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Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you're proud of. Gaming goes only so far. In a connection economy, what other people think about you, their expectations of you, the promises they believe you make—this is your brand.
A six-year-old who throws a tantrum and refuses to go to school is escalating into the urgent. Going to school every day is important. Mollifying an angry customer is urgent, building systems and promises that keep customers from getting angry is important. Killing the bugs in the kitchen is urgent, putting in weatherstripping to keep them out for the long haul is important ...
The race to the bottom is unforgiving and relentless. I ordered some straw hats for a small party. The shipper sent them in a plastic bag, with no box, because it was cheaper. Of course, they were crushed and worthless. I wrote a note to the company's customer service address, but they merely sent an autoreply, because it was cheaper. And they don't answer the phone...
Irritation is a privilege. It's the least useful emotion, one that we never seek out. People in true distress are never irritated. Someone who is hungry or drowning or fleeing doesn't become irritated. And of course, irritation rarely helps us get what we need. Irritation clouds our judgment, frustrates our relationships and gets our priorities all wrong.
One bit of economic reasoning says, "If there are no consequences, people will make bad choices." Don't let big banks get bailouts, because if we do, bankers will take bigger risks. So, make sure that the dentist is expensive (and painful) because that will encourage people to brush their teeth. And don't make it too easy to collect on fire insurance, or people will be careless with matches.
You can make software if you choose to. Not just the expected version of software that runs on a computer, but the metaphorical idea of rules and algorithms designed to solve problems and connect people... Apple started as a hardware company with the Apple II. Soon in, they realized that while hardware is required, it's software that changes the world.
This is more difficult than it sounds. To some people, it means admitting you were wrong. (But of course, you weren't wrong. You made a decision based on one set of facts, but now you're aware of something new.) To some people, sunk costs are a real emotional hot button, and walking away from investments of time, of money, and mostly, of commitment, is difficult.
If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probably nothing. There's nothing to distract, or to cause discomfort. You make small talk. What if he's a little shorter than you? Or left handed? Perhaps he's not from your town, but from Depew, about twenty miles away. Probably nothing to consider...
We've been planning this one for months... On Saturday, December 10, I'll be running an all-day session in New York. You can find all the details and tickets by visiting this site. I want to connect you to other people making a ruckus. I want to create an environment where you can learn more and dream bigger. And I'd like to do it in a way that lasts.
Sir Kensington's Ketchup is better ketchup. Most adults who try it agree that it's more delicious, a better choice. Alas, Heinz has a host of significant advantages, including dominant shelf space, a Proustian relationship with our childhood and unlimited money to spend on advertising. The thing is, you can buy Sir Kensington's any time you want to. And when you buy it, that's what you get.
Most of us need an external stimulus to do our best work. It helps to have an alarm clock if you want to get out of bed before dawn. A presentation. A deadline. A live performance. The threat of foreclosure, an upcoming review or some sort of crisis. We can use these pressures to dig deeper, find new resources and overcome our self doubt.
What if the fear and malaise and anger isn't merely being reported by cable news... What if it's being caused by cable news? What if ubiquitous video accompanied by frightening and freaked out talking heads is actually, finally, changing our culture? Which came first, the news or the news cycle? We seem to accept the hegemony of bottom-feeding media as some natural outgrow ...
Everything you're working on is an investment in tomorrow. While we can choose to enjoy the process, the end result is always at the end of an arc, always the result of many steps, of earning trust, of building a connection. If you view ...
Seth Godin's riffs on marketing, respect, and the ways ideas spread.