• Three things to keep in mind about your reputation

      Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you're proud of. Gaming goes only so far. In a connection economy, what other people think about you, their expectations of you, the promises they believe you make—this is your brand.

      Seth Godin/ Seth Godin's Blogin Social- 14 readers -
    • The candy diet

      The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books. Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo and the History Channel (the "History" stood for History) promised to add texture and information to the blighted TV landscape.

      Seth Godin/ Seth Godin's Blog- 47 readers -
    • What bureaucracy can't do for you

      It lets us off the hook in many ways. It creates systems and momentum and eliminates many decisions for its members. "I'm just doing my job." "That's the way the system works." Most of all, it gives us a structure to lean against, a way of being in the world without always understanding the big picture or the side effects or the implications of our actions.

      Seth Godin/ Seth Godin's Blog- 32 readers -
  • You are more powerful than you think

    Highlights from an annotated list of 17 rules for the new world of work: You are more powerful than you think It’s bigger than you Leaders are made, not born Leveling up is a choice They say you can’t, we know you can Dance with fear See, assert, change Overwhelmed is temporary Out loud, in public Hard work is far better than b ...

    Seth Godin/ Seth Godin's Blog- 10 readers -
  • "Is judgment involved?"

    No judgment, no responsibility. No responsibility, no risk. There's a fork in the road. If you seek out roles without responsibility, you might just find a sinecure. This is the hot job for undifferentiated job seekers at the placement office, the job where a famous company will tell you what to do all day. Alas, those are the jobs that will be deleted first.

    Seth Godin/ Seth Godin's Blog- 11 readers -
  • Staring at the numbers

    Sometimes, you can learn a lot by watching. But not always. An alien observing our behavior in elevators would note that most of the time, a person gets in, approaches the front corner, leaves that corner, goes to the back and then stands silently, staring at the numbers above the door. Only one of those actions is actually required.

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • Worth being afraid of

    We're pretty good at finding demons to be afraid of. The other. The one in the shadows. Change. The family member we can't possibly please. Competition. Critics. The invisible network of foes conspiring against us and what we stand for. It turns out, though, that the one who usual ...

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • All it takes is effort

    Customer service used to be a great divide. Well-off companies would heavily invest in taking care of customers, others would do the minimum (or a bit less). Of course, back then, organizations couldn't possibly give you all the service you might dream of. They can't all afford to answer the phone on one ring, it's expensive to hire enough operators and train them.

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • Winner take all

    Really? Almost nothing in our daily lives is actually a winner take all competition. Somewhere, there's someone fitter, faster, thinner, quicker, smarter, more popular or richer than you. And there's someone else fitter, faster, thinner, quicker, smarter, more popular or richer than they are. And you're (far) ahea ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • A professional stumbler

    Leo's working hard to do something he's never done before. He's just turned one, and he doesn't know how to walk (yet). There are no really useful books or videos on how to walk. It's something he has to figure out on his own. But instead of waiting on the couch until the day he's ready to proudly strut ac ...

    Seth Godin/ Seth Godin's Blog- 16 readers -
  • Blame Charles Mochet

    The standards of your industry and our culture were set a long time ago. So long ago that we often forget why... we forget and then we fail to change them. In 1934, the rules of bike racing were changed to ban recumbent bicycles. And that rule has stood for more than 80 years, because Charles Mochet made the mistake of giving his faster, safer bike to a cyclist who wasn't respected.

    Seth Godin/ Seth Godin's Blog- 17 readers -
  • Make two lists

    On one list identify the grievances, disrespects and bad breaks: People who don't like you. Deals that went wrong. Unfair expectations. Bad situations. Unfortunate outcomes. Unfairness. It's all legitimate, it's all real. Don't hold back. On the other list, write down the privileges, advantages and opportunities you have: The places where you get the benefit of the doubt.

    Seth Godin/ Seth Godin's Blog- 21 readers -
  • Mental load and the worry cache

    It's well known that the team that wins an Olympic relay isn't the fastest at running or swimming—it's the team that handles the handoffs the best. The same thing is true of your job. The tasks could be done by many people, but someone who is great at your job embraces the mental effort necessary to do task switching, to read between the lines, to keep many balls going at the same time.

    Seth Godin/ Seth Godin's Blog- 19 readers -
  • Gorilla marketing

    The late Jay Levinson created the Guerrilla Marketing series. I was lucky enough to work with him early in the arc, producing four of them. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. That in fact, it was possible to spread an idea with care, guts and effort, not just with money.

    Seth Godin/ Seth Godin's Blog- 19 readers -
  • What 99% looks like

    I did an interview with a leading Turkish vlogger. He sent me his work (in Turkish) and of course, the thing I noticed was this: 76 people who saw this interview took the time to give it a thumbs down. The interviewer flew across the world and shared his work for free, but 76 people hated it enough to affirmatively vote it down. Of course, 1% of ...

    Seth Godin/ Seth Godin's Blog- 20 readers -
  • Accelerating revolutions

    Four hundred years ago, almost no one on Earth had tasted coffee. It was too difficult to move things a few thousand miles. A hundred years ago, if you wanted a cold drink in the summer or needed to ice an injured knee, you were largely out of luck. It took millions of years of cultural and technical evolution to get to the point where people had a freezer in their house.

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • Living in dissatisfaction

    For the creator who seeks to make something new, something better, something important, everywhere you look is something unsatisfying. The dissatisfaction is fuel. Knowing you can improve it, realizing that you can and will make things b ...

    Seth Godin/ Seth Godin's Blog- 14 readers -

Seth Godin's Blog

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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