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Slack has changed the way teams communicate. Managers use it to organize their teams, developers use it collaborate on code and customer support uses it to manage support tickets. The convenience and possible integrations that the messaging app offers users makes it a great tool to work with for streamlining work and making the most of your team’s efforts.
Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels.
For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet: Social marketers want to know how they’re impacting business outcomes across all channels, both public and private.
Here’s the real question: How do I create content with a purpose? We talk about the funnel a lot on the Simply Measured blog. Why? Because it is the common concept that binds all marketers together. Even if you’re one of those people that insists, “The buyer’s journey isn’t linear, so the funnel doesn’t work,” you’re basically just saying people bounce from one area of the funnel to another.
The weather has been perfect the past few weeks in Seattle. And anytime the sun is out, my mind immediately returns to the summer of 2014, when I was either at my retail job or at the beach with my coworkers. Now, I’m not the stereotypical girl from Hawaii who owns upwards of twenty different bathing suits. I got a two-piece as a gift in high school.
Today, Tanya Cramp (Global Digital Content Manager at Hard Rock) and I had a conversation about gut checks, collaborative strategies, and the process of creative campaign planning. You can find the recording here: We discussed how you should never create a campaign in isolation, and divulged tactics for getting buy-in from stakeholders.
Just like last year, it all started with Mark Zuckerberg kicking off the F8 conference with a look at Facebook’s ten-year roadmap.With announcements ranging from AI, VR, and bots to Facebook Analytics, Facebook has made considerable progress towards its very carefully calculated goals, which all wrap up to Zuckerberg’s mission of “building the technology to give anyone the p ...
Unlike most teenagers, I took Driver’s Ed seriously. And it paid off. Here’s my resume: Never been pulled over. Successfully parallel parked the first try on my driver’s license exam. Drove for ten days in Costa Rica with zero fatalities. There’s one thing I’ve never applied from the Sears Driving School curriculum—the circle check.
Our content marketing strategy at Main Street Hub, the do-it-for-you marketing solution for local businesses, helps small businesses all over the country drive growth. 25 Ways to Come Up with More Creative Campaigns Download We help our customers see results through an expert marketing and reputation management strategy.
Instagram is evolving its algorithmic view according to engagement, relevance, relationships, timeliness, profile searches, direct shares, and the duration of time spent viewing a post. The magazine-like social network is also perpetually rolling out new tools to help brands connect with followers, like Instagram Stories, Instagram Live, and ever-evolving ad solutions.
I went to Social Media Marketing World a month ago, meant to write a blog post about it, and got caught up in other projects instead. 10 Social Marketing Lessons from the Forbes Most Valuable Brands Download But this has been a blessing in disguise, because the time and distance has helped me identify the lessons which really resonated with me.
There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, straight-up generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal.
We plan our best campaigns, but what really makes up a consumer’s mind is not your owned content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.
Unicorn-themed products have popped up everywhere. The term “unicorn” has been used an average of 29,266 times daily on social within the past 30 days alone. When people came up with unicorn-themed food, it was only a matter of time before Starbucks, a brand which has taken social marketing to a new level, came out with a drink to leverage this trend.
My name is Laurie and I’m the new Social Media Intern at Simply Measured. It’s only the beginning, and I already know that I’m at the right company, surrounded by amazing people, doing what I’ve always imagined I’d be doing after I graduated from college (GO ZAGS!). Here are a few I learned during my first week.
This week, our marketing team worked on refreshing our influencer marketing strategy. The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it. These metrics are specific to SaaS companies who sell a service and are sales- and funnel-driven in strategy.
The webinar addresses: Why your competitors matter: On social, we have unprecedented insight into the successes and failures of our competitors. This means we can use simple analysis to identify and replicate competitors’ successes, avoid their mistakes, and understand how we stack up against our biggest competitors at all times.
As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. I optimize, reformat, and repurpose images based on specific network parameters and audience, all while keeping a consistent, on-brand look and feel.
Easy Social Media Measurement & Analytics