• The candy diet

      The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books. Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo and the History Channel (the "History" stood for History) promised to add texture and information to the blighted TV landscape.

      Seth Godin/ Seth Godin's Blog- 53 readers -
    • What bureaucracy can't do for you

      It lets us off the hook in many ways. It creates systems and momentum and eliminates many decisions for its members. "I'm just doing my job." "That's the way the system works." Most of all, it gives us a structure to lean against, a way of being in the world without always understanding the big picture or the side effects or the implications of our actions.

      Seth Godin/ Seth Godin's Blog- 37 readers -
    • It's not the bottom, it's the foundation

      Organizations are built on the work of people who don’t get paid very much, don’t receive sufficient respect and are understandably wary of the promises they’ve been hearing for years. Calling these folks the bottom of the org chart doesn’t help. Imagine that throughout your career you were paid as little as legally possible, the last to be hired and the first to be laid off.

      Seth Godin/ Seth Godin's Blog- 23 readers -
  • Date certain

    Some work is best shipped when it's done. Most of the time, though, we produce useful, important work on time. When it's due. If you're having trouble shipping, it might because you've hesitated ...

    Seth Godin/ Seth Godin's Blog- 4 readers -
  • Stuntvertising

    The math has changed. It used to be, you paid money to run an ad. A little piece of media, bought and paid for. The audience came with the slot. Today, of course, the ad is free to run. Post your post, upload your video. Free. What to measure, then? Well, one thing to measure is attention. How many likes or shares or views did it get? But if you're going to optimize for a ...

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Decision making, after the fact

    Critics are eager to pick apart complex decisions made by others. Prime Ministers, CEOs, even football coaches are apparently serially incompetent. If they had only listened to folks who knew precisely what they should have done, they would have been far better off. Of course, these critics have a great deal of trouble making less-complex decisions in their own lives.

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • What will you do with your surplus?

    If you have a safe place to sleep, reasonable health and food in the fridge, you're probably living with surplus. You have enough breathing room to devote an hour to watching TV, or having an argument you don't need to have, or ...

    Seth Godin/ Seth Godin's Blog- 8 readers -
  • A publishing master class

    Announcing a two-day workshop in my office for 8 people. I define publishing as the work of investing in intellectual property and monetizing it by bringing it to people who want to pay for it. The world of publishing is changing fast, and I'd like to help a few publishers make a difference. Publishing can include music, books, conferences and other experiences and content.

    Seth Godin/ Seth Godin's Blog- 8 readers -
  • Processing negative reviews

    Assumption: Some people love what you do. They love your product, your service, the way you do your work (if that's not true, this post isn't for you. You have a more significant problem to work on first). So, how to understand it when someone hates what you do? When they post a one-star review, or cross the street to avoid your shop, or generally are unhappy with the ...

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • On leveling up

    I got a note yesterday from a recent grad of the altMBA. He said, "I have to say that the value I have gained from this group far exceeds anything I could give back, and please know that it is rippling out and will affect many more than just the people that went through the program. Thank you..." We put together this short video about the impact that t ...

    Seth Godin/ Seth Godin's Blog- 8 readers -
  • What makes your sirens go off...

    Somewhere, someone is doing something that got your attention, inciting you into action. Somewhere, someone is: Taking your share Wasting an opportunity Cutting ahead in line Suffering at the hands of bully Invading your territory Announcing a deadline Sharing breaking news Disrespecting your tribe Going hungry Whispering juicy gossip Misinterpreting you ...

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Price vs. cost

    Price is a simple number. How much money do I need to hand you to get this thing? Cost is more relevant, more real and more complicated. Cost is what I had to give up to get this. Cost is how much to feed it ...

    Seth Godin/ Seth Godin's Blog- 23 readers -
  • Look around

    Proximity matters a great deal. Detroit car executives in the 1970s and 1980s consistently failed to respond to the threat from Japanese imports. They weren't merely arrogant—they were blinded by proximity. Everyone in their neighborhood, everyone on their commute, everyone in their parking lot was driving an American car.

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • On speaking up

    The status quo is not kind. It works overtime to stay the status quo, and that means that new ideas, urgent pleas and cries for justice are rarely easily voiced. We're pleased that Annie Kenney stood up for a woman's right to vote all those years ago, even if she got arrested for doing so. And we're proud of Elijah Harper, who brought a debate to a standstill when he stood up ...

    Seth Godin/ Seth Godin's Blog- 19 readers -
  • Oppositional

    When someone is frequently naysaying a proposal or a situation, it's tempting to figure out how to make them happy. What can you change to find a compromise, how can you listen to ...

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • The problem with high expectations...

    is that nothing will ever be good enough. But the alternative, low expectations, is sad indeed. The internet (like life) will always disappoint us. It will always be too flaky, too slow, too insulated. It will always have errors, hate and stupidity. And we had such high hopes, the promise was so big. This is true of just about everything, and it opens ...

    Seth Godin/ Seth Godin's Blog- 19 readers -
  • The engine of our discontent

    When TV first was adopted, it was a magical gift. The shows united our culture and the ads fueled a seemingly endless consumer boom. Today, though, marketers have turned television into an instrument of dissatisfaction. The shows alienate many, because they bring an idealized, expensive world into the homes of people who increasingly can't afford it.

    Seth Godin/ Seth Godin's Blog- 17 readers -
  • Confusing signals

    There are high-end products, like camera lenses, stereo speakers and cars where the conventional wisdom is that heavier is a signifier of better. It's so widely held that in many cases, manufacturers will intentionally make their products heavier merely to send a signal that they expect will be understood as quality.

    Seth Godin/ Seth Godin's Blog- 15 readers -

Seth Godin's Blog

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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