• Are you tracking your inbound calls?

    There’s no question there is considerable value placed on inbound sales calls: 100% contact rate, expressed interest in your business’ product and an intent to co ...

    Starmark- 10 readers -
  • Are you mapping your customers’ journeys?

    In eTip 230, we discussed utilizing personas to visualize your business’ current and potential customer segmentation. Now we look toward customer journey as a way of mappin ...

    Starmark- 13 readers -
  • Ask Me Anything: The new town hall

    Reprinted from South Florida Business Journal. Ask Me Anything is a phrase that gets thrown around a lot these days. For some, it conjures up the sexy teena ...

    Starmark- 16 readers -
  • The Micro-moment of Truth is here

    Let’s face it – we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile device ...

    Starmark- 13 readers -
  • Can your 2017 marketing plan be Agile?

    Reprinted from South Florida Business Journal While most marketers know that Agile is a methodology and not just an adjective, there aren’t many using it. That also ...

    Starmark- 10 readers -
  • 2017 Trends in Social Media

    Undoubtedly, 2016 has been a quite a year for social media–from Facebook’s big push in live stream videos to the battle between Instagram and Snapchat, th ...

    Starmarkin Social- 12 readers -

Starmark

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