• Instagram Influencer Best Practices from Under Armour

    Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong marketing strategy, pushing both Nike and Adidas to step up their marketing games.

    Simply Measuredin Social- 73 readers -
  • The Metrics Matrix, and Other Insights Your 2017 Marketing Plan Is Missing

    Social media is a relatively new marketing channel, constantly changing and evolving. Whether you just started on social or have been in the game for awhile, our recent Your 2017 Social Marketing Plan: Essentials and Recommendations webinar outlined the most vital strategies that social marketers should incorporate in their 2017 plans, and provided actionable tips for moving forward.

    Lucy Hitz/ Simply Measuredin Social- 62 readers -
  • Social Cinema: What It Is and Who’s Doing It

    Social cinema is exactly what it sounds like: film events that debut and play out, either little by little or all at once, on social media. And the genre is developing fast, with original stories being produced for entertainment and advertisement purposes on Instagram, YouTube, Snapchat, and beyond.

    Lucy Hitz/ Simply Measuredin Social- 56 readers -
  • Facebook Reactions Are Here, but That Doesn’t Mean You Should Measure Them

    Today, Facebook unleashed the much-anticipated replacement of the one-size-fits-all “Like” button: Reactions. While “Like” will still be the default, Facebook users can now hold down on the “Like” button to display the other reaction options. These Reaction metrics (other than Likes) aren’t available through Facebook’s API yet, but can be found in your native Facebook Insights Dashboard.

    Kevin Shively/ Simply Measuredin Social- 55 readers -
  • Your Next Growth Hack Won’t Come from You

    It’ll come from more and better questions. Success stories like Uber, AirBnB, Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the startup community where it was conceived. You can growth hack email subscriptions, growth hack PR, growth hack ecommerce, growth hack product development an ...

    Aaron Orendorff/ Simply Measuredin Social- 52 readers -
  • The Death of Organic Social and the Integration of Social Marketing

    Every day, I hear more and more marketers pontificating about “the death of organic social,” but instead of adapting their strategies to a new and changing world, they’re clinging to old ways of thinking. If history has shown us anything, it’s that this is a mistake. Back in 2000, the CEO of a small (and struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering.

    Kevin Shively/ Simply Measuredin Social- 51 readers -
  • What to Consider When Building Your Social Media Team

    When it comes to hiring for our social media division at Tank, I’m often asked how we go about finding someone trusted to be the public presence for our wide range of clients. These national and international brands all have their own rigorous recruitment processes – so it is only right that we reflect this by bringing the best people into our agency.

    Simply Measuredin Social- 50 readers -
  • How Brands Can Overcome the Biggest Influencer Marketing Challenges

    You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. Measuring Your Digital Brand Impact Download As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.

    Simply Measuredin Social How To's- 48 readers -
  • How Competitive Analysis Can Transform Your Social Marketing Plan

    It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing plan.

    Lucy Hitz/ Simply Measuredin Social How To's- 48 readers -
  • How to Boost Your Search Rank with Better Social Signals

    You’re constantly on the lookout for ways to improve your search rankings. And you’ve tried everything from keyword optimization to link building. While these may be enough to amplify your rankings significantly, you can further boost your rankings by improving your social signals. 2017 Social Marketing Planning Guide Download This post is a thorough guide to social signal ...

    Simply Measuredin Social How To's- 48 readers -
  • The Weekly Digital Marketing Round-Up

    The digital marketing world is changing rapidly, even as I write this. Marketers in 2017 must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network developme ...

    Lucy Hitz/ Simply Measuredin Social- 45 readers -
  • How Our Big Data Platform and Social Analytics API Work

    When you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. For example, you might be looking at your conversions and revenue per post on Facebook year-to-date, tracking engagement on Instagram versus competitors, or analyzing post-level data for a spring social media campaign.

    Simply Measuredin Social How To's- 45 readers -
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