• What is Analytics User Explorer, and how useful is the data?

      16 June 2016 BY Jack Cooper Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already invaluable analytics platform. I must admit, my favourite change that has been introduced recently (not for analytics) is the ability to aggregate and group search console data using property sets.

      State of Digitalin How To's- 19 readers -
    • The Future of Technical SEO is Open Data

      In my opinion, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.

      Pete Campbell/ State of Digitalin SEO- 37 readers -
  • Find The Influencers That Matter (In 3 Easy Steps)

    You have to know your battleground before you attack. This is as much true in marketing as it is in war. When you’re just getting started on influencer marketing or you’re approaching a new industry, you need to take your time and map your landscape. Get this right and you’ll be able to: Identify and target the right audience Assess the necessary budget for your campaigns Ca ...

    State of Digital- 10 readers -
  • Functional SEO Requirements For a New Website

    Moving to a new website platform can be a huge undertaking, but one that should put your business on a stable footing for a good few years. There is an abundance of SEO checklist style posts highlighting essential tasks to undertake when launching a new website, but in this post we’ll focus on the functional requirements of a website platform to ensure your new site is able to ...

    State of Digitalin SEO- 9 readers -
  • 5 Reasons to Organise a Conference

    Many people have asked me why I run Search London, a meetup group that I have been organising for over six and a half years. There are many reasons which I wanted to share on State of Digital so that those who are interested in setting up a Digital Event have some handy, real life tips.We have consistently run around 6 events per year, all in the evenings and most of the time ...

    Jo Turnbull/ State of Digital- 11 readers -
  • Audiences – Get Started With Paid Media!

    There’s been lots said and written in recent months about the changes in the world of search. I’ve written about some of them myself (here and here) as it’s a topic that fascinates me. Change is the only constant in our industry and we see a LOT of it on an almost daily basis. If I sit down and think about all the change in the last few years, it could be overwhelming.

    Arianne Donoghue/ State of Digitalin Social Paid Search- 14 readers -
  • The evolution of search through a modern consumer journey

    The IAB UK has just released their digital advertising spend report for 2016 and announced that digital advertising grew at its fastest rate for nine years – up 17.3% to £10.3 billion. The last time annual growth was higher was in 2007 (+38%), when Apple released the iPhone leading to the accelerated adoption of smartphones, the emergence of the app paradigm, etc.

    State of Digital- 17 readers -
  • Outreach And Customer Engagement the Right Way

    Working in digital, in particular in content and outreach, has made me fairly cynical of brands and bloggers. I hate the “I really enjoyed [insert article name here], please feature my product” style emails that we so frequently get. In fact, the White.net inbox gets around 20-30 of these per day requesting we include the latest tool onto an old blog post. Not thrilling.

    State of Digitalin Affiliate Content- 14 readers -
  • How To Write Engaging Blog Posts Your Audience Will Crave

    At this stage, it isn’t even a question whether you really need content marketing or not – we all know it’s a must. Your content builds your brand awareness, your industry expertise and empowers all your marketing efforts through a variety of channels. However, having a (full) content calendar isn’t easy, and the common belief that you must produce an insane amount of content ...

    State of Digitalin Social Content How To's- 13 readers -
  • Movies Every Marketer Should Watch

    Being a marketer isn’t always easy. You have to stay on top of the latest developments. At the same time, marketers have to learn tactics and strategy. So a marketer needs to wind down as well. Watch a movie and relax. But what if we combine the two? What if marketers can watch movies about marketing? Well, you’re in luck. You can.

    Bas Van Den Beld/ State of Digital- 21 readers -
  • From in-house to agency SEO: tree learnings from my first month

    For years I wondered how would be to work for an agency. Until I moved to Dublin all my SEO life had been in-house, first in a huge travel e-commerce in Latin America and then in an international gaming company in Amsterdam. These are just my first impressions, but the agency life has been intense and exciting, to be honest quite the way I pictured.

    State of Digitalin SEO- 10 readers -
  • What is Rank Tracking and Do We Recognise it Anymore?

    The following blog is heavily based on a recent talk I gave at Search London, I’ve embedded the slides below for those who want the ‘quick’ version, for everyone else – read on! I love rank tracking – in fact SEO’s like me are addicted to it. It’s an industry where the fixation on tools & software is expected, if not essential.

    Chris Green/ State of Digital- 17 readers -
  • Getting Started with Visual Search

    What is Visual Search? Search by logos, search by products, colours, shapes – whatever you can photograph. Technology defines the market, and new technologies are at the forefront of the marketplace, even if they’re still experimental in many ways. After all, nothing accelerates technological development like competition, and there are few areas more competitive than sales.

    Pete Campbell/ State of Digitalin Social Content- 16 readers -
IMGlance Facts
  1. listed
  2. #39 in our ranking
  3. 675 posts, read by 11,829 readers
  4. 17 readers per post
  5. 19 Posts per month
Facts last updated: (2017-05-25 16:05:34 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!