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Have you ever experienced that amazing feeling of hitting that long-sought-after #1 ranking… and then barely seeing a bump in traffic? That’s the world Google has built for us, much to do with quick answers, which are now taking keyword searches and chopping down the true amount of traffic we can receive.
Bottom-funnel links are hard to come by… no doubt about it. So, maximizing every sliver of opportunity to get one should be utilized in order to maximize your ranking potential. Resource outreach, otherwise known as broken link building, is one great place to do that.. in addition to the blog content approach we’ve talked about previously.
Customers who view your About Us page will spend 22.5% more than those that don’t. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. These statistics considered – are you paying enough attention to your About Us page? Rand Fishkin once tweeted, “Best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy”.
How do you know if you’re sending enough outreach? Not enough? Many factors play into finding the right email outreach placement rate for your campaign. In this video we discuss what a good email outreach placement rate is. Ross and Andrew talk about the various factors that impact placement rate such as industry and niche, content type, and if you’re doing broken link building.
Generating a link or two? Easy. Building a team of 30 that do that at scale effectively, and continue to do that and improve with time? Not so much. In this video, we share the hard lessons that come from building a 40-person content marketing team with an SEO focus. Hopefully there are a few tips you can use to support your own teams.
How-to queries as a whole are a mix of science and art. However, there are definitely best practices to follow to make sure you can rank consistently in the eyes of Google. In our video, we break down the lessons and patterns we see Google rewarding in today’s search results. As it turns out, these are the same things that users love, too.
Ever meet someone who doesn’t believe in links? On the same wavelength, have you ever met someone who believes the Earth is flat? Believe it or not, both of these people exist. I can’t explain the Earth is flat thought process, but I do think I can explain why someone people might think links don’t work for them. I discuss the when and why in our newest video.
Everyone would love a link from the New York Times. However, that’s not always feasible. Sometimes, you have to work with what makes sense for your content… and that’s often low authority blogs. However, the authority of these blogs frequently don’t stay that way. The web is a moving target, one moving in both directions.
There’s a reason Google created a promotions tab in Gmail. People are getting hammered with spam email day in and day out. That means as content marketers, it’s our job to immediately communicate that we aren’t… and the only way to do that is through the subject line. In this video, I describe some of the best practices we use when executing email outreach to stand out in the ...
How much should a link cost to generate? How much will *your* link cost to generate? That’s a question we get a lot as an agency and at the end of the day, the right answer is “it depends”. However, there are general frameworks for thinking about how much it should cost to generate a quality link. I discuss those frameworks and what I see as a good cost range in our new video, below.
Reddit isn’t easy. Like cold outreach, nailing the content+subreddit intersection takes some planning to do well. Should you hit that intersection, though, the result can mean thousands upon thousands of visits to your content. In this video, I share four of the less-straightforward marketing tips to get the maximum amount of value from your distribution campaigns.
There’s a somewhat divisive mode of thought about whether or not you should pitch from an agency email address, or a client one. I’ve heard some agencies say no matter what, they’ll pitch as themselves. And others share our philosophy, picking the best case scenario for each situation. I think it really depends, and the situations that draw you to one or the other can vary.
When I read drafted pitch emails from our new hires, I almost always can catch one detail, one sentence, or even one word that breaks the effectiveness of the pitch. That’s how hard outreach is. Effective outreach means aligning a highly qualified prospect with a pitch that’s personalized while also scalable… so you can get out not just one well-done email, but a hundred.
Writers are a dime a dozen. But writers who can market? Those are a bit harder to come by. Over the past five years, we’ve interviewed over 75 different content marketing specialists and evaluated hundreds more. In the following video, I talk about the tips we’ve learned over years to not just find a writer, but find a great marketer, too.
Today is a new day for Siege Media. After five years in business, we’ve evolved to a second version of the website, and with it, what feels like a second stage in the business. Today, a new brand identity is born. Our previous version of the website worked for five years and at the time, I think even separated us from other agencies in the early stages who were unwilling to ac ...
The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about. Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem.
We’re going on two years since Brian Dean originally popularized the Skyscraper Technique, and since that time, it has received its fair share of controversy and vitriol. On the other side, though, people have also achieved great success and traffic growth utilizing it. The reason behind these two diverging modes of thought likely comes down to context, and not necessarily the ...
For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached. However, as time has passed and we’ve done more and more top and middle funnel content for our clients, we’ve come to real ...