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2 May 2016 BY Barry Adams Estimated reading time: 8 minutes, 31 seconds Today I’m going to talk about a topic that’s been a persistent bugbear of mine for years. It’s about websites – specifically, about new websites that lack even the most basic digital marketing features. I still see way too many newly built websites that don’t even have the most elementary features in ...
16 June 2016 BY Jack Cooper Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already invaluable analytics platform. I must admit, my favourite change that has been introduced recently (not for analytics) is the ability to aggregate and group search console data using property sets.
In my opinion, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.
Gianluca Fiorelli is the organiser of the successful new conference The Inbounder. Within only a few years, he has been able to build up an event that attracts great speakers and attendees. In this post, Gianluca explains how that success happens and what you can take away from that for your own (personal) branding and marketing.
Billing by time is something that agencies have been doing for years. It has become a widely-accepted way of pricing agency services, but does that mean it’s the best way to charge clients? The time-based billing model that agencies normally use has seen agency return “per unit of work” fall by 40% during a steady 20-year decline.
This is a guest post by Rishi Lakhani who is an Executive Director at fastfwd, a dev and creative agency based in Birmingham. Rishi has been involved in online marketing for over 20 years and is well regarded in the community as a thought leader. I have moved around a fair bit in the last 15 years, and as a result have many changing habits when it comes to moving houses.
Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting resources away from optimising regul ...
Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes it feels like brands just switch between a series of 4 or 5 agencies, so if you want to break into that market then you need to know how to sell yourself. Here I’ll talk through the typical sales process we see and top tips for improving your success rate if you’re ...
One of the (many) great things about our industry is that there are a ton of great digital marketing events taking place all over the world. You only have to take a quick look at the list we maintain here on State of Digital to see that much for yourself. And in recent months, I’ve seen a few brand new dedicated SEO conferences pop up here in the UK, which is indicative that ...
Why the web isn’t perfect This is a guest post by Toby Osbourn, freelance developer and interim CTO for hire. The majority of issues making our websites a poor substitute for what they could be boil down to communication between and within teams. Excluding some new features of the web coming out (AMP, CSS Grid, updates to frameworks) the majority of the things we are build ...
When Facebook launched Reactions globally in February this year, its place was to fill the gap between people wanting a quick way to interact with someone’s News Feed and their understanding that sometimes a ‘like’ just didn’t cover it. Fast forward just four months and the data on their usage must be 🙁 for Facebook to say the least.
A large proportion of e-commerce websites are very proficient at creating the fundamentally optimised product and category content that delivers some degree of ranking and results from organic search. A few companies have taken note of targeted SEO tactics for e-commerce sites and applied additional actions supporting wider search gains.
The digital marketing conference scene has changed a lot in the last decade. In 2007 most search marketers were looking at SES and it was the first year we saw an SMX. In 2017 everything is different. As you can see on our events list, there is a lot more to choose. Having more events is a good thing. It gives the audience choice.
This post is the written version of the talk I presented at The Inbounder World Tour Madrid on March 17. Others future The Inbounder events will be in London on May 2nd and New York on May 22nd Who knows me or simply follows me on social networks, knows that I am a science fiction geek, which is not surprising in a man who in his childhood saw “Star Wars” in the movie theater ...
Influencer Marketing is probably one of the biggest content marketing trends in 2017. If you’re wondering how to create such a program, you’ve come to the right place. Olga Andrienko, Head of Global Marketing for SEMRush.com kindly shared with us her secret sauce on how to build long, lasting, and fruitful relationships with influencers. So, here it is. Content Marketing vs.
In a fast changing industry, it is key to make sure your staff has the latest knowledge. You make sure they read (sites like State of Digital). You make sure your staff attends events. And you get your staff trained. The problem with all of these methods, but training especially, is universal. How to get the knowledge that is being picked up, put in place.
YouTube is the second largest search engine in the world behind Google and the second most visited website on the planet as of December 2016. YouTube’s reach is further expanded by its direct inclusion in Google search. This search volume and traffic presents a huge opportunity for brands looking to increase their visibility by ranking videos on both YouTube and Google.
No matter how long you’ve been working in the digital marketing industry, you can always find something to push you that bit harder. For some, this may mean a new role or specialism, but for others, the lure of speaking at a conference can be an attractive one. Or at least one to debate as you mull over the following thoughts: “Do I know enough?” “Is it too scary to get up on ...
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