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Becoming one of the most innovative companies in the world, barely three years post-launch, is no small feat. Ranking second on this list, right after Amazon is an even bigger feat. Casper, the mattress-in-a-box company, did it by delivering small, shippable boxes with mattresses directly to consumers, disrupting the mattress industry paradigm.
You want to generate awareness of your brand and/or product, but you ultimately want to bring dollars into your business. You want to build an engaged community on social, but you want to get those click-throughs, too. Because you want to get better at many things, you don’t want to measure just one element of your social media activity. And you still haven’t found what you’re looking for.
It seems like Facebook, Instagram, and Snapchat unveil new developments and product features every day as Snapchat goes toe-to-toe with Instagram Stories (and now Facebook Stories), and all of these networks try to: A) Get current users to spend more time with them B) Attract new users C) Get currently engaged brands to invest more in them D) Attract new brands Here’s the latest informatio.
Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. While we both care about generating revenue, new customers, and brand awareness, we prioritize these goals differently. How to Drive More Web Traffic From Social Media Download In B2B, I’m mainly focused on generating leads. In B2C, you’re focusing on driving revenue.
Today, Simply Measured Product Marketing Mnaager Colin Zalewski and Get Schooled‘s Director of Digital Engagement and Communications presented a webinar with tips, tricks, and examples of how regular measurement “gut checks” can improve social marketing performance. One of the things that impressed me the most about Get Schooled’s strategy is the way they partner with their ...
As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies to communication both between different parts of marketing departments and between brands and their audiences. The consistency theme is, well, consistent across most of my findings and suggestions here.
1200630 We wanted to create a space where social marketers can dig deeper into trending topics, so we decided to host a weekly Twitter chat. For last week’s chat topic, we took to Twitter with a poll to find out what our audience wanted to chat about. Let us know which topic you'd like to discuss at the next #SimplyChat! — Simply Measured (@simplymeasured) September 28, 2 ...
Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistakes when you are A/B testing across your digital marketing programs. 1.
The most successful people I have encountered in business are those who know the pulse of their function and are in tune with what is happening in their company, among their competitors, and within their industry. The Social Marketer’s Gut Check Guide Download You know the people I am talking about. They are very easy to identify in meetings.
What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 25 Ways to Come Up with More Creative Campaigns Download 30-day transformation isn’t just for bikini bods, folks–your brand can have its epiphanic moment sooner than you think. Here’s what to do. Day 1 Conduct an audit.
Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product.
25601280 Buzzwords rule in marketing. From “gamification” to “emojification,” via the path of “thought leadership,” many marketers are locked in a competition to come up with the newest, most clickable word. In some of my longer meetings, I play a game of Buzzword Bingo in my head, ticking off the common culprits until I score a full house. Ironically, most of them come out of my own mouth.
We plan our best campaigns, but what really makes up a consumer’s mind is not your owned content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.
When I tell my group of friends that they should download an album, watch a new TV show, or read a new comic book, they generally listen. But if I were to tell them which sports car to buy, they might laugh in my face. I hardly ever drive, I don’t care about cars, and I think spending an obscene amount of money on a car is dumb…So when they want to buy a car, who do they turn ...
25601440 This week, the Simply Measured Social Success Academy hosted our second customer-only webinar, “Jump-Start Your Holiday Planning.” Led by Customer Success Managers, Tazi and Rachel, the webinar aimed to help brands understand the importance of holiday planning, how to execute effectively, and how to analyze these efforts using Simply Measured.
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