• 6 Ways to Bring Social and Content Together in Your Plan

    Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download When your content team is regularly informed about what’s performing well (or not) on social, they can create better content for your social team.

    Lucy Hitz/ Simply Measuredin Social Content- 16 readers -
  • 4 eCommerce Lessons From the Top Digitally Native Brands of 2017

    The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement.

    Lucy Hitz/ Simply Measuredin Social- 18 readers -
  • How Email and Social Can Win by Working Together

    Email marketing is the most commonly used channel to acquire customers. Marketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along with some other examples that really impressed me.

    Simply Measuredin Social EMail How To's- 20 readers -
  • How Social Sharing Fits Into the Customer Journey

    Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session at the end with real participant questions Check out the .

    Lucy Hitz/ Simply Measuredin Social How To's- 23 readers -
  • 5 Ways to Reach Your Audience on #Valentinesday

    It’s Valentine’s day today, and countless people worldwide are going to do something romantic to celebrate their love: gifts, flowers, cards, dinner, movies. In this first major gifting event of the year, consumers in the US alone are going to spend over $18 billion, which is about $137 per person who participates in this holiday.

    Simply Measuredin Social- 20 readers -
  • Social Media Reporting Tips (From Your Boss)

    I spend a lot of time analyzing stuff. I analyze personas, lines of business, channel performance, conversion rates, and interest in specific products and solutions. I segment content by topic, type, and delivery method to see what’s performing the best. I roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. This comes with the territory.

    Kevin Shively/ Simply Measuredin Social- 19 readers -
  • How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital

    Get Schooled–which was just made part of the FastCompany Most Innovative Companies list for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Their mission? Elevate student voices and help as many students as they can with high school attendance, gradu ...

    Lucy Hitz/ Simply Measuredin Social How To's- 17 readers -
  • How to Fill the Gaps in Your 2017 Social Marketing Plan

    At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download Now you’re executing. But you know what they say about best-laid plans.

    Lucy Hitz/ Simply Measuredin Social How To's- 20 readers -
  • How to Get to Know Your Digital Neighborhood on Social

    As I’ve shared before, I’ve come to enjoy working from a coffee shop near my house. As a remote employee, I require some daily human interaction to remain sanity. My goal is to become the Norm of this coffee shop. Aim high, kids. One of the best parts about this spot is its location. It’s on the corner of the busiest intersection in the neighborhood and everyone passes through.

    Simply Measuredin Social How To's- 17 readers -
  • 5 Foolproof Ways to Increase Your Conversions from Gated Content

    Have you been tasked with increasing conversions from your content? My guess is yes–probably from your demand generation team (people like me). Increasing conversions from content can greatly impact your sales funnel. A content conversion is when someone gives you their information in exchange for free content which they find valuable.

    Simply Measuredin Social Content- 15 readers -
  • Best Practices for Measuring Your Social Influencer Program

    Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces. They give your brand authentic appeal, help you connect to your target audience(s) more easily and robustly, widen your net of brand awareness, and ultimately help you drive more sales.

    Lucy Hitz/ Simply Measuredin Social- 18 readers -
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