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Dr. Peter J. Meyers of Moz recently published their findings on HTTPS. Almost a year ago, Dr. Pete wrote that 30% of page-1 Google results that they studied were secure in that they were using HTTPS. He went on to reveal that recently this week, that number has peaked to 50%. moz.com/blog Based on what Dr.
If your website is one that stores sensitive personal information such as personal data or passwords then please bear in mind that at the end of January, websites without HTTPS will be marked by Google as “non-secure”. I bet that got your attention – and rightly so because this is something that concerns a whole lot of people which includes me.
SEO is all about understanding your website, your branding as well as your audience. Before you can get through all of those steps, you have to understand first what you can do with your website. It is important to note that your SEO is the sum of everything that you are doing, from your blog posts to your link building to your social media outreach.
As part of the WordLift team and as a blogger, I run several experiments each week to see what kind of strategies can help hack on-page SEO. These experiments provided more in-depth information regarding on-page SEO, along with the discovery of how to properly do it to help my SEO campaign. In this article, I want to show you three factors that affect on-page SEO up to the p ...
User experience has always been an important factor for your SEO campaign. Spending enough time on improving your site’s user experience can go a long way, and will help your long-term SEO goals. But improving it is not as easy as it sounds. Giving up on improving a website and being content with its below-average user experience happens more often than you would think.
Faceted navigation is problematic for almost all e-commerce websites. The number of pages that e-commerce websites have on different versions of a single product poses a threat to the crawler’s efficiency – which could negatively affect your SEO. But what does faceted navigation really mean? Faceted Navigation Faceted navigation is typically found in the sidebars of e-commerc ...
Negative SEO has been around for quite some time and it still prevails up to this day and age. It can damage your website and make you lose valuable rankings. But are there protective measures for it? Can you protect your website from these harmful attacks? Yes, you can. The release of the Penguin update only increased the effects of negative SEO.
In today’s online landscape, an effective SEO content strategy is what most SEO professionals yearn for. But where do we find it? Is there a blueprint for an effective SEO content strategy that would improve your SEO indefinitely? Yes, there is. Here are the main factors we monitfor for our SEO content strategy : Easier Topics Content Layering and Internal Links Link ...
SEO Competition analysis is an essential aspect of any SEO campaign. Aside from your link building campaign, content writing and publishing, and keyword research, you must be mindful with how your competition performs in the online landscape. SEO Competition Analysis Competition analysis is not as easy as it sounds.
I’m happy to be one of the first people to be able to write a thorough Cognitive SEO Review and with that in mind, it got me to thinking. CognitiveSEO has been around for quite a while now, and I have had the pleasure of using it during its beta phase. Through the years, it has continued to grow bigger and better – providing SEOs some much-needed help with their campaigns.
Along with an SEO professional’s link building campaign, there will always be a need for easy link building tactics to help get started. This is especially true for amateur SEOs that have their work cut out for them when a client wants their newly established website to rank on the first page of the search results.
Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Tools such as this helped eradicate the days wherein Google gets played by unethical, black hat SEO tactics.
When you first look at SEO and its corresponding process, it’s actually deceptively simple. We look for the right target audience, we create and optimize our website to match the audience’s intent, we ensure that Google can find, trust, and index our website, and we eventually strive to increase traffic while having higher rankings.
Modern society has now shifted from a computer/desktop focused landscape to a place where the mobile platform dominates most, if not all, of the online industry. It has only been a year since Google announced that they are moving to a more mobile-focused indexing, and the SEO landscape has never been the same.
SEO professionals have, at one time or another, experienced having low-quality pages. There are numerous factors in play when Google judges what quality a page has. From the searcher’s behavior to spelling mistakes, a lot of things determine your page’s quality. The great thing about knowing if your pages are low-quality is the chance to optimize them and make them better tha ...
The competition for Google’s rank zero has become harder than ever. Google AMP can now attain rank zero and have a featured snippet in the mobile search results. However, Google still maintains their earlier statement that AMP is not being considered as a major ranking factor for websites. This update was recently released with no heads up from Google.
The one thing that remains constant in an SEO professional’s strategy is that content is still king, and to make the best SEO blog post they could possibly produce on a regular basis. However, I am here to tell you that you’re probably believing in something that is actually a common – and the worst – misconception about blog posts.
It seems as though Google can now rest easy when it comes to the link schemes and manipulation happening in the online industry. Major News and Business websites such as Forbes and Inc have started to incorporate the nofollow attribute to their article’s external links. This could make the SEO industry take a turn for the better by slowly getting rid of link schemes, and making ...
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