Simply Measured - Posts from March 2016

  • Social Media’s First Graduating Class Finalist #1: Rich Kemp

    As we announced in this post, Simply Measured has spearheaded a search for Social Media’s First Graduating Class: the marketers who set up their brand’s first Facebook page, sent their brand’s first Tweet, live-streamed their first event…the list goes on. These are the folks who started as interns, assistants, and community managers, and now head up social at major organization ...

    Lucy Hitz/ Simply Measuredin Social- 29 readers -
  • Twitter’s Biggest Moments on Their 10th Anniversary

    You guys! Twitter just turned ten. For ten years, Twitter has been giving us room to debate, create, meet, exclaim, and, most of all, tell our stories in real time. This was the first tweet, sent by Twitter co-founder Jack Dorsey. just setting up my twttr — Jack (@jack) March 21, 2006 I joined in 2008. This was my first tweet.

    Lucy Hitz/ Simply Measuredin Social- 17 readers -
  • How to Use Data to Define Your Digital Audience (Part 2)

    In my last post, I wrote about what questions to ask and principles to use to help define your digital audience. These elements are important to understand when defining your specific audience profiles, while they also offer a starting point and framework for what to research when going through the definition process. But, they are not effective on their own.

    Simply Measuredin Social How To's- 19 readers -
  • What Will Social Look Like at the End of 2016?

    Social media, by the end of 2016, may look vastly different. We already know that video and live streaming will play a bigger part, but with more visual content than ever before, social media may steer away from snarky one-liners to live broadcasts. 10 Social Media Trends You’ve Been Ignoring Download Or, it may go in the other direction, as people look for less public ways ...

    Simply Measuredin Social- 14 readers -
  • 7 Irreplaceable SXSW 2016 Events for Social Marketers

    You’ve gotta have something to do between all the parties, am I right? Just kidding. Or am I? Doesn’t matter. The point is, I’ve been excited about SXSW Interactive for weeks, scouring the schedule for the panels and talks I wouldn’t trade even a gin and tonic for. Here are the can’t-miss events I dug up, arranged by your needs as a social marketers right now.

    Lucy Hitz/ Simply Measuredin Social- 21 readers -
  • 3 Tried-and-True Tactics for Brands Competing in LinkedIn’s Newsfeed

    LinkedIn can be a powerful social channel for distributing branded content and reaching highly targeted business professionals. Consider these three creative tactics as you plan your brand’s LinkedIn marketing strategy. Share Visually Compelling Content to Attract Attention Visual content is statistically more effective at generating more audience engagement than other content forms.

    Brian Honigman/ Simply Measuredin Social- 34 readers -
  • How to Craft Share-Worthy Content in 4 Easy Steps

    Creating great content isn’t the only way to “go viral,” but it’s a low-hanging fruit that most of us can leverage for increased brand awareness. With more than two million blog posts being pumped out every day, writing a “me too” post isn’t going to move the needle much. Access to the internet, the emergence of social networks, and the growth of content creation has made the ...

    Simply Measuredin Social Content How To's- 17 readers -
  • 4 Twitter Tips That Even Experts Overlook

    As of late, marketers love to talk about the various changes happening on Twitter. From the new algorithmic timeline to the announcement of Moments, Twitter is constantly being discussed, critiqued, and analyzed. Regardless of what you think of some of the latest changes, the reality is this: There are 320 million monthly active users on Twitter 49% of monthly Twitter use ...

    Simply Measuredin Social- 14 readers -
  • The 5 Most Common Misses in Social Strategy Development

    My team and I work with a lot of small and mid-size brands here at Simply Measured. A common challenge that comes up in conversations is lack of social strategy. All too often, we hear that customers want to track and measure “vanity metrics,” without any alignment back to business goals. You’re Doing Social Wrong Download As a customer success organization here at Simply M ...

    Simply Measuredin Social- 23 readers -
  • The 5 Biggest Pain Points for Social Media Marketers

    10 Social Media Trends You’ve Been Ignoring Download Life ain’t easy out there for us social media marketers. New networks are popping up every week, established channels are changing their algorithms at the drop of a hat, and we’re still constantly on the hook to defend our jobs. It’s an ever-changing playing field, which can make for early mornings and tiring evenings.

    Jade Furubayashi/ Simply Measuredin Social- 18 readers -
  • The 5 Places Social Marketers Need to Look for Answers

    As social media marketers, we have a lot of questions. Which metrics are the most important for our success? How can we learn more about oour audience? Should we be on Snapchat? Social media is a constantly evolving industry and we all need a little bit of help from time to time. So where can social marketers for a helping hand? Here are a few of my favorite places.

