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Slack has changed the way teams communicate. Managers use it to organize their teams, developers use it collaborate on code and customer support uses it to manage support tickets. The convenience and possible integrations that the messaging app offers users makes it a great tool to work with for streamlining work and making the most of your team’s efforts.
For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet: Social marketers want to know how they’re impacting business outcomes across all channels, both public and private.
When it comes to hiring for our social media division at Tank, I’m often asked how we go about finding someone trusted to be the public presence for our wide range of clients. These national and international brands all have their own rigorous recruitment processes – so it is only right that we reflect this by bringing the best people into our agency.
The state of retail has evolved. If your business has yet to make social a central part of your retail strategy, your business is not performing at full capacity. A social strategy alone, however, is no longer enough to keep you competitive in the online retail space. Mobile commerce (mcommerce) is turning to social influencers to drive sales and engagement online.
Social media marketing can be a big driver for marketing growth, since it is one of the newest marketing channels. As this article by Taylor Pearson points out, In 1994, a display ad might get a 70% clickthrough rate. Display ad clickthrough rates are now in the neighborhood of 0.05%…So we starting sending more email. Marketers in the late 90’s regularly saw 99% of their emails get opened.
Whether you’re a small business or brand, your content marketing strategy – or lack of one – can make or break your success online. But if content marketing is so important, why do so many brands struggle with it? Let’s break down five common problems when it comes to content marketing. 1. You Don’t Have a Content Marketing Strategy.
Social media influences shopping behavior throughout the buyer’s journey.The latest research states that one in three U.S. consumers are influenced by social media in their purchases. In this labyrinth of channels, platforms, and devices, how can a retailer know the best way to build an audience, reach that audience effectively, and measure success? We have put together a webinar to help.
Today we hosted a webinar unveiling the results from our 2017 State of Social Marketing Report. The webinar served as an exclusive first-look into the minds of marketers from all over the world, from industry insights to emerging trends in social marketing to the impact of influencers. With responses from nearly 3,000 social marketers from 111 countries, this was our biggest report to date.
You’re planning to execute an influencer marketing campaign on social media. The problem is, you’re not sure which social media platform you should use, or how to get started. Facebook continues to be the most popular social media network worldwide. It’s also the favorite platform of nearly one-third of influencers in the US for sharing branded content, followed by Instagram.
We are eagerly preparing for the release of our 2017 State of Social Marketing Report. This year, we’re going to do things a bit differently. Here are four changes we’ve made to this year’s report. 1. Global Insight 37% of the world’s population is on social media. Our 2017 report reflects the experiences of marketers from all over the world.
With video becoming an integral part of social marketers’ strategies, we at Simply Measured set out to provide you with a holistic view of video performance. Now live in all accounts, you can analyze the video performance on your Facebook fan pages, Twitter accounts, Instagram accounts, and YouTube channels individually or in aggregate.
User experience (UX) captures how users interact with a product, and their feelings when they use or anticipate using the product. This involves how a product looks and feels, whether it’s browsing a website or navigating through an app. UX also encompasses data analysis regarding market research and testing. UX covers most facets of how users feel when interacting with a product.
There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. Download All of them claim to be the best, and many of them claim to be the “only tool you need” to succeed, but that can’t possibly be the case.
Today we hosted a webinar with Socedo: How to Make Full-Funnel Impact with Social Media. This webinar focused on the ability of social media to touch the entire sales funnel—as long as you are strategic about social intent data and guiding customers through appropriately. Lucy Hitz Head of MarComm, Simply Measured Aseem Badshah CEO & Founder, Socedo Our very own Head of Ma ...
Remember when there wasn’t social media and people instead did…wait, what did they do? Even those of us who once ran across the ice fields hunting mammoths for dinner have trouble imagining a world without social media. From a marketer’s perspective, what communication channels were out there to leverage? Hang on…why do we care? Isn’t this one of those “why do I have to know ...
In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar Her budget-in-flight deck (paid social media tracking + ...
Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business, not just social marketers. That’s perhaps why it is so valuable: because it contextualizes the trends that social marketers are noticing and experiencing everyday. 2017’s report gave a welcome-but-exhaustive overview of global trends before delving int ...
Whether it’s for your landing page, blog post, or sales page, you need content that inspires your audience to take action. You need to create content that drives conversions. Simply Measured Conversion Tracking But, as you know, this is much more challenging than it sounds. In this post, you’ll discover what you can do to overcome those challenges and come up with high-converting content.
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