• Three things to keep in mind about your reputation

      Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you're proud of. Gaming goes only so far. In a connection economy, what other people think about you, their expectations of you, the promises they believe you make—this is your brand.

      Seth Godin/ Seth Godin's Blogin Social- 10 readers -
    • Deconstructing urgent vs. important

      A six-year-old who throws a tantrum and refuses to go to school is escalating into the urgent. Going to school every day is important. Mollifying an angry customer is urgent, building systems and promises that keep customers from getting angry is important. Killing the bugs in the kitchen is urgent, putting in weatherstripping to keep them out for the long haul is important ...

      Seth Godin/ Seth Godin's Blog- 19 readers -
    • In pursuit of cheap

      The race to the bottom is unforgiving and relentless. I ordered some straw hats for a small party. The shipper sent them in a plastic bag, with no box, because it was cheaper. Of course, they were crushed and worthless. I wrote a note to the company's customer service address, but they merely sent an autoreply, because it was cheaper. And they don't answer the phone...

      Seth Godin/ Seth Godin's Blog- 15 readers -
  • On being irritated

    Irritation is a privilege. It's the least useful emotion, one that we never seek out. People in true distress are never irritated. Someone who is hungry or drowning or fleeing doesn't become irritated. And of course, irritation rarely helps us get what we need. Irritation clouds our judgment, frustrates our relationships and gets our priorities all wrong.

    Seth Godin/ Seth Godin's Blog- 3 readers -
  • Moral hazard and inhumanity

    One bit of economic reasoning says, "If there are no consequences, people will make bad choices." Don't let big banks get bailouts, because if we do, bankers will take bigger risks. So, make sure that the dentist is expensive (and painful) because that will encourage people to brush their teeth. And don't make it too easy to collect on fire insurance, or people will be careless with matches.

    Seth Godin/ Seth Godin's Blog- 4 readers -
  • Hardware is sexy, but it's software that matters

    You can make software if you choose to. Not just the expected version of software that runs on a computer, but the metaphorical idea of rules and algorithms designed to solve problems and connect people... Apple started as a hardware company with the Apple II. Soon in, they realized that while hardware is required, it's software that changes the world.

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Beating yourself up

    This odd behavior mostly shows up when others are criticizing us, disappointed or angry about something we did. Odd because it's so useless. In those moments, there are already plenty of other people beating you up. Save yourse ...

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Making a new decision based on new information

    This is more difficult than it sounds. To some people, it means admitting you were wrong. (But of course, you weren't wrong. You made a decision based on one set of facts, but now you're aware of something new.) To some people, sunk costs are a real emotional hot button, and walking away from investments of time, of money, and mostly, of commitment, is difficult.

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Differences

    If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probably nothing. There's nothing to distract, or to cause discomfort. You make small talk. What if he's a little shorter than you? Or left handed? Perhaps he's not from your town, but from Depew, about twenty miles away. Probably nothing to consider...

    Seth Godin/ Seth Godin's Blog- 3 readers -
  • You're invited to an all-day Q&A in New York in December

    We've been planning this one for months... On Saturday, December 10, I'll be running an all-day session in New York. You can find all the details and tickets by visiting this site. I want to connect you to other people making a ruckus. I want to create an environment where you can learn more and dream bigger. And I'd like to do it in a way that lasts.

    Seth Godin/ Seth Godin's Blog- 8 readers -
  • Ketchup and the third-party problem

    Sir Kensington's Ketchup is better ketchup. Most adults who try it agree that it's more delicious, a better choice. Alas, Heinz has a host of significant advantages, including dominant shelf space, a Proustian relationship with our childhood and unlimited money to spend on advertising. The thing is, you can buy Sir Kensington's any time you want to. And when you buy it, that's what you get.

    Seth Godin/ Seth Godin's Blog- 11 readers -
  • Corrosion

    The things that break all at once aren’t really a problem. You note that they’ve broken, and then you fix them. The challenge is corrosion. Things that slowly fade, that eve ...

    Seth Godin/ Seth Godin's Blog- 4 readers -
  • Your discomfort zone

    Most of us need an external stimulus to do our best work. It helps to have an alarm clock if you want to get out of bed before dawn. A presentation. A deadline. A live performance. The threat of foreclosure, an upcoming review or some sort of crisis. We can use these pressures to dig deeper, find new resources and overcome our self doubt.

    Seth Godin/ Seth Godin's Blog- 5 readers -
  • Cutting through the clutter

    You're trying to get through all the noise and the distraction and the clutter with your message. Here's the thing: You are the noise and the distraction and the clutter. Just because it's important t ...

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • What would happen...

    if we chose to: Get better at setting and honoring deadlines Help one more person, each day Sit in the front row Ask a hard question every time we go to a meeting Give more and take less Learn to master ...

    Seth Godin/ Seth Godin's Blog- 11 readers -
  • Cable news

    What if the fear and malaise and anger isn't merely being reported by cable news... What if it's being caused by cable news? What if ubiquitous video accompanied by frightening and freaked out talking heads is actually, finally, changing our culture? Which came first, the news or the news cycle? We seem to accept the hegemony of bottom-feeding media as some natural outgrow ...

    Seth Godin/ Seth Godin's Blog- 16 readers -
  • Now is never (but here comes tomorrow)

    Everything you're working on is an investment in tomorrow. While we can choose to enjoy the process, the end result is always at the end of an arc, always the result of many steps, of earning trust, of building a connection. If you view ...

    Seth Godin/ Seth Godin's Blog- 7 readers -

Seth Godin's Blog

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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