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This is where we as SEOs have a competitive advantage over other marketers. Now that you understand what you’re really selling, it should be pretty easy to figure out who will care about it. Maybe your answer is “young moms.” If you were an advertiser, you’d find a list of shows moms watch or websites they visit. If you were a PR person, you’d grab a list of family publications.
SEMrush is powerful, versatile and all things considered, remarkably accurate. With that being said, SEMrush’s advanced features can be both a gift and a curse. With advanced functionality often comes complexity and it’s fairly easy to get lost in SEMrush’s broad array of features. This guide will serve as a walk through of SEMrush’s most useful ones.
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest in their brand. Instead it’s seen a medium to gain quick wins.
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this post, I’ll share how answer boxes first came about, why formatting is cr ...
You just landed a killer Internship at your Dream Company — Congrats! While that’s definitely reason to celebrate, it’s actually only step-one in the process. Whether you realize it or not, you’re about to embark on the longest, most important interview of your life. Why? Every Internship is essentially a semester-long working interview.
Almost overnight, Google rolled out an update to add carousel results to the top of numerous queries. Carousels at the top of search results were expanded largely for queries containing the word “best,” but also could be found for other adjectives like “top”, “great”, and “amazing.” There could be a handful of reasons (speculation incoming): To ensure Google is recommendin ...
This is the first in (hopefully, what will become) a series of posts, where I focus on various items in our massive diagnostic checklist that we use for auditing Google Analytics and Google Tag Manager implementations for problems and for finding opportunities. Ever have someone say to you: “There’s no way your website’s Bounce Rate is below 10%.
Seer presents our second annual list of the funniest, strangest, and all-around most interesting searches over the last year. People around the world turn to search engines to help them solve their everyday problems and questions, from relationship troubles to self-improvement tips. Looking ahead to 2017, remember – never stop utilizing the impactful, yet underrated search q ...
If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty, how can this be done while demonstrating ROI for each distinct marketing channel as well as showing the influence both channels have on each other? The solution is two-fold: Evaluate the in.
Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics”, though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more than just web or digital efforts.
We’ve historically used Wil’s name as the “from” name in all of our email marketing communications: messages about event invitations, feedback surveys clients, and even our newsletter. From “Wil” But the truth is, Wil isn’t the one sending those emails. But I won’t insult your intelligence…you probably knew that already.
Yesterday afternoon, while I was browsing Google’s bulk upload support page for a reminder on how to properly format store hours, I noticed a new listing fieldon the page: Attributes. The jump link to the section of the help page, as well as all of the content about Attributes on the page, has been deleted since then.
Building a Meaningful Internship Program For students, an internship is still a learning experience. To make sure interns learn and the company is protected from risk, a well-thought training program is critical. Lauren Boyd, Seer’s People Operations Manager, explained that Seer’s internship program was the product of careful planning from several teams and is constantly twe ...
(hero image courtesy of event attendee Jasmine Patel) “Women in the workplace” is a topic both necessary and controversial. Controversy stems from this subject because it challenges an ugly truth: gender inequality. Even in an era where social consciousness is on the rise, foot-in-your-mouth fumbles to full on PR nightmares still exist amongst teams at the biggest companies around world.
When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a marketing effort. While this kind of analysis is important and meaningful, it should not overshadow a different kind of analysis, ...
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate. Where, you may ask? The Franklin Institute, where The Science Behind Pixar exhibit was in full swing this summer.
eCommerce is a massive revenue opportunity for businesses. Last year alone, online sales accounted for a third of total retail sales growth! (*1) If you’re searching for a way to capture this type of growth for your company – or just to hope to continue to skyrocket online sales – Shopping Ads are a must-have in your paid search arsenal.
I recently met with a group of Entrepreneurs to talk about digital marketing. Their companies are small, but damn they are impressive – the majority had driven the largest percentage of their sales through word of mouth alone. Like most business owners, these Entrepreneurs wanted to continue to improve by teaching more people about their brands, drive more visits to their sit ...
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