• Voice search and snippets and rankings, oh my!

    I’m a voice search evangelist – odd for someone who would literally rather die than speak to my phone in public. Yet, I am, I see the future of search as one completely integrated with our lives in the way I first saw in the early 90’s on Star Trek – which reveals two more things about me than I would like.

    State of Digitalin Paid Search Display EMail- 15 readers -
  • Top Things You Didn’t Know You Could Do In Bing Ads

    Being British I love an underdog story. We do really love a “tryer”. It must be baked into our national psyche thanks to years of below-average performance at most sports. There’s also a suggestion that maybe Brits just hate successful people. It’ll then come as no surprise that as a result, I have a surprising affinity for Bing Ads over Google Adwords.

    Arianne Donoghue/ State of Digitalin Paid Search- 12 readers -
  • How to Decide – Robots.txt Or Meta Robots?

    Robots.txt & Meta robots, two very similar ways to achieve a similar task – but in effect they’re significantly different! Robots.txt was my first introduction to blocking pages from Google, it’d take a relatively small change to implement and it was very simple to explain if you were working with third-party developers. It’s too easy to use this lazily however, and robots.

    Chris Green/ State of Digitalin SEO How To's- 18 readers -
  • Why Aren’t My AdWords Ads Running?

    If I had a £1 for every time I’d been asked this question I would be a millionaire! Or at least much closer to retiring. If you’ve ever done a search on Google using the keywords you’re bidding on, and not seen your ad, you are not alone. It’s completely normal to not see your ad every time you search, and there are a number of reasons this could be happening.

    Tara West/ State of Digitalin Affiliate Paid Search- 16 readers -
  • Rand Fishkin’s SEO landscape for 2017 after 6 months

    During the last SMX Munich in March I had the pleasure to hear Rand Fishkin introducing a keynote on the changing Search Landscape in 2017. Almost six months later all the trends he highlighted stand steady. He started giving some detailed numbers of the incredible amount of searches performed in Google (more than 2 trillion per year) highlighting some remarkable difference ...

    State of Digitalin Paid Search SEO Google- 15 readers -
  • Make it faster: reduce image size by 85% and improve your page speed

    Have you ever been stuck in traffic? Heavy images are like staying stuck in a traffic jam on the way home. You slowly move a few meters at the time and sometimes feel it’s never going to end, or at best you’ll get home very late – Just to jump on that same traffic again the next day. Optimising images are like driving that same road on a Sunday morning. Fast and free.

    State of Digitalin SEO- 15 readers -
  • The Heart of Artificial Intelligence

    My son Arthur has just been awarded a prize for story-telling at his primary school. So when I watched that short movie whose script was generated by artificial intelligence, based on thousands of sci-fi books and films, I could certainly see a lot of similarity between both outputs. For me this epitomizes the current state of AI… It is raw, forming, full of potential but sti ...

    State of Digital- 20 readers -
  • SEO Trends 2017 – A MidSummer Review

    When someone asks me what SEO is, I usually say that SEO is not a discipline for the poor in spirit. The evolution of Google (and of the others search engines) is constant and, as it happened in the last 18 months, even a frenzy. Therefore, if you are someone, who has problems in discussing your own certainties, if you don’t have an inquisitive mind and, if you don’t recogn ...

    Gianluca Fiorelli/ State of Digitalin SEO- 19 readers -
  • My First Unconference – Cardiff MeasureCamp II, July 2017

    On Saturday 29th July I had the pleasure of attending my first ever ‘unconference’ event: Cardiff MeasureCamp. Their second Cardiff event saw web analysts, SEOs and other digital marketers come together at the Welsh capital’s rugby stadium, some of whom had travelled not only from Bristol/London direction, but even from other European countries.

    State of Digital- 15 readers -
  • Building Digital Trust

    If you’re not internet-savvy then the online world can be a scary place. For many it’s an entirely different language, and there’s the ability for those who understand the internet to deceive and manipulate people for their own gains. Often this is through various types of fraud and scam e-commerce sites.

    State of Digital- 14 readers -
  • Taking Your Audiences to the Next Level

    In my last article we went through how to start gathering the audience data you need to begin using audiences in your campaigns every day. This time we’ll cover off some next-level hacks, some expert tips and tricks to help you do even more. Let’s get stuck in! (If you’ve got no idea what I’m talking about, read the first of this duo).

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 20 readers -
  • An Introduction to Conversational Commerce and Bots

    Conversations. These days, there is a lot of chatter about talking – and it’s not that surprising considering the forays in AI, machine learning and natural language processing have made interactions with technology more conversational, more human. Bots are now capable to think, but also view, speak, and listen.

    State of Digital- 16 readers -
  • Why The Press Release Is Still A Valuable Link Building Asset

    It’s no secret that the PR industry is one that is constantly evolving, where the rules of the game are shifting at a rapid pace – especially in digital. Many of the traditional tools and assets are endlessly in limbo and under scrutiny as to how relevant they may be in today’s modern world. It can be said that one of the most relevant assets that’s often up for discussion i ...

    Pete Campbell/ State of Digitalin Content- 15 readers -
  • Content King SEO tool review: tracking on-page changes

    We’ve tons of SEO tools out there. For backlinks, content, technical audits, crawl, keywords. Countless features to make your life better and rock the SERPs. Content King is a new one on the list, and this post is for those considering adding it to your arsenal of tools. Content King is a SaaS presenting themselves as “a real-time SEO auditing” tool.

    State of Digitalin SEO Content- 24 readers -
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