SEER Interactive - Posts from August 2016

  • Networking 101: How to be a Creative Connector

    Networking is like dating. What am I going to say? What do I do with my hands? Do they even like me? Don’t worry, we’ve all been there before. Networking is crucial in the working world and that’s why if you’re not engaging and purposeful, you’re probably not going to get that job offer [or second date].

    SEER Interactive- 15 readers -
  • SEO Industry Update: Google AMP for eCommerce

    What’s new with the Google AMP Project? When the AMP Project was announced, Google hinted at a future iteration which would involve eCommerce solutions, and that time has come. As of August 22, 2016, the framework is now suitable to build aspects of eCommerce sites – specifically category and product pages.

    SEER Interactivein SEO- 26 readers -
  • 3 Reasons Why You Need Analytics To Inform Your SEM Efforts

    Have you ever used Analytics data to supplement your Search Engine Marketing (SEM) strategies? If not, it’s important that you start! Digital marketing has become increasingly omnipresent for various reasons, but the most important reason is: indisputable data. In choosing to invest in digital marketing, you are making a conscious choice to invest in an avenue in which you h ...

    SEER Interactive- 15 readers -
  • Audience-First SEO: Increase ROI by Focusing On What Really Matters

    In Google’s New York City office is a wall that lists some of the company’s most important mottos. Among these phrases, one sticks out: “Focus on the user and all else will follow.” Why is this saying so important for digital marketers to remember? In short, search engines are getting smarter. Platforms like Google and Bing are transitioning away from misguided keywords and ...

    SEER Interactivein SEO- 15 readers -
  • GTM Match Table Variable Generator (Lookup Tables & Beyond)

    Need to make a big lookup table? Wish lookup tables supported regex? We built a Google Sheet that will save you a ton of time. Grab the template or read on to learn more. GTM Lookup Tables Are Awesome Google Tag Manager's 'lookup table' Variable type is awesome because it: allows for great flexibility without requiring custom JavaScript or tons of Tags is very fast, regardless of table size (i.

    SEER Interactive- 26 readers -
  • Event Recap: Connect, Convert, Quantify

    We live in an era where every day brings technological innovations and impacts the way we live our lives. With that understanding as marketers in the digital age, it’s hard not to fall down the rabbit hole of endless questions. What’s the best way to engage with our audience? How do we get them to convert? How do we optimize? Then, how do we measure this data? At Seer’s late ...

    SEER Interactive- 10 readers -