• Stop Making Crap Websites

      2 May 2016 BY Barry Adams Estimated reading time: 8 minutes, 31 seconds Today I’m going to talk about a topic that’s been a persistent bugbear of mine for years. It’s about websites – specifically, about new websites that lack even the most basic digital marketing features. I still see way too many newly built websites that don’t even have the most elementary features in ...

      Barry Adams/ State of Digitalin Social EMail- 28 readers -
    • 25 Podcasts That Will Make You a Better Marketer

      Podcasts can improve your knowledge quickly. Bas van den Beld gives you an overview of 25 podcasts in the categories tactical, trends, interviews, strategical and topical specialized. I often get asked how I keep up my knowledge in a fast-changing digital landscape. I get asked about my ‘secret’. The secret is simple: next to practice (“doing things”) I consume a lot.

      Bas Van Den Beld/ State of Digitalin Social SEO- 21 readers -
    • The Future of Technical SEO is Open Data

      In my opinion, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.

      Pete Campbell/ State of Digitalin SEO- 28 readers -
  • Creating Link Worthy Content Using Competitor Research

    For savvy marketers, acquiring links should not be the sole objective of content marketing activity. Content marketing is actually defined as the creation and distribution of content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action. However, it is hard to overlook the associated value that relevant backlinks acquired to ...

    State of Digitalin Content- 7 readers -
  • 7 Useful SEO Tips to Improve Organic Performance

    Getting started with SEO can be tough, equally so can building on an existing campaign that has been on worked to great lengths. In my latest post, I’ve gathered a number of tried and tested SEO tips that’ll help to give you that competitive edge in search, helping to improve the overall organic performance of your website.

    State of Digitalin SEO- 12 readers -
  • Mobile First Index and 7 Things You Need to Stop Doing Immediately

    Mobile First Index – Why is Google changing their index after so many years? Google’s “desktop first” index has been around since the very beginning of this search engine. Why is it now getting abandoned and pushed aside as a backup? What is mobile first index and will the other search engines follow? The fact that mobile searches have topped the number of searches from deskto ...

    Pete Campbell/ State of Digitalin SEO- 6 readers -
  • How a hoax Daft Punk website earned 300 links in 10 days

    Daft Punk are a music duo who know how to build up mystery around their news. For instance, they only went on tour twice, in 1997 and 2007. Following the pattern, after another 10 years would make sense for them to hit the road again. Meanwhile, in 2013, the french guys released the worldwide hit Random Access Memories and took almost five months from announcing until releasing ...

    State of Digital- 1 readers -
  • Getting the most out of media requests as a brand

    How often do you focus on your competitors? It might be more than you think. You might’ve set a Google Alert to track what mentions they’re getting, you might’ve crawled their website to see what’s going on at a technical level. Or, you might’ve done an entire audit based on your competitors with everything you’d ever want to know.

    State of Digital- 10 readers -
  • #Inbound16 Highlights from Day 3 and 4

    It’s been almost one week since Inbound 2016 ended, and if you missed it this year, I have some great news: a lot of the content is now available online! I wrote about my highlights from the first two days, and here’s what I recommend checking out from days 3 and 4. The 3rd and 4th days of Inbound were the most intense ones.

    State of Digital- 15 readers -
  • Should you advertise on Facebook’s Audience Network?

    This week, Facebook’s Audience Network made headlines again through Facebook using the network to deliver television advertising on selected connected networks. Although the roll-out of this (if it ever happens) is a long way away, it might have prompted you to ask whether you should be advertising via Facebook’s Audience Network.

    Tara West/ State of Digitalin Social Facebook- 6 readers -
  • The state of PPC conferences in Europe

    I have just come back from Heroconf London, the PPC event held by Hanapin Marketing in Europe and Marketing Festival in Ostrava (Czech Republic), the digital marketing event organized by Jindrich Fáborský. On February 1st was at PPC Masters in Berlin and on April 1st organized myself ADworld Experience in Bologna (Italy).

    State of Digitalin Paid Search- 6 readers -
  • #Inbound16 Highlights from Day 1 & 2

    #Inbound16 Highlights from Day 1 & 2 10 November 2016 BY Irina Nica This year I have the privilege to attend the 5th edition of Inbound in Boston, as a HubSpotter, and I thought it would be great to share some of the insights I learned with our State of Digital community. What I didn’t realize was just how enormous and, sometimes, overwhelming Inbound is! All in all, i ...

    State of Digital- 17 readers -
  • Surprising mistakes most speakers don’t know they make

    Many speakers have some ‘tricks up their sleeve’. Things that will help them be more memorable, or look more professional. Some of these tactics (because that is what they are) are well known. Taking the selfie with the audience. Getting interaction by asking questions, you name it. Yet some tactics might actually backfire. Without the speaker realising what went wrong.

    Bas Van Den Beld/ State of Digital- 15 readers -
  • Preparing Your Website for the Winter – Your Winter Ready Guide

    9 November 2016 BY Lee Wilson The winter season means myriad things to many industries, but whatever your circumstances, this valuable time of year can revitalise your web presence, increase your website health, and support growth in quarter one 2017. In this winter ready website guide, we explore practical ways to make the most from your website before the end of the yea ...

    State of Digital- 9 readers -
  • Growing your SEO Knowledge

    Working in the digital industry, we are lucky to be in a fast-paced and exciting environment most of the time. The constraints within which we do our jobs are ever-changing, allowing continual personal development which keeps us all engaged in the work we do. Whilst this is great for marketing innovation, the other benefit is it breaks down so many of the barriers to entry into the industry.

    State of Digitalin SEO- 13 readers -
  • Content Discovery Networks: Friend or Foe?

    8 November 2016 BY Paul Hunter Content Discovery Networks are nothing new, but if you haven’t heard of them then I’m almost certain you will have seen them around the web. Often they’ll have a titles such as ‘More like this’ or ‘From Around the Web’. They house a number of articles, usually at the bottom of a blog or article that direct traffic to (mostly) external websites.

    State of Digitalin Social Paid Search Content- 10 readers -
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