandon Wensing/ SEER Interactivein Google How To's- 19 readers -
  • Testing “From” Fields in Email Marketing Messages

    We’ve historically used Wil’s name as the “from” name in all of our email marketing communications: messages about event invitations, feedback surveys clients, and even our newsletter. From “Wil” But the truth is, Wil isn’t the one sending those emails. But I won’t insult your intelligence…you probably knew that already.

    SEER Interactivein EMail- 13 readers -
  • Event Recap: Women at Work

    (hero image courtesy of event attendee Jasmine Patel) “Women in the workplace” is a topic both necessary and controversial. Controversy stems from this subject because it challenges an ugly truth: gender inequality. Even in an era where social consciousness is on the rise, foot-in-your-mouth fumbles to full on PR nightmares still exist amongst teams at the biggest companies around world.

    SEER Interactive- 17 readers -
  • Spot Data Issues From the Start With Weekly Analysis

    When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a marketing effort. While this kind of analysis is important and meaningful, it should not overshadow a different kind of analysis, ...

    SEER Interactivein Affiliate- 15 readers -
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