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Use of Artificial Intelligence in Digital Marketing Thanks largely to sci-fi movies, the layman is more or less aware of the term Artificial Intelligence or popularly, AI. In the last couple of years, there has been a tremendous leap in developing and utilizing AI for various purposes, including digital marketing.
Google’s War against Spam: Approved Over 50% spam request in 2016 The Webspam report of 2016 released by Google throws some light on the trend of web-spam over the previous year. Google is doing its bit to counter the trouble. Check out the points mentioned in that report. They are broken here into 3 sections.
Curate Content for Social Media Benefits I’m presuming that you post and update content on social media regularly. Even individual users who have nothing to do with social media marketing do it! However, the avalanches of posts you upload rarely take down online leads. Casual users may troop in once in a while to check your website or landing pages and that’s about it.
Use Google Assistant for Daily Alarm and Beyond Google is throwing off its label as the numero uno search engine to make room for several other tags. Just as you want to Google everything you want to ask, the search engine giant wants to expand this reliability in other spheres as well. With Google Assistant, Google is planning to be your company from the moment you wake up! ...
Snapchat’s New Pill for its Popularity: Context Cards Snapchat has a habit of giving away its own advantages! Think of the innovative features it has brought into the social media scene, like the original avatar of ‘Stories’. Before they could really capitalize on their unique innovation, Instagram lapped up the idea and launched a more effective version.
Sources Tagged to Facebook News Feed A piece of news is as good as its source. This is a fact about journalism, especially cyber news reporting. There are all sorts of news items flying around at any given time. Fake news and the trouble caused through them are in the headlines for some time now.
Interactive Polls and More on Instagram You should have noticed how popular online polls are. From a digital marketer’s point of view, these polls tell you the opinion of the potential customers and people in general. For an individual, this is an option to get your voice heard. Polls are an important aspect of social media marketing on Facebook or on Twitter.
Bing Joins Fight against Fake News Netizens across the globe are united on one stand: deal with fake news firmly. Fake news is the reason for strife and tension in many areas of the world. Rumours and hate mongering is amplified with the help of the internet. Incidents are concocted to fan radical ideas and web pages masquerading as news sites are doing most of the damage.
Video Uploads Allowed on LinkedIn Now Gone are the days when you could say, a picture is worth a thousand words. Today, in this multimedia and internet age, a video is worth more than anything you write as a text. It proves the popularity of video channels like YouTube and is the reason why most marketing channels are now uploading more videos to convince customers.
A Snapchat Feel on Google Search? In an earlier blog a couple of days back, I had written about how Google is planning to revamp its home page to feature news stories. These news stories will be relevant to searchers according to their search patterns or pre-set choices. Now, Google has announced that it is taking their love for news feeds a step further.
New but Unwanted Feature Add of Google Rarely has it been in the history of digital marketing, synonymous with the rise and rise of Google, that a feature launched by the search engine giant was not received with applause and adulation! This is exactly that is happening lately with a new feature launched by Google for its desktop edition of the home page.
Chromebooks Bid Bye to ‘OK Google’ Chromebooks, the budget laptops that Google launched a couple of years back, run on a platform created by Google. These chromebooks had a voice command to conduct searches: OK Google. In a recent announcement, Google has decided to do away with this feature in the latest range of chromebooks that are about to be launched in the coming days.
What’s New on Google AdWords Editor 12 The 12th edition of Google AdWords Editor is now available to advertisers across the globe. It was officially launched recently, with a new design and several new features. In this post, we life the veil off this new version of Google AdWords Editor to check what the cool features are and how you can use them to your advantage.
AdWords Gets Redefined by End of Year Google is slowly rolling out a new experience for AdWords users. Some of you may already be having it in your account. If you are still using the older version, you would have to wait till the end of the year. By then, you will have a revamped AdWords page and features for your use. These are already available to thousands of accounts across the globe.
Shopping Made Easier on Instagram Instagram, in a bid to stay ahead of the social media competition, is rolling out various updates along the way. The latest to come out of the Instagram stable is designed to make the shopper’s life easy. Think of all those pretty dresses and stylish clothes, along with accessories, that you find in the pictures uploaded on Instagram.
Move from HTTP to HTTPS: Move towards A Secured Domain It seems that the digital marketers are not eager to use the ranking benefits offered by HTTPS. Google has always been encouraging the site owners to rely on HTTPS for making web a way safer place. Analyzing the popularity of HTTPS, web masters have discovered that the usage trend of it is not on an upswing among the top ...
3 Quick Steps to Compare Competing Websites There is truth in the saying that the true wind beneath your sails is usually what you generate yourself. Every website has a different journey and trajectory. You cannot possibly compare yours with others, but at the same time, you cannot dissociate yourself from the competition altogether.
More Opportunity on Facebook ‘Related Articles’ Facebook has introduced a new feature to its already well-feathered cap. With this feature, you can check out related articles to a topic you are searching for, even before you have actually hit ‘search’. Previously, you could only find related articles to a particular topic after you have read a similar article from your News Feed.