• Taking Your Audiences to the Next Level

    In my last article we went through how to start gathering the audience data you need to begin using audiences in your campaigns every day. This time we’ll cover off some next-level hacks, some expert tips and tricks to help you do even more. Let’s get stuck in! (If you’ve got no idea what I’m talking about, read the first of this duo).

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 14 readers -
  • An Introduction to Conversational Commerce and Bots

    Conversations. These days, there is a lot of chatter about talking – and it’s not that surprising considering the forays in AI, machine learning and natural language processing have made interactions with technology more conversational, more human. Bots are now capable to think, but also view, speak, and listen.

    State of Digital- 15 readers -
  • Why The Press Release Is Still A Valuable Link Building Asset

    It’s no secret that the PR industry is one that is constantly evolving, where the rules of the game are shifting at a rapid pace – especially in digital. Many of the traditional tools and assets are endlessly in limbo and under scrutiny as to how relevant they may be in today’s modern world. It can be said that one of the most relevant assets that’s often up for discussion i ...

    Pete Campbell/ State of Digitalin Content- 13 readers -
  • Content King SEO tool review: tracking on-page changes

    We’ve tons of SEO tools out there. For backlinks, content, technical audits, crawl, keywords. Countless features to make your life better and rock the SERPs. Content King is a new one on the list, and this post is for those considering adding it to your arsenal of tools. Content King is a SaaS presenting themselves as “a real-time SEO auditing” tool.

    State of Digitalin SEO Content- 20 readers -
  • Have You Adapted to Mobile Search?

    Optimizing for mobile search is an unavoidavle task. It may not be fun, but it’s a must. Google is already rolling out its Mobile-first index, and you should be at the forefront of this development. If you cannot follow your users’ online behavior patterns, then you should simply trust what Google does, because they do know a thing or two about digital folks! Why Optimize for ...

    State of Digital- 15 readers -
  • How to Run Live ‘Site Reviews’ at Events (and Why You Should)

    Site review at Cardiff SEO Meet I’ve been running a quarterly SEO meetup (Cardiff SEO Meet) since May 2016. Early on, I had the idea of running live ‘site reviews’ alongside talks, where we (the audience) would audit a website together, live on the night. We ran our first one at our second event (August 2016), which I was fortunate enough to Periscope with the permission of ...

    State of Digitalin SEO How To's- 20 readers -
  • The Future of The Web; Websites as Data Sources

    Since its inception, the World Wide Web has been a medium served through a screen. Websites have always been laid as pages, with links allowing users to navigate from one page to another to find what they’re looking for. In recent years, however, we’re seeing rapid technological changes that affect how people interact with the web.

    Barry Adams/ State of Digital- 12 readers -
  • Internal Communications – Pitfalls to Avoid and Benefits to Look for Digital Marketing

    Do I need to persuade you that communication is important? Of course I don’t – you know better than me that talking personally to your customers or prospects through your website, ad copy, or marketing email is vital. But what if I told you that communication between your own teams is no less important and can impact your revenue, lead generation, and brand reputation? A bit ...

    State of Digital- 15 readers -
  • Which SEO trends are here to stay?

    Just five months ago, I wrote a piece for State of Digital discussing the question ‘Can we future-proof our sites?’ I spoke about staying on top of your technical integrity and how you need to be aware of the latest trends to be ahead of the curve. If you took my advice, it’s likely you’re now overwhelmed from the exciting advancements taking place in SEO (and digital marketing as a whole).

    State of Digitalin SEO- 18 readers -
  • The Best of PPC & CRO from ADworld Experience 2017

    Last month in Bologna (Italy) was the 6th edition of ADworld Experience, one of the largest PPC events in Europe (and the top 3 in the world). This was a great event and it is rare to have both a PPC and CRO conference 100% dedicated to PPC & CRO real case studies. As an organizer of the conference, I was able to review participant’s feedback of all sessions and will shar ...

    State of Digitalin Paid Search- 19 readers -
  • Find The Influencers That Matter (In 3 Easy Steps)

    You have to know your battleground before you attack. This is as much true in marketing as it is in war. When you’re just getting started on influencer marketing or you’re approaching a new industry, you need to take your time and map your landscape. Get this right and you’ll be able to: Identify and target the right audience Assess the necessary budget for your campaigns Ca ...

    State of Digital- 15 readers -
  • Functional SEO Requirements For a New Website

    Moving to a new website platform can be a huge undertaking, but one that should put your business on a stable footing for a good few years. There is an abundance of SEO checklist style posts highlighting essential tasks to undertake when launching a new website, but in this post we’ll focus on the functional requirements of a website platform to ensure your new site is able to ...

    State of Digitalin SEO- 18 readers -
  • 5 Reasons to Organise a Conference

    Many people have asked me why I run Search London, a meetup group that I have been organising for over six and a half years. There are many reasons which I wanted to share on State of Digital so that those who are interested in setting up a Digital Event have some handy, real life tips.We have consistently run around 6 events per year, all in the evenings and most of the time ...

    Jo Turnbull/ State of Digital- 13 readers -
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