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The article was updated April 2017. Please post comments to add up-to-date tips and tools Optimize your images for search engines: Use keywords in alt text, text around the image, file name, page title; Set up separate search-engine-accessible image folder; Use reasonable image file size (here are wordpress plugins to optimize images).
By Ann Smarty 10 Comments The *Working* Guide to Reaching out to Influencers Using Social Media You may know that I used to do business from far away, I had no way to meet my business partners and contacts in the real world, but despite that I was fairly well-connected. So here’s my recipe to building connections online: reaching out to niche influencers through social media.
By Ann Smarty 15 Comments Visual Quotes. HOW TO: Quote Using Text-to-Image Tools (and Go Viral) We love quoting: Some phrases are so cool that you just can’t help sharing… Or sometime you just need to confirm what you are saying (referring to a source). In any way, if you are creating content, you are probably quoting a lot.
I am speaking on seasonal trends and how they affect SEO and hence content marketing strategy at Pubcon this year. While preparing my deck, I decided to create a list of resources here to make it easier for Pubcon visitors to get a neat overview of everything they need to get this content strategy in action.
Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it. Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article even further.
By Ann Smarty Leave a Comment Quick Tip: Create a Cool Brand Asset that Will Build and Promote Itself I love tools. Moreover, I love simple ideas that may have dozens of practical uses, like a Swiss knife (as my friend likes to put it). In today’s quick tip series, I am sharing a tool that combines two of my passions: automation and multi-purposefulness. I’ve been a long time user of Paper.
By Shahar Gilad Leave a Comment [Quick tip] How to Use Search Console To Improve & Increase CTR Note from Ann: You may have noticed that I seldom publish guest tips, only when they are very practical and to the point. This one is useful and many website owners overlook this. Even if your website has a strong and high quality link profile, not necessarily it will appear ...
By Ann Smarty Leave a Comment [Quick Tip] How to Find Most Valuable Keywords to Create Content Keyword research is still an integral part of content creation, mostly because search engine rankings are unarguably (and possibly sadly) the best source of free traffic… but also because it’s a huge source of inspiration showing you what people in your niche are interested in and what hasn’t been c.
There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and link acquisition. You’d better stay away from automating most of relationship building tasks. You cannot fully automate customer service, loyalty building and community nurturing.
By Ann Smarty Leave a Comment How to Smartly Combine Google’s Search Operators to Find Anything If I have learned anything since I started this blog is to find anything in Google almost momentarily. I can quickly find the source of a quote, the original image or the official documentation for anything.
I am on the hunt for traffic generation ideas because I firmly believe that it’s an extremely poor business decision to depend on only one source. That being said, if your site is already getting clicks from Google, your job is not done. Keep re-investing into varying your traffic sources to never be too vulnerable to Google’s algorithm whims or stronger search competition.
A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in. It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well. Here’s what a two-step opt-in looks like: Get updates on my email marketing experiments and results! Join my list! Email Address * First Name ...
Due to the nature of my multiple projects, I get many questions from readers and bloggers which I try to address in as much detail as I can. Some questions are asked so often that it makes sense to answer them in an article. Two of the more frequent questions: How much does it cost to make a blog (a website)? Is it possible to start a blog and make some money for free? ...
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. In fact, the latter only got stronger… Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure you business against various rankings fluctuations and emerging competitors.
An article full of bite-sized tips always goes well because readers always find something to take home. If you make those bite-sized tips tweetable right from the page, it goes even better! And if you get a bunch of contributors on board to submit those tips (and help promote that article once it goes live), this is almost sure to result in a big traffic boost as compared to ...
Google started releasing their quality raters’ guidelines to the public last year – the step which you get to admire for its openness and helpfulness (Or they just figured they couldn’t do anything about it because the guidelines kept leaking, so they figured they’d rather build a good PR off that). The most recent copy can be downloaded here. The whole document is well worth a read.
We moved away from 10 blue links per page long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges. Last week I hosted #SEMrushchat talking about different types of Google’s search results and what they mean for brands. Here are my notes and screenshots from the chat: 1.
We know too well that in order to succeed online we need to create great sharable and linkable content. What many of us are missing though is that we may already have loads of great content piling up which we once created, promoted and then moved on. That content is the huge asset we should be re-using again and again.