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We’ve officially moved into our new office space. You can now find our west coast team at 1200 F. Street: In 2013, we set up a three-person operation over on Front Street to tap some West Coast talent and to be closer to some of our clients. We kept running into great people who wanted to work with us, but they couldn’t make the trek all the way to Philly. So we decided we’d come to them.
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step.
As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM was limi ...
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller! Can you explain what that means to someone who might not know? Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients! Usually to purchase GA360, a company must go through a reseller, and we then not only sell that company the product, but we service it and.
Interviewing is hard. It’s even more difficult when you take into consideration different industry needs and types of questions that can be asked, as well as different answers each employer wants. In 2017, Seer brought on board 58 new hires, but we saw more than 2,000 applications come through the door.
When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work). By collaborating with other Analytics team members and making lots of Google searches, I’ve learned a few tips and tricks in ...
After being a practitioner for the last decade, I’m tackling this question a lot more often in a business development role at Seer. We don’t want to work with everyone looking for an SEO company. Many aren’t ready to bring one on board. It’s essential that needs and services match. With that said, below are a number of questions we use within business development to help qua ...
Three months ago I began a custom career path at Seer Interactive so I could follow my dreams of working remotely while traveling the world. It took three months of research and 100 hours to build a new role within Seer that can be accomplished in 20 hours a week from anywhere on the globe and contributes both to the company goals and my personal career objectives.
In the world of digital analytics, automation is one the biggest keys to ensuring you obtain maximum value from how and where you spend your time. Automation is the mindset of spending time upfront to save you time in the future. This could save hundreds or thousands of hours if done correctly. With this time, you will be free to do valuable, actionable analysis, make digesti ...
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords differently. That long tail is affecting another long tail that I have yet to hear a lot of people talking about, and to be honest I think it’s hard to talk about because the answers are complex.
Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow SEO best practices, searchers can’t find your content and your traffic will remain stagnant.
Google updated their Grants program for nonprofits last month, which includes significant changes for participants. The company initially shared these updates with advertisers on Dec. 13, 2017. Review the complete policies list. Advertisers must maintain a 5% click-through rate; failing to meet this two months in a row will result in account suspension The previous $2 maximum ...
At Seer, we don’t just care about our team’s careers when they work here — we care about them long after they leave. David Karalis is a Seer SEO alum who moved on five years ago. Through our Alumni Network, we’ve been able to keep connecting and pushing each other forward. We’re excited to have him back as a guest blogger.
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working manually in our efforts to help improve ...
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media come from LinkedIn.
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma. How? Well, take this example. Karen has browsed your website 4 times over the past 3 months looking for a new vacuum. Her first visit came through clicking a Paid Google Search Ad.
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy.
SEO SEM and the world of search marketing