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Do you want to get more business through social media? Are you looking for new ways to generate leads? As marketers and business owners, you’re constantly looking for potential customers. In this article you’ll find 16 resources to help you generate leads with social media. How to Generate Leads Before you boost your social media lead generation, it’s essential to make sur ...
Do you have a LinkedIn content strategy? Do you want to maximize exposure of your content on LinkedIn? Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you. In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals.
Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.
Are you responsible for reporting on social media ROI? Do you need advice on what to share? ROI reports justify the resources allocated to social media campaigns. In this article I’ll explore four important parts of a social media ROI report that decision makers want to see. A Bird’s-Eye View of ROI Reports Social media ROI reports are based on prescribed objectives, the p ...
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out Website Card: The Twitter website card “allows users to easily discover interesting content while giving advertisers the ability to drive a higher volume of URL click ...
Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? To learn about haters and how to deal with them, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast.
Do you use browser extensions to manage your social media? Are you looking for more browser-based tools? There are a number of options to help community managers kick normal workflows into hyperdrive. In this article, you’ll discover five web apps and extensions to turn your browser into a productive social media machine.
Do you share your expertise online? Have you heard about Google Helpouts? Imagine having the ability to generate leads and make money with your existing expertise, but on Google’s dime. In this article, I explore Google Helpouts and how you can take advantage of this emerging tool to position yourself as an expert.
Do you want to learn how to market yourself and your business on Facebook? Are you looking for a resource to guide your Facebook marketing efforts? Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.
Are how to videos part of your social marketing? Are you looking for tips to improve the creation and promotion of your videos? Explainer videos are a new trend in how to videos. They help your customers and promote your product or service. In this article, you’ll find out what explainer videos are and how to use them in your marketing.
Do you have a plan to handle negative feedback? Do you know how to measure your engagement? These issues and more are faced by many social media marketers. In this article, I’ll share research and tips to help you overcome common challenges social media marketers face. #1: Marketers Lack Plan for Negative Comments When it comes to dealing with negative social buzz, more th ...
How do people find your blog content? Do you want to reach a larger audience? Delivering your content to customers and prospects in different ways brings more readers to your blog. In this article, I’ll share five ways to get your content in front of more people. #1: Encourage Automatic Sharing with GaggleAMP Every time you publish a blog article, your next move should be ...
Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing efforts helps people recognize your updates. In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success.
Are your Facebook posts going unnoticed in Facebook’s news feed? Are you wondering how to get more people to pay attention? Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction. In this article, I’ll show you eight ways to get great traction with practical Facebook updates.
Your Guide to the Social Media Jungle