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Use of Artificial Intelligence in Digital Marketing Thanks largely to sci-fi movies, the layman is more or less aware of the term Artificial Intelligence or popularly, AI. In the last couple of years, there has been a tremendous leap in developing and utilizing AI for various purposes, including digital marketing.
Google’s War against Spam: Approved Over 50% spam request in 2016 The Webspam report of 2016 released by Google throws some light on the trend of web-spam over the previous year. Google is doing its bit to counter the trouble. Check out the points mentioned in that report. They are broken here into 3 sections.
No Ads for YouTube Channels under 10k Views As you know, YouTube video marketing is the future of digital marketing. Most brands are working tirelessly on tapping this medium and no one knows this better than the parent of YouTube, Google. Recently, it has decided to disallow ads for dubious YouTube channels which have less than 10k views.
Bing Joins Fight against Fake News Netizens across the globe are united on one stand: deal with fake news firmly. Fake news is the reason for strife and tension in many areas of the world. Rumours and hate mongering is amplified with the help of the internet. Incidents are concocted to fan radical ideas and web pages masquerading as news sites are doing most of the damage.
Video Uploads Allowed on LinkedIn Now Gone are the days when you could say, a picture is worth a thousand words. Today, in this multimedia and internet age, a video is worth more than anything you write as a text. It proves the popularity of video channels like YouTube and is the reason why most marketing channels are now uploading more videos to convince customers.
A Snapchat Feel on Google Search? In an earlier blog a couple of days back, I had written about how Google is planning to revamp its home page to feature news stories. These news stories will be relevant to searchers according to their search patterns or pre-set choices. Now, Google has announced that it is taking their love for news feeds a step further.
New but Unwanted Feature Add of Google Rarely has it been in the history of digital marketing, synonymous with the rise and rise of Google, that a feature launched by the search engine giant was not received with applause and adulation! This is exactly that is happening lately with a new feature launched by Google for its desktop edition of the home page.
Chromebooks Bid Bye to ‘OK Google’ Chromebooks, the budget laptops that Google launched a couple of years back, run on a platform created by Google. These chromebooks had a voice command to conduct searches: OK Google. In a recent announcement, Google has decided to do away with this feature in the latest range of chromebooks that are about to be launched in the coming days.
What’s New on Google AdWords Editor 12 The 12th edition of Google AdWords Editor is now available to advertisers across the globe. It was officially launched recently, with a new design and several new features. In this post, we life the veil off this new version of Google AdWords Editor to check what the cool features are and how you can use them to your advantage.
AdWords Gets Redefined by End of Year Google is slowly rolling out a new experience for AdWords users. Some of you may already be having it in your account. If you are still using the older version, you would have to wait till the end of the year. By then, you will have a revamped AdWords page and features for your use. These are already available to thousands of accounts across the globe.
Shopping Made Easier on Instagram Instagram, in a bid to stay ahead of the social media competition, is rolling out various updates along the way. The latest to come out of the Instagram stable is designed to make the shopper’s life easy. Think of all those pretty dresses and stylish clothes, along with accessories, that you find in the pictures uploaded on Instagram.
Move from HTTP to HTTPS: Move towards A Secured Domain It seems that the digital marketers are not eager to use the ranking benefits offered by HTTPS. Google has always been encouraging the site owners to rely on HTTPS for making web a way safer place. Analyzing the popularity of HTTPS, web masters have discovered that the usage trend of it is not on an upswing among the top ...
3 Quick Steps to Compare Competing Websites There is truth in the saying that the true wind beneath your sails is usually what you generate yourself. Every website has a different journey and trajectory. You cannot possibly compare yours with others, but at the same time, you cannot dissociate yourself from the competition altogether.
More Opportunity on Facebook ‘Related Articles’ Facebook has introduced a new feature to its already well-feathered cap. With this feature, you can check out related articles to a topic you are searching for, even before you have actually hit ‘search’. Previously, you could only find related articles to a particular topic after you have read a similar article from your News Feed.
Google Allows 300×250 Ads Above the Fold You know how Google places a strong accent on user experience. Everything that rolls out of the labs of Google has a single aim: making users love the online experience. Especially in the department of content dissemination, Google is very particular about how webmasters and digital marketers are using the features of this search engine giant.
Mobile SEO Mistakes to Avoid There is a lot of chatter all over about the rise and rise of mobile phones, and how it will all affect the SEO world. Google has already stated how you should have mobile-friendly websites if you are to stay in contention. So many brands these days have a mobile version of their original website.
Google Pledges to Stop Ads from Appearing Alongside Controversial Online Content Google is more serious this time about restricting ads to appear on the side of controversial content. Google employs a group of people and spends millions in cleansing the web of bad advertising. The company also has its policies for preventing such ads from appearing on any video or webpage wit ...
New Warning Alerts on Facebook for Fake News Social media networks are second to none when it comes to spreading around information, both positive and negative. You must have noticed in newspapers how authorities clamp down on the internet and social media sites when they want to control a civil situation.