• Instagram advertising is evolving like crazy. Are you?

      Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visuall ...

      Silverback Strategiesin Social- 88 readers -
    • Instagram advertising is evolving like crazy. Are you?

      Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visuall ...

      Silverback Strategiesin Social- 90 readers -
  • Kick back with Silverback’s favorite podcasts

    Whether you listen to podcasts to make the most of a long commute, or for background noise as you cook dinner or prep for a night on the town, or even if you have never listened to one in your life, this low-maintenance form of entertainment is making its mark in American society. At this time, at least one in five Americans are sipping the podcast Kool-Aid, and more specifica ...

    Silverback Strategies- 56 readers -
  • Silverback Strategies expands content team with new hire

    ALEXANDRIA, Va. — Silverback Strategies (http://www.silverbackstrategies.com) announced today that Meredith Keller has joined the agency to support and grow its content marketing initiatives. A University of Rochester graduate, Meredith comes with a wealth of experience in publishing, having spent the last four years working on a range of print and digital projects in the edit ...

    Silverback Strategiesin Affiliate EMail Content- 57 readers -
  • How Facebook is disrupting the search marketing industry (Video)

    This blog post is taken from a transcript of Silverback Strategies Vice President, Client Partnerships Andrew Nelson’s talk on Sept. 20, 2016 at Digital Summit DC at the Mead Center for American Theater in Washington, D.C. The transcript has been lightly edited for length and clarity. On Facebook’s Q2 2016 quarterly earnings call, Mark Zuckerberg said that Facebook is lookin ...

    Silverback Strategiesin Social Paid Search- 81 readers -
  • Use the Keyword Planner to fuel your content strategy

    There are a lot of benefits to having a good content strategy. Publishing effective content at the right time will help keep your brand relevant to what’s on people’s minds, increasing interest and bringing more traffic to your website. The problem? Churning out content is no easy task, and is especially daunting if you’re just getting started.

    Silverback Strategiesin Content- 82 readers -
  • Google Search Console Update: New Property Set Capabilities

    Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report.

    Silverback Strategiesin SEO Google- 87 readers -
  • Mapping out mobile’s role in consumers’ path to purchasing this holiday

    Marketers reach potential customers via a number of touchpoints before, during, and after the holiday season. Just think about the way you research and purchase items online: While streaming a digital video on your laptop, you see a commercial for a product you like. As you’re watching the video, you use your smartphone to browse a few retailers who sell the product.

    Silverback Strategies- 14 readers -
  • Those magic moments: Using a funnel strategy to find customers during the holidays

    The holiday season is officially upon us, and it’s going to be another big year for online purchasing. On Nov. 17, Nielsen reported “e-commerce retailers stand to benefit from shoppers' continued affinity for online shopping...Consumers across all generations are spending more online. Millennials are leading the way with 25% planning to increase their online expenditures this holiday season.

    Silverback Strategiesin EMail- 13 readers -
  • Meet the new Facebook Campaign Planner: Same data, now more convenient!

    Meet Facebook’s latest business darling: the Campaign Planner. Gone are the days of jumping through the hoops by building out a full paid ad campaign without reach data: this new, user-friendly interface update makes life much easier for media planners who want to get a feel for how many impressions they earn for a particular audience and budget.

    Silverback Strategies- 1694 readers -

Silverback Strategies

SEO and PPC Agency Silverback Strategies' official search enginge marketing blog feed providing the latest news and updates on the world of search engine marketing.

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