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Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step.
In Google’s New York City office is a wall that lists some of the company’s most important mottos. Among these phrases, one sticks out: “Focus on the user and all else will follow.” Why is this saying so important for digital marketers to remember? In short, search engines are getting smarter. Platforms like Google and Bing are transitioning away from misguided keywords and ...
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this post, I’ll share how answer boxes first came about, why formatting is cr ...
For the last few months, Google has had an exclusive beta kept underwraps for select accounts at Seer. The beta is a new bidding strategy called Maximize Conversions. The beta was initially only available to run as a 4-week experiment within a select number of campaigns that Google chose based on a specific set of criteria.
A project strategy that is set in stone is destined to crumble. You need fluidity and flexibility because it’s inevitable that you will work on a strategy that doesn’t live up to expectations. And when you find yourself in that situation, you need to be able to pivot before you get too far down the wrong path and spend way too much money.
Answer: No. Not if you want to hit your 2017 goals. Welcome to Seer Round Table – content driven by Seer employees talking through the latest trends in marketing. This is the product of seasoned marketers challenging the trends and each other to simply get to the best solutions. We walk away with action plans, testing strategies, and new perspectives. In this edition, we tackle VOICE SEARCH.
A few weeks ago, Google rolled out a new SERP feature that highlights a “suggested clip” within an embedded video. As visible below, the video itself dominates the SERP, automatically highlighting the section of the video that Google has determined best answers your search query. With little data available about this feature and SERPs appearing to change on an almost daily b ...
As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM was limi ...
If you have previously worked with the GA API and Google Sheets integrations, you may have wondered how you can filter your data on an ad-hoc basis like you do in the interface with this search box: Or using a more advanced search filter with multiple criteria like this: Don’t worry – there is a way to do it! We’re going to use RegEx to accomplish this.
Premade reports in Google Analytics show you a ton of information about who comes to your website. But what if you’re trying to answer a more specific question, such as “In this specific region of the country, what specific areas are driving the most users to my website?” What should you do when Google Analytics doesn’t have a premade report for that? You’re in luck, because ...
What do you do when you’re stuck with Legacy GA tracking on a third-party platform? When a website is running an old version of Google Analytics (GA) code, our first step is to upgrade them to the current code set, Universal. But, on occasion, part of the user journey may happen on another domain on some third-party platform where updating code is not feasible.
It’s human nature to seek out instant gratification, but as search marketers we are trained to deploy data driven strategies to hit long term goals. Unfortunately, our bosses aren’t always content with our long term strategies. Fortunately, there is a metric in Google Analytics called page value.
Enterprise users of Google My Business, rejoice! Late last week, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables a whole new set of users to measure and report on the performance of their listings within Google Search and Google Maps.
“Martin, it’s all psychological. You yell, ‘Barracuda,’ everybody says, ‘huh, what?’ You yell ‘Shark,’… we’ve got a panic on our hands on the Fourth of July.” – Mayor Larry Vaughn, Jaws (1975) Hi random person! Thanks for asking! We’ve all seen “Direct Traffic” in our Google Analytics reports. (direct) / (none) or just “Direct” traffic.
In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and loosing the interest of their target audiences. My recommendation? Expand your marketing beyond image ads by incorporating video content.
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming in as expected (or isn’t coming in at all). Maybe it’s a typo? (Always get a second pair of eyes!) another frequent culprit is filter order.
It’s no secret that Google has spent billions of dollars improving its’ search algorithm to quickly answer users’ questions. In this quest, they’ve begun to remove actual websites from the end result by listing answers right in the SERPs – and with “off-line” products that respond back to questions immediately, like Google Home and Google Now.
On March 17th, Google announced that they will expand their “Close Variant” matching system for Exact Match keywords. Google is taking away advertiser’s ability to target Exact Match keywords word-for-word. The last major keyword update was AdWords close variant update in 2014. With voice search becoming more and more popular and long tail keywords on the rise, a keyword update was due.
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