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Yes, I know you’re wondering about the exact same thing. RankBrain is out. It has been covered in lots of SEO news sites – but how does this “Third most important ranking factor” really affect SEO? What does RankBrain do? As far as we know, it’s a machine learning algorithm that has rolled out at the start of this year.
So, you’re about to hit ‘Publish’ on your latest piece of content. Stop! With an increasing pressure to create lengthy, viral, highly-shared content, it’s all too easy to forget a crucial piece of the content puzzle along the way. So before you publish that next piece of content, run it by our helpful 17 point pre-publish checklist.
Let’s face it, you can do all the SEO in the world but if you’re not converting the visitors that land on your site from browsers to subscribers and eventually sales then you won’t make it very far. Webmaster’s Note: This is a guest post by Daniel Ndukwu. If you’re interested in submitting a guest post, you can do so here.
SEO is one of the most progressive fields in the world. Everything about it is centered on change and if something refuses to improve, it is then deemed obsolete and dropped. That’s how the world of SEO goes and that’s why everything about it is bordering on the cutting edge. Just recently, Google updated its algorithm with Penguin which we talked about in a previous post.
Google is now making changes to its search index by splitting its search results into different forms for their mobile and desktop iterations; these changes are expected to come into fruition in the following months. What this means is that search index is going to be prioritizing its mobile version by having it constantly updated while the desktop version will be considered a ...
One of the most basic aspects of content writing is crafting the perfect meta tag to go with it. In an earlier post, we discussed that meta tags are one of the most basic elements of SEO and that they have been around for a really long time. A lot of people feel that meta tags are complicated and some might even argue an altogether different language like computer code.
Content is very important to SEO and I’ve always thought that the key to a successful pursuit of SEO lies in the individual’s ability to create, curate and distribute content. On one hand, WordPress is one of the best blogs to use for SEO because it incorporates SEO tools into its in-house text editor and it’s easily customizable to suit people’s needs, whatever they may be.
In SEO, it is important to build a rapport with your readers because generally, people are more likely to enjoy perusing content shared by people or websites that they like. This is the reason why many SEO Specialists as well as Internet Marketers spend so much time perfecting their craft so that people’s average dwell time would get better over time as well as formulating gen ...
SEO is one of the most fun endeavours people pursue because it requires hard work and the pay-off is extremely satisfying. I have always believed in the idea that the things that are truly worth it in life are things that you have to work hard for – and SEO is one of them. Nothing is more satisfying than watching your website grow; along with that growth come an influx of visi ...
The cat, or rather, the penguin is out of the bag. Penguin 4.0, which may well be the last Penguin by-version update by Google is rolling out and we’re already seeing the fluctuations in the search engine results pages. Here’s how Penguin 4.0 affects SEO long-term. Google Penguin is now Real-Time Always keep in mind that each link you build will now be automatically crawled ...
Whether you are fixing a squeaky door or analyzing your search engine marketing, you’re going to want to find the right tool for the job. Often times, we forget or choose to forget that we have so many great resources in front of us that will drastically improve our SEM tactics. Business intelligence tools need SEM and SEM needs business intelligence tools.
When it comes to link building, one should focus on two of the most important factors: the quantity and quality of the backlinks which were built for your website. Analyzing the quantity of your backlinks is easy – all you need to do is count the links that were built for your site. How about the quality of your backlinks? Remember that while some links have immediate results, ...
SEO is a field thought of as something that is mainly electronic or something that exists exclusively on the internet. That is true for the most part as some of the determining factors of success for a website are things like keyword quality, link quality, the speed of your page as well as user experience.
Scanning your website is an essential part of making it secured from malicious attacks. Undoubtedly, malicious attacks will destroy your brand reputation and negatively impacts the user experience which in turn hurts your Google search rankings. In fact, if you’re taking the security of your website lightly, you’re allowing the bad guys to sabotage the search rankings as wel ...
Content creation is one of the most fulfilling yet difficult tasks that SEO Specialists face. The main problem is making the article interesting enough so that people would like. That’s a problem that we tackled in one of my previous articles and today we’re going to be tackling a different debacle – keywords.
When it comes to SEO and trying to improve the optimisation of a website, server header status codes should not be overlooked. They can both improve and severely damage your onsite SEO. Therefore it’s vital that search engine optimisers understand how they work and how they can be interpreted by search engines like Google and Bing.
“Reverse SEO” is a method SEO specialists use in Online Reputation Management or ORM to manage any negative search engine results that may pop up from Google. One of the most important aspects of website optimization is allowing your viewers to interact with you and many SEO specialists make use of online customer feedback survey tools in order to achieve this.
Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business. Any kind of email with the said content can be considered email marketing and their purpose is to acquire new ...
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