• How to Use Google Analytics for Social Media Measurement

      The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners. Answering Your Boss’s Questions about Your Social Campaigns Download Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.

      Simply Measuredin Social Google How To's- 23 readers -
    • The Death of Organic Social and the Integration of Social Marketing

      Every day, I hear more and more marketers pontificating about “the death of organic social,” but instead of adapting their strategies to a new and changing world, they’re clinging to old ways of thinking. If history has shown us anything, it’s that this is a mistake. Back in 2000, the CEO of a small (and struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering.

      Kevin Shively/ Simply Measuredin Social- 25 readers -
  • The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

    Looking for ways to increase profits without blowing your budget? Give micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction ...

    Simply Measuredin Social- 21 readers -
  • The Weekly Digital Marketing Round-Up

    The digital marketing world is changing rapidly, even as I write this. Marketers in 2017 must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network developme ...

    Lucy Hitz/ Simply Measuredin Social- 30 readers -
  • 4 Questions You Haven’t Asked About Your Marketing Program

    I am a firm believer that we make our worst decisions when we make them out of fear and lack of transparency–personally, professionally, and organizationally. As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used to and maybe even putting more work on our plates.

    Lucy Hitz/ Simply Measured- 18 readers -
  • How Brands Can Overcome the Biggest Influencer Marketing Challenges

    You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. Measuring Your Digital Brand Impact Download As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.

    Simply Measuredin Social How To's- 30 readers -
  • 6 Creative Ways to Engage Your Audience on Snapchat

    Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. One of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z users: Approximately 60 percent of Snapchat users are under age 25, and about 26 percent are over age 25.

    Simply Measuredin Social- 15 readers -
  • Where it Goes: The Story of Your Content

    The Northern California coast is a beautiful place. Setting course from our home in Sacramento, my wife and I made the two hour drive to the Highway 1 junction just north of San Francisco. We wound along the the scenic two lane road, one hairpin turn after another, her eyes staring straight ahead to avoid car sickness. I once told her my dream home would be a small farm on the beach.

    Simply Measuredin Social Content- 19 readers -
  • The Most Surprising Things About Marriott on Twitter

    Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic brand reaches its followers on this platform.

    Simply Measuredin Social- 17 readers -
  • What Content Marketing Is Missing Without Social Data

    Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively. Budget Planning 2017 for Digital Marketers Download It’s probably not getting the most out of that data–owned, earned, and dark.

    Lucy Hitz/ Simply Measuredin Social Content- 30 readers -
  • [INFOGRAPHIC] Social Media’s New Year Resolutions for 2017

    We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it’s always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on social media. We hope it helps you find inspiration to pursue yours. Here are some other findings from our analysis ...

    Simply Measuredin Social- 15 readers -
  • What Your 2017 Marketing Budget Needs to Include

    If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Between the holidays, wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective, it can be hard to get a budget ...

    Lucy Hitz/ Simply Measuredin Social- 20 readers -
  • These Major Accuracy Problems Are Affecting Your Marketing Reporting

    Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marke ...

    Larry Alton/ Simply Measuredin Social- 16 readers -
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