• How to Use Google Analytics for Social Media Measurement

      The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners. Answering Your Boss’s Questions about Your Social Campaigns Download Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.

      Simply Measuredin Social Google How To's- 20 readers -
    • The Death of Organic Social and the Integration of Social Marketing

      Every day, I hear more and more marketers pontificating about “the death of organic social,” but instead of adapting their strategies to a new and changing world, they’re clinging to old ways of thinking. If history has shown us anything, it’s that this is a mistake. Back in 2000, the CEO of a small (and struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering.

      Kevin Shively/ Simply Measuredin Social- 23 readers -
    • The 4 Must-See Events at Social Media Week 2016 NYC

      Simply Measured is excited to announce that we are participating in #SMW16, which kicks off next week in NYC from February 22-26. #SMW16 is set to be the most globally connected, forward-thinking year of Social Media Week events yet. This year, SMW conferences will span 15 cities across six continents.

      Simply Measuredin Social- 21 readers -
  • Digital Is Going Dark: Only Early Adopters Will Thrive in 2017

    “Imagine a world…” In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist… Imagine a world where you could do this thing… It may sound like the trailer for a bad action movie, but it can be a powerful exercise when developing a narrative. The opposite is also a powerful tool.

    Kevin Shively/ Simply Measuredin Social- 12 readers -
  • The Weekly Digital Marketing Round-Up

    The digital marketing world is evolving fast. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a fresh-off-the-presses study, a new ad campaign.

    Lucy Hitz/ Simply Measuredin Social- 11 readers -
  • This Holiday Season: Celebrate Your #DigitalFam With Us!

    What a year it has been for social media; from the introduction of Snapchat Memories and Instagram Stories, to the expansion of live video and new character limits on Twitter. But there’s one thing that stands out above all others to us here at Simply Measured; the introduction of social attribution.

    Simply Measuredin Social- 11 readers -
  • Digital Marketing Predictions from the Experts: 2017 Edition

    We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the Predictions Guide. Scroll down to download the whole shebang.

    Lucy Hitz/ Simply Measuredin Social- 24 readers -
  • What’s Driving Social Conversations This Shopping Season?

    Come this Friday, we officially embark on the shopping frenzy of the year – Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers.

    Simply Measured -
  • Welcome Social Media to the Digital Family

    It’s that time of the year again! Airports are bustling, eggnog is flowing, and marketers are working around the clock. The holidays are officially upon us and, at Simply Measured, we’re thrilled to celebrate something very special this year. Since its conception, social media has been the black sheep of the #DigitalFam, marching to the beat of its own drum: unique, intriguing, a bit immature.

    Jade Furubayashi/ Simply Measuredin Social Mobile- 16 readers -
  • 9 Ways Agencies Can Convert Instagram Followers into Clients

    Congratulations! Your hard work creating a beautiful Instagram page for your agency is paying off in the form of followers. Gaining followers, however, is just the first step towards using Instagram to increase revenue for your business. To make Instagram really “pay off,” you’ll need to turn those followers into clients—and that begins with using the platform strategically.

    Simply Measuredin Social- 11 readers -
  • 5 Ways NASA Accomplishes Its Digital Marketing Mission

    All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery, and has done a tremendous job at keeping spac ...

    Simply Measured -
  • How to Boost Your Search Rank with Better Social Signals

    You’re constantly on the lookout for ways to improve your search rankings. And you’ve tried everything from keyword optimization to link building. While these may be enough to amplify your rankings significantly, you can further boost your rankings by improving your social signals. 2017 Social Marketing Planning Guide Download This post is a thorough guide to social signal ...

    Simply Measuredin Social How To's- 23 readers -
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