- Our Blog
True leaders recognize the value they have to offer. They listen to those around them and are consistent in their teaching. They share personal stories that others can relate to, and offer tools and information to help strengthen the community. Blogs can be leaders in the same way, should the right contributors be committed to engaging and educating the target community via the channel.
Wouldn’t it be great if creating an infographic was an easy as waving a magic wand at your computer screen? Of course it would. Unfortunately, that’s not the case (although, I know you’re imagining it right now). But do not fret! Here at SEER, we have compiled a few helpful tips and techniques that will hopefully add a little fairy dust to your next infographic endeavor.
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship between 1) view rates and length and 2) cost per view and length.
Work Hard, Play Hard As a Boston University undergraduate entering my senior year this fall, I understand the importance of gaining internship experience to be successful in the “real world” – a looming place that my college career counselor has described as the breaker of glory-day college haze. I hoped, like many other students, to find an engaging internship in which I could ...
Outreach is an essential component of any linkbuilding campaign, but it can also be a super time consuming one. This is especially true if you approach outreach and linkbuilding as relationship building. So as someone who spends a lot of time on outreach campaigns, I’m a fan of anything that help me be more efficient or makes my life easier. And Buzzstream definitely does that.
Having grown up with the internet for most of my memorable life, I’ve seen my share of browsers come and go (and, in some cases, unfortunately not go…) But Chrome is, by far, my favorite. The best part about Chrome is its customizability. I have 13 different “users” set up on my browser (how’s that for a split personality?), each tied to a different Google account, and each wi ...
Nobody knows technical fouls better than Ron Artest, period. You can probably make an argument for Rasheed or Malone but no one took it to another level than Mr. World Peace himself. Although I am nowhere near as experienced with Mr. Artest in terms of technical fouls, I am part of SEER’s technical SEO team and I’m here to address one of the most common technical SEO issues tha ...
We all know that Google’s been pushing their social platform (if you can call it that), Google+, in recent years. Every marketing and branding agency will have their own opinion on the importance of having a presence on Google+, but I’m here to show you some stats on how it actually affects your AdWords performance.
A SEER client was recently interested in trying to increase retention within their inactive member base. With that in mind, we put together a string of recommendations which including re-engaging those members through Facebook Custom Audiences. What are Custom Audiences? If you’re not familiar with Facebook Custom Audiences, they’re a great self-service way to create audience g ...
Not long after the introduction of Google Authorship in the summer of 2011, many online marketers started to speculate as to whether the authority of an author could influence author visibility in Google Search. These conversations grew more frequent as some users’ Google+ profiles started to amass authority, and as a result, started to become more visible in and out of personalized search.
At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! First up is Tracey Halvorsen from FastSpot in Baltimore, MD.
Anyone who has attempted to keep a pulse on Google’s local product offering has probably noticed that it’s been going through somewhat of an identity crisis over the last two or so years. Google Places Google Places for Business Google Plus Local Google’s local platform has been through so many updates recently that it’s hard to keep track of what it’s even called, let alone be ...
At the Search Church this past May, we invited four content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! This week Scott Edwards takes the stage, from Simple.
On May 14th we held our sold-out “Hook, Line & Sinker” mini-conference event at the Search Church, a deep dive into content marketing. By bringing together Ed Tettemer, Fastspot’s Tracey Halvorsen, Simple.com’s Scott Edwards, Conversion XL’s Peep Laja and our very own Wil Reynolds, we offered a multi-perspective narrative on content and its role (and responsibility) in en ...
At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! Last week, we shared our recap of Tracey Halvorsen’s presentation on Becoming a Storymaker.
Here at SEER, we’re big proponents of scaling and automating as many tasks as possible so that we can spend the bulk of our time strategizing for our clients. So, we’re huge fans of IFTTT. If you’re not familiar with IFTTT, it’s simple. IFTTT is a free tool that you can use to connect different digital applications to make life easier.
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