Smart Business Trends - Posts from August 2016

  • Marketing Automation 101: Creating a Cart Abandonment Workflow

    If you sell a product or service online, you are losing money everyday. This is from a concept known as cart abandonment. These are visitors to your site that end up on your checkout page, but don’t actually order. Baymard Institute tracked 33 different studies and found that 68.63% users abandoned their shopping carts.

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