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This is where we as SEOs have a competitive advantage over other marketers. Now that you understand what you’re really selling, it should be pretty easy to figure out who will care about it. Maybe your answer is “young moms.” If you were an advertiser, you’d find a list of shows moms watch or websites they visit. If you were a PR person, you’d grab a list of family publications.
SEMrush is powerful, versatile and all things considered, remarkably accurate. With that being said, SEMrush’s advanced features can be both a gift and a curse. With advanced functionality often comes complexity and it’s fairly easy to get lost in SEMrush’s broad array of features. This guide will serve as a walk through of SEMrush’s most useful ones.
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest in their brand. Instead it’s seen a medium to gain quick wins.
We’ve historically used Wil’s name as the “from” name in all of our email marketing communications: messages about event invitations, feedback surveys clients, and even our newsletter. From “Wil” But the truth is, Wil isn’t the one sending those emails. But I won’t insult your intelligence…you probably knew that already.
Yesterday afternoon, while I was browsing Google’s bulk upload support page for a reminder on how to properly format store hours, I noticed a new listing fieldon the page: Attributes. The jump link to the section of the help page, as well as all of the content about Attributes on the page, has been deleted since then.
Building a Meaningful Internship Program For students, an internship is still a learning experience. To make sure interns learn and the company is protected from risk, a well-thought training program is critical. Lauren Boyd, Seer’s People Operations Manager, explained that Seer’s internship program was the product of careful planning from several teams and is constantly twe ...
(hero image courtesy of event attendee Jasmine Patel) “Women in the workplace” is a topic both necessary and controversial. Controversy stems from this subject because it challenges an ugly truth: gender inequality. Even in an era where social consciousness is on the rise, foot-in-your-mouth fumbles to full on PR nightmares still exist amongst teams at the biggest companies around world.
When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a marketing effort. While this kind of analysis is important and meaningful, it should not overshadow a different kind of analysis, ...
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate. Where, you may ask? The Franklin Institute, where The Science Behind Pixar exhibit was in full swing this summer.
eCommerce is a massive revenue opportunity for businesses. Last year alone, online sales accounted for a third of total retail sales growth! (*1) If you’re searching for a way to capture this type of growth for your company – or just to hope to continue to skyrocket online sales – Shopping Ads are a must-have in your paid search arsenal.
I recently met with a group of Entrepreneurs to talk about digital marketing. Their companies are small, but damn they are impressive – the majority had driven the largest percentage of their sales through word of mouth alone. Like most business owners, these Entrepreneurs wanted to continue to improve by teaching more people about their brands, drive more visits to their sit ...
We live in an era where every day brings technological innovations and impacts the way we live our lives. With that understanding as marketers in the digital age, it’s hard not to fall down the rabbit hole of endless questions. What’s the best way to engage with our audience? How do we get them to convert? How do we optimize? Then, how do we measure this data? At Seer’s late ...
“Data can be impactful for your company…but only if you can get people to care about it,” -Me (Kevin Rutter). You can have the simplest, most digestible reports of all-time…complete with fancy graphs, unicorns, and neon signs, but if your stakeholders don’t see the value in basing their decisions in data, you’ve already lost.
What’s new with the Google AMP Project? When the AMP Project was announced, Google hinted at a future iteration which would involve eCommerce solutions, and that time has come. As of August 22, 2016, the framework is now suitable to build aspects of eCommerce sites – specifically category and product pages.
In Google’s New York City office is a wall that lists some of the company’s most important mottos. Among these phrases, one sticks out: “Focus on the user and all else will follow.” Why is this saying so important for digital marketers to remember? In short, search engines are getting smarter. Platforms like Google and Bing are transitioning away from misguided keywords and ...
Have you ever used Analytics data to supplement your Search Engine Marketing (SEM) strategies? If not, it’s important that you start! Digital marketing has become increasingly omnipresent for various reasons, but the most important reason is: indisputable data. In choosing to invest in digital marketing, you are making a conscious choice to invest in an avenue in which you h ...
Networking is like dating. What am I going to say? What do I do with my hands? Do they even like me? Don’t worry, we’ve all been there before. Networking is crucial in the working world and that’s why if you’re not engaging and purposeful, you’re probably not going to get that job offer [or second date].
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