• Use the Keyword Planner to fuel your content strategy

    There are a lot of benefits to having a good content strategy. Publishing effective content at the right time will help keep your brand relevant to what’s on people’s minds, increasing interest and bringing more traffic to your website. The problem? Churning out content is no easy task, and is especially daunting if you’re just getting started.

    Silverback Strategiesin Content- 63 readers -
  • Google Search Console Update: New Property Set Capabilities

    Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report.

    Silverback Strategiesin SEO Google- 74 readers -
  • Instagram advertising is evolving like crazy. Are you?

    Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visuall ...

    Silverback Strategiesin Social- 71 readers -
  • Instagram advertising is evolving like crazy. Are you?

    Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visuall ...

    Silverback Strategiesin Social- 71 readers -
  • Mapping out mobile’s role in consumers’ path to purchasing this holiday

    Marketers reach potential customers via a number of touchpoints before, during, and after the holiday season. Just think about the way you research and purchase items online: While streaming a digital video on your laptop, you see a commercial for a product you like. As you’re watching the video, you use your smartphone to browse a few retailers who sell the product.

    Silverback Strategies- 7 readers -
  • Those magic moments: Using a funnel strategy to find customers during the holidays

    The holiday season is officially upon us, and it’s going to be another big year for online purchasing. On Nov. 17, Nielsen reported “e-commerce retailers stand to benefit from shoppers' continued affinity for online shopping...Consumers across all generations are spending more online. Millennials are leading the way with 25% planning to increase their online expenditures this holiday season.

    Silverback Strategiesin EMail- 11 readers -
  • Meet the New Facebook Campaign Planner: Same Data, Now Convenient!

    Meet Facebook’s latest business darling: the Campaign Planner. This is a new user-friendly interface update that makes life much easier for media planners who want to get a feel for how many impressions they can get for a particular audience and budget. Gone are the days of jumping through the hoops by building out a full paid ad campaign without reach data.

    Silverback Strategies- 413 readers -
  • Silverback’s Louis Belpaire set to speak at ADWKDC 2016

    The Washington D.C. chapter of the American Advertising Federation (AAF) is hosting its annual ADWKDC advertising week from Saturday, Oct. 15 through Friday, Oct. 21. The event is open to marketing and communication professionals in and around the Washington D.C metro area. AdWeek DC will span a total of six days, offering attendees the chance to experience an abundance of net ...

    Silverback Strategiesin Social- 577 readers -

Silverback Strategies

SEO and PPC Agency Silverback Strategies' official search enginge marketing blog feed providing the latest news and updates on the world of search engine marketing.

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