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2 May 2016 BY Barry Adams Estimated reading time: 8 minutes, 31 seconds Today I’m going to talk about a topic that’s been a persistent bugbear of mine for years. It’s about websites – specifically, about new websites that lack even the most basic digital marketing features. I still see way too many newly built websites that don’t even have the most elementary features in ...
Estimated reading time: 8 minutes, 33 seconds In recent months there have been a few occasions where I’ve had to emphasise the importance of clear, well–structured URLs for websites. As any SEO knows, having the right keywords in the actual URL of a webpage will make that page more relevant, and will help the page rank better in search results. Yet not everyone is entirely aware of this.
Podcasts can improve your knowledge quickly. Bas van den Beld gives you an overview of 25 podcasts in the categories tactical, trends, interviews, strategical and topical specialized. I often get asked how I keep up my knowledge in a fast-changing digital landscape. I get asked about my ‘secret’. The secret is simple: next to practice (“doing things”) I consume a lot.
Remember the cringing router sound that accompanied your early internet connections? Being a 40-year old father of two, when I hear that screeeeeeeechhhhhhhhhh I can’t avoid feeling a smile pop on my face. That sound reminds me, with a touch of nostalgia, of the cry of a newborn. It makes me smile as fond memories have overshadowed the dirty nappies and sleepless nights.
Due my journalism and blogger background, long before I had heard of SEO, I was involved and knew many people in this industry. Those who know the area of where I work, quite often have questions or want to hire me. But sometimes they just need a simple answer and won’t really need a consultant. For those who can’t afford or don’t know if they actually need a specialist to unde ...
18 October 2016 BY Steve Morgan Analogies have a funny ol’ reputation in the SEO industry. Over the years I’ve seen SEO analogy posts get slated by fellow digital marketers. Thumbs-downs don’t exist on Moz/YouMoz anymore (they do against comments, but not against posts), but I remember this post – SEO Is Like Buying A Home – getting a ton of thumbs-downs at the time (and i ...
13 October 2016 BY Adam Mason If you’ve been in the SEO field for longer than a year, you will have encountered a similar situation to the story below… Back in 2011, I was pitching to a small e-commerce website selling niche food products. For a small company, their products were well known and for that reason they had done very well against the competition.
I’m often shocked at how much time some marketers spend trawling through the Google Analytics interface to pull stats together for reporting purposes. By manually extracting data from Google Analytics on a regular basis, you’re using up valuable time that would surely be much better spent on non-menial tasks.
6 October 2016 BY Guy Levine Social Proof should not be underestimated when it comes to persuading a website visitor to buy. For many visitors who are in the research stage of their purchase, knowing that either someone else has bought the product before and rated it, or bought the product from this store and didn’t get scammed is a pretty important point.
Having met with countless eCommerce organisations and attending numerous digital conferences, I have noticed that more and more retailers taking UX increasingly seriously. While CRO has been on e-tailers’ agendas for some time UX is sometimes overlooked. Of course, there is a blurred line between the two disciplines and for eCommerce businesses UX could be the difference bet ...
On 9/22 I joined Conversion Jam #6 in Stockholm and I have to say that it is one of the best web marketing related events I have taken part to in 2016 (and I joined quite a lot of them). Not only John Eckman (in fancy orange dress), founder of Conversionista, suceeded to organize the largest CRO event in the world (there were 650 participants), but he did it outside USA! Chapeau.
You don’t need me to tell you that SEO is big business. The industry is now reported to be worth an estimated $65 billion. Search engine rankings can transform a business and it’s why SEO plays a central part in its many companies marketing strategies. It’s also the reason that myself and a lot of the good people who write for State of Digital have jobs! But what can you do if ...
Much has been said recently about the importance of a site migration done well, at the most recent BrightonSEO, for example, you may have caught one of the two talks which covered this topic in some detail (disclosure, I delivered one of them, the other was by Jon Earnshaw – watch the recording here, with some more nuggets from Barry Adams, myself, David Bain & co here).
This is post from Paul Madden, Co-Founder of Kerboo. Paul has been making a living from links and the management of links for over a decade. As a co-founder of Kerboo (a link analysis and data platform) Paul has extensive access to the data on Google’s most important signal, links. Since the release of the latest version of Google Penguin last week the industry has been awa ...
Let me start off by saying that I’m definitely an agency girl. I’ve worked on both sides, and through this I know that I’m much more suited to working on multiple clients in a creative environment. I’m not one for the often more corporate approach of working where there are discussions around the water cooler, and there are physical locks holding all computer equipment to the desk.
28 September 2016 BY Lee Wilson Now is the perfect time for planning and refining your 2017 digital marketing strategy, and before putting pen to paper (or more likely mindmap to spreadsheet), take a step back and think about the integrated opportunities that can drive your strategic digital success in 2017 and beyond.
If you go to Google’s homepage today you will see a small celebration happening. It’s Google celebrating their own birthday. Every year since 2002 they celebrate it with a doodle: Today marks the day that Google turns 18. In some countries, that means you’re an adult. There is some confusion about the date, though. Doesn’t Google know its own birthday? That doesn’t sound like an adult.
Optimizing a website for your target audience can be tricky. Optimizing a large website for your target audience can be even trickier. Since the last article, DeepCrawl recently launched a significant update to a brand new crawler which is a lot faster and there are now a bunch of new reports available.
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