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16 June 2016 BY Jack Cooper Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already invaluable analytics platform. I must admit, my favourite change that has been introduced recently (not for analytics) is the ability to aggregate and group search console data using property sets.
In my opinion, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.
In 2017 there will again be hundreds of Digital Marketing events around the globe. Where to speak? Which ones to attend? It’s a decision that you can’t make without knowing what events there are. Like every year in the past five years, we would like to make it a bit easier for you. By publishing our annual events list.
You have to know your battleground before you attack. This is as much true in marketing as it is in war. When you’re just getting started on influencer marketing or you’re approaching a new industry, you need to take your time and map your landscape. Get this right and you’ll be able to: Identify and target the right audience Assess the necessary budget for your campaigns Ca ...
Moving to a new website platform can be a huge undertaking, but one that should put your business on a stable footing for a good few years. There is an abundance of SEO checklist style posts highlighting essential tasks to undertake when launching a new website, but in this post we’ll focus on the functional requirements of a website platform to ensure your new site is able to ...
Many people have asked me why I run Search London, a meetup group that I have been organising for over six and a half years. There are many reasons which I wanted to share on State of Digital so that those who are interested in setting up a Digital Event have some handy, real life tips.We have consistently run around 6 events per year, all in the evenings and most of the time ...
By now most people understand that programmatic display is primarily an auction based advertising channel. But dig a little deeper into the way publishers decide which ad to show, and you will see that it’s not always the case that the highest bidder wins. Header bidding ( also known as advance bidding or pre-bidding) is the latest technology challenged with levelling out th ...
There’s been lots said and written in recent months about the changes in the world of search. I’ve written about some of them myself (here and here) as it’s a topic that fascinates me. Change is the only constant in our industry and we see a LOT of it on an almost daily basis. If I sit down and think about all the change in the last few years, it could be overwhelming.
The IAB UK has just released their digital advertising spend report for 2016 and announced that digital advertising grew at its fastest rate for nine years – up 17.3% to £10.3 billion. The last time annual growth was higher was in 2007 (+38%), when Apple released the iPhone leading to the accelerated adoption of smartphones, the emergence of the app paradigm, etc.
Working in digital, in particular in content and outreach, has made me fairly cynical of brands and bloggers. I hate the “I really enjoyed [insert article name here], please feature my product” style emails that we so frequently get. In fact, the White.net inbox gets around 20-30 of these per day requesting we include the latest tool onto an old blog post. Not thrilling.
At this stage, it isn’t even a question whether you really need content marketing or not – we all know it’s a must. Your content builds your brand awareness, your industry expertise and empowers all your marketing efforts through a variety of channels. However, having a (full) content calendar isn’t easy, and the common belief that you must produce an insane amount of content ...
Being a marketer isn’t always easy. You have to stay on top of the latest developments. At the same time, marketers have to learn tactics and strategy. So a marketer needs to wind down as well. Watch a movie and relax. But what if we combine the two? What if marketers can watch movies about marketing? Well, you’re in luck. You can.
For years I wondered how would be to work for an agency. Until I moved to Dublin all my SEO life had been in-house, first in a huge travel e-commerce in Latin America and then in an international gaming company in Amsterdam. These are just my first impressions, but the agency life has been intense and exciting, to be honest quite the way I pictured.
The following blog is heavily based on a recent talk I gave at Search London, I’ve embedded the slides below for those who want the ‘quick’ version, for everyone else – read on! I love rank tracking – in fact SEO’s like me are addicted to it. It’s an industry where the fixation on tools & software is expected, if not essential.
What is Visual Search? Search by logos, search by products, colours, shapes – whatever you can photograph. Technology defines the market, and new technologies are at the forefront of the marketplace, even if they’re still experimental in many ways. After all, nothing accelerates technological development like competition, and there are few areas more competitive than sales.
Gianluca Fiorelli is the organiser of the successful new conference The Inbounder. Within only a few years, he has been able to build up an event that attracts great speakers and attendees. In this post, Gianluca explains how that success happens and what you can take away from that for your own (personal) branding and marketing.
Billing by time is something that agencies have been doing for years. It has become a widely-accepted way of pricing agency services, but does that mean it’s the best way to charge clients? The time-based billing model that agencies normally use has seen agency return “per unit of work” fall by 40% during a steady 20-year decline.
This is a guest post by Rishi Lakhani who is an Executive Director at fastfwd, a dev and creative agency based in Birmingham. Rishi has been involved in online marketing for over 20 years and is well regarded in the community as a thought leader. I have moved around a fair bit in the last 15 years, and as a result have many changing habits when it comes to moving houses.
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