    Jade Furubayashi/ Simply Measuredin Social- 14 readers -
  • 60-Second Instagram Videos: For the Creative Class AND the Data Geek

    On the heels of an announcement that it’d be moving to an algorithmic feed, Instagram shared this week that videos on the network will go from 15-seconds max to 60-seconds max…And here’s the kicker: They mean organic videos, not just ads. Video Creators on Instagram from Instagram on Vimeo This update is big news for both creators and data-driven marketers.

    Kevin Shively/ Simply Measuredin Social- 23 readers -
  • =LIFT Is Back for a #BreakThrough Year

    It’s been a few months since we concluded our first annual conference and I’m excited to announce that our second is on the way! =LIFT(social,2016) will take place September 20-22 at the Sheraton Hotel in downtown Seattle. Early bird tickets will go on sale on April 1st and you can get the quickest updates on deals, event details, and speaker announcements by signing up here.

    Uri Bar Joseph/ Simply Measuredin Affiliate Social- 19 readers -
  • Success Is Customers Shouting About You from the Rooftops

    We’re thrilled to announce that Vic Davis is joining Simply Measured as Vice President of Customer Success. We sat down with Vic to learn more about him, his commitment to helping customers succeed, and his observations at Simply Measured so far. My Story Where were you pre-Simply Measured? I come to Simply Measured from Salesforce, where I was a Vice President in the Custom ...

    Lucy Hitz/ Simply Measuredin Social- 24 readers -
  • My DIY Guide to Defining Digital Audiences and Creating Audience Profiles

    One of the most daunting, yet essential, pieces of a successful digital strategy is developing and understanding the audience. Do You Need to Grow Your Social Media Audience? Download With the amount of data available and amount of questions that need to be answered, it is often hard to even know where to start or what to look for to develop audience profiles.

    Simply Measuredin Social- 15 readers -
  • The Death of Organic Social and the Integration of Social Marketing

    Every day, I hear more and more marketers pontificating about “the death of organic social,” but instead of adapting their strategies to a new and changing world, they’re clinging to old ways of thinking. If history has shown us anything, it’s that this is a mistake. Back in 2000, the CEO of a small (and struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering.

    Kevin Shively/ Simply Measuredin Social- 46 readers -
  • Facebook Reactions Now Available in Simply Measured Reports

    Facebook Reactions became a hot button issue on social media when they were released into the wild a few weeks back. Some people loved them, some hated them, some thought they would change the face of marketing forever. While Reactions may not change the game, they give people using Facebook the opportunity to easily convey a more diverse range of emotions, and that’s a good thing.

    Kevin Shively/ Simply Measuredin Social- 19 readers -
  • How Your Micro Influencers Can Outperform Bieber

    What are micro influencers? As Entrepreneur defines them, micro influencers are the “everyday social account gurus who are passionate about their topics.” Macro influencers, on the other hand, are superstars like Justin Bieber, who all but the biggest brands cannot afford to pay and leverage. 2015 Instagram Influencer Report Download You have access to micro influencers rig ...

    Lucy Hitz/ Simply Measuredin Social How To's- 22 readers -
  • The Unwritten Rules of Social Media

    Are You Losing Clients? Download Establishing an effective social media presence for your business is no easy task. As any company currently receiving valuable engagement and referral traffic from social channels can likely tell you, regular exposure doesn’t happen overnight — it’s an uphill climb requiring adherence to various rules typically only learned via trial and error.

    Simply Measuredin Social- 16 readers -
  • How Your Brand Should Build Its Social Media War Room

    We’ve all heard about it, and many are still asking for it. The “Social Media War Room” is rumored to be where all that social magic happens. A room of 5-20 social media managers, executives, designers, and strategists monitoring one event in hopes of maximizing social conversation can do great work (hello, famous Oreo dunk in the dark tweet).

    Simply Measuredin Social How To's- 15 readers -
  • Who Is Social Media’s First Graduating Class?

    How old is social media really? The average person might tell you it started twelve years ago, when Myspace launched in 2003. But for most marketers, it was in 2007, when Facebook launched “Brand Pages.” So, why am I giving you a history lesson? Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.

    Jade Furubayashi/ Simply Measuredin Social- 14 readers -
  • How to Make Technical Products Relatable on Social

    There is always the temptation to talk “speeds and feeds” when it comes to technical products and services. But when marketing to the awareness and consideration portion of the funnel on social media, a product sheet doesn’t cut it. The Social Media Metrics Map Download Outside of a major launch, product-centric announcements tend to perform poorly.

    Simply Measuredin Social How To's- 10 readers -
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