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2 May 2016 BY Barry Adams Estimated reading time: 8 minutes, 31 seconds Today I’m going to talk about a topic that’s been a persistent bugbear of mine for years. It’s about websites – specifically, about new websites that lack even the most basic digital marketing features. I still see way too many newly built websites that don’t even have the most elementary features in ...
In my opinion, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.
16 June 2016 BY Jack Cooper Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already invaluable analytics platform. I must admit, my favourite change that has been introduced recently (not for analytics) is the ability to aggregate and group search console data using property sets.
It’s 2017. By now, there’s a very good chance that social media communication has established itself as an integral part of your company’s marketing activities. Whether it plays a leading role – perhaps influencers are the driving force behind your product sales – or it merely plays a supporting part, most of the updates you post to social media will be public facing.
In the last 6 months there have been a number of high profile news stories which bring the measurement of what we do as digital marketing into question more than ever, particularly in the world of display and programmatic advertising. Facebook admitted to misreporting numbers and are still bumbling their way through a PR nightmare, one which will leave them no choice but to ...
On the 9th of March this year, Barbie will turn 58 years old. Created in 1959, Ruth Handler (who set up Mattel with Elliot Handler in 1945), launched a plastic doll called Barbie. The inspiration came from seeing her daughter play with paper adult dolls instead of baby dolls. Her daughter, Barbara (Barbie), would become the name for one of the most popular toys of the 20th century.
Migrations! Migrations! Migrations! Everywhere you look there seems to be one that is happening. But website migrations are not easy! There are many good migrations being conducted on a regular basis, but you never hear about them. You only hear about those that have not gone as well as expected, sometimes through no fault of those involved.
Nearly everything we produce online these days is content. It varies in depth, breadth and purpose from fun and shareable to detailed and converting. In business terms, the former equals more leads and the latter means better quality leads. Ultimately, your content strategy becomes a balancing act where you draw in more of your audience whilst sifting through it in search for gold dust.
Yandex recently announced its new search algorithm Palekh, which improves how Yandex understands the meaning behind every search query by using its deep neural networks as a ranking factor among others. Ultimately, the new algorithm helps Yandex improve its search results across the board but especially for long-tail search queries.
The end of 2016 is only a few days away. Time to look back at the most popular articles published on State of Digital last year! Here is the top 10 of 2016! The Ultimate Guide to Gmail Sponsored Promotions Tara West gives an in-depth view of Google Sponsored Promotions (GSPs), what they are, how and when to use them. It certainly a tactic that you should consider in your marketing mix.
You’ve probably heard of programmatic advertising. As with all new and fast-growing advertising technologies, there’s often confusion as to what exactly it involves. This is a beginner’s guide to programmatic ads, designed to give you all the basic knowledge you need to confidently talk programmatic and get started! In 2015, 55% of all US digital display ads were bought progra ...
In 2017 there will again be hundreds of Digital Marketing events around the globe. Where to speak? Which ones to attend? It’s a decision that you can’t make without knowing what events there are. Like every year in the past five years, we would like to make it a bit easier for you. By publishing our annual events list.
There are two core groups of people you can split your business’ audience into; customers and consumers. Those who have purchased from you, and those who may purchase but are yet to. Understanding the wants and needs of these groups will strengthen your brand’s position in the market. For customers, it’s all about securing their loyalty for maximum lifetime value and inspiring ...
Benjamin Franklin once famously stated: “In this world nothing can be said to be certain except death, taxes and a December marketing blog featuring predictions of what’s going to be the next biggest thing in the industry next year.” Well maybe I’ve added a little bit at the end, but it certainly is true.
To start off with a simple statement, SEO has gotten harder. Some will agree with me, others not – this will ultimately show when/how you got introduced to it and your own path within the industry. Regardless of which direction you come at this, there is much to distract you from running an efficient & successful SEO campaign.
We know search is changing. Almost every single day, something in our world shifts. Sometimes it’s a little shift and sometimes it’s Enhanced Campaigns, Expanded Text Ads, or Penguin. There’s a big change coming – possibly the biggest we’ve ever seen. And it’s already begun. A couple of weeks ago, I was lucky enough to attend the Bing Ads Next event in Redmond, WA.
Over the past month, I’ve been working away on a blogger outreach campaign for 2017. In fact, one of the campaigns is now completely subscribed for the next year. As in, all the way to the end of December 2017. I’d love to pretend that this was all down to my organisational skills, but it’s not. It’s largely because my team used a couple of tactics to create a bit of momentum ...
I have recently been at Web Summit Conference in Lisbon (November 7 to 9) and the first word I could think of when I sat down to write this post was: “huge”. Over 50,000 participants made it the largest web related event I have ever attended to (and one of the biggest I joined in all fields, if you exclude a couple of concerts & sporting events!).
State of Digital: Collaborating, Connecting, Sharing Knowledge