• Stop Making Crap Websites

      2 May 2016 BY Barry Adams Estimated reading time: 8 minutes, 31 seconds Today I’m going to talk about a topic that’s been a persistent bugbear of mine for years. It’s about websites – specifically, about new websites that lack even the most basic digital marketing features. I still see way too many newly built websites that don’t even have the most elementary features in ...

      Barry Adams/ State of Digitalin Social EMail- 41 readers -
    • What is Analytics User Explorer, and how useful is the data?

      16 June 2016 BY Jack Cooper Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already invaluable analytics platform. I must admit, my favourite change that has been introduced recently (not for analytics) is the ability to aggregate and group search console data using property sets.

      State of Digitalin How To's- 16 readers -
    • The Future of Technical SEO is Open Data

      In my opinion, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.

      Pete Campbell/ State of Digitalin SEO- 34 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting resources away from optimising regul ...

    Barry Adams/ State of Digitalin Google- 14 readers -
  • Selling SEO

    Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes it feels like brands just switch between a series of 4 or 5 agencies, so if you want to break into that market then you need to know how to sell yourself. Here I’ll talk through the typical sales process we see and top tips for improving your success rate if you’re ...

    State of Digitalin SEO- 12 readers -
  • The State of Digital Marketing Events – 3 Things I’d Like to See

    One of the (many) great things about our industry is that there are a ton of great digital marketing events taking place all over the world. You only have to take a quick look at the list we maintain here on State of Digital to see that much for yourself. And in recent months, I’ve seen a few brand new dedicated SEO conferences pop up here in the UK, which is indicative that ...

    State of Digital- 15 readers -
  • Lazy Developers or Poor Communication?

    Why the web isn’t perfect This is a guest post by Toby Osbourn, freelance developer and interim CTO for hire. The majority of issues making our websites a poor substitute for what they could be boil down to communication between and within teams. Excluding some new features of the web coming out (AMP, CSS Grid, updates to frameworks) the majority of the things we are build ...

    State of Digital- 15 readers -
  • Feeling emotional? When Feelings and Social Media Collide

    When Facebook launched Reactions globally in February this year, its place was to fill the gap between people wanting a quick way to interact with someone’s News Feed and their understanding that sometimes a ‘like’ just didn’t cover it. Fast forward just four months and the data on their usage must be 🙁 for Facebook to say the least.

    State of Digitalin Social- 18 readers -
  • Thinking Beyond the Sale – Practical E-commerce Optimisation Tips

    A large proportion of e-commerce websites are very proficient at creating the fundamentally optimised product and category content that delivers some degree of ranking and results from organic search. A few companies have taken note of targeted SEO tactics for e-commerce sites and applied additional actions supporting wider search gains.

    State of Digitalin SEO- 13 readers -
  • What does it take to run a conference in 2017?

    The digital marketing conference scene has changed a lot in the last decade. In 2007 most search marketers were looking at SES and it was the first year we saw an SMX. In 2017 everything is different. As you can see on our events list, there is a lot more to choose. Having more events is a good thing. It gives the audience choice.

    State of Digital- 8 readers -
  • A Guide To Influencer Marketing. Interview with Olga Andrienko, SEMRush

    Influencer Marketing is probably one of the biggest content marketing trends in 2017. If you’re wondering how to create such a program, you’ve come to the right place. Olga Andrienko, Head of Global Marketing for SEMRush.com kindly shared with us her secret sauce on how to build long, lasting, and fruitful relationships with influencers. So, here it is. Content Marketing vs.

    State of Digitalin Content- 15 readers -
  • How to train your staff on the job and get real results

    In a fast changing industry, it is key to make sure your staff has the latest knowledge. You make sure they read (sites like State of Digital). You make sure your staff attends events. And you get your staff trained. The problem with all of these methods, but training especially, is universal. How to get the knowledge that is being picked up, put in place.

    Bas Van Den Beld/ State of Digitalin How To's- 20 readers -
  • Optimising Videos for YouTube and Google Search

    YouTube is the second largest search engine in the world behind Google and the second most visited website on the planet as of December 2016. YouTube’s reach is further expanded by its direct inclusion in Google search. This search volume and traffic presents a huge opportunity for brands looking to increase their visibility by ranking videos on both YouTube and Google.

    State of Digitalin Social SEO Google- 17 readers -
  • How to get yourself ready for your first ever speaking gig

    No matter how long you’ve been working in the digital marketing industry, you can always find something to push you that bit harder. For some, this may mean a new role or specialism, but for others, the lure of speaking at a conference can be an attractive one. Or at least one to debate as you mull over the following thoughts: “Do I know enough?” “Is it too scary to get up on ...

    State of Digitalin How To's- 15 readers -
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