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Slack has changed the way teams communicate. Managers use it to organize their teams, developers use it collaborate on code and customer support uses it to manage support tickets. The convenience and possible integrations that the messaging app offers users makes it a great tool to work with for streamlining work and making the most of your team’s efforts.
Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of your friends as you do about yourself.
We’ve known since November that Instagram was rolling out a Live feature à la Facebook Live, but it really hit home today when I opened up my Instagram app and saw this. Buzzfeed went Live, as have a number of other brands. It’s happening, and it’s transforming Instagram. Here’s what you can do about it.
1024512 In an effort to create a community of social marketers which shares tips and tricks with each other, we decided to host a weekly Twitter chat. The first #SimplyChat was last Thursday, and the discussion topic was identifying influencers. Influencer marketing is quite the buzzword in the marketing industry.
1024512 The State of Social Marketing 2017 Annual Report Download It was Stephen Covey who said, “Listen with the intent to understand, not to reply.” These words are both brilliant and questionable when applied to social media marketing and the reasons social marketers listen to their audiences.
1024512 15 ACTION ITEMS for Social Marketers in 2017 Download If you’ve experimented with influencer marketing, you know that it’s no easy feat executing a successful campaign involving influencers. Looking from the outside in, it may seem like you simply reach out to influencers, send them your products, and they create content for you.
25601340 As I transitioned from intern to full-time social media manager at Simply Measured, I fully immersed myself into the world of social—driving me to engage more and learn more about social and the best practices involved in effective campaigns. It didn’t take long for me to identify what works and what doesn’t.
1024512 With the amount of time and energy spent on creating and implementing our social strategies, it’s easy to wonder if our hard work goes unnoticed simply because it wasn’t posted at the right time, or through the right channel, or on the right day. In this four-part blog series, we take a look at the data from various social networks to determine whether or not the nu ...
1024512 If you’re a business owner, chances are you want to manage your operations better and see your business grow. To do so, you’ll need to effectively monitor your data, identify possible problem areas, make positive changes, and more. 10 Social Marketing Lessons from Forbes Most Valuable Brands Download But to do all of this manually is virtually impossible and way to ...
25001313 In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jeremy Bertrand’s story. Who knew talking traffic for an hour would be so fun? Jeremy Bertrand Digital Strategist Washington State Department of Transportation Jeremy Bertrand discussed his role at the Washington State Departme ...
1024512 It’s becoming more challenging to promote your eCommerce business. The Internet is noisy, and consumers are skeptical. They probably run the other way if you try to sell them stuff too frequently or overtly. How do you stay top of mind without turning people off? That’s where content marketing comes in.
25601280 Buzzwords rule in marketing. From “gamification” to “emojification,” via the path of “thought leadership,” many marketers are locked in a competition to come up with the newest, most clickable word. In some of my longer meetings, I play a game of Buzzword Bingo in my head, ticking off the common culprits until I score a full house. Ironically, most of them come out of my own mouth.
1024512 Today we hosted a webinar with Christine Gritmon, Inc: Creativity Boot Camp: Boost Your Social Campaigns. In this webinar, our very own Head of Marketing Communications, Lucy Hitz, was joined by Christine Gritmon, a seasoned social media guru, as they shared specific tips and tools that social marketers can use to build more creative social campaigns.
25601280 At best, getting influencers to market your brand is hard, but most of the time it’s plain impossible. Many of them are celebrities who get hounded by hundreds or thousands of marketers each day. They’re too busy to be sponsored by you or never receive your email request in the first place.
25601340 With over 2.01 billion monthly active users, Facebook holds powerhouse potential for retailers—that’s more users than Twitter and Instagram combined. Year over year, Facebook has generated 17% increase of users, spanning all over the globe, various demographics, and age groups. Facebook is a marketer’s dream platform.
25601280 Admitting you have a problem is always the first step. Conversions aren’t flowing in like you thought. Revenue’s not pouring in like you expected. Increasing conversions isn’t easy because there’s so many different variables. You think it’s one reason. The button. Perhaps the headline. The State of Social Marketing 2017 Annual Report Download In reality, there a ...
25601280 Social marketers use various marketing channels, but organic posts are not enough. We need: Relevant high traffic More conversions A strategy for repeat sales With 2.01 billion monthly active Facebook users, Facebook Ads are a great way to increase eCommerce sales. There might be some failed attempts before you find what makes the perfect ad.
1024512 Influencer marketing is becoming more and more popular by the day. The main reason behind this is that it strengthens the reach of companies while increasing brand awareness. Influencer marketing allows companies, big or small, to reach a highly relevant audience. Influencer marketing is now almost a household term for online marketers.
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