• JavaScript and SEO: The Difference Between Crawling and Indexing

      As the web continues to evolve, there is increasing demand for websites to become ever more advanced and interactive. As a result, many developers choose to build websites using frameworks like React and Angular. This gives rise to the issue of how to optimise such sites for SEO. Basically, the question developers and SEOs ask is, can search engines like Google crawl JavaScri ...

      Barry Adams/ State of Digitalin SEO Google- 28 readers -
    • Movies Every Marketer Should Watch

      Being a marketer isn’t always easy. You have to stay on top of the latest developments. At the same time, marketers have to learn tactics and strategy. So a marketer needs to wind down as well. Watch a movie and relax. But what if we combine the two? What if marketers can watch movies about marketing? Well, you’re in luck. You can.

      Bas Van Den Beld/ State of Digital- 31 readers -
    • 7 Things Google PageSpeed Insights Doesn’t Tell You

      Google PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t take context in consideration. As an ex-front end developer myself, I can understand the rationale behind why certain decisions are made around the utilisation of HTML, CSS or Ja ...

      Pete Campbell/ State of Digitalin SEO Google- 33 readers -
  • 11 Social Media Ideas from the Fashion Industry Everyone Should Try

    Fashion industry is one of most demanding — consumers crave innovation, inspiration, beauty and more. And you have no option, but to deliver on their expectations. Let’s have a look at the social media best practices from high-street to luxury fashion brands, as well as fashion influencers. Given that they deal with an audience that has sophisticated taste and a habit of hars ...

    State of Digitalin Social- 10 readers -
  • JavaScript & SEO: The Definitive Resource List

    The crawling, indexing, and ranking of webpages that rely heavily on JavaScript is a hot topic in the SEO industry at the moment. There are lots of people performing tests and sharing their results, as well as opinion pieces and perspectives from outside of the SEO echo chamber. And of course we have official documentation from search engines themselves, with varying degrees of usefulness.

    Barry Adams/ State of Digitalin SEO- 12 readers -
  • #AMPConf 2018 ⚡ Key Announcements and Highlights

    Accelerated Mobile Pages have evoked strong opinions from SEOs and developers since they were first introduced in 2016. Some argue that AMP is another competing standard for webpages that conflicts with the fundamental principles of the open web, while others say that AMP is necessary to bring the web in to the modern mobile-first era.

    Barry Adams/ State of Digitalin EMail- 10 readers -
  • What You Need to Implement with AdWords in 2018

    2017 has been probably one of the busiest years in history for AdWords. Not only was the new User Interface released to all advertisers, but it came with a global push towards automation under all sides of campaign management, both from the targeting point of view or ad creatives creation and bid management.

    State of Digital- 10 readers -
  • Long Tail Brand Queries

    In SEO, there’s been years of talking about how to own your brand SERP and how to ensure that you get that quality Named Entity Recognition from Google…. But stop for a minute. How often do you actually just search the name of a bricks and mortar store or a brand? Typically, a consumer is looking for specific information about that store when they head online to search, for ...

    State of Digitalin SEO- 6 readers -
  • Building Your Search Universe

    The Rapidly Expanding Martech Space We have an astounding amount of data available to us as digital marketers. There are now over 5,000 marketing platforms, tools and software available – a massive 43% YOY increase in 2017. Focusing on SEO alone, there are now over 100 dedicated tools. Source: http://chiefmartec.

    State of Digitalin SEO- 9 readers -
  • Thin Content: what is it, what can cause it, and how do you find it?

    This is a guest post from Robert Padgett, Associate Director of Technical SEO at Adapt Partners. What is thin content? Thin content can be defined as content with little or no added value. Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as th ...

    State of Digitalin SEO Content How To's- 15 readers -
  • Unlocking the Global Marketplace in 2018 with International SEO

    The continued digital momentum towards local and hyperlocal search engine optimization (SEO), driven in no small part with the adoption of voice search and home assistants (including personal search speakers), has led to a shift in focus towards the local digital landscape, and in many cases with the complete exclusion of the more traditional international SEO opportunity.

    State of Digitalin SEO- 17 readers -
  • Why Search Is Like The Housing Market

    For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when it comes to deciding your marketing strategy.

    Arianne Donoghue/ State of Digitalin Paid Search SEO- 12 readers -
  • 16 Questions to Ask Your Programmatic Provider

    I have been asked for advice a number of times recently on whether a managed service or self-service programmatic display solution is the right way to go. Of course, the answer to this question is generally, “it depends”. And it depends on a lot of things, but mostly it is about scale and control. What is the scale of your programmatic display activity and what control are you looking for.

    State of Digitalin Affiliate Display- 8 readers -
  • 4 Tools to Help Manage Your Editorial Content Calendar

    Managing a content strategy will more often that not involve multiple people, multiple networks and if handled poorly, multiple problems. This is why it’s important to keep your plans in a central location using an editorial content calendar, so all contributors can see the latest changes and updates and can plan their own content accordingly.

    State of Digitalin Content- 11 readers -
  • The Benefits of Marketing Deja Vu

    Do you ever get that weird sense of deja vu? You knew exactly what your colleague was about to say or what would happen next. It feels like you’ve seen it all before. Technically this is caused by a delay between the two sides of your brain processing the information; one side sees the event subconsciously and then again when you fully recognise the event.

    State of Digital- 9 readers -
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