• How to Use Google Analytics for Social Media Measurement

      The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners. Answering Your Boss’s Questions about Your Social Campaigns Download Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.

      Simply Measuredin Social Google How To's- 15 readers -
    • The Death of Organic Social and the Integration of Social Marketing

      Every day, I hear more and more marketers pontificating about “the death of organic social,” but instead of adapting their strategies to a new and changing world, they’re clinging to old ways of thinking. If history has shown us anything, it’s that this is a mistake. Back in 2000, the CEO of a small (and struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering.

      Kevin Shively/ Simply Measuredin Social- 20 readers -
    • Announcing the Simply Measured API and Tableau Integration

      Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels.

      Simply Measuredin Social- 17 readers -
  • The Benefits of Facebook’s Preferred Audience Tool

    Back in January, Facebook announced a new tool, called Preferred Audience, to optimize and target organic posts to specific audiences. Unlike its predecessor, Interest Targeting —which did not show posts to profiles that did not meet the targeting criteria —Preferred Audience allows posts to appear anywhere on Facebook while prioritizing the information for people who meet the ...

    Simply Measuredin Social- 6 readers -
  • 4 Good Reasons to Attend the Holiday Campaign Webinar

    The holidays are coming…in fact, they’re nearly here. Are you ready? Join Simply Measured’s Brand Marketing Manager Jade Furubayashi and Director of Consumer Insights Strategy Ryan Frazier on Tuesday, October 25 at 10AM PDT for a primer on planning and measuring effective holiday campaigns on social. Here’s why you should plan on attending. 1.

    Lucy Hitz/ Simply Measuredin Social- 7 readers -
  • Instagram Stories Are Officially a Success (And What It Means for Marketers)

    Yesterday, two months after introducing Instagram Stories, Instagram announced that it will now include Instagram Stories in the Explore feature. More than 100 million people visit Explore every day to discover photos and videos from people they don’t yet follow. The new suggested stories section highlights the most interesting stories from across Instagram’s vast global com ...

    Lucy Hitz/ Simply Measuredin Social- 8 readers -
  • The Beginner’s Guide to Social Attribution

    If you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. Social doesn’t work that way. You post to Facebook, your audience interacts with it, and you hope that your actions equate to lift for your business. Download Onlyrecently has social become closed-loop.

    Lucy Hitz/ Simply Measuredin Social- 8 readers -
  • The 5 Most Common Kinds of Dark Social Content

    Dark Social refers to the sharing that we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and email. You may be ignoring these channels today, but that’s a mistake. This sharing is a crucial indicator of purchase intent, and a massive amount of the social activity you’re not getting credit for.

    Lucy Hitz/ Simply Measuredin Social Content- 8 readers -
  • How Wayfair Made Instagram Its Strongest Social Channel

    It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research: 71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions 78% of people said that branded social media po ...

    Simply Measuredin Social How To's- 16 readers -
  • How Gucci Keeps Its 15 Million Facebook Fans Engaged

    Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.

    Simply Measuredin Social How To's- 9 readers -
  • What Is Social Attribution?

    Social Attribution is the process of assigning credit for business outcomes to social marketing channels and campaigns. Why It Matters to Social, Digital, and Web Marketers How does social play a role in my consumer’s path to conversion? By implementing a social attribution solution, you will be able to answer this question with revenue numbers–then optimize accordingly and continuously.

    Lucy Hitz/ Simply Measuredin Social- 6 readers -
  • Donald Trump Won the Second Debate by Twitter Engagement and Mentions

    Wow. That happened. Last night, Donald Trump and Hillary Clinton went head-to-head in their second debate, and Twitter exploded with engagement–particularly during the discussion of Clinton’s deleted emails, Obamacare, and racial discrimination. Donald Trump received the most Twitter engagement on debate day. Trump’s most engaging Tweet on debate day took aim at Hillary: .

    Lucy Hitz/ Simply Measuredin Social- 11 readers -
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