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The cat, or rather, the penguin is out of the bag. Penguin 4.0, which may well be the last Penguin by-version update by Google is rolling out and we’re already seeing the fluctuations in the search engine results pages. Here’s how Penguin 4.0 affects SEO long-term. Google Penguin is now Real-Time Always keep in mind that each link you build will now be automatically crawled ...
Google is known for changing its search algorithms regularly. When it does, some SEO techniques that were once considered the best are now called spammy and intentionally misleading. This forces web developers and SEO marketers to quickly change tactics, often revamping an entire SEO plan within a few days to keep a website from falling off of Google’s search results.
If your website is one that stores sensitive personal information such as personal data or passwords then please bear in mind that at the end of January, websites without HTTPS will be marked by Google as “non-secure”. I bet that got your attention – and rightly so because this is something that concerns a whole lot of people which includes me.
Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online industry.
Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective.
Search Engine Optimization has been in existence for a number of years, and with it came other alternatives that practitioners can use. There is no doubt that SEO is at the top of the list when ranking a website is the topic at hand. Using SEO as a marketing strategy, however, also has its setbacks and problems that numerous people have often encountered.
The landscape of SEO has constantly evolved to keep up with the algorithm updates that the search engine powerhouse, Google, comes up with. The main component of SEO that changes every time an algorithm update comes up are the strategies that SEO practitioners use to rank up their web pages. The fact that human beings are creatures of habit makes some of the outdated SEO stra ...
In the current SEO scene, a variety of components make up a great SEO strategy. There are things like meta description, guest posting; one can also include quality and unique content, site speed and performance, social media publishing, and easy site navigation. All of these components lead to higher search engine results pages (SERPs).
Google has recently announced that ‘Similar Audiences’ are finally out and enabled for AdWords’ Search and Shopping Campaigns. Google AdWords recently launched “similar audiences for Search and Shopping along with Customer Match for Shopping” with the goal of helping end-users make use of their own data to help them reach the right people at the right time with the right message.
The first thing you’ll hear from any savvy online marketer is that you need a lot of traffic to make your site work. Indeed, most SEO experts pitch exactly that on their websites: How they increased their site or page traffic, and how they can help you with yours. You will find thousands of pages on how to effectively use SEO, make outreach strategies, bring in new audience, ...
Google is continuing their efforts against fake news and the company has publicly stated that fakes news ‘…is the most high profile’ issue that majority of the people who play around with Google’s search engine encounter. A significant percentage of the average searcher’s results are either misleading, offensive or fake.
Dr. Peter J. Meyers of Moz recently published their findings on HTTPS. Almost a year ago, Dr. Pete wrote that 30% of page-1 Google results that they studied were secure in that they were using HTTPS. He went on to reveal that recently this week, that number has peaked to 50%. moz.com/blog Based on what Dr.
Search Engine Optimization (SEO) is the most important feature that enables improved website visibility and recognition online. Without it, you might as well stand on the street and yell at people to check out your website. However, SEO is a strategy that needs to be implemented the right way in order for it to provide the best results.
G-Lock Apps is an email deliverability tool that was built to find out exactly why emails get blocked or filtered, why it happens and how to fix it so that the user can continue to send emails while maximizing all of the benefits that go with it. G-Lock Apps started out precisely because of the question “Why are my Emails going to spam?” and built around that problem are tools ...
You must have heard a thousand times that ‘content is king’, and so, ever since you started thinking seriously about SEO, you have been focusing on content. It doesn’t take a hundred pieces of content for you to realize that there is something missing in this ubiquitous mantra. Yes, great content is the key to attracting powerful backlinks and having your off-page SEO strategy in place.
A recent update from Google now allows users to submit URLs directly to Google’s index through Google’s SERP. Directly indexing your links is now easier than ever. All you need to do is go to www.google.com, type in “submit URL to Google” and Google will work its magic. Just kidding, Google will display a customized knowledge graph-esque box at the top of Google’s SERP.
Whether you’re self-employed or part of a small business, the idea of creating a successful marketing strategy is often halted when you realize the expense that’s involved. Even if you followed the 10% rule, revenue may simply not be enough to justify everything you’ve got in mind. Creating a web marketing strategy on a tight budget can be difficult, but is actually possible.
Google AdWords has recently made a number of improvements to Dynamic Search Ads which they claim to make the service better and more effective than ever. Here’s what you need to know: More Control Page Feeds essentially allows advertisers to dictate precise URLs for use with Dynamic Search Ads. What this does is that it helps Dynamic Search Ad Campaigns directly control the se ...
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