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As the web continues to evolve, there is increasing demand for websites to become ever more advanced and interactive. As a result, many developers choose to build websites using frameworks like React and Angular. This gives rise to the issue of how to optimise such sites for SEO. Basically, the question developers and SEOs ask is, can search engines like Google crawl JavaScri ...
Being a marketer isn’t always easy. You have to stay on top of the latest developments. At the same time, marketers have to learn tactics and strategy. So a marketer needs to wind down as well. Watch a movie and relax. But what if we combine the two? What if marketers can watch movies about marketing? Well, you’re in luck. You can.
Google PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t take context in consideration. As an ex-front end developer myself, I can understand the rationale behind why certain decisions are made around the utilisation of HTML, CSS or Ja ...
Fashion industry is one of most demanding — consumers crave innovation, inspiration, beauty and more. And you have no option, but to deliver on their expectations. Let’s have a look at the social media best practices from high-street to luxury fashion brands, as well as fashion influencers. Given that they deal with an audience that has sophisticated taste and a habit of hars ...
Accelerated Mobile Pages have evoked strong opinions from SEOs and developers since they were first introduced in 2016. Some argue that AMP is another competing standard for webpages that conflicts with the fundamental principles of the open web, while others say that AMP is necessary to bring the web in to the modern mobile-first era.
2017 has been probably one of the busiest years in history for AdWords. Not only was the new User Interface released to all advertisers, but it came with a global push towards automation under all sides of campaign management, both from the targeting point of view or ad creatives creation and bid management.
An exciting thing is happening in technology today, and its implications for digital transformation are profound. I’m speaking of the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities. They can also enable businesses to personalize products and services at scale.
In SEO, there’s been years of talking about how to own your brand SERP and how to ensure that you get that quality Named Entity Recognition from Google…. But stop for a minute. How often do you actually just search the name of a bricks and mortar store or a brand? Typically, a consumer is looking for specific information about that store when they head online to search, for ...
There are many voice activated devices to help us in the home and at work, including Google Assistant, Alexa from Amazon, Siri from Apple and Cortana from Microsoft. Aleh wrote a post about Voice Search on SEJ and mentioned that it has really been in 2017 where there has been a surge in people using voice search.
The Rapidly Expanding Martech Space We have an astounding amount of data available to us as digital marketers. There are now over 5,000 marketing platforms, tools and software available – a massive 43% YOY increase in 2017. Focusing on SEO alone, there are now over 100 dedicated tools. Source: http://chiefmartec.
This is a guest post from Robert Padgett, Associate Director of Technical SEO at Adapt Partners. What is thin content? Thin content can be defined as content with little or no added value. Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as th ...
The continued digital momentum towards local and hyperlocal search engine optimization (SEO), driven in no small part with the adoption of voice search and home assistants (including personal search speakers), has led to a shift in focus towards the local digital landscape, and in many cases with the complete exclusion of the more traditional international SEO opportunity.
For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when it comes to deciding your marketing strategy.
I have been asked for advice a number of times recently on whether a managed service or self-service programmatic display solution is the right way to go. Of course, the answer to this question is generally, “it depends”. And it depends on a lot of things, but mostly it is about scale and control. What is the scale of your programmatic display activity and what control are you looking for.
Managing a content strategy will more often that not involve multiple people, multiple networks and if handled poorly, multiple problems. This is why it’s important to keep your plans in a central location using an editorial content calendar, so all contributors can see the latest changes and updates and can plan their own content accordingly.
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, the performance in SERPs of your competitors will likely have improved across the board. While it is vital for brands to be keeping up with new trends in search marketing, it is important that SEOs also remember to follow the basics – basics such as internal linking and site structure.
Do you ever get that weird sense of deja vu? You knew exactly what your colleague was about to say or what would happen next. It feels like you’ve seen it all before. Technically this is caused by a delay between the two sides of your brain processing the information; one side sees the event subconsciously and then again when you fully recognise the event.
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