• Three things to keep in mind about your reputation

      Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you're proud of. Gaming goes only so far. In a connection economy, what other people think about you, their expectations of you, the promises they believe you make—this is your brand.

      Seth Godin/ Seth Godin's Blogin Social- 14 readers -
    • The candy diet

      The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books. Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo and the History Channel (the "History" stood for History) promised to add texture and information to the blighted TV landscape.

      Seth Godin/ Seth Godin's Blog- 52 readers -
    • What bureaucracy can't do for you

      It lets us off the hook in many ways. It creates systems and momentum and eliminates many decisions for its members. "I'm just doing my job." "That's the way the system works." Most of all, it gives us a structure to lean against, a way of being in the world without always understanding the big picture or the side effects or the implications of our actions.

      Seth Godin/ Seth Godin's Blog- 35 readers -
  • Rejection (and the four paths)

    If you seek to make change or do something important, your work will be rejected along the way. This is not in dispute. What will you do after that? Determine that what actually happened was that you were rejected, not your proposal, and that you have no right, no standing and no hope. Decide to back off, keep your head low and do what you're told from now on.

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Valuing hygiene factors

    A hygiene factor is something you miss when it's gone, but barely notice when it's there. Clean sheets at a hotel, for example. The base salary at a job. Your title. Every time you add one of these factors to consumer or employee expectation, y ...

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • Preparing (for the test of time)

    We have a word for the fruitless search for perfect: perfectionism. And we have a word for what we do when we dumb something down to get approval: the committee. But what do we call it when we work to make something important? Something that will last? And be worth the effort? It's tempting to treat things as disposable, to call it a te ...

    Seth Godin/ Seth Godin's Blog- 16 readers -
  • The problem with direct experience

    "I'll know it when I see it," or perhaps, "I'll see it when I know it..." We're hardwired to believe and understand the things we can actually experience. That's why no one argues about Newton's laws, but most people panic or shrug when confronted with dark matter, Heisenberg or quarks. We're often good at accepting what's in front of us, but bad at things that are very far ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • Faux intimacy

    True connection is a frightening prospect. When you are seen by someone else, really seen, it hurts even more if you're ultimately rejected. When we connect, we make promises, buy into a different future, engage with another, someone who might let us down (or we might let them down). Far easier, of course, to do ...

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • "I have fear"

    There's a common mistranslation that causes us trouble. We say, "I am afraid," as if the fear is us, forever. We don't say, "I am a fever" or "I am a sore foot." No, in thos ...

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • On being discovered

    Wouldn't that be great? Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank? Great if you had a powerful agent or bureau or publisher? Great if you could get admitted to an internship program that would lead to a well-attended gig on the main stage? Great if the CEO figured out just how committed you are and invited you to her office? The thing about be.

    Seth Godin/ Seth Godin's Blog- 17 readers -
  • Sloppy science

    We can measure it. For decades, every single year, scientists have visited the Galapagos and measured the beaks of a particular species of finch. And year after year, with each generation, the beaks change, exactly as we'd expect from the weather patterns of the year before. Evolutionary biology works, and rigorous data collection backs it up.

    Seth Godin/ Seth Godin's Blog- 17 readers -
  • "But we needed the eggs"

    Addiction to substances has been around ever since someone fermented grapes a million years ago. The opioid epidemic is the latest addiction tragedy, brought on by greed and disinformation. It took longer for behavioral addictions to arrive, but they're just as real. The ASAM defines it: Addiction is characterized by inability to consistently abstain, impairment in behaviora ...

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • Questions for the underinformed

    For the jingoistic sign carrier, the impatient shareholder, the late-night goofball and the nascent entrepreneur in search of cash... We've heard your rants, your threats, your plans. We understand that you are in a hurry for a simple, dramatic, obvious solution to whatever problem you face. "And then what happens?" "Has this ever worked befor ...

    Seth Godin/ Seth Godin's Blog- 16 readers -
  • Waves are free

    When someone lets you into the flow of traffic, or holds a door, or takes a second to acknowledge you, it's possible to smile and offer a wave in response. This, of course, costs you nothing. It creates a feeling of ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • An audience of one

    More than ever, people, lots of people, hordes of anonymous people, can watch what you do. They can see your photos, like your posts, friend your digital avatar. An essentially infinite collection of strangers are in the audience, scoring you, rankin ...

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • Seeing and believing

    It turns out that the more you watch TV, the more you believe that the world is dangerous. It turns out TV watchers believe that an astonishing 5% (!) of the population works in law enforcement. And it turns out that the more you watch TV the less optimistic you become. Cultivation theory helps us understand the enormous power that TV immersion has.

    Seth Godin/ Seth Godin's Blog- 22 readers -
  • Appearing to care

    We know that your customers will put up with imperfect, but one thing that they'd like in return is for you to care. Marketers keep making big promises, and organizations struggle to keep those promises. Sooner or later, it leads to a situation where the broken promise arrives on the customer's lap. In that moment, what the customer wants most is someone to care.

    Seth Godin/ Seth Godin's Blog- 15 readers -

Seth Godin's Blog

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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