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As the web continues to evolve, there is increasing demand for websites to become ever more advanced and interactive. As a result, many developers choose to build websites using frameworks like React and Angular. This gives rise to the issue of how to optimise such sites for SEO. Basically, the question developers and SEOs ask is, can search engines like Google crawl JavaScri ...
In 2017 there will again be hundreds of Digital Marketing events around the globe. Where to speak? Which ones to attend? It’s a decision that you can’t make without knowing what events there are. Like every year in the past five years, we would like to make it a bit easier for you. By publishing our annual events list.
Optimizing a website for your target audience can be tricky. Optimizing a large website for your target audience can be even trickier. Since the last article, DeepCrawl recently launched a significant update to a brand new crawler which is a lot faster and there are now a bunch of new reports available.
I’m a voice search evangelist – odd for someone who would literally rather die than speak to my phone in public. Yet, I am, I see the future of search as one completely integrated with our lives in the way I first saw in the early 90’s on Star Trek – which reveals two more things about me than I would like.
Are you prepared for the ever-changing trends in the travel industry? The truth is, this can be a big challenge for travel companies and marketers. In this post, I explore how 7 travel companies are leveraging content marketing techniques to increase their SEO visibility and drive new customers. Make no mistake about it, there is a huge amount of money in the travel market.
Being British I love an underdog story. We do really love a “tryer”. It must be baked into our national psyche thanks to years of below-average performance at most sports. There’s also a suggestion that maybe Brits just hate successful people. It’ll then come as no surprise that as a result, I have a surprising affinity for Bing Ads over Google Adwords.
Robots.txt & Meta robots, two very similar ways to achieve a similar task – but in effect they’re significantly different! Robots.txt was my first introduction to blocking pages from Google, it’d take a relatively small change to implement and it was very simple to explain if you were working with third-party developers. It’s too easy to use this lazily however, and robots.
If I had a £1 for every time I’d been asked this question I would be a millionaire! Or at least much closer to retiring. If you’ve ever done a search on Google using the keywords you’re bidding on, and not seen your ad, you are not alone. It’s completely normal to not see your ad every time you search, and there are a number of reasons this could be happening.
During the last SMX Munich in March I had the pleasure to hear Rand Fishkin introducing a keynote on the changing Search Landscape in 2017. Almost six months later all the trends he highlighted stand steady. He started giving some detailed numbers of the incredible amount of searches performed in Google (more than 2 trillion per year) highlighting some remarkable difference ...
Have you ever been stuck in traffic? Heavy images are like staying stuck in a traffic jam on the way home. You slowly move a few meters at the time and sometimes feel it’s never going to end, or at best you’ll get home very late – Just to jump on that same traffic again the next day. Optimising images are like driving that same road on a Sunday morning. Fast and free.
My son Arthur has just been awarded a prize for story-telling at his primary school. So when I watched that short movie whose script was generated by artificial intelligence, based on thousands of sci-fi books and films, I could certainly see a lot of similarity between both outputs. For me this epitomizes the current state of AI… It is raw, forming, full of potential but sti ...
When someone asks me what SEO is, I usually say that SEO is not a discipline for the poor in spirit. The evolution of Google (and of the others search engines) is constant and, as it happened in the last 18 months, even a frenzy. Therefore, if you are someone, who has problems in discussing your own certainties, if you don’t have an inquisitive mind and, if you don’t recogn ...
On Saturday 29th July I had the pleasure of attending my first ever ‘unconference’ event: Cardiff MeasureCamp. Their second Cardiff event saw web analysts, SEOs and other digital marketers come together at the Welsh capital’s rugby stadium, some of whom had travelled not only from Bristol/London direction, but even from other European countries.
If you’re not internet-savvy then the online world can be a scary place. For many it’s an entirely different language, and there’s the ability for those who understand the internet to deceive and manipulate people for their own gains. Often this is through various types of fraud and scam e-commerce sites.
In my last article we went through how to start gathering the audience data you need to begin using audiences in your campaigns every day. This time we’ll cover off some next-level hacks, some expert tips and tricks to help you do even more. Let’s get stuck in! (If you’ve got no idea what I’m talking about, read the first of this duo).
Conversations. These days, there is a lot of chatter about talking – and it’s not that surprising considering the forays in AI, machine learning and natural language processing have made interactions with technology more conversational, more human. Bots are now capable to think, but also view, speak, and listen.
It’s no secret that the PR industry is one that is constantly evolving, where the rules of the game are shifting at a rapid pace – especially in digital. Many of the traditional tools and assets are endlessly in limbo and under scrutiny as to how relevant they may be in today’s modern world. It can be said that one of the most relevant assets that’s often up for discussion i ...
We’ve tons of SEO tools out there. For backlinks, content, technical audits, crawl, keywords. Countless features to make your life better and rock the SERPs. Content King is a new one on the list, and this post is for those considering adding it to your arsenal of tools. Content King is a SaaS presenting themselves as “a real-time SEO auditing” tool.
State of Digital: Collaborating, Connecting, Sharing Knowledge