SEER Interactive - Posts from June 2014

  • Creating a Corporate Blog – 10 Checkpoints for Success

    True leaders recognize the value they have to offer. They listen to those around them and are consistent in their teaching. They share personal stories that others can relate to, and offer tools and information to help strengthen the community. Blogs can be leaders in the same way, should the right contributors be committed to engaging and educating the target community via the channel.

    SEER Interactive- 26 readers -
  • Launching An Infographic: 7 Steps To Success

    Wouldn’t it be great if creating an infographic was an easy as waving a magic wand at your computer screen? Of course it would. Unfortunately, that’s not the case (although, I know you’re imagining it right now). But do not fret! Here at SEER, we have compiled a few helpful tips and techniques that will hopefully add a little fairy dust to your next infographic endeavor.

    Hilary Feldman/ SEER Interactive- 8 readers -
  • Why Buzzstream is an Outreach Swiss Army Knife

    Outreach is an essential component of any linkbuilding campaign, but it can also be a super time consuming one. This is especially true if you approach outreach and linkbuilding as relationship building. So as someone who spends a lot of time on outreach campaigns, I’m a fan of anything that help me be more efficient or makes my life easier. And Buzzstream definitely does that.

    SEER Interactive- 21 readers -
  • The Best Chrome Extensions for SEO (and Life In General)

    Having grown up with the internet for most of my memorable life, I’ve seen my share of browsers come and go (and, in some cases, unfortunately not go…) But Chrome is, by far, my favorite. The best part about Chrome is its customizability. I have 13 different “users” set up on my browser (how’s that for a split personality?), each tied to a different Google account, and each wi ...

    Cori Shirk/ SEER Interactivein SEO- 23 readers -
  • Technical Foul! Canonicals and Duplicate Content

    Nobody knows technical fouls better than Ron Artest, period. You can probably make an argument for Rasheed or Malone but no one took it to another level than Mr. World Peace himself. Although I am nowhere near as experienced with Mr. Artest in terms of technical fouls, I am part of SEER’s technical SEO team and I’m here to address one of the most common technical SEO issues tha ...

    SEER Interactivein Content- 25 readers -
  • Do Google+ Social Annotations Improve My PPC Performance?

    We all know that Google’s been pushing their social platform (if you can call it that), Google+, in recent years. Every marketing and branding agency will have their own opinion on the importance of having a presence on Google+, but I’m here to show you some stats on how it actually affects your AdWords performance.

    SEER Interactivein Paid Search Google- 7 readers -
  • Improving Retention With Facebook Custom Audiences

    A SEER client was recently interested in trying to increase retention within their inactive member base. With that in mind, we put together a string of recommendations which including re-engaging those members through Facebook Custom Audiences. What are Custom Audiences? If you’re not familiar with Facebook Custom Audiences, they’re a great self-service way to create audience g ...

    SEER Interactivein Social- 23 readers -
  • Does Google Authorship Influence Visibility in Google Search?

    Not long after the introduction of Google Authorship in the summer of 2011, many online marketers started to speculate as to whether the authority of an author could influence author visibility in Google Search. These conversations grew more frequent as some users’ Google+ profiles started to amass authority, and as a result, started to become more visible in and out of personalized search.

    Brian Jensen/ SEER Interactivein SEO Google- 28 readers -
  • Hook, Line & Sinker Recap – Tracey Halvorsen

    At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! First up is Tracey Halvorsen from FastSpot in Baltimore, MD.

    SEER Interactive- 17 readers -
  • Goodbye Google+ Local, Hello Google My Business!

    Anyone who has attempted to keep a pulse on Google’s local product offering has probably noticed that it’s been going through somewhat of an identity crisis over the last two or so years. Google Places Google Places for Business Google Plus Local Google’s local platform has been through so many updates recently that it’s hard to keep track of what it’s even called, let alone be ...

    Cori Shirk/ SEER Interactivein Google- 42 readers -
  • Hook, Line & Sinker Recap: Simplify Data to Create Engaging Content

    At the Search Church this past May, we invited four content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! This week Scott Edwards takes the stage, from Simple.

    SEER Interactivein Content- 7 readers -
  • Event Recap – Hook, Line & Sinker

    On May 14th we held our sold-out “Hook, Line & Sinker” mini-conference event at the Search Church, a deep dive into content marketing. By bringing together Ed Tettemer, Fastspot’s Tracey Halvorsen, Simple.com’s Scott Edwards, Conversion XL’s Peep Laja and our very own Wil Reynolds, we offered a multi-perspective narrative on content and its role (and responsibility) in en ...

    SEER Interactive- 15 readers -
  • Hook, Line & Sinker Recap- Peep Laja

    At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! Last week, we shared our recap of Tracey Halvorsen’s presentation on Becoming a Storymaker.

    SEER Interactive- 16 readers -