• Three things to keep in mind about your reputation

      Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you're proud of. Gaming goes only so far. In a connection economy, what other people think about you, their expectations of you, the promises they believe you make—this is your brand.

      Seth Godin/ Seth Godin's Blogin Social- 10 readers -
    • The candy diet

      The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books. Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo and the History Channel (the "History" stood for History) promised to add texture and information to the blighted TV landscape.

      Seth Godin/ Seth Godin's Blog- 19 readers -
    • In pursuit of cheap

      The race to the bottom is unforgiving and relentless. I ordered some straw hats for a small party. The shipper sent them in a plastic bag, with no box, because it was cheaper. Of course, they were crushed and worthless. I wrote a note to the company's customer service address, but they merely sent an autoreply, because it was cheaper. And they don't answer the phone...

      Seth Godin/ Seth Godin's Blog- 21 readers -
  • You can look it up

    Of course, for millions of years, people couldn't look it up. They couldn't read and they hadn't invented writing yet, so there was nothing to look up. All you knew was what you knew, along with what you could ask someone about. "Uncle Rock told me that the bark from this tree will help a headache." With writing came notes, records and books.

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Rights (and responsibilities)

    Human rights might be our species' greatest invention. More than phones or trains or Milky Way bars, our incremental progress toward dignity, opportunity and equality is a miracle. Rights aren't a decision we make when we're in the mood or it's easy. They're the bedrock of our culture, our economy a ...

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • How to be heard

    Do your homework. Show up with contributions and connections long before you bring your opinion. Save the snark for later. Pay your dues. Speak up about shared truths, shared principles and shared goals. Don't blame the ref only ...

    Seth Godin/ Seth Godin's Blogin How To's- 16 readers -
  • How long is now?

    Yes, that dog is moving, but not that tree. Plants don't move. Well, yes, they actually do. Trees grow and then they decay. It's just that we can't see it happening now. It happens over a longer span. Which means it is happening now, just not in a way that matches our frame. Getting our time scale right is essential.

    Seth Godin/ Seth Godin's Blog- 18 readers -
  • Economics is messy

    We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom. Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never do this. Our decision-making systems are unpredictable, buggy and often wrong. We are easily distracted, and even more easily conned.

    Seth Godin/ Seth Godin's Blog- 20 readers -
  • ... and it bends toward justice

    The arc of the moral universe is long, and it bends toward access. Twelve years ago, Acumen made a modest investment in Water Health International, a start-up that builds water purification hubs in small villages in India. Today, and every single day, 7,000,000 people have clean water as a result. ... and it bends toward dignity.

    Seth Godin/ Seth Godin's Blog- 23 readers -
  • Pavlov's in your pocket

    Why do people buy lottery tickets? It's certainly not based on any rational analysis of financial risk or reward. So, why do something that almost never seems to work? Because it actually works every single time. What it works to do is release a hit of dopamine, first when you think about buying one, then again when you decide to buy one, and then a third time when you actually transact.

    Seth Godin/ Seth Godin's Blog- 17 readers -
  • How to make a sign

    There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED FOR MAINTENANCE between 12:00 a.m. and 4:00 a.m. until further notice. Ticketed Passengers & Employees ONLY will have access to Terminal. A few questions on our way to fixing this: Who is it for? What impact will it have on everyone else? To t ...

    Seth Godin/ Seth Godin's Blogin How To's- 15 readers -
  • But where did the algorithm come from?

    Imagine if the owner of the local bookstore hid books from various authors or publishers. They're on the shelf, sure, but misfiled, or hidden behind other books. Most of us would find this offensive, and I for one like the freedom I have (for now) to choose a new store, one that connects me to what I need. The airline tickets I purchased last week are missing.

    Seth Godin/ Seth Godin's Blog- 10 readers -
  • Fixing the buffet line

    Here's the obvious way: Watch people waiting to go through the line. Find the spot where the line slows down, where there's a gap between one person and the next. That's the spot that needs attention. Add a few spoons, pre-portion the item, remove a step. Here's another way: Schedule how people enter the line. By managing the flow, you'll relax the participants and eliminate rush times.

    Seth Godin/ Seth Godin's Blog- 11 readers -
  • Entitlement is optional

    It's not forced on us, it's something we choose. And we rarely benefit from that choice. That emergency surgery, the one that saved your life, when the ruptured appendix was removed—the doctor left a scar. We can choose to be grateful for our next breath. Or we can find a way to be enraged, to point out that given how much it costs and how much training the doctor had, tha ...

    Seth Godin/ Seth Godin's Blog- 21 readers -

Seth Godin's Blog

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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