• Newsjacking: quick tips for reactive outreach

    A successful creative campaign normally takes several months to move from initial idea to receiving lots of media coverage. There are many parts involved and at a high level include these core compo ...

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  • Behind the Scenes of the BAFTAs

    How do you make exceptional creative projects happen? What goes into the process behind the scenes to make it all work? This is the central line of questioning that runs through our cre ...

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  • One weird trick to avoid UTM parameters

    I am not a fan of UTM codes. Aside from the duplication issues which are inherent to URL parameters, UTM tracking is a pain for marketing teams to implement and maintain. Parameters can be difficult f ...

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  • Behind the Scenes with Kevin Palmer

    Last week saw the thrilling debut of our Behind the Scenes event series, where we poke and prod to uncover the secrets and stories behind successful creative work. As part of the event we ...

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  • When bad stats are a good thing

    Up and to the right. That’s what a good outcome looks like in any form: share prices, annual profit margins, social followers, website traffic. My sense of dread when seeing our st ...

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  • Organic Digital Marketing Principles

    Change Overload A lot is made of the vast amount of data and rapid innovation in the digital marketing space, but to what extent is that a good thing, or even useful? After all, betw ...

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  • What is Organic Digital?

    It is pretty widely acknowledged that anyone who feels they’re being advertised to probably isn’t enjoying that experience. Just look at the rate of adoption for ad blocking softwa ...

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IMGlance Facts
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Facts last updated: (2017-12-14 23:11:58 UTC). Update Frequency for posts: 72 hours. Posts last updated: .
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