Simply Measured - Posts from January 2016

  • The Trends That Deserve Your Social Media Dollars in 2016

    2016 promises to be an exciting year for brands and social. 2016 Social Marketing Planning Guide Download Areas for both testing and budget spend are numerous. We have surveyed the landscape and present you with some hot spots to consider. Livecasting Video Goes Mainstream Periscope, acquired by Twitter and launched less than a year ago, is the most popular livecasting app so far.

    Simply Measuredin Social- 17 readers -
  • 7 Instagram Strategies Top Fitness Brands Are Using in 2016

    On social, fitness brands are strenuously vying for our attention as we try to make good on our New Year’s resolutions: eat better, work out more, change the numbers on that dreaded scale. How to Build a Social Media Calendar Download Instagram, in particular, is a promising social network for brands focused on self-betterment and empowerment due to its highly visual, “curated” environment.

    Lucy Hitz/ Simply Measuredin Social- 22 readers -
  • 5 Ways to Make Big Bets on Social in 2016

    2016 Social + Digital Marketing Predictions Download You want to think outside the box in 2016 for your brand on social, but you’re not clear on where you should focus that bold energy. So you came here. So you came to the right place. We’ve scanned the social horizon and uncovered the big bets you should consider investing in this year — and are worth requesting extra budget for. 1.

    Lucy Hitz/ Simply Measuredin Social- 11 readers -
  • The 6 Traits That Differentiate the Best Digital Marketers from the Rest

    Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital marketer. Or even better: What if you could learn the traits of the best digital marketers within a few minutes? Clarifying the Role of Social Media Download You’d probably be pumped about the idea and ask where you could sign up.

    Simply Measuredin Social- 13 readers -
  • How to Build a Social Media Calendar That WORKS

    A social marketer’s secret weapon is his or her calendar. A solid social media calendar tells you what’s coming up, which events are important, and what to expect from past months and years. These pieces of information ensure that when unexpected circumstances pop up, you’re never unprepared. How to Build a Social Media Calendar Download If you’re building your social media ...

    Lucy Hitz/ Simply Measuredin Social How To's- 24 readers -
  • What I Learned About Successful Organizational Social Media Strategy

    To maximize your social media efforts and truly be effective, a plan is a must. Social media strategy isn’t only applicable when an organization is launching channels, but can also be applied after a presence has already been established. 2016 Social Marketing Planning Guide Download Social media is such a new field that many organizations built a presence on channels befor ...

    Simply Measuredin Social- 17 readers -
  • What You Need to Know About Dark Social and Attribution

    We just had a pretty great podcast recording session — maybe our best ever — with Brewster Stanislaw, Head of Attribution here at Simply Measured. We even aired the recording-in-progress on Periscope, where it received 243 views! But that wasn’t the most exciting part. The most exciting part was learning the nuts and bolts of dark social, why attribution matters, and what the ...

    Lucy Hitz/ Simply Measuredin Social How To's- 19 readers -
  • What Creative Social Marketing Looks Likes for an Agency

    As a college student, I was asked repeatedly where I wanted to work when I graduated. My choices were in-house for one brand and one company, or at an agency handling multiple clients. The 5 Essential Social Media Marketing Reports Download To be completely honest, the thought of working at an agency scared me. All of my internships were with sales-oriented companies, not creative agencies.

    Simply Measuredin Social- 13 readers -
  • How to Use Google Analytics for Social Media Measurement

    The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners. Answering Your Boss’s Questions about Your Social Campaigns Download Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.

    Simply Measuredin Social Google How To's- 29 readers -
  • How to Grow Your YouTube Channel Using Analytics

    YouTube has quickly become the second largest search engine in the world. Companies across every vertical have taken advantage of the tool to build brand awareness, grow audiences, and communicate directly with prospects and customers. Social Video Cheat Sheets Download While almost every company has a YouTube channel (YouTube currently reaches more 18-49 year-olds than any ...

    Simply Measuredin Social How To's- 16 readers -
  • Dangerous Social Marketing Habits and How to Break Them

    As social marketers, we’re developing some bad habits — habits that are preventing us from doing our best work, growing in our careers, and making a bigger impact on our brands. The Social Media Metrics Map Download In order to fix these habits, we need to ask some tough questions, but that’s where the biggest bad habit kicks in: in many cases, we don’t even know what we’re ...

    Kevin Shively/ Simply Measuredin How To's- 18 readers -
  • Are You Measuring Brand Awareness Right?

    Brand awareness is one of those slightly mysterious, intangible elements of marketing. Everyone knows they should be working toward increasing it, but no one is quite sure how to measure the impact of their activities. How exactly do you quantify brand awareness success? How to Define Social Impact and Communicate Your Performance Download We spend a lot of time thinking ab ...

    Simply Measuredin Social- 8 readers -
  • How to Increase Social Reach with Micro Moments

    Last year, Google gave marketers access to insight around micro moments and consumer’s behavior in the multi-device landscape we work in. With information readily available, there’s no reason to put off getting questions answered, and marketers want to be there when consumers are looking. 10 Social Media Trends You’ve Been Ignoring Download “Mobile and social are disrupting ...

    Simply Measuredin Social How To's- 12 readers -
  • Why Pinterest Matters Infographic

    Most ecommerce brands are still trying to figure out the magic recipe for web conversions and brand awareness on social media. Pinterest makes it easy, constantly innovating with features like visual search and helping brands big and small slim the gap between product awareness and purchase point with buyable pins. How ...

    Lucy Hitz/ Simply Measuredin Social- 14 readers -
  • Quality Control on Periscope: What You Can Do

    With the latest Periscope development — Twitter users can now watch Periscope streams directly within their feed, as opposed to clicking a link that redirects to the Periscope app — Periscope streams are now more accessible to more viewers than ever. Social Video Cheat Sheets Download In essence, this makes your Periscope streams immediately available not only to the over 1 ...

    Lucy Hitz/ Simply Measured- 12 readers -
  • The Social Metric Map You Need to See

    Have you been looking for a concise-yet-thorough, clear-but-“wide lens” social marketing visual you can trust and reference — and serve up to your boss when he or she is asking you what your results mean for the larger organization? We were, too — so we made one! Enter the Metric Map, brainchild of our very own Senior Director of Marketing Uri Bar-Joseph. The Metric Map helps you: 1.

    Lucy Hitz/ Simply Measuredin Social- 17 readers -