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The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners. Answering Your Boss’s Questions about Your Social Campaigns Download Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.
Every day, I hear more and more marketers pontificating about “the death of organic social,” but instead of adapting their strategies to a new and changing world, they’re clinging to old ways of thinking. If history has shown us anything, it’s that this is a mistake. Back in 2000, the CEO of a small (and struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering.
Simply Measured is excited to announce that we are participating in #SMW16, which kicks off next week in NYC from February 22-26. #SMW16 is set to be the most globally connected, forward-thinking year of Social Media Week events yet. This year, SMW conferences will span 15 cities across six continents.
“Imagine a world…” In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist… Imagine a world where you could do this thing… It may sound like the trailer for a bad action movie, but it can be a powerful exercise when developing a narrative. The opposite is also a powerful tool.
Who do you follow more on Instagram–people (friends, celebrities, and influencers) or brands? Scroll through your “Following” list and I’m willing to bet that the answer is a resounding “People.” That’s because we don’t want information–we crave stories and experiences, and we want them to feel authentic.
It wasn’t easy building the Dollar Shave Club into the Billion Dollar Shave Empire. After Unilever purchased Dollar Shave Club for $1 billion, I was interested to see what was next for the men’s grooming genius. 2017 Digital Marketing Predictions From the Experts Download After 18 months of research on their more than 3 million members, Dollar Shave Club announced their de ...
The digital marketing world is evolving fast. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a fresh-off-the-presses study, a new ad campaign.
We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. On social media, Black Friday was talked about a lot more than Cyber Monday, generating 3.
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success.
What a year it has been for social media; from the introduction of Snapchat Memories and Instagram Stories, to the expansion of live video and new character limits on Twitter. But there’s one thing that stands out above all others to us here at Simply Measured; the introduction of social attribution.
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the Predictions Guide. Scroll down to download the whole shebang.
If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For marketers, making effective and powerful content is the holy grail of success. But, all too often, marketers are disappointed by the content’s performance. This is not a function of quality, but of discoverability.
Come this Friday, we officially embark on the shopping frenzy of the year – Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers.
It’s that time of the year again! Airports are bustling, eggnog is flowing, and marketers are working around the clock. The holidays are officially upon us and, at Simply Measured, we’re thrilled to celebrate something very special this year. Since its conception, social media has been the black sheep of the #DigitalFam, marching to the beat of its own drum: unique, intriguing, a bit immature.
Congratulations! Your hard work creating a beautiful Instagram page for your agency is paying off in the form of followers. Gaining followers, however, is just the first step towards using Instagram to increase revenue for your business. To make Instagram really “pay off,” you’ll need to turn those followers into clients—and that begins with using the platform strategically.
Every social marketer wants to be able this answer in 2017: “How do I create content that drives better results?” There’s no one-size-fits-all method. Audiences and goals differ from brand to brand. On November 29th, we’re checking in with some of digital marketing’s top talent to explore what they do to create effective content.
All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery, and has done a tremendous job at keeping spac ...
You’re constantly on the lookout for ways to improve your search rankings. And you’ve tried everything from keyword optimization to link building. While these may be enough to amplify your rankings significantly, you can further boost your rankings by improving your social signals. 2017 Social Marketing Planning Guide Download This post is a thorough guide to social signal ...
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