• Those magic moments: Using a funnel strategy to find customers during the holidays

    The holiday season is officially upon us, and it’s going to be another big year for online purchasing. On Nov. 17, Nielsen reported “e-commerce retailers stand to benefit from shoppers' continued affinity for online shopping...Consumers across all generations are spending more online. Millennials are leading the way with 25% planning to increase their online expenditures this holiday season.

    Silverback Strategiesin EMail- 11 readers -
  • Meet the New Facebook Campaign Planner: Same Data, Now Convenient!

    Meet Facebook’s latest business darling: the Campaign Planner. This is a new user-friendly interface update that makes life much easier for media planners who want to get a feel for how many impressions they can get for a particular audience and budget. Gone are the days of jumping through the hoops by building out a full paid ad campaign without reach data.

    Silverback Strategies- 412 readers -
  • Silverback’s Louis Belpaire set to speak at ADWKDC 2016

    The Washington D.C. chapter of the American Advertising Federation (AAF) is hosting its annual ADWKDC advertising week from Saturday, Oct. 15 through Friday, Oct. 21. The event is open to marketing and communication professionals in and around the Washington D.C metro area. AdWeek DC will span a total of six days, offering attendees the chance to experience an abundance of net ...

    Silverback Strategiesin Social- 577 readers -
  • Understanding how to use the powerful new Facebook Pixel

    For the past several months, Facebook has discussed the rollout of its new, integrated Facebook Pixel, which combines its old solutions for remarketing and conversion tracking with a few added bonuses. As they plan to phase out their older methods in favor of this updated Facebook Pixel, the success of your Facebook campaigns will soon depend on your ability to transition prope ...

    Silverback Strategies- 9 readers -
  • What local SEO changes do you need to know?

    Imagine yourself traveling to a place you’ve never been. Maybe you’re moving to a new city. After spending a full day traveling and unpacking, you want something quick and easy for dinner. Pizza wins. How do you find the nearest pizza place that delivers? If you’re like most people, you pull out your smartphone and conduct a search - something like “pizza near me” or “pizza de ...

    Silverback Strategies- 12 readers -
  • Seize the day: Kurt Lambert’s SEO tips for small & medium-sized brands

    Most small- to medium-sized local businesses understand the importance of having an SEO strategy. At the same time, SEO jargon and the required technical know-how can be a challenge to learn on your own, especially when, you know, you're trying to run the business. So what do you do? You head to an old industrial bakery and you start to get answers.

    Silverback Strategies- 15 readers -

Silverback Strategies

SEO and PPC Agency Silverback Strategies' official search enginge marketing blog feed providing the latest news and updates on the world of search engine marketing.

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