• Stop Making Crap Websites

      2 May 2016 BY Barry Adams Estimated reading time: 8 minutes, 31 seconds Today I’m going to talk about a topic that’s been a persistent bugbear of mine for years. It’s about websites – specifically, about new websites that lack even the most basic digital marketing features. I still see way too many newly built websites that don’t even have the most elementary features in ...

      Barry Adams/ State of Digitalin Social EMail- 35 readers -
    • The Future of Analytics – Ask the Experts

      Estimated reading time: 12 minutes, 4 seconds If we look back over the past five years, we have seen some huge changes across the digital marketing landscape and one of the areas that we have seen significant changes is in the world of analytics. From call tracking and tag management to attribution and DMPs, we have seen them all make their way into our day to days lives as marketers.

      Samantha Noble/ State of Digital- 23 readers -
    • The Future of Technical SEO is Open Data

      In my opinion, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.

      Pete Campbell/ State of Digitalin SEO- 31 readers -
  • 2017 Dublin Tech Summit highlights: UX, Security, Ads, Social and PR

    Inaugurated in 2017, Dublin Tech Summit is a conference that connects different areas of technology, including business, marketing, security, money, development, big data and more. It was held at the Convention Centre Dublin on 16 and 17 February of 2017. Below are the most interesting topics I had the pleasure to watch and learn from on the second day: User Experience is abo ...

    State of Digital- 7 readers -
  • Why does Facebook ads data not match Google Analytics data?

    Why does your Facebook advertising data not match up with your Google Analytics data? This is a question that pops up time-and-time again. Whether it is your conversion data, or click data, the discrepancies between Google Analytics and Facebook are usually very significant. Whether you’ve wondered the answer to this question yourself, or you need a detailed explanation to s ...

    Tara West/ State of Digitalin Social Paid Search Google- 19 readers -
  • Do you Speak with Persuasion?

    We have a little sister! It’s about… speaking! Let me tell you some more… There is an interesting exercise that might just surprise you. The exercise starts with counting: Count the number of times you or someone at your office is talking to an audience at an event. Then add the number of times someone is talking to a group of clients.

    Bas Van Den Beld/ State of Digital- 17 readers -
  • Why I’m Blaming WordPress For Its Own Security Flaws

    Last year I wrote about a website got hacked and received a severe Google penalty. This really put website security on my radar, and I wrote a follow-up about performing basic site security scans to thwart most automated hacking scripts. Since then I’ve developed my web security offering and am helping more and more clients with implementing basic security measures for their websites.

    Barry Adams/ State of Digitalin SEO Blogging- 14 readers -
  • Identifying and Creating Content That Works

    It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’. Yet comparatively few companies are creating content that really works, and this article will help fix that.

    State of Digitalin Content- 26 readers -
  • SEO Health Check – Can we future-proof our sites?

    In the digital industry, there are constant scare tactics used that make us feel what we are doing just simply isn’t good enough. With the ‘death of SEO‘ and ‘Mobilegeddon’ it starts to feel like every latest update will be the start of the digital apocalypse. So how do we make sure we will survive? The Initial Check As we all know, there have been lots of big changes to how ...

    State of Digitalin SEO- 16 readers -
    Earlier about the same topic:
  • 2017 Digital Marketers Survey

    At State of Digital we want to be on top of things. So we can create content for you that actually helps you become a better marketer. To do that, we need to understand you. And what better way to do that, than to ask you! We created a survey in which we ...

    Bas Van Den Beld/ State of Digital- 13 readers -
  • How to Use Proprietary Data to Drive Media Coverage

    If your company possess data that can help others better understand a specific market and its trends, then you better use it. Here’s what you can learn from BuzzSumo and TripAdvisor about getting the journalists’ attention and being mentioned in the media. If you ever tried promoting a press release, you probably already know how challenging it is to convince at least one jo ...

    State of Digitalin How To's- 15 readers -
  • Search London celebrates sixth birthday

    This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of Digital Editor Jo Turnbull to find out more about the event. How long has Search London been going? I have been running Search London since October 2010. I had the first official Search London meetup in January 2011. Time has flown by.

    Laura Crimmons/ State of Digitalin Paid Search- 27 readers -
  • How to Research and Target Informational Search Queries

    It is commonly accepted that there are three different types of search query: Transactional: This user is looking to complete a purchase or transaction of some kind. Navigational: Navigational searches are those which are an attempt to find or access a specific brand or website. Informational: These searches are focussed on the user getting more information about a pro ...

    State of Digitalin SEO Content How To's- 17 readers -
  • 4 mistakes that brands are still making on social media

    It’s 2017. By now, there’s a very good chance that social media communication has established itself as an integral part of your company’s marketing activities. Whether it plays a leading role – perhaps influencers are the driving force behind your product sales – or it merely plays a supporting part, most of the updates you post to social media will be public facing.

    State of Digitalin Social- 15 readers -
IMGlance Facts
  1. listed
  2. #24 in our ranking
  3. 637 posts, read by 9,121 readers
  4. 14 readers per post
  5. 19 Posts per month
Facts last updated: (2017-02-21 23:06:49 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!