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The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners. Answering Your Boss’s Questions about Your Social Campaigns Download Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.
Every day, I hear more and more marketers pontificating about “the death of organic social,” but instead of adapting their strategies to a new and changing world, they’re clinging to old ways of thinking. If history has shown us anything, it’s that this is a mistake. Back in 2000, the CEO of a small (and struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering.
Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels.
Back in January, Facebook announced a new tool, called Preferred Audience, to optimize and target organic posts to specific audiences. Unlike its predecessor, Interest Targeting —which did not show posts to profiles that did not meet the targeting criteria —Preferred Audience allows posts to appear anywhere on Facebook while prioritizing the information for people who meet the ...
The holidays are coming…in fact, they’re nearly here. Are you ready? Join Simply Measured’s Brand Marketing Manager Jade Furubayashi and Director of Consumer Insights Strategy Ryan Frazier on Tuesday, October 25 at 10AM PDT for a primer on planning and measuring effective holiday campaigns on social. Here’s why you should plan on attending. 1.
Yesterday, two months after introducing Instagram Stories, Instagram announced that it will now include Instagram Stories in the Explore feature. More than 100 million people visit Explore every day to discover photos and videos from people they don’t yet follow. The new suggested stories section highlights the most interesting stories from across Instagram’s vast global com ...
This year’s presidential debates have been setting social media records. The second debate toppled the first presidential debate as the most tweeted debate ever, with over 17 million people tweeting about the face-off between the Democratic presidential nominee Hillary Clinton and Donald Trump, the Republican nominee.
The last time we looked at Red Bull’s social media performance was three years ago. They were just getting started on Instagram. It was their smallest channel by audience size when compared to Facebook, Twitter, Google+, and Youtube.A lot has changed since then. Today, Instagram is Red Bull’s strongest social channel for audience size and growth.
If you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. Social doesn’t work that way. You post to Facebook, your audience interacts with it, and you hope that your actions equate to lift for your business. Download Onlyrecently has social become closed-loop.
Dark Social refers to the sharing that we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and email. You may be ignoring these channels today, but that’s a mistake. This sharing is a crucial indicator of purchase intent, and a massive amount of the social activity you’re not getting credit for.
It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research: 71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions 78% of people said that branded social media po ...
It was a warm spring day in downtown Dallas. Hands were being shook, business cards were being exchanged, and the impressive line-up of speakers were parading through at the usual clip. I was representing Simply Measured as a sponsor at a conference in Dallas. The conference was invite-only and consisted of Directors, VPs, and members of the C-suite from some of the world’s biggest companies.
When was the last time you were in a meeting about social strategy and someone didn’t bring up video? It’s become an essential component of social marketing. As social consumers, we love video. We love that we don’t have to read to consume information. We love to be entertained and approached in new ways. We’ve even started to love autoplay after throwing fits about autoplay for so many years.
Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.
Social Attribution is the process of assigning credit for business outcomes to social marketing channels and campaigns. Why It Matters to Social, Digital, and Web Marketers How does social play a role in my consumer’s path to conversion? By implementing a social attribution solution, you will be able to answer this question with revenue numbers–then optimize accordingly and continuously.
Wow. That happened. Last night, Donald Trump and Hillary Clinton went head-to-head in their second debate, and Twitter exploded with engagement–particularly during the discussion of Clinton’s deleted emails, Obamacare, and racial discrimination. Donald Trump received the most Twitter engagement on debate day. Trump’s most engaging Tweet on debate day took aim at Hillary: .
I can’t lie. Right now it’s pretty good to be me. I run social at a social analytics company, and we just introduced a game-changer to the market. Now I have answers to the questions that constantly come up in my line of work, but have been difficult, if not impossible, for me to answer until now.
In our earlier blog post about the NFL, we wrote about what was driving conversations on social media for top teams, players, and brands in the first few weeks of football season. Here is a quick update on what happened in week 4. The Teams The New England Patriots are the most talked-about team right now, driven by conversations around the team’s quarterback, Tom Brady, m ...
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