• Announcing the Simply Measured API and Tableau Integration

      Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels.

      Simply Measuredin Social- 29 readers -
    • We’re Revolutionizing the Social Analytics Space. Again.

      For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet: Social marketers want to know how they’re impacting business outcomes across all channels, both public and private.

      Simply Measuredin Social- 26 readers -
  • How to Create Better Content for Any Point in the Funnel

    Here’s the real question: How do I create content with a purpose? We talk about the funnel a lot on the Simply Measured blog. Why? Because it is the common concept that binds all marketers together. Even if you’re one of those people that insists, “The buyer’s journey isn’t linear, so the funnel doesn’t work,” you’re basically just saying people bounce from one area of the funnel to another.

    Simply Measuredin Social Content How To's- 13 readers -
  • The Do’s and Don’t’s of Social Media Giveaway Campaigns

    The weather has been perfect the past few weeks in Seattle. And anytime the sun is out, my mind immediately returns to the summer of 2014, when I was either at my retail job or at the beach with my coworkers. Now, I’m not the stereotypical girl from Hawaii who owns upwards of twenty different bathing suits. I got a two-piece as a gift in high school.

    Simply Measuredin Social- 15 readers -
  • The 3 Announcements at F8 2017 That Impact Marketers Most

    Just like last year, it all started with Mark Zuckerberg kicking off the F8 conference with a look at Facebook’s ten-year roadmap.With announcements ranging from AI, VR, and bots to Facebook Analytics, Facebook has made considerable progress towards its very carefully calculated goals, which all wrap up to Zuckerberg’s mission of “building the technology to give anyone the p ...

    Simply Measuredin Social- 17 readers -
  • Marketers Talk Too Much, or Always Circle Before You Social

    Unlike most teenagers, I took Driver’s Ed seriously. And it paid off. Here’s my resume: Never been pulled over. Successfully parallel parked the first try on my driver’s license exam. Drove for ten days in Costa Rica with zero fatalities. There’s one thing I’ve never applied from the Sears Driving School curriculum—the circle check.

    Simply Measured- 15 readers -
  • 5 Ways to Crush Content Marketing on Any Budget

    Our content marketing strategy at Main Street Hub, the do-it-for-you marketing solution for local businesses, helps small businesses all over the country drive growth. 25 Ways to Come Up with More Creative Campaigns Download We help our customers see results through an expert marketing and reputation management strategy.

    Simply Measuredin Content- 23 readers -
  • Hard Rock Increases Instagram Engagement in These 3 Ways

    Instagram is evolving its algorithmic view according to engagement, relevance, relationships, timeliness, profile searches, direct shares, and the duration of time spent viewing a post. The magazine-like social network is also perpetually rolling out new tools to help brands connect with followers, like Instagram Stories, Instagram Live, and ever-evolving ad solutions.

    Simply Measuredin Social- 16 readers -
  • 5 Clever Goal-Focused Facebook Campaign Ideas

    There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, straight-up generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal.

    Simply Measuredin Social- 16 readers -
  • Five Ways You Can Use Social Listening Data for Better Marketing

    We plan our best campaigns, but what really makes up a consumer’s mind is not your owned content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.

    Simply Measuredin Social- 19 readers -
  • What Your Brand Can Learn from the Unicorn Frappuccino’s Social Media Impact

    Unicorn-themed products have popped up everywhere. The term “unicorn” has been used an average of 29,266 times daily on social within the past 30 days alone. When people came up with unicorn-themed food, it was only a matter of time before Starbucks, a brand which has taken social marketing to a new level, came out with a drink to leverage this trend.

    Simply Measuredin Social- 16 readers -
  • What I Learned My First Week as a Social Media Intern

    My name is Laurie and I’m the new Social Media Intern at Simply Measured. It’s only the beginning, and I already know that I’m at the right company, surrounded by amazing people, doing what I’ve always imagined I’d be doing after I graduated from college (GO ZAGS!). Here are a few I learned during my first week.

    Simply Measuredin Social- 15 readers -
  • Which Metrics Do You Need in Your B2B Influencer Program?

    This week, our marketing team worked on refreshing our influencer marketing strategy. The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it. These metrics are specific to SaaS companies who sell a service and are sales- and funnel-driven in strategy.

    Simply Measured- 17 readers -
  • How to Gut Check Your Performance Against Competitors

    The webinar addresses: Why your competitors matter: On social, we have unprecedented insight into the successes and failures of our competitors. This means we can use simple analysis to identify and replicate competitors’ successes, avoid their mistakes, and understand how we stack up against our biggest competitors at all times.

    Simply Measuredin How To's- 16 readers -
  • How to Design Visuals for Your Social Media Campaign

    As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. I optimize, reformat, and repurpose images based on specific network parameters and audience, all while keeping a consistent, on-brand look and feel.

    Simply Measuredin Social How To's- 16 readers -
IMGlance Facts
  1. listed
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  3. 741 posts, read by 12,630 readers
  4. 17 readers per post
  5. 22 Posts per month
Facts last updated: (2017-05-26 10:05:13 UTC). Update Frequency for posts: 11 minutes. Posts last updated: .
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